Marketing news

• Bell Pottinger faces hearing over claims it stirred racial tension in South Africa

  13-08-2017 17:02
  PR company summoned before disciplinary committee, accused of divisive social media campaign in South Africa to benefit billionaire Gupta familyBell Pottinger, the public relations company founded by Margaret Thatcher’s spin doctor Lord Bell, will on Friday be hauled before the public relations and communications association (PRCA) disciplinary committee over allegations it ran a secret campaign to stir up racial tension in South Africa on behalf of billionaire clients.Mmusi Maimane, leade
  
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• Facebook tests photo-sharing app in China

  13-08-2017 13:43
  Facebook is testing a photo-sharing app called Colorful Balloons in China.
  The social network was banned in China in 2009, but has been working since then to find a way to get reintroduced into the country.
  Colorful Balloons apes Facebook’s Moments app by allowing users to share photos with friends and family members.
  However, it doesn’t work through Facebook’s interface but via WeChat, the biggest app in the region, and was released by a local company called Youge Internet Tec
  
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• AI bot backed by Elon Musk wins global video game competition

  13-08-2017 13:11
  An artificial intelligence programme from Open AI, a research firm backed by entrepreneur Elon Musk, has beat a hundreds of players to win a world championship video game contest.
  As reported by CNN, the Open AI team taught a bot to play Dota 2, an online multi-player battle game where teams compete to take down a structure in an opposing team's home base.
  Explaining how the bot was trained, Greg Brockman, Open AI co-founder and chief technology officer, said that it “self-trained” u
  
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• Google to introduce more ad filters to block content with ‘violence, nudity and political satire’

  13-08-2017 12:37
  Google is preparing to release new filters which would give advertisers greater control over the content they appear against.
  According to the Times – which ran a front-page exposé earlier this year into how advertisers like M&S were appearing next to extremist content – Google is planning to grade videos and other online content under new parameters which include violence, nudity and political satire.
  Offering an example, the Times said it “would hand advertisers th
  
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