Marketing news

• Arcade Fire issues 'apology' for social media campaign

  12-08-2017 12:40
  Arcade Fire has seemingly apologised for a social media campaign promoting their new album 'Everything Now'. 
  The band has attracted criticism for a number of fake news stories which appeared on its website, including one which told the 'behind-the-scenes' story about how the band was considering selling ‘removable jihadi beards’ as part of a marketing campaign.
  As music title NME detailed, they also tried to sell a $109 fidget spinner that contained a digital download
  
  Read more

• Fired engineer calls Google an ideologically driven 'mob' intolerant of scientific debate

  12-08-2017 12:04
  James Dimore, who was recently fired from Google for a controversial 10-page memo he wrote about gender diversity at the company, has penned an open letter likening his former employers to "the mob". 
  In the letter, published by the Wall Street Journal, Dimore asked: "How did Google, the company that hires the smartest people in the world, become so ideologically driven and intolerant of scientific debate and reasoned argument?"
  He wrote that when the document went viral, "the upper ma
  
  Read more

• SoundCloud founder says company is 'here to stay' after it secures emergency funding

  12-08-2017 11:02
  Amidst rumors music streaming service SoundCloud was facing termination, chairman and founder SoundCloud Alexander Ljung took to his blog claiming that 'SoundCloud is here to stay' after the company secured much needed funding. As I said @SoundCloud is here to stay. I'm very excited to announce that we're ready and strong for decade II. https://t.co/c78jEy9ubz
  — Alexander Ljung (@alexanderljung) August 11, 2017
  According to Ljung,  SoundCloud has just wrapped up it
  
  Read more

• PayPal opens two Innovation labs in India to nurture fintech startups

  12-08-2017 09:31
  Having extended its partnership with Visa to intensify APAC expansion to foster digital payments, PayPal has now introduced two technology Innovation Labs in India to promote innovation and nurture fintech startups.
  Digital Payments, AI and VR will power the Indian economy in future and PayPal is using the momentum to its advantage. The two labs based out of Chennai and Bangalore will support projects in the field of machine learning, AI, Data Science, IoT, AR, VR, and basic robotics
  Mike T
  
  Read more

• Advertisement

• India's Hike Messenger acquires a tech startup to combat rival Whatsapp

  12-08-2017 08:45
  In an attempt to compete with rival Whatsapp, India's Hike Messenger is continuously evolving its marketing strategy. Post venturing into entertainment, Hike has now acquired a Bangalore based technology start up; Creo.
  Creo was founded by former Hikers Sai Srinivas Kiran G and Shuham Malhotra, who have previously launched hardware products that include streaming media dongles and smartphones.
  A spokesperson for Hike, explained: “The Creo team will begin work on a developer
  
  Read more

• Premier League releases revamped anthem as new season kicks off

  12-08-2017 08:31
  To mark it's 26th season, Premier League has introduced a revamped version of its official anthem titled 'This is Premier League' to appease their global fan following.
  The anthem was released as a single on Spotify and was written and recorded by MassiveMusic who have also revamped the audio identity of all the Premier League's international broadcast shows.
  “The single release demonstrates how a sonic brand can have longevity, and keep developing and responding to nee
  
  Read more

• In an attempt to rebrand itself, Premier League releases its revamped anthem

  12-08-2017 08:31
  To mark it's 26th season, Premier League has introduced the revamped version of its official anthem titled 'This is Premier League' to appease their global fan following.
  The anthem was released as a single on Spotify and was written and recorded by MassiveMusic who have also revamped the audio identity of all the Premier League's international broadcast shows.
  “The single release demonstrates how a sonic brand can have longevity, and keep developing and responding to n
  
  Read more

Follow @marketing_UKnws on Twitter!