Marketing news

• The self-starters: Beyond the Brief featuring Frances and Deacon Webster, Walrus

  09-08-2017 23:10
  It’s always nice when your romantic partner gets the insanity of working in this mad, mad world. Even better when that romantic partner doubles as your business partner, like Walrus co-founders Frances and Deacon Webster.
  The tag team both met at Mad Dogs and Englishmen back in 2002—Frances joined from Butler, Shine, Stern and Partners as the new business director while Deacon had started his career at Mad Dogs as a junior copywriter fresh from Syracuse University. Eventually, when M
  
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• Chiquita has fun with solar eclipse hype in tongue-in-cheek video about impending ‘Banana Sun’

  09-08-2017 22:29
  Most brands are likely struggling to find any sort of real or viable connection to the upcoming solar eclipse, but Chiquita’s rebranding of the event as the ‘Banana Sun’ has provided it with a bevy of jokes that it’s using to poke fun at the hype surrounding the spectacle. 
  On August 21, those who are in the moon’s 70-mile-wide “path of totality” will experience a few minutes of darkness when the moon blocks the view of the sun. The eclipse will beg
  
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• Videology, FastPay and Tennenbaum Capital agree $80m credit facility

  09-08-2017 20:30
  Videology has secured an $80m credit facility in a deal with FastPay and Tennenbaum Capital Partners that will see the adtech outfit use said funds to advance its programmatic TV advertising offering in the market.
  The topic of funding in the adtech sector has been under much scrutiny over the past two years, with many industry observers claiming that purveyors of such wares are now finding venture capital (which had been abundant circa five years ago) difficult to come by.
  In parallel to this,
  
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• Saatchi & Saatchi launches B2B operation to bring a people-focused approach to B2B marketing

  09-08-2017 20:26
  Saatchi & Saatchi London has relaunched its business-to-business communications practice with the launch this week of Saatchi & Saatchi pro.
  The new agency, formerly Saatchi Masius, plans to bring a people-focused approach to B2B marketing.
  The rebranded Saatchi & Saatchi pro will be working on breaking down conventional business communications ingrained in B2B, and will focus on using creativity to target the individuals and teams behind the scenes and combine this wi
  
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• Glenn Gainor, Sony Pictures Screen Gems exec on what makes a great story

  09-08-2017 19:11
  What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
  As president of physical production at Sony Pictures Screen Gems, Glenn Gainor is tasked with thinking about the big picture and the little things related to creating exciting films.
  With #1 hits under his belt like No Good Deed, Think Like a Man and Friends w
  
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• US Creative Work of the Week: Insight Brewing tells fantastical tales on its packaging

  09-08-2017 18:43
  Minneapolis agency Riley Hayes set its sights on the global origins of fellow Minnesota company Insight Brewing's crafted ales by creating fantastical narratives that capture the epic quest for the inspiration behind each brew, as told by a fictional world wanderer, the Brewmaster.
  Excerpts from these quests unfold in a series of chapters on Insight’s packaging. Thus, for the brewery's Hell Chicken pale ale with yuzu, the copy reads: "'Back, fowl beast!' I cried. I looked around to see if
  
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• Morrisons reignites row over ‘misleading’ farm brands with ban

  09-08-2017 18:21
  Morrisons has promised shoppers that it will not sell fake farm own brands, reigniting a row over the use of the ranges at rivals including Tesco and Asda.
  The supermarket chain has focused much of its marketing strategy around the relationship it has with suppliers and the strength of its supply chain. And tomorrow (10 August), it will host hundreds of real farmers in its stores who will be selling British food to customers.
  As part of the strategy, Morrisons is banning fake farm brands. It say
  
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• The Drum Creative Awards launch with judges from AKQA, MRM Meteorite and the Studio of Art and Commerce

  09-08-2017 17:30
  The Drum Creative Awards (formerly The DREAM Awards) are ready to launch with a stellar new look, a panel of skilled specialists and a whole host of new categories.
  Celebrating stellar creativity, the awards strive to give the industry a platform to shine. These flagship awards are open to entries from across the globe and to anyone who is producing great creative work worthy of being noticed.
  Currently on this year’s panel of industry experts are: Nicky Bullard, chairman and chief creativ
  
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• Smokey Bear turns 73 and introduces new anti-wildfire campaign

  09-08-2017 17:26
  Smokey Bear turns 73-years-old today, and the old bear is sticking to his catch phrase in a new campaign to prevent forest fires.
  In honor of the bear’s birthday, the Ad Council, the US Forest Service and the National Association of State Foresters have introduced new digital-first videos and artwork inspired by beloved Smokey Bear posters to raise awareness of lesser known wildfire starts in an effort to decrease human-caused wildfires. 
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  The new artwork was created by Bria
  
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• Facebook plots crackdown on ‘deceptive’ advertisers

  09-08-2017 17:00
  Facebook is upping the ante around how it punishes offenders who circumvent its review policies and encourage users to click on phony links.
  Just as it is using AI to help counter the spread of terrorist content, the Silicon Valley behemoth is using a combination of machine learning and human review processes to stamp out ads which create “negative and disruptive experiences” for people.
  Facebook has already slapped a ban on thousands of advertisers carrying out the practice, which i
  
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• Ride the RedTube? Porn site applies to sponsor NYC subways

  09-08-2017 15:37
  RedTube has sent a letter to New York governor Andrew Cuomo, enquiring whether the MTA would get into bed with the porn site by allowing co-branded subway stations.
  The company is intent on snapping up the naming rights to help fund the restoration of some of the transit system’s aging routes. As such, it has released a letter it sent to the governor 31 July.
  “We here at RedTube are eager to lend a hand and give back to our loyal New York fans.
  “Should we make it through t
  
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• Sports marketing needs to be more than just cool content, stars and flashy ads

  09-08-2017 15:13
  The times are a' changin' for sports marketers with activities like eSports, drone racing and Formula E are emerging and now competing for attention.
  There are a multitude of distribution platforms, across which fans want more content than ever, in short, there is a complex picture which sees legacy brands facing off against seemingly edgier entities for eyes.
  To delve into the trends, The Drum last week Thursday (3 August) hosted a sports marketing panel to dig into the trends shaping the futur
  
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• Creative competition appeals to agencies to encourage kids to eat their greens

  09-08-2017 15:07
  The Food Foundation has launched a competition with Sir John Hegarty, advertising creative and co-founder of Bartle Bogle Hegarty, which aims to persuade children across the UK to eat more veg.
   A recent report by the Food Foundation revealed that 95.5% of kids leaving primary school don’t eat enough veg, and parents of primary school children report that 13% of them eat less than a portion a day. Children’s recognition of logos and marketing relating to fast food brands fo
  
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• Forged Starbucks promo looks to entrap undocumented immigrants living in the US

  09-08-2017 14:49
  4Chan users have conceived and delivered a fake a promotion for Starbucks offering a 40% discount to undocumented immigrants, a ploy that could have been used to get arrested individuals illegally inhabiting the country.
  The campaign, called ‘Dreamers Day’ found its feet in a 4Chan forum, first spotted by Buzzfeed News. Relatively realistic flyers were created to make the promotion seem more legitimate.
  Discussions in the forum helped shape the campaign and Twitter accounts were
  
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• Why strategic thinking is a marketing leader’s most important attribute

  09-08-2017 14:25
  Marketing Week’s exclusive ‘Anatomy of a Leader‘ study is based on both qualitative and quantitive research to determine the ‘responsibilities’ and ‘attributes’ needed to get to the top.
  To read the full feature with in-depth analysis of the core attributes click here.
  The post Why strategic thinking is a marketing leader’s most important attribute appeared first on Marketing Week.
  
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• Manchester United and Tinder: a match made in heaven?

  09-08-2017 14:25
  It has been a crazy week for football. Who could have predicted that any club, let alone one playing in the French Ligue 1, could afford to pay Neymar’s astronomical buyout clause and wages?
  That’s football and when it comes to the game’s most prized assets, there is no shortage of parties willing to pay a premium. This is true for players as it is for clubs and if reports are to be believed, Manchester United are about to make waves of their own, off the pitch.   
  If
  
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• Three, VW, Absolut: The top 10 YouTube ads in July

  09-08-2017 14:02
  1. Three UK – Go Binge
  Three is continuing its trend of creating weird animal hybrids, this time teaming a dolphin with a sloth to promote its new ‘Go Binge’ contract. It offers unlimited data to use four streaming services – Netflix, SoundCloud, Deezer and TVPlayer – meaning customers can stream as much content as they like without racking up huge bills.
  The move, while likely to prove popular with consumers that just can’t wait to get their latest Netflix fi
  
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• ANA finds non-transparent production practices rampant within agencies and holding companies

  09-08-2017 14:00
  A study from the Association of National Advertisers (ANA) has found that “non-transparent production practices” exist at multiple ad agencies and holding companies in the US. 
  The findings come on the heels of a US Department of Justice investigation currently underway that is looking into whether ad agencies and holding companies rig production and postproduction bids in order to direct business in-house, a practice that is illegal in the US. By asking independent production c
  
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• AdRoll & Taboola ink programmatic native tie-up

  09-08-2017 14:00
  Adtech outfit AdRoll and Taboola have today (August 9) announced a partnership that will offer the former’s clients access to native advertising inventory on the latter’s ad exchange, which includes premium publishers such as Chicago Tribune, Huffington Post and USA Today.
  The deal will see Taboola, which claims to have an audience in excess of one billion, become available to AdRoll’s 35,000 advertisers, with the partnership the latest in a line of automation developments
  
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• US Creative Works: featuring Tribeca Studios, North, Los York and more

  09-08-2017 13:28
  Welcome to The Drum's US Creative Works in partnership with Workfront.
  This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
  For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
  To vote for your favorite, make sure you click on the sta
  
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• Western Union becomes Liverpool FC’s first ever sleeve sponsor

  09-08-2017 13:21
  In the Premier League financial arms race, Liverpool has an ace up its sleeve, it has signed on a second shirt sponsor in Western Union,  Its first ever official sleeve sponsor.
  Just before the kick off of the Premier League this weekend, the club will push the money transfer service, driving the product to many of its global fans. This will accompany main jersey sponsor Standard Chartered.
  Furthermore, there will digital and social media support, pitch side LED messaging, an
  
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• Diageo ups focus on culture and entertainment with new role

  09-08-2017 13:07
  Diageo is upping its focus on cultural phenomena such as music, film, fashion and food by creating a new director of culture and entertainment, media and futures role for Europe.
  The move comes after Diageo appointed Leila Fataar to the newly created role of head of culture and entertainment Europe in 2015. Her job was to make Diageo’s brands more culturally relevant by embedding them into music, film, fashion, food, drink, sport, art and design.
  However, this new role goes even further, b
  
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• Diageo hires first director of culture and entertainment

  09-08-2017 13:07
  Diageo is upping its focus on cultural phenomena such as music, film, fashion and food by creating a new director of culture and entertainment, media and futures role for Europe.
  The move comes after Diageo appointed Leila Fataar to the newly created role of head of culture and entertainment Europe in 2015. Her job was to make Diageo’s brands more culturally relevant by embedding them into music, film, fashion, food, drink, sport, art and design.
  However, this new role goes even further, b
  
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• The marketing that millennials want to see from brands

  09-08-2017 13:05
  Since the results of the Millennial’s Choice survey revealed which brands are firm favourites among millennials, we have pinpointed how these brands have marketed themselves so well and what others must offer to get in with this crowd.
  Although every demographic has its preferences, millennials are an audience we must be careful not to stereotype. During the discussion, negative connotations of millennial left half of respondents saying it was a poor way for marketers to segment customers,
  
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• Brits spend almost a third of internet time on Google and Facebook-owned platforms

  09-08-2017 13:02
  The Google and Facebook duopoly is showing no signs of slowing down, with fresh research indicating almost one in every three minutes of UK internet time is spent within platforms owned by the tech giants.
  British adults spend 17% of their total internet time across Google properties, including search, Gmail and YouTube. This accumulates to 42.7m days a month across the thousands of people studied, and means that more than one in every six minutes spent online in the UK is done so within Go
  
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• Uber unveils its first TVC in India inspired by real rider and driver partner stories

  09-08-2017 13:01
  Post revising their fares in India, Uber is trying to please its customers by introducing its first integrated marketing campaign themed 'Apnapan' (translates into Belongingness). 
  In a similar style as their recently launched campaign ‘Where to?’ , Uber aims to build everyday brand relevance and reframe personal mobility through their TVC titled 'Ise Apni Hi Gaadi Samjho' (translated as Consider this as your own car) in India.
  The newly appointed head of marketing,&nb
  
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• New ANA report finds 'transparency concerns' in production process

  09-08-2017 12:23 via campaignlive.com
  In a follow-up to last year's media report, the Association of National Advertisers details "dysfunction" and rigged bids.
  
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• Now you can search Asos' 85,000 products with a photo

  09-08-2017 11:52 via campaignlive.co.uk
  Asos has rolled out a function on its mobile app in the UK that will let its customers search its database of products using a photo.
  
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• Pitch update: BBH out of Investec, Sainsbury's returns to PHD, Mondelez

  09-08-2017 11:45 via campaignlive.co.uk
  Keep up to date with the latest in agency new business with Campaign's Thursday round-up of pitch lists, reviews and wins.
  
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• Sky pays the price to retain live Football League rights after outbidding BT

  09-08-2017 11:29
  Sky has clung onto the rights to screen live Football League matches after seeing off a challenge from BT to enter into exclusive talks with the sporting body.
  This victory has come at a cost however with Sky forced to double its outlay per season to £180m in order to hold onto the games, having agreed to a three to five-year deal valued at between £500 and £900m.
  The battle augers well for the Premier League as it readies its negotiating team to wring every last penny out of S
  
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• Almost all major brands 'fail to connect' with consumers outside London

  09-08-2017 11:07 via campaignlive.co.uk
  Most major brands are seen as out of touch with or uninterested in consumers outside of London, a study by Trinity Mirror has found.
  
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• People on the move featuring Uber, Arnold Worldwide, Fitzgerald & Co, mPlatform and more

  09-08-2017 11:00
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  Tribe
  Online marketplace Tribe has named Lisa Targett as its UK managing director to head up the UK operation and lead a team of six.
  She joins having previously held the role of ‎senior agency partner for MailOnline.
  Seen Group 
  Global creative group Seen has
  
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• Marketers need to upgrade how they derive location data: Everything You Need to Know series returns

  09-08-2017 11:00
  The Drum’s Everything You Need to Know (EYNTK) series is back, discussing the opportunity behind location-based advertising, in partnership with location-based marketing platform Verve.
  Location data has been around for a long time, but are marketers and advertisers utilising it to its full potential? In the first episode of a brand new series exploring how a consumer’s real-world behaviours can be used to target them more effectively, Ian James, general manager international at Verv
  
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• Subaru picks 101 to move beyond 'beige' car marketing

  09-08-2017 10:58 via campaignlive.co.uk
  Subaru UK has appointed 101 as its lead creative agency after a competitive pitch as the brand prepares to carry out multiple car launches in the next 18 months.
  
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• Murdoch’s £12bn Sky takeover stalls as Ofcom further scrutinises bid

  09-08-2017 10:54
  Rupert Murdoch will have to wait a little while longer to claim his long-coveted ownership of Sky after the government threw another spanner in the works by asking Ofcom to further scrutinize 21st century Fox’s adherence to broadcasting standards.
  The 11th hour intervention from the Department for Digital, Culture, Media and Sport (DCMS) comes amid growing political pressure for the controversial takeover to be fully investigated - amid allegations that Murdoch-owned Fox News had colluded
  
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• Why Speedo has turned to tech to help swimmers perform better

  09-08-2017 10:46 via campaignlive.co.uk
  Last month, Speedo launched a web app that offers personalised training plans for swimmers of almost any skill level.
  
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• Amazon India aims to grow in the country through the promotion of its Great Sale

  09-08-2017 10:32
  The Amazon Great India sale has begun to mark the occasion of Independence Day in the country.
  In a similar style as it's annual sale, Prime Day, the India-focused 96-hour sales event has been devised to entice customers to shop with Amazon by offering sizeable discounts across hundreds of thousands of products. 
  Amazon India continues to combat its Indian rival, Flipkart via this which has recently launched ‘The Big Freedom Sale.’ Amazon's sale is a day longer th
  
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• P&G global adspend falls to 11-year low after digital cuts

  09-08-2017 10:25 via campaignlive.co.uk
  Procter & Gamble's annual ad expenditure has dropped 1.7% to $7.12bn (£5.47bn), the lowest level since 2006, after it abruptly cut its digital adspend.
  
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• Richard Warren joins Group M Lloyds team

  09-08-2017 10:22 via campaignlive.co.uk
  Richard Warren, the former UK chief executive of MullenLowe Group, has joined WPP's Greenhouse Group M, which services Lloyds Banking Group.
  
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• Help name the UK Digital Marketing Individual of the Year with new look Digerati format

  09-08-2017 10:18
  The top figures of the UK digital marketing industry are once again being sought for the annual Digerati list compiled by The Drum. 
  Each year, The Drum reveals the most influential figures in the UK digital marketing sector in order to highlight who is at the top of the tree with the overall winner named as Individual of the Year at the Dadi awards. 
  Last year's winner of the award was IBM iX Europe chief Matt Candy, with previous recipients including Mr President's Laura Jo
  
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• Google warns a thousand brands over bad ads

  09-08-2017 10:14
  Google is to take direct action against approximately1,000 online publishers which it has identified as being responsible for the use of ‘highly annoying, misleading or harmful’ ads as it steps up efforts to protect its reputation.
  The move will see brands such as Forbes, The Los Angeles Times; and The Independent issued with an email warning them that their advertising falls foul of the Better Ads Standard, established by a coalition of advertisers, media channels and technology fir
  
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• Disney cuts ties with Netflix under plans to go it alone

  09-08-2017 09:37
  Disney has shown its hand in an increasingly fierce battle to win over footloose digital viewers by announcing that it will cease to offer its latest content to Netflix from 2019 in order to seed its own rival streaming service.
  As a result future fans of planned releases such as Toy Story 4 and Frozen 2 will be forced to go to Disney directly to stream their content although it is not yet clear if Marvel and Lucasfilm content will be similarly treated.
  The world’s biggest entertainment co
  
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• Dentsu Aegis profit slides 2.7%

  09-08-2017 09:34 via campaignlive.co.uk
  Dentsu Aegis Network, Dentsu's international business that owns Carat and Mcgarrybowen, has reported a decline in quarterly profit for the first time in over two years.
  
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• Hot Dam: The top 10 creative agencies in Amsterdam (part 1)

  09-08-2017 09:29
  Who are the most successful agencies in Amsterdam? In The Drum magazine's latest Creative Cities supplement, we profiled the 10 of the most awarded Dutch shops as ranked by the most recent Big Won report.
  J. Walter Thompson Amsterdam
  A full-service agency working for a range of national and international clients such as ING Bank, Unilever, Heineken and Liberty Global, J Walter Thompson Amsterdam distinguishes itself with a strong focus on innovation.
  Pushing boundaries with technology-driven cre
  
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• Turkey of the week: Huawei "#GirlPowered" by i-D Creative

  09-08-2017 09:22 via campaignlive.co.uk
  Brittaney Kiefer cringed all the way through Huawei's film about tech-savvy fashionistas.
  
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• Visa and PayPal intensify APAC expansion to foster digital payments

  09-08-2017 08:16
  To intensify expansion, Visa and PayPal have extended their US partnership in APAC. 
  The partnership will see Visa and PayPal come together for Visa Digital Enablement Program (VDEP) which will enable Visa's partners to make  payment on mobile phones or any connected device. In return, it will expand the use of PayPal to retailers that accept Visa in physical locations.
  Commenting on the partnership Dr. Rohan Mahadevan, senior vice president for PayPal Asia Pacific said, 
  
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• Disney cuts ties with Netflix to launch own streaming service

  09-08-2017 08:11 via campaignlive.co.uk
  Disney is ending a distribution deal with Netflix as the media giant prepares to launch its own online streaming services for movies, TV shows and sport.
  
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• How Accenture is trying to bring programmatic product placement to Netflix and Amazon

  09-08-2017 08:00
  Accenture’s R&D division has spent the last year developing breakthrough product placement technology that can seamlessly insert a brand into online video, including the ability to replace existing labelling.
  The management consultancy, which has ambitions of further embedding itself into the media industry following several high-profile acquisitions in recent months, claims its latest offering could be a billion-dollar revenue generator within just five years; provided if it can
  
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• Anatomy of a Leader: The practical skills you need to get to the top

  09-08-2017 08:00
  Human, empathetic, rational, emotional, brave and agile – just a snapshot of the “essential” attributes a modern marketing leader must possess.
  From being data literate and adept at driving sales, to having the ability to tell a rich brand story, marketers can feel under real pressure to excel at every aspect of the role in order to succeed. This pressure, coupled with the shrinking length of CMO tenure, is putting marketing leaders under the microscope like never before.
  To ex
  
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• Lateral Sutra announces social initiative for acid attack victims

  09-08-2017 05:27
  According to the Acid Survivors Foundation India (ASFI), the number of acid attacks in India are increasing, having climbed to over 500 in 2015.
  To tackle this, Lateral Sutra has launched a social initiative; WoWakening: A face to lost identity. The month long campaign is dedicated to the lives and courage of acid attack survivors in India.
  The Drum spoke with Mamta Dhingra, founder of Lateral Sutra who attributed the need for the campaign to societal conscience, something which has be
  
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