Marketing news

• Rolling hotel Cabin gets fresh branding treatment from Brooklyn’s Red Antler

  08-08-2017 20:14
  Sleeping while traveling isn’t a new concept, but a company that has introduced what they’re calling a rolling hotel is hoping to change the way we view getting from point A to point B in comfort and style. With it, smart branding from agency Red Antler is helping get the company, Cabin, recognition as it ramps up its business.
  Cabin transports people overnight from San Francisco to Los Angeles, an oft-traveled route for business people and those seeking a quick in-state vacatio
  
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• Spotify lands on Xbox One, bringing new music to countless games

  08-08-2017 18:48
  Spotify has touched down on Microsoft's Xbox One, opening up the service to millions of gamers, allowing them to alter the soundtracks of their favourite titles.
  Microsoft has sold in excess of 26m Xbox One consoles, opening up a vast slew of hardware that the music-streaming service can now operate on.
  In 34 markets the service is available to both free and premium users. Furthermore, users can create personalised soundtracks for each game, elevating how much input players have with their
  
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• Personalization and automation are increasingly a cornerstone for all other marketing activities

  08-08-2017 18:28
  Marketers are increasingly relying on a mix of owned, earned and paid media to disseminate content that tells their brand story. 
  B2B and B2C marketers are taking advantage of their ability to send more compelling messages to consumers, by sequencing exposure to that content, or creative, marketers hope to foster more direct engagement with a brand.
  “The lines between content and advertising are blurrier than ever, thanks to the continued growth of native as well as the
  
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• David Letterman chooses Netflix for return to TV, further widening the streaming service’s audience

  08-08-2017 18:12
  Netflix continues to gain ground against traditional television. The streaming service has now signed David Letterman, broadcast TV’s longest-serving late night host at 33 years, to star in a new Netflix series.
  The former host of NBC’s Late Night and CBS’s The Late Show is returning for a yet-to-be-named, six episode series. The show will combine Letterman’s interests – in-depth conversations with extraordinary people, and in-the-field segments expressing his curio
  
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• Movers and shakers: Next, AllTogetherNow, Mindshare, Engine, Now and more

  08-08-2017 18:11 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Laundrapp’s CEO on disruption and why it shies away from digital marketing

  08-08-2017 17:05
  Laundrapp has only celebrated its second birthday this year, but it is already experiencing a growth spurt more commonly seen in teenagers.
  The app, which allows users to get their clothes picked up, washed and delivered, has been downloaded more than 250,000 times and currently covers over 100 towns and cities across the UK. It recently launched in Australia and New Zealand, and there are plans to expand to 15 international markets over the next 24 months.
  The business has Ed Relf at the helm,
  
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• American Express rapped by ASA for exaggerated cashback claim

  08-08-2017 17:05 via campaignlive.co.uk
  An American Express ad for the brand's Platinum Cashback Everyday Credit Card has been banned, after the Advertising Standards Authority ruled it wasn't clear about the limitations of the card's cashback benefit.
  
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• American Express ad banned for exaggerated cashback claim

  08-08-2017 17:05 via campaignlive.co.uk
  An American Express ad for the brand's Platinum Cashback Everyday Credit Card has been banned, after the Advertising Standards Authority ruled it was not clear about the limitations of the card's cashback benefit.
  
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• Facebook wants to solve advertising's 'fat thumbs' problem

  08-08-2017 17:02
  With research suggesting that over half of all clicks on mobile ads are mistaken, Facebook has today (8 August) announced an initiative designed to limit the likelihood of users clicking on ad units unintentionally.
  The update to its Facebook Audience Network includes policy clarifications on unintentional clicks, product changes to invalidate them, and proactively pausing implementations that exhibit abnormal click behavior, according to the online giant.
  Brett Vogel, Facebook, product marketin
  
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• Instagram bulks up Live capabilities with collaborative broadcast feature

  08-08-2017 17:00
  Instagram is building out its live capabilities with a new feature which lets users broadcast in real-time alongside their friends. 
  The Facebook-owned image-sharing app said it wants to give people "more ways to have fun" sharing moments online, with the latest tool being one of several new ones introduced by the platform to encourage the use of live video within its walls. 
  The fresh capability is currently being tested with a small percentage of Instagram users. It is baked into the
  
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• Marketoonist on snackable content

  08-08-2017 16:17
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on snackable content appeared first on Marketing Week.
  
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• Exterion Media launches experiential arm

  08-08-2017 16:07 via campaignlive.co.uk
  Exterion Media, the out-of-home media owner, has launched an experiential division.
  
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• Reach Fitness flexes its muscles by appointing Mercieca as PR agency

  08-08-2017 16:02
  Integrated agency Mercieca have been appointed to manage the PR for Reach Fitness, founded by renowned strength and conditioning coach Richard Tidmarsh.
  One of London’s leading gyms for group fitness and personal training, Reach Fitness has appointed the Camden based agency to help drive awareness amongst its target audience of fitness fans and professionals.
  Reach Fitness founder Richard Tidmarsh commented on the new appointment: “Having seen the work that Mercieca has delivered for
  
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• Mark Ritson: Google memo reveals the many perils of gender discrimination

  08-08-2017 16:00
  It’s not entirely clear when software engineer James Damore sat down to write his 10-page treatise on gender differences and the ‘Ideological Echo Chamber’ inside his employer Google. It’s equally unclear why he then decided it needed to be published for everyone to read. But by Saturday his words were out there on tech news site Motherboard. By Sunday a media storm was brewing. By Monday Damore was an ex-Google employee, having been fired for “perpetuating gender
  
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• Will Gen Alpha ditch humans for robots?

  08-08-2017 15:08
  They call them Gen Alpha. The youngest generation, made upp of 0-7-year-olds and the latest marketing opportunity.
  Whether you’re the parent of a Gen Alpha or not, it can be a mental tussle deciding whether we should be marketing to this fledgling demographic or leaving them (and their parents) to enjoy their first years.
  Soon though, that decision will be taken out of our hands, as Gen Alpha start talking to robots more than they do to humans – and rarely, if ever, worry a
  
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• O2 expands 'Wear the Rose' campaign to England women's team ahead of Rugby World Cup

  08-08-2017 14:49
  O2 has expanded its 'Wear the Rose' campaign to support the England Women’s Rugby Team as they look to defend their world title this summer.
  The continuation of the campaign, which has been used with the men's team since 2015, leads with a film showcasing the Red Roses' power, passion and commitment within the women’s game.
  The film will be launched across O2 Sports’ social channels and across both broadcast and programmatic video-on-demand services including Sky, ITV and All 4
  
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• How to kick the Kool-Aid and cash in on the subversion marketing revolution

  08-08-2017 14:19
  It’s time to chuck out the rule book and join the latest gold rush – subversion marketing.    
  There’s not the same profit in playing safe anymore. These days the nuggets come from being brave enough to leave behind the familiar, to explore unknown territory. 
  Big returns can be made by throwing convention to the wind and becoming an all-out revolutionary. Anonymous paved the way for this approach; a faceless organisation whose Guy Fawkes mask has become a world
  
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• Mazda offers two-wheel stunt in VR test drive

  08-08-2017 14:10 via campaignlive.co.uk
  Mazda is using virtual reality to offer consumers the chance to experience a two-wheel stunt for its latest model, the CX-5.
  
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• Sign up to our webinar on building a world-class optimisation programme 

  08-08-2017 13:57
  Innovation is required for any growing organisation, but nearly impossible without a robust experimentation strategy. This webinar presents you with discoveries on best practices gleaned from an expansive data set spanning over 100,000 experiments in 2016.
  Watch this webinar to learn:
  Which traits define the best testing organisations
  How can you drastically increase your testing performance
  What are the right team goals to measure your testing programme
  Join us on Thursday 24 August at 3pm to
  
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• Chinese restaurant finds itself without support after running breast size promotion

  08-08-2017 13:54
  A sexist promotion from a Chinese restaurant has found itself over a hot wok for offering discounts to woman depending on their breast size.
  A demeaning cartoon ad for the Trendy Shrimp restaurant at a mall in Hangzhou showed a line of women in ordered of ascending breast size, it was initially reported by the Qianjiang Evening Post.
  The promotion ran the first week of August and said: “The whole city is looking for BREASTS.” Complaints naturally accused it of being "vulgar advertisi
  
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• Icaro Doria named CCO of Arnold Worldwide

  08-08-2017 13:33
  Boston-based global creative agency Arnold Worldwide has appointed Icaro Doria as its new chief creative officer.
  Doria will be charged with elevating Arnold’s creative product in the US, leading work across the agency’s Boston and New York operations. He will be based in Arnold’s headquarters in Boston.
  “With outstanding creative credentials and a unique ability to inspire those around him, Icaro is a critical addition to the Arnold Worldwide leadership te
  
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• Boohoo enlists all-female crew for #AllGirls ads, but critics claim diversity vision is lost in casting

  08-08-2017 13:30
  Fashion e-tailer Boohoo has unveiled its latest campaign, #AllGirls, which was created by an entirely female-only crew and cast. However its underlying message of diversity has been derided a number of commenters who argue it doesn’t go far enough.
  Boohoo brought more than 40 women ‘from different walks of life’ together to create the campaign materials, including camera operators, directors, producers and models.
  In a press statement, the fashion brand said it wanted to celebr
  
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• Premier League to consider broadcast deals with Amazon, Twitter and Facebook

  08-08-2017 13:23
  The Premier League has revealed it will consider media rights bids from online platforms such as Amazon, Twitter and Facebook.
  This Friday (11 August) the 2017/18 Premier League season kicks-off whereupon England's top flight will enter the penultimate year of its three-year deal with pay-television broadcasters Sky and BT Sport.
  Discussions for the next rights cycle, which would commence with the 2019/20 season, are already underway and comments made by the Premier League's chief executive, Ric
  
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• “You might not like...": why recommendations are anything but

  08-08-2017 13:16
  When I was a kid, my Grandpa bought me a hardback tome called the Guinness Book of Everything, a book of facts and statistics about everything from the world’s busiest airports to the longest official country names. I loved it.
  Consuming bitesize pieces of ‘knowledge’ from such a breadth of topics was addictive. I didn’t know which world I’d be thrown into from one day to the next, and I relished the prospect that there was so much more to discover in the pages to c
  
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• Walmart pairs up with The Flash in back-to-school ad

  08-08-2017 13:15
  Walmart is working with Warner Bros’ Justice League movie, releasing a new ad showing the world’s fastest man - The Flash - helping shoppers get their goods faster.
  While the movie is due to land in November, the retail giant has kicked off its commercial partnership early with The Flash helping kids get ready for the return to school.
  Scored with Bonnie Tyler’s ‘Holding Out for a Hero’, the ad creates a clear connotation between the heroics of the Flash and th
  
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• Buzzfeed and Breitbart at bottom of media trust list as Americans place trust in British outlets

  08-08-2017 13:10
  The latest snapshot of US attitudes towards the news media has painted a picture of declining trust among American outlets driven by the rise of ‘fake news’ with looking across the Atlantic to the likes of  UK-based weekly The Economist, as well as Reuters, the BBC and The Guardian for their news fix.
  Compiled by the University of Missouri’s Reynolds Journalism Institute, the survey found that The Economist could lay claim to being the most trusted format, followed by publ
  
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• Video advertising increasingly accounts for mobile revenue in both gaming and non-gaming apps

  08-08-2017 13:09
  From mobile games to non-gaming apps, 55% of total mobile publisher revenue is generated from ads, with mobile video ad monetization making up 31% of mobile publisher revenue.
  A recent  survey by mobile publisher Ad Colony looked at the  top-grossing app developers, and asked over 100 detailed questions and in a global survey directed towards mobile game developers (90%), with a minority making non-gaming apps (18%). A small number (8%) represented mobile publisher who make b
  
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• Brands can now automate image search on Twitter with Einstein Vision

  08-08-2017 12:43 via campaignlive.co.uk
  Salesforce has launched an AI-powered image recognition service that will allow marketers to automate the discovery and identification of images on Twitter.
  
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• Audible and Cesar Millan have a barking plan for you to play audiobooks for dogs

  08-08-2017 12:31
  Audible, having identified a new area for growth in the canine market, is to host a series of audiobooks intent on calming dogs when they are home alone.
  In partnership with the Dog Whisperer Cesar Millan, the Amazon-owned company is looking to foster calm, relaxed behavior in dogs by always having a human voice rolling in the household.
  Cesar Millan’s Guide to Audiobooks for Dogs was commissioned after research conducted by Millan found that 76% of dog owners who played audiobooks for the
  
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• Activision tags in Pop-Tarts and Rockstar Energy Drinks to provide in-game buffs for Destiny 2

  08-08-2017 12:03
  Activision is running a unique promotional offer with Pop-Tarts and Rockstar Energy Drink to provide Destiny 2 players in-game bonuses via a package partnership.
  Triple A video game publishers are always looking at new ways to monetise their titles, and to this end, Activision is launching two global brand partnerships that will drive sales and mutually benefit consumers with in-game items (or loot).
  Rockstar will release Destiny 2 themed cans in the US and Canada, UK and Germany, and the specia
  
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• Independent brewers launch seal of approval against large beer brands

  08-08-2017 11:50 via campaignlive.co.uk
  Independent brewers have hit back at their bigger rivals by introducing a stamp of approval to help consumers decipher where their craft beer has been produced.
  
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• Seven ads that escaped a ban

  08-08-2017 11:22 via campaignlive.co.uk
  KFC has avoided investigation by the Advertising Standards Authority, despite more than 500 complaints for the brand's first campaign by Mother, "The whole chicken". Which other ads provoked the fury of the public but got off scot-free?
  
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• O2 reignites 'Wear the rose' rugby campaign for women's team

  08-08-2017 11:20 via campaignlive.co.uk
  O2 has brought back the "Wear the rose" call to action for England Rugby fans - this time to support the women's team as it begins its world championship defence this week.
  
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• Big banks vs startups: Who will the customer choose?

  08-08-2017 11:00
  As customers become more tech savvy and choosy about who they shop with, banks have been criticised for failing to innovate and keep up with changing consumer expectations. According to Forrester’s findings, only 50% of bank customers are willing to stay loyal to their bank.
  Should banks act more like startups? Banks should experiment and focus on building a strong relationship with their customers if they don’t want to fall behind startups, according to speakers at Tug’s Human
  
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• UK Top Shazamed Ads: Little Mix brings EE into the chart as the only newcomer

  08-08-2017 10:30
  The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
  EE is the only new ad to enter the chart this week taking tenth place with the help of Little Mix's single 'Touch'.
  The ad from Saatchi & Saatchi shows Kevin Bacon, the brand ambassador, upgrade passengers seats to first class in a comparison to the service they would receive as EE customers. 
  Elsewhere Samsung, M&S Food and Lloyds Bank remain in t
  
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• My Media Week: Owen Jenkinson, Freeview

  08-08-2017 10:14 via campaignlive.co.uk
  Long lunches are off the menu this week for Owen Jenkinson, marketing director at Freeview, as he runs a three-way pitch for the TV platform's media account.
  
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• Amazon amasses secret army of house brands such as Strathwood, NuPro and Myhabit

  08-08-2017 10:09
  Amazon may have been steadily building a name for itself in the world of e-commerce but behind the scenes it has been steadily putting its buying power to the fore by amassing an army of subsidiary house brands from which to further spread its tentacles.
  Through AmazonBasics the retailer is keeping costs in check by cutting out the middleman entirely by selling self-produced goods ranging from phone chargers and batteries to backpacks and cloths as the e-tailer seeks to diversify into myriad con
  
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• Adidas China's Republic of Sports event attracts more than 92m live streams

  08-08-2017 10:02
  More than 92 million people have live streamed events from Adidas’ Republic of Sports activation event as the brand continues to drive growth in the China market.
  The event, which takes place in a custom-built sports facility, showcase the brand’s key categories of football, basketball, running, training and outdoor through a program of live events.
  Adidas works with gyms to create a timetable of activities such as fitness classes, runs, football matches, rock climbing, basketball co
  
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• Google chief vows to make company more inclusive as he responds to 'offensive' memo which 'crossed a line'

  08-08-2017 09:33
  Google chief executive Sundar Pichai has been forced to cut short his summer holiday in order to address employees directly as he seeks to defuse a "difficult" diversity row which has engulfed his company since the weekend.The affair was sparked by an unattributed company memo circulated on Sunday which claimed, among other things, that "biological differences" were amongst the reasons for a paucity of women working at Google. Pichai responded directly to the memo, saying it "cros
  
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• MediaCom wins most nominations at 2017 Media Week Awards

  08-08-2017 08:33 via campaignlive.co.uk
  MediaCom has topped the nominations for the most prestigious awards in UK commercial media for the second year in a row.
  
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• Has the Under Armour brand lost its cool?

  08-08-2017 08:30
  Just 18 months ago, Under Amour was talking about overtaking Nike as the world’s biggest sports brand. In an interview with Marketing Week, its VP of ominchannel Sid Jatia exuded confidence: “Nobody wants to wear Nike anymore because it isn’t cool – it’s in the discount houses, it’s everywhere. People like the underdog and engage with our story more.”
  And although Under Armour’s success as a sports brand was primarily driven by the US market &ndash
  
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• MPs urge Ofcom to consider Fox misconduct probe in Sky takeover bid

  08-08-2017 08:20 via campaignlive.co.uk
  MPs have called for 21st Century Fox's protracted Sky takeover to be referred to the competition watchdog after allegations of misconduct into a Fox News report about a murdered US political aide.
  
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• Take our quiz to find out if you have the Anatomy of a Leader

  08-08-2017 08:00
  Marketing Week carried out an in-depth study encompassing both qualitative and quantitive research to discover the attributes, responsibilities and core skills that make up the ‘Anatomy of a Leader’.
  Click here to read in-depth analysis of the research.
  The post Take our quiz to find out if you have the Anatomy of a Leader appeared first on Marketing Week.
  
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• Google engineer sacked over anti-diversity memo

  08-08-2017 07:54 via campaignlive.co.uk
  A Google engineer who criticised the company's diversity initiatives in a controversial memo has been sacked.
  
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• Bebo is back again but should it even bother?

  08-08-2017 07:49
  I’ve been catching up on Silicon Valley recently - the other HBO show if you were wondering - and it’s given me an incredible insight into the workings of a Silicon Valley startup. “It’s a comedy with quite a few rude shenanigans” you start furiously tapping into the comments below but then, it also happens to me one of the most well researched TV shows on screen. So researched in fact, that a former Twitter CEO is an advisor on the show to help the writer
  
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• FreshMenu founder Rashmi Daga: 'Collaboration is an important aspect of our marketing philosophy'

  08-08-2017 07:43
  According to RedSeer, the Indian online food industry grew at 150% in 2016 with an estimated gross merchandise volume of USD 300m, despite low investor sentiment. Homegrown online food restaurant FreshMenu recently ventured into content marketing with food magazine launch. 
  The Drum spoke with Rashmi Daga, CEO and founder, FreshMenu to find about the company's marketing strategy and why collaborations are so important to them.
  What is your marketing strategy in India?
  We have a th
  
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• Tencent Sports secures live streaming rights for FA Cup, Scottish Premiership and Serie A

  08-08-2017 06:47
   
  Tencent Sports has secured live streaming rights for the FA Cup, Scottish Premiership,  Ligue 1 Conforama and Serie A TIM in a move that will further bolster sports rights in China. 
  Tencent secured the non-exclusive rights, which cover mainland China for the 2017/18 football season, from sports media rights agency MP & Silva.
  The deal will give Chinese football fans access to five major European football properties, including the UEFA Champions League and Bundesliga, which
  
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• Alibaba ties up travel venture with world number one hotel group Marriott

  08-08-2017 05:49
  Ecommerce giant Alibaba and global hospitality company Marriott International have announced a joint venture aimed at helping Chinese tourists improve their travel experiences while travelling around China and overseas.
  The partnership will see Alibaba tapping into Marriott’s international portfolio of brands and hospitality expertise to customise travel experiences, while Marriot’s storefront will be featured on Fliggy, Alibaba’s travel service platform that will market direct
  
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• Cyber security fears raised over lackadaisical marketing and IT industry

  08-08-2017 05:34
  A survey of marketing firms has raised concerns that many are ill-prepared to counter the threat posed by hackers, with just 10% of marketing professionals polled saying that they were concerned about cyber security.
  The care free attitude comes despite the looming implementation of EU General Data Protection Regulation (GDPR) next year, which carries the threat of a ten-fold increase in fines levied against businesses operating in Europe which are found to be flouting data protection laws.
  Comp
  
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• Hong Kong's The Peak Galleria appoints DDB as lead communications agency

  08-08-2017 05:21
  The Peak Galleria, a shopping complex perched on top of Hong Kong’s iconic Victoria Peak, has appointed DDB Group Hong Kong as lead agency responsible for brand communications.
  The agency will be responsible for The Peak Galleria’s 2017/18 brand communications, including strategy and creative duties, as the brand looks to position the centre as a world-class shopping, dining and entertainment destination.
  The Peak Galleria, which is owned by Hang Lung Properties, appointed DDB&n
  
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