Marketing news

• Female empowerment imagery more effective than sex appeal in ads, says Facebook

  06-08-2017 13:38
  Advertising that subverts gender stereotypes and empowers women leads to more effective business results, according to the latest research from Facebook IQ.
  The insights offshoot of the social network surveyed 1,547 people in the US to understand how they responded to gendered imagery in advertising. The research saw Facebook perform a sentiment analysis of aggregated, anonymised US Facebook posts and compare a selection of brands that engaged in gender-positive advertising in the past year &nda
  
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• Silicon Valley’s rep takes another hit thanks to Google worker’s leaked memo on gender gap

  06-08-2017 13:05
  Google’s vice president of diversity, integrity and governance has condemned a leaked internal memo from a senior software engineer, which argues that women are underrepresented in tech because of biological factors such as “men’s higher drive for status” and women being “more prone to anxiety”.
  The 10-page essay dubbed ‘Google’s Ideological Echo Chamber’ is the latest in a series of gender-based controversies to come out of Silicon Valley th
  
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• Ad of the Day: Volkswagen enlists blind photographer Pete Eckert for luminous Arteon shoot

  06-08-2017 11:48
  Volkswagen has partnered with photographer Pete Eckert, a self-professed “visual person” who “just can’t see”, to produce a luminescent 10 image series capturing the avant-garde design of its new Arteon model.
  Eckert lost his sight as an adult after being diagnosed with Retinitis Pigmentosa. The Californian was trained in sculptural and industrial design, however only began to “take photography seriously” once he’d completely lost his sight.
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• Despacito is now the most watched YouTube video of all time, breaking 3bn view barrier

  06-08-2017 10:47
  Despacito, Luis Fonsi and Daddy Yankee’s Spanish hit currently soundtracking summer 2017 across the globe, has been named the most viewed video in YouTube’s history, overtaking its predecessor – Wiz Khalifa’s See You Again – less than the month after it took the title.
  Despacito has racked up more than 3.4bn hits just 204 days after it was uploaded to the video sharing platform by Fonsi's Vevo channel, also making it the first ever clip to pass the 3bn vie
  
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