Marketing news

• Dunkin’ is dropping the Donuts from brand name

  05-08-2017 13:36
  Dunkin’ Donuts is testing an abbreviated brand name in select stores as it looks to “reinforce that it’s a beverage-led brand and coffee leader”.
  According to Nation’s Restaurant News, the Dunkin’ only branding will be trialed in California before rolling out to multiple locations.
  “While we remain the number one retailer of donuts in the country, as part of our efforts to reinforce that Dunkin’ Donuts is a beverage-led brand and coffee l
  
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• WPP plans to double Snapchat spend to $200m

  05-08-2017 13:12
  WPP will double its spend on Snapchat this year, investing an estimated $200m according to the network’s chief Sir Martin Sorrell.
  It comes after WPP tripled its investment into the platform in 2016. Its clients spent $90m on Snapchat last year, around $60m more than it predicted would be spent on the app.
  Speaking to CNBC, Sorrell said it will continue to plough advertising budgets into Snap although admitted it is paltry in comparison to the sums going on Facebook and Google.
  "But it's a
  
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• Dropbox CMO on Paper and disrupting agency models

  05-08-2017 08:26
  For a decade, Dropbox has been servicing users around the world, helping them to save and share their work without the need for a physical storage space. But in this day and age, where saving to the cloud has become second nature, the business – which claims to have over half-a-million - users has begun to diversify its offer to help the creative community work together to share ideas. 
  At the beginning of 2017, Paper was released to the world after several months of internal use by t
  
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