Marketing news

• Pick of the week: Asics "#IMoveLondon" by Edelman

  02-08-2017 23:16 via campaignlive.co.uk
  Yasmin Arrigo can't get enough of Asics UK's execution of its "I move me" rebrand campaign.
  
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• Hip-hop icon Warren G and director Karam Gill on what makes a great story

  02-08-2017 22:08
  What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
  Earlier this year, hip-hop legend Warren G and director Karam Gill released G-Funk, a documentary that details the rise of g-funk in the 1990s and the impact the West Coast sub-genre has had on both music and culture. 
  The documentary, which Warren G co-w
  
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• US senators introduce legislation to beef up IoT security – but only in the government

  02-08-2017 22:01
  US Senators Cory Gardner and Mark Warner, co-chairs of the Senate Cybersecurity Caucus, as well as Senators Ron Wyden and Steve Daines, have introduced legislation to improve the cybersecurity of internet-connected devices purchased by the US government.
  Under the terms of The Internet of Things (IoT) Cybersecurity Improvement Act of 2017, vendors who supply the US government with connected devices would have to ensure the devices are patchable, do not include hard-coded passwords that can&
  
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• Now Skype users can send money to each other via PayPal

  02-08-2017 19:28
  Online payment service PayPal announced it is partnering with instant messaging app Skype to allow users in 22 countries to send money within a conversation via a new feature called Send Money.
  According to Skype, as of today (August 2), Skype users chatting with contacts in the latest version of the Skype app can swipe right, tap Send Money and complete the money transfer process. Users will be prompted to confirm their location and to link their PayPal accounts to their Skype pr
  
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• CP+B loses global Infiniti account to 72andSunny

  02-08-2017 18:07
  CP+B has lost the global Infiniti account to fellow MDC Partners agency 72andSunny. 
  Two sources told Adweek that CP+B has retained creative duties for the Nissan brand in the US but has lost global creative responsibilities.
  Boulder-based CP+B won the global Infiniti account, which had previously been handled by Omnicom’s TBWA, in October 2014 following a lengthy review.
  Since winning the global car account nearly three years ago, CP+B has opened offices in Shanghai and Beijing
  
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• Facebook is adding another Custom Audience targeting option

  02-08-2017 17:51
  Facebook is adding a feature that will allow brands to target ads to users who have RSVP’d to brand events.
  Facebook rep confirmed the plan to The Drum after screenshots were posted on Twitter, but chose not to comment further. Facebook adds NEW “Events” custom audience option enabling advertisers to target people who engaged with specific events
  H/T @MosheIsaacian pic.twitter.com/tt1190Erg9
  — Matt Navarra ⭐️ (@MattNavarra) July 28, 2017
  
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• US Creative Work of the Week: Mistress and a puzzle solving hamster

  02-08-2017 17:39
  Animated hamsters seem to be popular in advertising, which is why a furry, puzzle solving rodent was voted this week's US Creative Work of the Week by our readers.
  In the spot by Mistress for Level 5 Abby, a woman is seen playing Layton's Mystery Game on her mobile device. She puts the device down and walks away for a minute. The hamster crawls onto the couch and solves the puzzle, then scurries away before the woman can figure out what happened.
  The production required live-actio
  
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• “Great work benefits everybody,” Beyond the Brief featuring Rob Bloom, &Barr

  02-08-2017 17:35
  &Barr associate creative director Rob Bloom probably knew he was geared for this career path at age eight when he created his own humor magazine. There were many booger jokes, we were told.
  Bloom joined the Orlando-based shop earlier this year after spending a year building creative teams for Noble Brands. By then, the University of Florida and Creative Circus alum had built up quite the portfolio. The extensive list includes work for Quilted Northern and Brawny, BASF and iShares, the 76ers
  
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• Global Reach Partners appoints Leandra McPhillips as head of marketing

  02-08-2017 17:29
  London-based foreign exchange specialists Global Reach Partners (GRP) has announced the appointment of Leandra McPhillips as its new head of marketing. McPhillips joins after almost 10 years with CMC Markets where she had global responsibility for marketing, re-launching the Institutional arm of its business and delivering integrated retail campaigns.
  Following GRP’s acquisition of FC Exchange last summer, the key focus of McPhillip’s new role is to galvanise the two brands with a ma
  
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• Brands will pay £75,000 for celebrity influencer endorsements despite confusion over fees

  02-08-2017 17:21
  Fresh research has indicated that some UK brands are willing to stump up as much as £75,000 for a single post on Facebook from a celebrity influencer, with this figure coming in at around £67,000 for the same endorsement on YouTube.
  Affiliate marketing firm Rakuten Marketing spoke to 200 UK marketers working on influencer programmes and found that post-for-post they were prepared to pay 12% more for Facebook endorsements than they were for YouTube.
  The research al
  
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• Charlie Gard case shows working for free doesn’t mitigate conflict of interest issues in PR

  02-08-2017 17:15
  Public relations practitioners and professional bodies have lined up to criticise questionable practice in the Charlie Gard case.
  The CIPR, an industry body representing 10,000 practitioners in the UK, has issued guidance to the public on hiring public relations services, in response to an investigative report into the Charlie Gard case published in the Times.
  In said report, investigative journalist Alexi Mostrous called into question the so-called public relations advice received by Charl
  
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• New European cover spoofs Protein World in taunt to Brexit's 'headless chickens'

  02-08-2017 17:06 via campaignlive.co.uk
  The latest edition of anti-Brexit newspaper The New European has taken inspiration from Protein World's notorious "Beach body ready" ad, with a cover referencing the debate on post-Brexit food regulations.
  
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• Snap looks to prove the effectiveness of its ad tools with new measurement program

  02-08-2017 17:02
  Snap has rolled out a measurement program with Neustar Marketshare, Analytics Partners, MMA, and Nielsen as it looks to graduate from advertising darling to serious competitor of online ad budgets.
  The company has been plagued with complaints from marketers about poor ad measurement and tracking since it first starting getting serious about advertising a year ago when it consolidated its products under one service, Snap Ads.
  Since it's IPO, pressure has heaped on the tech company to prove to inv
  
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• Campaign Diary: feminist admen and dead cinema icons

  02-08-2017 16:52 via campaignlive.co.uk
  Please extend a warm welcome to Dan Cullen-Shute and Stuart Outhwaite-Noel.
  
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• Playertek signs The Playbook to navigate GPS campaign

  02-08-2017 16:27
  Playertek, the world’s most powerful GPS tracker for the individual footballer, has hired The Playbook for an influencer and media campaign. 
  The Playbook will create a campaign designed to engage and educate social influencers, with ‘Playertek FC’ team members being gifted product as the new season launches. Providing influencers with the same rich data analytics and insight as our elite professional heroes, traditional media will also be engaged to help raise the pr
  
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• 10 of the most inspiring Olympic Games ads with Usain Bolt, Eddie the Eagle & Kerri Strug

  02-08-2017 16:25
  The Olympics and its equally-inspiring offshoots, the Paralympics and the Special Olympics, come around every four years representing an ideal opportunity for brands around the world to sow a little emotional heft into their marketing campaigns.
  Brands across sectors as varied as cereals, sportswear, fast food, soda, electronics, finance all converge to put top athletes on a podium as ambassadors during the Games. After all, an endorsement from a gold medal winner is bot
  
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• Airbnb derides ‘despicable, cynical advertising’ from hotel group linking it to terror attacks

  02-08-2017 16:19
  Airbnb has released a statement claiming its user privacy policy is not creating safe havens for terrorists, in response to an outrageous ad partly funded by a New York hotel group.
  The ad, from the Hotel Association of New York City and a local union, accuses the rental app of enabling terrorism in a video that cuts to footage of Manchester, UK, terrorist Salman Abedi. Notably, and pointed out by Airbnb, Abedi was not living at an Airbnb at the time of attack.
  The fear-monge
  
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• Marketoonist on misinterpreting data

  02-08-2017 16:16
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on misinterpreting data appeared first on Marketing Week.
  
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• Ryanair unveils voice-controlled booking in customer service focus

  02-08-2017 15:54
  Ryanair customers will soon be able to use their voices to search for and book flights and hotels as the budget airline introduces Alexa voice recognition.
  Speaking at a press conference today (2 August) the airline’s CMO Kenny Jacobs said the changes form part of its ‘Always Getting Better’ customer experience programme as it looks to become the “Amazon of travel”.
  At first, the functionality will only be available on Ryanair.com, but Jacobs told Marketing Week tha
  
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• Lucozade plots biggest ever product launch as it enters water market

  02-08-2017 15:27
  Lucozade is planning its biggest ever product launch as it looks to shake-up the bottled water industry by offering “functional water” targeted at people with a fitness-inspired lifestyle.
  The launch of ‘Fitwater’ is the culmination of a two-year journey after research showed that exercise is changing and people are doing less intense exercise. As a result, Lucozade is hoping to reach a broader group of people than its current sports drinks, including those that exercise
  
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• Why Facebook's mobile video guidelines are practical but not perfect

  02-08-2017 15:06 via campaignlive.co.uk
  Facebook Creative Shop's guidelines are ostensibly aimed at raising the bar on mobile video creativity, but in truth are more pragmatic than creative.
  
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• Singtel unites its adtech offering behind the Amobee brand, bolsters C-suite

  02-08-2017 15:00
  Six months after the purchase of demand-side platform Turn, Singtel-owned Amobee has announced it is to fold its newly acquired adtech offering into its parent brand. This comes at the same time as it bolsters its C-suite, with Katie Ford named as chief client officer and Shouvick Mukherjee its chief technology officer.  
  The announcements come as the Singapore-based outfit plans the global roll out of its newly unified Amobee Marketing Platform to both brand and agency clients, with F
  
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• Mindshare promotes Fowler to worldwide central CEO

  02-08-2017 14:50 via campaignlive.co.uk
  Mindshare has promoted its global lead on Unilever, Nilufar Fowler, to worldwide central chief executive at the Group M agency, replacing Marco Rimini.
  
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• Sky no longer the limit for sports rights as digital players make their presence felt

  02-08-2017 14:05
  25 years after Sky showed its first Premier League football match and kicked off a television revolution that would change the face and fortunes of British sport beyond recognition, a new era of broadcasting is underway that has the potential to radically transform how we watch sport once again.
  Just as the 1990s had its satellite dishes, today’s sports shakeup is also being fuelled by technology. But this time it’s Silicon Valley platforms Facebook, Amazon Prime Video, Twitter, YouT
  
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• Ad of the Day: Surfers Against Sewage refashions global military threats from plastic

  02-08-2017 14:05
  Environmental charity Surfers Against Sewage is calling on the public to boycott single use plastic with a campaign that turns the build-up of trashed bottles, coffee cups and bags into bombs, submarines and even a new country called Wasteland.
  Created by M&C Saatchi, the integrated initiative spans print, social and digital, including a video voiced by Imelda Staunton. The actress tells viewers “a new superpower is rising in the Pacific” that is “amassing the greatest
  
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• Amobee bolsters leadership team with hirings of Katie Ford & Shouvick Mukherjee

  02-08-2017 14:03
  Amobee has announced two senior appointments to its management team with Katie Ford named as chief client officer and Shouvick Mukherjee as chief technology officer as new acquisition Turn is merged into its parent brand.
   
  The company is in the midst of global expansion following its acquisition of Turn in February for around $310m, and has been bolstering its senior team since November with the hiring of Robert Woolfrey, senior vice president of Asia in November, followed a month lat
  
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• Netflix, PSB Academy and Mediacorp marketers lead fresh entrants to Linkedin’s Singapore Power Profiles

  02-08-2017 13:53
  Linkedin has announced the latest round of entries to its Power Profiles list in Singapore, counting marketers from Netflix, PSB Academy and Mediacorp among the newcomers.
  The aim of the list is to shine a light on business leaders that are using social media to assert themselves as opinion leaders, adding their voice and expertise to the wider community.
  The list, now in its second year in Singapore, highlights 59 Singapore-based leaders across the areas of finance, technology, human resources,
  
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• Three indoctrinates mobile addicts into a binge-watching cult in free data campaign

  02-08-2017 13:47
  ‘Namaste’ says an unsettling ad from Three UK that is shining a light onto the almost religious fervour in which we regard our mobiles.
  The work from Gravity Road is to run on social as part of the company’s ‘Go Binge’ campaign, underlining that entertainment addicts can stream content from the likes of Netflix, TV Player, Deezer and SoundCloud without impacting their data limits.
  Directed by Tom Geens, the slot was built upon data stating that that 44% of people ag
  
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• Mark Ritson: Marketing debate is so polarised it’s hard to be sure of anything

  02-08-2017 13:14
  The worst of all sins in marketing, in my book at least, is the use of that hoary old quote often incorrectly attributed to either John Wanamaker or Lord Leverhulme. You know the one with the apocryphal line that “half the money I spend on advertising is wasted, the trouble is I don’t know which half”. If it crops up in a presentation, marketing article or debate – with the exception of this masterpiece you’re reading at the moment – it signals an almost inev
  
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• Tiffany’s latest creative called into question over resemblance to rival jeweller’s campaign

  02-08-2017 13:09
  Tiffany & Co’s latest campaign has raised the eyebrows of eagle-eyed Instagram users who have noted the creative’s similarities to rival jewellery brand Annoushka’s Rule The World campaign.
  Created by Mr President in May this year, Rule The World’s print campaign features female hand models showing off the Annoushka’s Crown rings in poses derived from Universal Sign Language.
  Tiffany’s print ads, which were released last week (26 July), also depict wo
  
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• Rapp UK launches new Hastings Direct TV Campaign

  02-08-2017 13:04
  RAPP UK has created two new TV spots for Hastings Direct to reinforce the brand’s position as the simple, straightforward and dependable insurance provider.
  Created entirely using CGI, the spots showcase the well-known statue Harry Hastings – building on his authoritative and dependable character – marking a move away from Stephen Seagull. They are set in Hastings’ familiar and quintessentially British seaside setting.
  The first spot – You know where you stand &ndas
  
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• US Creative Works: featuring the Bam Connection, 22squared, Hill Holliday and more

  02-08-2017 13:01
  Welcome to The Drum's US Creative Works in partnership with Workfront.
  This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our US 'Creative Work of the Week.’
  For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
  To vote for your favorite, make sure you click on
  
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• What’s the future of the agency model in the programmatic era?

  02-08-2017 13:00
  The above is arguably the key question facing the media business since the dawn of automated media buying technologies. With the K2 transparency report from the Association of National Advertisers (ANA) raising the question over whether or not more advertisers will bring media buying in-house, the future has never been more at risk.
  With talk of agency trading desks being used a cash cow by their holding groups, plus marketing teams coming under increased pressure from their procurement departme
  
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• Small budget, big impact: How to create video on a shoestring

  02-08-2017 12:50
  Video is understandably an attractive medium for brands – it’s creative, gets the message out and stylishly shows off products and services in action.
  Take Ted Baker, for example. Last year, the brand teamed up with with film director Guy Ritchie to launch a short video that allowed consumers to click and buy featured products. It even launched its own video series using Instagram Stories in March.
  Campaigns like this require the type of budget that most smaller brands can
  
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• The Drum UK Event Awards: Experiential marketing budgets predicted to grow

  02-08-2017 12:00
  With experiential spend expected to increase by around half over the next three to five years, recogising and rewarding those often behind the scenes within the event industry is more important than ever. 
  Back for an eighth year, The Drum UK Event Awards will be putting a higher focus on the experiential element of the marketing world, along with a range of new categories for companies and individuals to enter. 
  There is a panel of experienced industry professionals lined up
  
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• Asda sales and profits tumbled in 2016

  02-08-2017 11:53 via campaignlive.co.uk
  Asda's like-for-like sales, excluding fuel, fell 5.7% in 2016, accounts filed to Companies House show - a steeper decline than the 4.7% seen in 2015.
  
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• Facebook celebrity influencers could earn up to £75,000 per post

  02-08-2017 11:49 via campaignlive.co.uk
  A survey of UK marketers has found that they are willing to pay up to £75,000 for a single post mentioning their brand by a Facebook celebrity influencer.
  
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• BBC debunks spate of runaway AI scare stories in the media

  02-08-2017 11:46
  The BBC has debunked a flurry of attention grabbing headlines claiming that ‘dangerous’ artificial intelligence is on the march after deploying its technology reporter Chris Baraniuk to delve a little deeper.
  A wave of similar stories swept Britain’s newspapers on Tuesday with the Mirror declaring that ‘Robot intelligence is dangerous’ with The Sun, Independent and Telegraph also weighing in with similarly alarmist headlines – all based on a single Facebook bl
  
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• In defence of advertising - a response to Nadya Powell's break-up letter to the industry

  02-08-2017 11:17
  The first time I read Nadya’s article ‘I’m sorry. I can’t. Don’t hate me’, I thought this is explosive stuff and bugger the consequences.
  The second time I read it, I thought there’s more than a grain of truth in what Nadya claims, but it’s not totally reflective of the world of advertising I recognise.
  Then on the third reading I decided to write this, because I think those of us who work in advertising have a responsibility to defend and champion
  
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• Pro-life Northern Ireland billboard campaign cleared by the ASA

  02-08-2017 11:11
  The Advertising Standards Authority (ASA) has cleared a contentious billboard campaign in Northern Ireland supporting the province’s tough stance on abortion despite drawing 14 complaints that its message was misleading.
  Pro-life lobbyists Both Lives Matter produced the campaign to mark 50 years since implementation of the UK Abortion Act, claiming that: ‘100,000 people are alive today because of our laws on abortion’, a figure which was disputed by 14 complainants.
  Both L
  
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• SPFL becomes first league to join Dugout as its looks to strengthen Scottish football's global footing

  02-08-2017 10:54
  The Scottish Professional Football League (SPFL) has become the first league to join the Dugout platform in a move it believes will help grow its global reach and strengthen ties with younger audiences.
  The agreement sees the SPFL- which consists of Scotland’s Premiership, Championship, League 1 and League 2 as well as the Betfred Cup and the Irn-Bru Cup- join the platform alongside some of the world’s biggest clubs including FC Barcelona, Real Madrid, Juventus, Bayern Munich, Paris
  
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• Indonesia partners with Adobe to cope with increasing tourism volume

  02-08-2017 10:44
  Indonesia’s Ministry of Tourism has entered into a partnership with Adobe to use Experience Cloud to broaden its reach, connect with travelers better, and improve its competitiveness in the region.
  With 12 million foreign tourist arrivals in 2016, a 15.5% increase from the previous year and 15 million foreign visitors expected this year; the ministry is keen to improve country’s tourism industry and deliver unforgettable experiences for visitors.
  Experience Cloud will allow the
  
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• Axel Springer’s Awin incorporates United Internet’s Affilinet to strengthen global affiliate network

  02-08-2017 10:28
  German publishing house Axel Springer has announced that it is to merge its global affiliate network with that of United Internet, a German ISP, subject to the approval of competition authorities.
  Should it proceed the move will bring United Internet’s Affilinet under the wing of Axel Springer’s Awin – with the publisher owning 80% of the combined business which will be led by current Awin CEO Mark Walters.
  Affilinet currently employs 200 across eight European offices while its
  
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• Digital Mavericks: Shortlist unveiled plus meet the judges

  02-08-2017 10:21 via campaignlive.co.uk
  This year's shortlist of Digital Mavericks features entrepreneurs, brand-side digital marketers as well as agency technology specialists.
  
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• Lucky Generals picks Isaacs as first head of content and partnerships

  02-08-2017 10:11 via campaignlive.co.uk
  Lucky Generals has hired its first head of content and partnerships, to drive quality and innovation in social, content, data and partnerships.
  
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• Netflix shoots down rumours that it is saddled with $20bn of debt

  02-08-2017 09:58
  Netflix has moved quickly to shoot down suggestions that it is mired in $20bn of debt, sparking fears as to the sustainability of the streaming service, by describing such reports as ‘inaccurate’.
  The storm first broke when the LA Times published a piece claiming that Netflix had been on a bigger binge than its customers having amassed eye-watering liabilities of $20.54bn in ‘long-term debt and obligations’.
  With speculation then going into overdrive Netflix felt obliged
  
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• Apple delivers juicy profits with bumper crop of iPhone sales

  02-08-2017 09:28
  Apple regained its mojo over the third quarter after sales of its flagship iPhone comfortably beat analysts’ expectations, lifting its stock price by 6% in the process to an all-time high of $159.10.
  Over the period iPhone sales rose 1.6% to reach 41.03m, well ahead of consensus expectations of 40.7m devices – giving the Cupertino based firm the confidence to boost sales forecasts for the fourth quarter to as high as $52bn.
  The surprise surge puts Apple in the strongest pos
  
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• Nissan moves global Infiniti advertising into 72andSunny

  02-08-2017 07:57 via campaignlive.co.uk
  Nissan has reportedly moved the global advertising account for luxury car marque Infiniti from Crispin Porter & Bogusky to 72andSunny without calling a review.
  
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• Cheil India bets big on design as brands move towards customer-centric strategies

  02-08-2017 07:30
  With more consumers becoming empowered by technology, the imperative on brands to be customer-focused and tech savvy is stronger than ever.
  For the past few years, brands like Pepsi Co have been increasingly vocal about the importance of design-thinking on creating products and experiences for future customers.
  This has driven Cheil India to launch its newest venture Cheil Design, which will help the agency bring in more design expertise to its brand strategy offering.
  The news co
  
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• From ‘stories’ to livestreaming: The newest video formats for brands

  02-08-2017 07:00
  As brands become more aware of the need for video content, social media sites and content creators are proving their worth through livestreaming, tailoring video options to screen size and launching several variations of short, disappearing ‘live’ videos.
  The way content is created, branded and shared is constantly evolving. Here Marketing Week explores some of the newest options in video.
  The rise of live video
  Livestreaming is currently being tried, tested and launched via var
  
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