Marketing news

• Advertising generates more than half of revenue sources for mobile app developers

  31-07-2017 21:51
  With 55% of total mobile publisher revenue generated from ads, app developers are increasingly looking to continued growth in mobile publisher revenue. 
  The greatest contributor to this category is mobile video ad monetization. Indeed, 31% of mobile publisher revenue comes from mobile video ads according to a recent report by AdColony.
  The report looked at top mobile game developers (90%), with a minority making non-gaming apps (18%)  who were surveyed throughout EMEA (4
  
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• Scaramucci is out in new shock as Kelly takes charge at the White House

  31-07-2017 21:42
   Anthony Scaramucci has been dumped as  White House communications director after just 11 days on the job. It  happened today just hours after President Donald Trump’s new chief of staff, John Kelly, was sworn into office.
  Trump had insisted earlier Monday that there was ‘‘no chaos’’ in his White House as he swore in the retired Marine general as second chief of staff.
  Not long after, Scaramucci, who shocked many with his profane outburst last we
  
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• Pinterest makes it easier for users to search

  31-07-2017 21:14
  Pinterest said it is making a bigger push into search by launching Pinterest Search and Lens on users’ home feeds to cater to increasing mobile and visual searches among consumers.
  This includes a new search bar at the top of the home feed in the Pinterest iOS app that allows users to simply type what they’re looking for instead of having to open the Explore tab.
  In a blog post, Pinterest said visual search tool Lens is also available in the iOS home feed and the
  
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• Small video players, desktops are factors in rising video click-through-rates

  31-07-2017 20:33
  There is rise in video click through rates (CTR) that indicate an ease with video for users and advertisers, marked by a 54% increase in desktop video viewing and a 37% increase in mobile views.
  In a benchmark report by cloud platform Extreme Reach, the changes in click through rate (CTR) imply that mobile video viewing, in particular, is expected to rise with small video players seeing a jump in usage while in-banner video ads continue to decline and are down to 17%.
  The reports&
  
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• Why Target, Heineken and Allstate are betting big on the 'other football'

  31-07-2017 19:46 via campaignlive.com
  Top marketers aim to reach a young, multicultural audience during this week's Major League Soccer All-Star Game.
  
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• ANA survey finds 60% of agencies taking steps to improve media transparency issues

  31-07-2017 18:51
  The ANA has reported that the industry is working to improve the basic nature of the media transparency within the advertiser/agency relationship with more than 60% of agencies having indicated that their company had taken action steps to address the transparency issue.
  However, the ANA reports after conducting a survey during the week of July 12 with 190 ANA members, 25% of those surveyed were not sure if their agency was working on the transparency issue.This may be due to the findin
  
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• Tough Mudder partners with Samsung to give its obstacle courses the VR treatment

  31-07-2017 18:10
  Tough Mudder’s digital presence has been boosted by a new partnership with Samsung which will see the electronics giant create exclusive content and training tips for the brand’s UK events.  
  The partnership will run through to the end of the Tough Mudder 2018 event season and will enable fans to access content on mobile, Gear VR headsets, Gear 360-degree portable cameras and wearable fitness devices.
  Ahead of each Tough Mudder event, participants will have the chance to experie
  
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• How to devise an effective video strategy

  31-07-2017 18:06
  Devising an effective online video strategy is no mean feat. Although the barriers to entry are lower for brands compared to other media channels such as TV or cinema, marketers must think carefully about the type of video content they produce, the audience it is aimed at and the platforms on which it is shared.
  Video viewership continues to surge, with Facebook alone claiming to record over 8 billion daily video views. Meanwhile YouTube reports that the number of channels earning six figures on
  
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• Winning the imitation game: how to survive the threat of AI angst on your job security

  31-07-2017 17:59
  As I predicted, the inevitable march of AI and robotic technology is changing the way we live and work replacing millions of jobs.
  It is both impressive and terrifying.
  Jack Ma, chairman of Alibaba, has predicted decades of "pain" due to new technologies.
  So what are the facts, the threats and opportunities? And how can we stay relevant and survive…?
  Gary Vaynerchuk, chief executive of VaynerMedia, says those working in potentially replaceable jobs should start learning a n
  
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• Ad of the Day: Budweiser taps Seattle filmmaker to talk with the individuals who create the culture of the Northwest

  31-07-2017 17:41
  Budweiser might be more known for its frogs and Clydesdales, but there’s always a good dose of humanity in their ads. With a new short docu-film from Seattle agency PB&, Budweiser puts humanity and those who celebrate the brand’s values of freedom, ambition and authenticity at the forefront.
  The film and campaign champions “those who live the life of their dreams, and those who live on their own terms,” according to a release.
  “America has always been shaped by
  
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• How the agency business trains us for anything

  31-07-2017 17:27
  I recently invited a friend (Bill) and author of a new ‘How To’ business book to come speak to my agency, and share insights from his marvelously successful career. After I read his book, much of the advice resonated with me and applied to the marketing services industry as well. 
  The event was well attended and interactive. My team peppered Bill with questions and—at one point—he looked at me for an answer. It’s not that the question was so hard; the situation
  
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• Sure, data can provide the answers – but what are the questions?

  31-07-2017 17:20
  Nearly half a million aeroplanes were lost during World War II. To put that into perspective, it’s estimated that there are only 25,000 planes in service worldwide today. With the young bomber crews averaging a less than 30% success rate, anything that could be done to reduce losses was of paramount importance.
  Now imagine you’re a general looking to improve your odds in the war. Each day planes come limping home, their fuselages riddled with bullet holes and you have to decide how t
  
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• PGA strikes livestreaming deals with Twitter and GiveMeSport to expand reach of US championship

  31-07-2017 17:00
  The Professional Golfers' Association (PGA) has struck livestreaming deals with Twitter and online sports publisher GiveMeSport to expand the reach of the PGA Championship outside of traditional TV broadcasting.
  The BBC won the race for live UK coverage of the US PGA Championship in July after the organiser opted not to renew a deal with Sky Sports in favour of a “multi-platform” alternative. But critics - chiefly R&A’s chief executive Martin Slumbers - have branded BBC&rsq
  
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• Financial Times programmatic chief on header bidding and a lack of transparency

  31-07-2017 17:00
  Programmatic is expanding and growing more and more complex each year. The Financial Times (FT) global head of programmatic, Jessica Barrett believes that it is important that it does not do anything to add latency to it's pages as it cannot affect the user experience.
  In April, FT launched their new website, which claims to be the fastest loading news website in the world and saw an increase in reader engagement hit as high as 30%.
  Last year, The Drum Digital Trading Awards US were launche
  
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• Meet Harry’s, the shaving startup taking on Gillette

  31-07-2017 16:52
  Almost every industry has been hit by digital disruption and shaving clubs are trying to do the same to the razor market.
  Popularised by Dollar Shave Club in the US 2011, they aim to offer a cheaper alternative to razors by signing people up to a subscription. And they have done a fairly good job of pulling in consumers. In the US, the market leader Gillette has lost share for the last six quarters and even launched its own shave club in a bid to tackle the disruption head on.
  Now shaving clubs
  
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• AXA reviews UK comms and marketing agency briefs

  31-07-2017 16:45 via campaignlive.co.uk
  Insurance giant AXA is reviewing its comms and marketing agency accounts in the UK.
  
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• Global media platform Hybrid rebrands with the help of Underscore

  31-07-2017 16:41
  Hybrid, owner of digital brands Study International, Asian Correspondent and Travel Wire Asia, has rebranded after eight years as Hybrid News Group.  The international exercise was completed in partnership with London brand consultancy, Underscore, with an objective of creating a collective identity for the group, following rapid growth into a full service, global multimedia company.
  The rebranding across offices in Sydney, Kuala Lumpur and Bristol completed in a name change to Hybrid to re
  
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• Advertising can't afford to be scared of bravery any longer

  31-07-2017 16:35
  “Can a man still be brave if he’s afraid?” ~ Brandon Stark, Game of Thrones 
   
  The advertising industry has reason to be afraid. But is it because it is under threat from rogue creatives using the B word (brave) at exactly the wrong time? As far as systemic industry problems go this doesn’t sound like the worst. Seeing the client’s point of view when selling creative is certainly good advice. But on the subject of bravery, surely we need more not less
  
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• England's Euro football victory watched by record audience on Channel 4

  31-07-2017 16:14 via campaignlive.co.uk
  Channel 4's coverage of England's victory over France in the Women's Euro 2017 football championship attracted the biggest ever UK TV audience for a women's football match.
  
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• The missing narrative from the wellbeing agenda

  31-07-2017 15:50
  It’s increasingly recognised, particularly among the millennial generation, that being ‘well’ is more than just the absence of illness and consequently we need a more holistic approach to health and happiness.
  While veganism remains niche, we readily place our faith in superfoods (avocado anyone?). Fitness gurus are Instagram royalty and the rise of adult colouring books has secured mindfulness a place in the mainstream.
  There are five universal factors which ‘differentia
  
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• Is destination marketing heading in the right direction?

  31-07-2017 15:33
  As we enter the holiday season I thought it would be timely to review how different tourist boards lay out their pitch to get a higher share of the global travel market. 
  Some years ago when my creative partner, Alan Jarvie, and I were at M&C Saatchi we got to work on what was perhaps the world’s toughest marketing brief: how to get people to get back on a plane to visit the US after 9/11.  Alan’s brilliant solution “You’ve seen the movie, now visit the set&
  
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• Two entrepreneurs’ advice for businesses employing single parents

  31-07-2017 15:23
  There are nearly three million lone-parent families in the UK yet many employers fail to have the right processes and flexibility in place to enable single patents to thrive at work.
  Here, former marketer Clare Jones, who founded marketing agency Clare Jones London, and Chrissie Lewandowski, founder of holiday business Single with Kids – who are single parents themselves – explain what businesses should do to enable better working environments for one-pa
  
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• Discovery acquires Scripps Networks Interactive for $14.6bn in move to reach one-fifth of pay-TV viewers in US

  31-07-2017 15:18
  Discovery Communications has signed a deal to buy Scripps Networks Interactive in a cash-and-stock transaction valued at $14.6bn, a deal that will push the TV giant's reach to nearly 20% of ad-supported pay-TV audiences in the US, it claims.
  The transaction, expected to close in early 2018, will see Discovery pay Scripps shareholders approximately $90 a share, representing a 34% premium to the company’s most recent closing price.
  It will see Discovery’s assets, which includes Di
  
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• Tanya Joseph: The rules of crisis management have been forgotten

  31-07-2017 15:09
  On the day after the general election utter confusion reigned. Thinking the dice were loaded in her favour, Theresa May gambled big and lost big. Jeremy Corbyn also lost but such was the scale of the self-inflicted damage incurred by May that he was able to present his failure as a victory. We live in strange times.
  Lots has been written about the whys and hows of this election outcome. How long the prime minister will be able to cling to power, the wisdom of the Conservatives getting into bed w
  
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• What is the opportunity for advertisers as search moves towards voice-based interaction?

  31-07-2017 15:00
  The above is one that has been one of the key questions bubbling under the surface of the digital industry since the introduction of interfaces such as Apple’s Siri, etc, came on to the market.
  With Amazon’s Alexa winning the lion’s share of the plaudits at this year’s Consumer Electronic’s Show (CES), and followed quickly by the likes of Google Home, etc, the urgency to resolve such a quandary is clear.
  For instance, to copy and paste the current default mode
  
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• Facebook's ability to sway political opinion with 'dark ads' and user data revealed in latest study

  31-07-2017 14:41
  The extent of Facebook’s ability to influence political opinions has been revealed in a new study highlighting the effectiveness of psychographic profiling in target advertising.
  Research from the Online Privacy Foundation has shown targeted ads using voters’ publicly stated interests are more successful in shaping attitudes.
  Known as ‘psychographic profiling’, the practice classifies people into personality types using data from social networks such as Facebook. It
  
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• Facebook Stories enables public sharing as it steps up challenge to Snapchat

  31-07-2017 14:32
  Facebook Stories, the platform's ephemeral video and image-sharing service, has enabled public sharing in a move that could present a further challenge to Snapchat. 
  The social network has confirmed to TechCrunch that Stories settings have been tweaked to allow users to share updates with a public following, rather than just their friends. The ability to do so could allow social media influencers and public figures to share updates with fans. 
  Facebook launched Stories in March, a
  
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• Independent Influence: Signs from the homeless line the walls of Atlanta-based Fizz

  31-07-2017 14:30
  Welcome to Independent Influence, a weekly series that spotlights the work, perspectives and inspirations behind independent agencies across the country. This week we're featuring Atlanta-based word-of-mouth marketing agency Fizz and its collection of signs that employees have purchased over the years. 
  Ted Wright, founder and chief executive of word-of-mouth marketing agency Fizz, has a thing for outsider art.
  His interest in art began as a child when he began reading books by best-selling
  
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• IBM iX vice president on using AI to augment the human, overcome brand safety and prevent media buying wastage

  31-07-2017 14:30
  Artificial intelligence (AI) and machine learning are fast becoming widely understood by consumers. This can be seen at IBM with its latest involvement with Wimbledon and platforms, Watson and Ask Fred.
  Matt Candy, vice president and European leader at IBM iX, says that there is opportunity to use AI to augment the human and put data and insight straight into their hands that would be otherwise unreachable.
  Candy is a judge for the DADI Awards 2017 and a new category for this
  
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• You can finally ask Alexa to order you a pizza from Dominos in the UK

  31-07-2017 14:27 via campaignlive.co.uk
  More than a year after the service launched in the US, UK consumers can finally ask Alexa to please order them a pizza from Domino's.
  
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• McSuicide? Twitter hoax affects McDonald's Hong Kong

  31-07-2017 14:18 via campaignlive.co.uk
  McDonald's Hong Kong received worldwide publicity due to a Twitter squatter making cryptic posts about suicide, kidnap and romantic rejection.
  
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• Meet this year’s judges for The Drum’s US 50 under 30

  31-07-2017 14:00
  The Drum’s first-ever 50 under 30 in the US will celebrate and honor talented women across the country who work in creativity.
  Over the past few months, our readers have nominated women who they believe are deserving of this recognition. With the help of a four-person industry judging panel, The Drum has determined its final 50, which will be unveiled next month.
  This year’s panel included MullenLowe Los Angeles executive creative director Margaret Keene, Colle+Voy executive creative
  
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• How I ended up skinny dipping with 100 strangers in the name of advertising

  31-07-2017 13:30
  It’s not often that The Drum's journalists actually feature in ads, least of all ones that involve nudity.
  But when the editorial team was offered two days out of the office, skinny dipping in a secluded retreat in rural Spain with 99 strangers for a drinks ad, weirdly nobody seemed keen. “Alright then,” I shrugged.
  A few days later I received a call from the agency to explain the details: 100 women would be jumping into the water for the Feel Good drinks brand, there would be
  
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• Domino's turns to Amazon Echo to let customers order pizza using only their voice

  31-07-2017 12:59
  Domino's has enabled voice-activated Amazon Echo ordering in the UK, meaning customers can now have a pizza delivered without lifting a finger. 
  Users can ask Alexa via the Echo or Dot devices to 'launch Domino's', which will then put then in contact with the pizza brand's AI personality Dom who will respond to their queries in a fun way – reflecting the brand's own tone of voice. 
  Customers using the Amazon Echo or Dot to place orders must have enabled an Easy Order profile
  
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• Adtech and martech firms saw record number of merger and acquisition deals in first half of 2017

  31-07-2017 12:54
  Adtech and martech merger and acquisition deals reached record levels during the first three months of 2017 with 115 completed. 
  According to Results International, the first quarter of the year saw major deals such as the acquisition of Teads by Netherlands outfit Altice, thought to be worth in the region of $300m. In February, meanwhile, Amobee purchased data management platform Turn for around $310m – both deals were particularly notable amid record activity in the space. 
  
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• Adtech & Martech merger & and acquisition activity reaches record levels during first half of 2017

  31-07-2017 12:54
  Adtech and martech merger and acquisition deals reached record levels during the first three months of 2017 with 115 completed. 
  According to Results International, the first quarter of the year saw major deals such as the acquisition of Teads by Netherlands outfit Altice, thought to be worth in the region of $300m while in February, Amobee purchased data management platform Turn for around $310m, two of the most notable of the record activity. 
  Spotify was also busy with two deals com
  
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• Retail spotlight: what’s next for Paid Media?

  31-07-2017 12:36
  Thanks to the ever-evolving landscape of paid media in retail, you’ll need a robust strategy in place utilising best practice – otherwise, you’ll fall behind.
  To develop a strong paid media strategy in the e-commerce space, it helps to take a look back at what has shaped the landscape so far and look forward to future trends.
  Over the last 12 months, we’ve seen exciting new features come to the various paid media platforms: features that should be integrated into your pai
  
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• Millennials are not bad – and they’re not a marketing segment, either

  31-07-2017 12:34
  If your target market segment is 'millennials' or 'baby boomers' or any general demographic, you are doing it wrong.
  So I was leaving work one day and walking to the bus stop when I saw a group of teenagers enjoying their after-school high jinx in a nearby Tel Aviv park. The boys had combed-back haircuts and large, metallic sunglasses. The girls were wearing halter tops and mom jeans with large holes.
  I felt that I had left the office and entered a Bananarama video from 1986.
  My fascin
  
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• Online ad viewability shoots up to highest level in over a year

  31-07-2017 11:42
  The latest quarterly survey of UK ad viewability levels has registered the first uptick in nine months to propel the benchmark index to its highest level in over a year.
  Compiled by verification firm Meetrics, the figures show that between April and June the proportion of adverts meeting minimum viewability criteria jumped from 47% to 51% - the first upward movement since the third quarter of 2016 and the highest figure recorded since the opening quarter of 2016 – when the comparable
  
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• FreshMenu ventures into content marketing with food magazine launch

  31-07-2017 11:42
  FreshMenu , a popular Indian on-demand take away business, has ventured into content marketing by introducing their own magazine ‘Food For Thought’.
  The magazine which has been curated by DontBeContent and will aim to show off interesting global food trends. 
  Aparna Mahesh, chief marketing officer, FreshMenu.com said, “We don’t believe the traditional marketing models will be adequate for our brand since most of them focus mainly on acquiring new customers. We h
  
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• Tesco Ireland features real families in latest campaign focusing on the value of loved ones

  31-07-2017 11:38
  Tesco Ireland is putting real families at the heart of its new €3.2m campaign as it looks to better align insights into customer behaviour with is business strategy.
  ‘Family Makes Us Better’ marks the first ad in what will be a three-year long campaign from the supermarket chain and shows real families from all over Ireland going about their daily lives.
  Created by Dublin-based ad agency Rothco, the 60-second spot focuses on Irish family life and features a poetic narrative to h
  
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• Katie Couric quits as Yahoo’s global news anchor

  31-07-2017 11:16
  Veteran journalist Katie Couric is to end her high-profile role as global news anchor at Yahoo along with her regular interview segments following a $4.5bn takeover of the internet firm by Verizon.
  Couric was parachuted in by former Yahoo chief executive Marissa Meyer four years ago to bolster the internet firm’s video news output and will remain on board with Oath, a new Verizon division subsuming element of both AOL and Yahoo, on a project basis.
  In a statement given to Variety an O
  
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• MediaCom's head of Beyond Advertising UK on key content trends and media agency transformation

  31-07-2017 11:00
  Tom Curtis is the managing partner and head of MediaCom Beyond Advertising UK at MediaCom. During his time there, the company has evolved dramatically and has gone from being a media agency to a content and connections agency, which makes his thoughts on transformation within media agencies a stronghold.
  With almost a two decades worth of experience at Media Com, Curtis said: “We have been producing content for a long time and we now have a very robust content creation and production
  
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• ASA complaints about KFC's 'The Whole Chicken' ad could exceed 400 before investigation decided

  31-07-2017 10:53
  The latest KFC advertising campaign has sparked over 350 complaints to the Advertising Standards Authority (ASA) although the watchdog has yet to decide whether to investigate the issue.
  The ASA noted that at the time of writing there were 356 complaints, however it is expected the number could pass 400 before it makes a decision, possibly this week, as to whether to look into claims that ‘The Whole Chicken’ campaign was ‘distressing’ and ‘misleading’.
  It has
  
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• Why ‘price creep’ is always a flawed new business strategy – and what to do instead

  31-07-2017 10:29
  The new business pitch is imminent. Having spent time considering the needs of the prospective client, you believe that price will be one of their key decision criteria. So where do you nail your price? Trim your rates to secure the business or stick to your guns with the higher rate you actually think you’re worth?
  Many agencies quietly admit to using a ‘price-creep’ strategy as a third way. As strategies go, it’s a basic one: put in a cheap price now and then add more s
  
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• Xiaomi's expansion plans receives US$1 billion boost

  31-07-2017 08:54
  Electronics giant Xiaomi has announced that they have secured a US$1 billion loan in debt financing from a group of 18 banks led by Deutsche Bank and Morgan Stanley.
  The Beijing-based company also raised around $1.45 billion in equity financing from venture capital firms like Qualcomm Ventures and IDG Capital.
  The money will allow the company to pursue their plan of building more offline bricks-and-mortar stores, which ranks as a top priority for development by the Chinese company.
  "The global s
  
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• Yum! Brands, Arla, Fairtrade: Everything that matters this morning

  31-07-2017 08:45
  Pizza Hut drags down sales at Yum! Brands
  Sales at Yum! Brands, the parent company of Pizza Hut, KFC and Taco Bell, slipped below target in the quarter to 30 June, increasing by just 2%.
  Poor performance at Pizza Hut was seen as the cause, which reported a 1% drop in same-store revenue, compared to growth of 3% at KFC and 4% at Taco Bell. As a result of the missed sales target, shares in Yum! Brands fell more than 2%.
  The company also reported a 23% decline in net income to $206m, while total re
  
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• HSBC, BT, SoundCloud: Everything that matters this morning

  31-07-2017 08:45
  HSBC half-year profits increase but warns of further uncertainty
  HSBC’s profits rose 5% in the first half of the year after a turbulent 2016.
  The results were better than expected with Europe’s largest bank reporting that its pre-tax profit for the first six months to June came in at $10.2bn (£7.8bn), compared with $9.7bn (£7.4bn) for the same period last year.
  The bank has been on a recovery drive over the last two years to streamline the business and reduce costs. 
  
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• Deliveroo, Barclays, gender inequality: Everything that matters this morning

  31-07-2017 08:45
  Deliveroo introduces new safety measures for its drivers
  Deliveroo is introducing new safety measures after two delivery riders were among five people injured in north London by acid attacks last month.
  Since the attacks, more than 70 Deliveroo riders have said they have not felt safe completing a delivery. Subsequently, Deliveroo has introduced a new app feature that allows riders to instantly raise security concerns to police about specific addresses.
  It is also trialling putting cameras on th
  
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• Apple, YouTube, Under Armour: Everything that matters this morning

  31-07-2017 08:45
  YouTube says AI is helping it combat terrorist content
  YouTube says new artificial intelligence is driving its efforts to combat terrorist content. In a blog post, the company says new tools are already showing “positive progress”, with the rate that content is removed doubling while accuracy has improved and speed and efficiency has gone up. It claims 75% of violent extremist content is now removed before receiving a human flag.
  “We are encouraged by these improvements and wil
  
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