Marketing news

• Sale of Dennis titles including Week and Viz reportedly under review

  29-07-2017 13:56
  A slew of British publications including the Week and Viz could change hands as the titles of the late Felix Dennis come under review.
  Sky News is reporting that trustee the Heart of England Forest Charity has been reviewing the future of the titles owned by the businessman.
  The report claims that the executors of the estate are in talks with advisory firm Allen & Co to court American media owners supposedly eyeing a stake in the Dennis owned titles – although it underlined that the co
  
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• Taco Mode lets hungry Lyft riders request a Taco Bell stop

  29-07-2017 13:02
  Quick service chain Taco Bell and rideshare company Lyft have teamed up to offer riders Taco Mode, an in-app option to add a Taco Bell stop to their Lyft ride.
  In addition, Taco Mode provides Lyft passengers the “ultimate Taco Bell experience,” which includes: a Taco Bell Lyft t-shirt and light-up Lyft glasses; an in-car menu viewable on a taco-themed iPad; a tricked-out taco-themed car and one free Doritos Locos taco for each passenger in Taco Mode.
  The Taco Mode test will
  
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• Coca-Cola launches first sustainability campaign to promote plastic recycling

  29-07-2017 13:00
  Coca-Cola has launched a multi-million pound campaign to encourage consumers to recycle its plastic bottles, marking the first time it has run a major sustainability campaign in Great Britain.
  The ‘Love Story’ campaign, created by Ogilvy and Mather Berlin, tells the story of two bottles – one Fanta and the other Coke Zero Sugar – who fall in love as they meet over and over again because they keep getting recycled into new bottles. The film ends with a voiceover encouragin
  
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• Coca-Cola creates sustainable ad out of recycled packaging

  29-07-2017 13:00
  Coca-Cola has created an ad out of recycled packaging to encourage consumers to become sustainable and go green.
  The stop-motion film accompanies what is reportedly the company’s biggest ever recycling campaign, supported by PR and social media activation.
  The TV commercial debuts on Channel 4 tonight (29 July) and will run on cinema, digital and social media throughout the summer.
  The Love Story campaign, created by Ogilvy & Mather Berlin, tells the tale of two bottles that fall
  
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• Saudi businessman takes major stake in the Independent

  29-07-2017 11:44
  Saudi investor Sultan Muhammad Abuljadayel has come to terms with UK publisher The Independent as he takes a major share in the company.
  The Middle East Eye reports that the 42-year-old has taken between a 25% and 50% stake in the Independent’s holding company, a move that will see him effectively run the publication alongside Russian billionaire Evgeny Lebedev.
  A spokesman for The Independent told The Guardian: “The editorial independence of the Independent has been formally protect
  
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• Google purges 20 Trojan Horse Play Store apps for spying on users

  29-07-2017 11:12
  Google has taken decisive action against 20 Play Store apps after they were found to harbor malicious code capable of spying on those who downloaded the software.
  Each of the apps was found to be monitoring emails, texts, voice calls and cameras of infected phones with around 100 customers thought to have been duped into downloading the ‘Lipizzan’ spyware in a major cyber security failing.
  Each of the apps in question is believed to have circumvented security measures designed to blo
  
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• Priebus out the day after that slashing attack by Trump's new man

  29-07-2017 08:21
   Reince Priebus, the White House chief of staff , was pushed out yesterday after a stormy six-month tenure,.  President Trump replaced him with John F. Kelly, the secretary of homeland security and retired four-star Marine general.
  Trump tweeted the change  while sitting aboard Air Force One on a tarmac outside Washington minutes after returning from Long Island.
  The day before The New Yorker posted an interview with newly appointed White Ho
  
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• Priebus out the day after that scathing attack by Trump's new comms chief

  29-07-2017 08:21
  Reince Priebus, the White House chief of staff, was pushed out yesterday after a stormy six-month tenure the day after a public savaging from Anthony Scaramucci, the new communications director.  
  President Trump has replaced him with John F. Kelly, the secretary of homeland security and retired four-star Marine general.
  Trump tweeted the change while sitting aboard Air Force One on a tarmac outside Washington minutes after returning from Long Island.
  The day b
  
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