Marketing news

• A polygraph, speed gun and ‘protein detector’ prove Jack Link’s superiority in latest ads

  28-07-2017 19:38
  Beef jerky purveyor Jack Link’s has rolled out a TV campaign that aims to prove the nutritional value of its snacks.  
  Starring its longtime mascot Sasquatch, the quirky spots pit Jack Link’s jerky against some of its protein-filled competitors, like Greek yogurt and nuts. Called ‘Versus,’ the campaign is part of Jack Link’s strategy to position its jerky as a healthy snack that’s perfect for athletes and others on the go. 
  In one spot, a woman using
  
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• Mobile campaign aims to end child solitary confinement by transporting viewers inside a cramped jail cell

  28-07-2017 18:12
  New York governor Andrew Cuomo pledged to abolish solitary confinement for children through a Raise the Age law. Despite that, kids as young as seven can be placed into solitary confinement, since the law won’t go into effect for over a year.
  To raise awareness and demand action, a group called Incarcerated Nation Corp has introduced a mobile-first campaign, Unlock Our Kids, that puts the viewer inside a solitary cell.
  When anyone goes to the Unlock Our Kids mobile site, they will be trans
  
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• NBA's growing influence on India according to NBA Champion Kevin Durant and Satnam Singh

  28-07-2017 16:53
  NBA has intensified its global expansion and as a result,  in India, has progressed from building a fanbase to major grassroots investment.  NBA star and member of the current champion team Golden State Warriors Kevin Durant set a new Guiness World Record achievement for the world’s largest basketball lesson (multiple venues) in India today.
  The Drum spoke with Kevin Durant and Satnam Singh, the first India native picked in the NBA draft ( for Dallas Mavericks) to talk about
  
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• Campaign TV: Bompas & Parr host the grand cork experiment

  28-07-2017 16:38 via campaignlive.co.uk
  Bompas & Parr collaborate with The Portuguese Cork Association for an immersive wine-tasting experience.
  
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• P&G’s multimillion dollar cutback on ‘ineffective’ digital ads hasn’t hampered its growth

  28-07-2017 16:31
  Procter & Gamble’s cutback on marketing spend hasn’t had a negative impact on the business, with the FMCG giant’s chief marketing officer Jon Moeller saying “almost all” of the marketing budget reductions the company has enforced in the past three months were in the digital space.
  The choice to clampdown on spending from a digital standpoint, Moeller said, coupled with the company’s robust 2% growth for the most recent quarter of the financial year, i
  
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• The Atlantic sold to philanthropic organization founded by Laurene Powell Jobs

  28-07-2017 16:30
  Emerson Collective, the philanthropic organization founded by Laurene Powell Jobs, widow of Steve Jobs, has acquired a majority stake in The Atlantic.
  The acquisition includes The Atlantic’s flagship magazine, digital properties, live events business, and consulting services. The price of the deal was not disclosed.
  David G Bradley, chairman of Atlantic Media, the parent company, will continue to hold a minority stake in the business and will run The Atlantic for “at least the n
  
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• Tesco launches campaign to publicise its tampon tax absorption

  28-07-2017 16:21
  Tesco has today (28 July) announced itself to be the first retailer to cover the VAT cost of shoppers’ sanitary products via an in store and social campaign from BBH London.
  Tesco initiative will see a 5% drop in price of branded and own label tampons, pads and pantyliners as a result of Tesco absorbing the cost of the VAT. The price of nearly 100 products will be reduced ahead of the government’s plan to (eventually) get rid of the tax entirely.
  BBH London has been brought on board
  
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• DW Fitness First sponsors Sky Sports Mix

  28-07-2017 16:14 via campaignlive.co.uk
  DW Fitness First, the gym and sports retail company, has become the first sponsor for Sky Sports Mix, the free to air channel.
  
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• Online ad viewability levels in UK still lag behind other European countries

  28-07-2017 15:24 via campaignlive.co.uk
  Despite a rise in the proportion of UK online ads that meet minimum viewability guidelines, the UK still lags far behind Austria, France and Germany.
  
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• Tesco to cover cost of 'tampon tax' for customers

  28-07-2017 14:54 via campaignlive.co.uk
  Tesco is cutting the price of women's sanitary products so their customers will not be impacted by VAT.
  
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• Together campaign for Glaad being quickly adopted by celebrities and activists

  28-07-2017 14:31
  An ampersand is fast becoming a sign of solidarity, bringing people together in support of the LGBTQ community and other groups being discriminated against.
  A new campaign, dubbed Together, is being adopted by activists and celebrities alike to combat efforts against the LGBTQ movement and it has been quickly recognized, thanks to some high-profile supporters.
  Through its Together campaign with the ‘&’ as its symbol, Glaad – a leading organization working on behalf of the L
  
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• Coke dishes out verbal pun-ishment in quirky animated love story encouraging recycling

  28-07-2017 13:54 via campaignlive.co.uk
  Coca-Cola has launched a stop-motion animated ad, with the set and "characters" built entirely from recycled materials.
  
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• Channel 4, KFC, Saga: 5 things that mattered this week and why

  28-07-2017 13:39
  Great British Bake Off takes shape as two brands sign up
  Now the Great British Bake Off has broken away from the ad-free shackles of the BBC, the sky is the limit when it comes to sponsorship opportunities. And this week its new home Channel 4 revealed Lyle’s Golden Syrup and Dr. Oetker to be the new official broadcast sponsors for the popular show, which is set to return to screens later this year.
  Channel 4 bought the rights for the cookery show in a £75m deal last year and there w
  
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• Liberty London's marketing boss on its expanding print investment: 'It still has a value'

  28-07-2017 13:34
  Liberty London has launched an editorial magazine to promote its beauty offering, with the aim of driving footfall to its store as well as cross-brand loyalty.
  Altogether 25,000 copies of the title, which is simply named Beauty, will be distributed in-store while 50,000 will be mailed direct to customers enrolled in the Liberty Loyalty scheme. 
  Building on previous editorial installments it has offered to shoppers around its jewellery and fragrance departments, the first edition o
  
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• Starbucks steps up focus on digital partnerships amid store closures

  28-07-2017 13:30
  Starbucks is looking to expand its online relationship with consumers by forming closer partnerships with digital giants, as it predicts more store closures.
  The company released its third quarter results yesterday (27 July). Global comparable store sales increased 4% over the last three months, while consolidated revenues were up 8% to a “record” $5.7bn (£4.36bn).
  Speaking on an investor call, the brand’s CEO Kevin Johnson once again touched on the “massive disrupt
  
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• Love brands RIP. Citizen brands are the future of marketing

  28-07-2017 13:14
  The increasing number of brands actively supporting causes such as LGBTQ+ rights is growing evidence of a fundamental shift in the role of brands in our world. Not all brands are getting it right (hello Pepsi). But the brands that are, represent a new breed of brand.
  That breed is more in tune with today’s socially-conscious, digitally-connected new generation who are actively looking for someone other than the failing, traditional institutions to resolve the complex societal and environme
  
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• Meet the rising LGBTQ+ stars of the creative sector

  28-07-2017 13:00
  Inclusivity and diversity are on the rise across the global creative industries, with the growing realisation that people of different backgrounds, ethnicity, gender and age offer varying and new perspectives and ideas.
  To highlight this progressive, creative network The Dots partnered with file sharing platform WeTransfer to highlight eight LGBTQ+ stars and companies from around the world. The brands also asked these leaders to nominate the rising stars they think are set to rede
  
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• Amazon is hiring more sales staff than ever to bulk-up its ads business

  28-07-2017 13:00
  Amazon hopes of building an online advertising business to rival that of Facebook and Google is at the core of its recruitment drive at present. The company’s finance chief told investors that its 42% year-on-year increase in headcount was driven primarily by it acquiring software engineering talent and building teams to promote its emerging media services offering.
  Additionally, Amazon is also pre-empting the closure of its proposed $13bn purchase of Whole Foods by experimenting
  
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• Creators to curators – the ever-evolving role of the creative director

  28-07-2017 12:55
  Today’s creative directors need to do much more than creating. Now we’re as much curators of concepts, information, technologies and ideas that make the creative output perform better.
  Our role as curators means we have to become modern day Medicis (just without the assassination attempts!). We have to know a little about a lot, becoming experts in everything and ensuring we understand how newer, forever-growing channels like AI, VR, social media and more all operate. We need to esta
  
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• Amazon launches global media review

  28-07-2017 12:53 via campaignlive.co.uk
  Amazon has reportedly contacted agencies about its $1bn (£760m) global media planning and buying business, putting Initiative on alert in the UK.
  
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• Ad of the Day: Umbro parodies flashy football ads as Pepe ad-libs the strapline

  28-07-2017 12:38
  Umbro is getting meta with a witty ad campaign that strips back the technical terms it has constructed around its new Medusae II football boots thus showing how all great scripts come to pieces when the acting talent gets a hold of them.
  Tim Grimble, supposed Umbro boot designer, in great detail describes his new product to Umbro ambassador and Beşiktaş defender, Pepe, before learning that the Portugese does not speak English. Pepe, dependent on his translator condenses the ad pitch in
  
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• Chariot, the commuter shuttle from Ford, is en route to New York

  28-07-2017 12:32
  In a summer not known for its Metropolitan Transit Authority (MTA) triumphs, Ford Motor Company said it is launching its crowdsourced shuttle service Chariot in New York in August.
  Chariot is launching with two pre-planned service areas in Manhattan and Brooklyn at a flat rate of $4 per ride. Chariot also noted options like as WageWorks and commuter checks, which allow riders to use pretax wages to cover commuting costs, are fully compatible with Chariot.
  To use Chariot, riders check the app&nbs
  
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• Business on the Move: AB InBev, Michelin, Admiral and more

  28-07-2017 12:30
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
  Account wins
  AB InBev has appointed Wieden & Kennedy Delhi to manage the marketing strategy and creative for its Budweiser and Haywards 5000 brands.
  Michelin has awarded Havas Media its global media account, ousting incumbent MEC following a three-way pitch. Run from Havas’s Paris headquarters, with the Chicago office handling affairs in th
  
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• City chair leading campaign for more female executives says BBC women ‘let pay gap happen’

  28-07-2017 12:18
  Sir Philip Hampton, the co-chair of a government-commissioned review into increasing the number of women in senior executive roles, is facing widespread criticism after accusing women working at the BBC for ‘letting the pay gap happen’.
  Speaking in the wake of the BBC pay row, Hampton questioned how the top female workers had “sat in this situation”, in a contentious interview with the Evening Standard.
  “How has this situation arisen at the BBC that t
  
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• The Marketing Week Mini MBA in marketing returns in September

  28-07-2017 12:01
  The Marketing Week Mini MBA in Marketing returns in September, offering marketers the tools they need to become more confident, more effective and more inspired.
  The course is CPD accredited and is designed and taught to mirror the MBA core marketing courses offered at the world’s leading business schools. It will once again be hosted by marketing professor and Marketing Week columnist Mark Ritson.
  More than 520 people have already taken the course this year, on top of the 450 that took it
  
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• Has transparency in online advertising reached crisis point?

  28-07-2017 11:49
  Marketers have never been under more pressure to clean up the murky media supply chain. As a result, The Drum will explore how DSPs, agencies and publishers intend to deliver transparency to clients beginning with an industry survey starting today (28 July).
  The research survey, in partnership with Rubicon Project, will focus on transparency in online ad buying and the findings generated from the survey will form the basis of The Drum Market Insight Report – Transparency in Online Advertis
  
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• eSports comes to BBC Three with Gfinity broadcast deal

  28-07-2017 11:42
  BBC Three has doubled-tapped into the eSports scene by signing a broadcasting deal with UK organiser Gfinity that will see it air its Elite Series tournaments.
  The tournaments, which are shot at the Gfinity eSports arena in London, will be packaged as live shows and short-form behind-the-scenes content showcasing the lifestyle of players, being delivered by the channel in conjunction with BBC Sport.
  Getting a broadcaster on board will open the events to a significantly larger audience and help a
  
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• Go Vegan World's director on how 'humane milk' ad created impact with real experience

  28-07-2017 11:36 via campaignlive.co.uk
  Anti-animal product campaign Go Vegan World this week escaped a ban from the ASA for a print ad that several complainants believed misrepresented the practices of the dairy industry.
  
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• BT brings EE and Consumer under combined leadership

  28-07-2017 11:18 via campaignlive.co.uk
  BT has appointed Marc Allera, the chief executive of its mobile network EE, to lead a newly-created BT Consumer business that brings together EE with the existing BT Consumer division.
  
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• Peta salutes Ikea, Habitat and Monsoon for vegan homeware

  28-07-2017 10:38
  Animal rights campaign group Peta has honoured some of the world’s leading homeware brands for their efforts to embody vegan design in their products at the organisation's inaugural Vegan Homeware Awards.
  Ikea, Habitat and Monsoon are among those to be recognised for ending, as far as is possible, all forms of cruelty and exploitation to animals in the creation of their goods.
  In this vein Ikea was recognised for its faux-sheepskin rug while Rockett St George was recognised for its vegan s
  
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• Kelly McCoy Williams joins DAC Group as vise president of enterprise business development

  28-07-2017 10:30
  As it continues to expand its services and international footprint, digital performance agency DAC Group has appointed Kelly McCoy Williams as vise president of enterprise business development.
  Williams will be based in the DAC Group’s Chicago office, working with the senior leadership team to build new business through outreach to enterprise level marketers across the US. 
  Williams has over 20 years' sales experience in digital marketing and advertising and has held senior accounts a
  
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• Twitter's ad revenue drops 8% as monthly user growth stagnates

  28-07-2017 10:21 via campaignlive.co.uk
  Twitter's ad revenue for the second quarter of 2017 has dropped 8% year on year to $489m (£373.5m) causing its wider revenues to fall by 5%.
  
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• Wins this week: Revlon, Michelin, Richemont

  28-07-2017 10:05 via campaignlive.co.uk
  Campaign's round-up of account moves across advertising and media.
  
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• Isobar UK refocuses into commerce and experience

  28-07-2017 10:00 via campaignlive.co.uk
  Dentsu Aegis Network is refocusing its digital shop Isobar UK around commerce.
  
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• Facebook obliterates social media competitors in new survey

  28-07-2017 09:58
  Facebook has cemented its status as undisputed king of the social media jungle in a new survey that shows not only that the social media network itself has more monthly views than anyone else – but that its stablemates WhatsApp and Messenger do too.
  The figures, compiled by Statista and laid out on a handy graph, show that Facebook owns four of the world’s largest social media and messaging services with only China’s WeChat big enough to spoil the party by ousting Instagram int
  
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• Malaysia's parliament passes laws to legalise Uber and Grab

  28-07-2017 09:44
  Malaysia announced today that it has legalised ride-sharing after its parliament passed two bills, allowing ride hailing services companies Grab and Uber to operate on an "intermediation business license”.
  The changes to the country’s Land Public Transport Act and the Commercial Vehicles Licensing Board (CVLB) Act means the bills will regulate "the business of facilitating arrangements, bookings or transactions of an e-hailing vehicle whether for any valuable considera
  
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• BuzzFeed sates consumer hunger for tech and food in one fell swoop with debut smart appliance

  28-07-2017 09:27
  BuzzFeed is branching out from meme aggregation to smart cooking with the media platforms unveil of a Bluetooth-enabled smart cooking device and accompanying iPhone app.
  Tasty One Top marks BuzzFeed’s debut foray into the world of connected household gadgets after being made available for pre-order for the princely sum of $149. An induction cooker with a difference, it can connect with an accompanying Tasty app for iPhone which comes pre-installed with 1,700 video recipes.
  Dovetailing with
  
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• Campaign exits print business in Asia Pacific to go fully digital

  28-07-2017 09:01
  Campaign announced today that it will cease publishing its print magazine in Asia Pacific from August, as it intends to go fully digital and dedicate resources to Content Lab, its branded content arm.
  The magazine, owned by Haymarket Publishing, will continue to be published monthly in Europe by Campaign UK, but they will not have a physical presence in Asia anymore, following the demise of its India edition last May.
  Atifa Silk, Campaign Asia-Pacific brand director said: “Through our new
  
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• Starbucks to close all 379 of its Teavana stores and focus on expansion in China

  28-07-2017 08:33
  American coffee house chain Starbucks is set to make a long-term investment in China, which is its fastest-growing market outside the United States, after the Seattle-based company posted quarterly profit that just matched analysts' estimates on Friday.
  The company also announced that would close all 379 of its Teavana stores, which it acquired in 2012, according to a report in Reuters. 
  The report about Starbucks’ financial health is the first under new chief executive officer Kevin
  
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• Google AdWords gets call bid adjustment

  28-07-2017 08:16 via campaignlive.co.uk
  Available for any campaign on the new interface, the call-based bid adjustment system is rolling out at the end of the year.
  
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• Starbucks ups investment in China after strong sales growth

  28-07-2017 08:06 via campaignlive.co.uk
  Starbucks' new chief executive, Kevin Johnson, has credited innovation in products and store design for a 4% increase in global like-for-like sales in the 13 weeks ending 2 July.
  
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• The impossible dreamer: Honda's former marketing head on the birth of viral content and metrics

  28-07-2017 08:00
  Chris Brown, Honda’s marketing director throughout the brand’s ‘Dream Factory’ decade of the 00s, left his company of 23 years not to jump ship to another carmaker, or spend the rest of his days consulting in a suit, but to compose a symphony.
  “I took two years out to write it,” he said, ahead of Double Concentrate’s first Digital Dojo event, at which he was speaking. “It’s probably absolutely terrible but I’ve always wanted to do it, s
  
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• The impossible dreamer: Honda's 00s marketing head on the birth of viral content, metrics and finding W+K

  28-07-2017 08:00
  Chris Brown, Honda’s marketing director throughout the brand’s ‘Dream Factory’ decade of the 00s, left his company of 23 years not to jump ship to another carmaker, or spend the rest of his days consulting in a suit, but to compose a symphony.
  “I took two years out to write it,” he said, ahead of Double Concentrate’s first Digital Dojo event, at which he was speaking. “It’s probably absolutely terrible but I’ve always wanted to do it, s
  
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• P&G: Superiority strategy is paying off

  28-07-2017 07:46 via campaignlive.co.uk
  P&G's chief executive David Taylor has insisted the company has the "right plan in place" for continued growth, as it reported organic sales growth of 2% last year.
  
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• The rise of automation in market research

  28-07-2017 07:30
  Machines are being used to automate a rising number of processes in the marketing world. Programmatic ad buying, artificial intelligence, chatbots and other emerging technologies are changing the landscape and bringing with them new efficiencies and ways of working.
  It follows then, that market research also stands to benefit from automation. One such example is the use of robots to test the effectiveness of advertising.
  Brands want answers to specific creative campaign questions
  
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• Etsy pulls Ganesha toilet seats following furious response in India

  28-07-2017 07:00
  Hindus have vented their fury towards Etsy, which has now withdrawn its listing to sell a toilet seat featuring the deity Lord Ganesha. 
  Etsy Advertisement 
   
  Etsy advertisement
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  Lord Ganesha in Hindu religion is regarded as God of obstacles and worshiped by everyone and, needless to say, a toilet consisting of his image was bound to offend.
  The listing was advertised  as "but she's not just any Ganesh but a ba
  
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• Scaramucci uses the f-word as he rips into Priebus in a vulgar tirade

  28-07-2017 06:21
  The White House became  the political equivalent of a “New York-accented reality television show”  last night  said the Washington Post , as Donald Trump’s new communications director — Anthony Scaramucci, attacked White House Chief of Staff Reince Priebus. In a foulmouthed rant,  Scaramucci accused Priebus of leaking to the media about behind-the-scenes maneuverings and his own personal finances.In an interview with the New Yorker published on Th
  
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• Anthony Scaramucci uses the f-word as he rips into Priebus

  28-07-2017 06:21
  The White House became the political equivalent of a “New York-accented reality television show” last night, said the Washington Post, as Donald Trump’s new communications director — Anthony Scaramucci, attacked White House chief of staff, Reince Priebus. 
  In a foulmouthed rant,  Scaramucci accused Priebus of leaking to the media about behind-the-scenes maneuverings and his own personal finances.
  In an interview with the New Yorker published on Thursday, Scaramu
  
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• ofo partners with Adyen to allow customers to pay with their preferred method

  28-07-2017 03:55
  Bike-sharing platform ofo has announced a global partnership with payments platform company Adyen, a deal that will allow customers around the world to pay using their preferred local currencies and payment methods.
  A user registered in Singapore, for example, can use ofo's services while visiting China with no extra effort to pay in the local currency. Once the user's credit card is linked to an ofo account, in-app payments are simplified and secured with Adyen's technology.
  Zhang Yanqi, chief
  
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• After Trump bump, Twitter's US user base tumbles

  28-07-2017 03:35
  In its latest earnings call, Twitter reported better-than-expected results, but the troublesome number that stood out was a loss of 2 million monthly active users in the United States, even after a post-Donald Trump bump last quarter.
  The global user base was unchanged, sitting at 328m — the same as the previous quarter.
  In a letter to shareholders, the network said that user growth for the quarter was offset by what they termed, cryptically, as “lower seasonal benefits and other fac
  
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