Marketing news

• Marketo's own marketing team feels the heat after company forgets to re-register its domain

  25-07-2017 21:19
  Marketo’s marketing team has spent the last few hours in ‘crisis comms mode’ after it emerged that it has forgotten to renew its web domain, sparking a social media furor, with the clock still counting on its outage time.
  Earlier today (July 25) it emerged that Marketo users were experiencing trouble with logging on to its website, which helps them use the marketing automation software to engage with their own customer bases, with #marketo soon trending online.
  The vast majorit
  
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• Newly launched Will Packer Media acquires creative and tech agency Narrative

  25-07-2017 19:58
  New York-based creative and tech agency Narrative has been acquired by Will Packer Media, a newly launched production and branded content company that counts Discovery Communications and Universal Pictures as investors. 
  Producer Will Packer, whose movies include ‘The Wedding Ringer,’ ‘Stomp the Yard’ and the recent hit ‘Girls Trip,’ is serving as chief executive of Will Packer Media, which will specialize in producing scripted and unscripted series acros
  
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• A2P SMS and chat apps are increasingly favored by enterprise businesses

  25-07-2017 19:58
  More and more enterprises are seeking the use of application to person (A2P) SMS  as a channel for customer engagement, notification and authentication and increasingly embrace chat bots via chat apps or social media and other rich communications services (RCS) messaging.
  A recent report by Ovum’s Enterprise Messaging Survey canvassed 100 companies in seven countries to investigate their use of messaging as a channel for customer engagement, notification, and authentication
  
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• More than a quarter of employers have experienced negative publicity, see a ripple effect on hiring

  25-07-2017 19:54
  With increased awareness that negative publicity can damage a company's brand, employers find it hits home when it comes to a companies ability to recruit talent. 
   According to the latest CareerBuilder survey, 71% of US workers stated they would not apply to a company experiencing negative press. Further, female workers are much more likely not to apply to a company experiencing negative press than their male counterparts, 79% compared to 61% respectively.
  The national surve
  
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• Billionaires aplenty are backing trucking startup Convoy

  25-07-2017 19:01
  Microsoft co-founder Bill Gates has invested in trucking network Convoy’s latest round of funding, joining a veritable who’s who of billionaire backers, which also include Amazon chief executive Jeff Bezos, IAC/InterActiveCorp and Expedia chairman Barry Diller and Salesforce chief executive Marc Benioff.
  Gates participated in Convoy’s $62m Series B round.
  Y Combinator’s Continuity Fund led the round. In addition to Gates’ private investment vehicle Cascade Inve
  
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• McDonald’s claims it has ‘only scratched the surface’ with food delivery as sales soar

  25-07-2017 18:25
  McDonald’s says it is scaling its food delivery “faster than ever before”, as the UK market boasts its strongest quarterly sales growth for the company in 43 years.
  The fast food brand revealed its second quarter results this afternoon (25 July), which showed that global comparable sales increased 6.6%. Its consolidated revenues decreased 3% in the quarter, which the brand said is due to its refranchising programme.
  Speaking on an analyst call, CEO Steve Easterbrook said t
  
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• How discovery differs from search – and offers opportunities for brands

  25-07-2017 17:45
  While search and discovery sound similar – and they are – they are also two distinct concepts in marketing.
  The first is more established – and more familiar: a consumer uses a search engine like Google, YouTube or Amazon and the platform in question uses indexes of data to retrieve answers.
  That’s according to Duane Forrester, vice president of industry insights at Yext, who noted discovery, on the other hand, pulls in context.
  “Search works well when I have a spec
  
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• More than half of millennials look for social activism in a CEO

  25-07-2017 17:31
  There  is a surge in expectations, particularly among millennials, that a CEO should speak up about social issues.
  And, millennials will “vote by wallet” for those companies that do have conscientious leadership.
  A recent study by Weber Shandwick and KRC research found that nearly one-half of millennials (47%) believe CEOs have a responsibility to speak up about issues that are important to society, and 51% said they are more likely to buy from companies led
  
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• Fun in the sun: Love Island’s sexy recipe leaves Häagen-Dazs in the cold

  25-07-2017 16:41
  Häagen-Dazs’ marketers may have cooled their hot and sexy ad campaigns, but they’re missing a trick if ITV2’s Love Island is anything to go by.
  This sun ‘n’ sex reality show has been the surprise hit of the summer and its soar-away success suggests only one thing. Millions of us like it hot. The hotter the better, in fact.
  But we shouldn’t be surprised. Sex always has, and always will, sell. It’s how you package it that’s changed.
  For many, Lo
  
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• Benenden Hospital will undergo marketing reconstruction by design agency Ifour

  25-07-2017 16:39
  Benenden Hospital has selected design agency Ifour to revolutionise its image through marketing. Ifour will work closely with the hospital’s marketing team to deliver creative advertising – this will cover a range of areas from artwork for print publications to the creation of digital concepts and content and brand workshops.
  The hospital, which caters for private patients, members of Benenden and NHS patients throught the e-referral scheme, hopes the cr
  
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• More consolidation in adtech as Outbrain buys Zemanta to build out programmatic native

  25-07-2017 16:30
  Outbrain has today (July 25) announced the purchase of Zemanta, a demand-side platform (DSP) specializing in native ad formats as the content-sharing network seeks to build out a full-stack offering, just weeks after it confirmed a round of lay-offs.
  Financial details of the transaction were not publicly disclosed, but a release announcing the deal claimed that Zemanta’s One Native DSP will continue to operate as a standalone product after the acquisition, with its new status within the Ou
  
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• The ASA and the breaking down of gender stereotype barriers

  25-07-2017 16:27
  'Blow smoke in her face and she’ll follow you anywhere,' Believe it or not, that was once an accepted advertising slogan. Thankfully, not something you’re likely to see in 2017 – but in the 1950s, this was cigarette brand Tipalet’s message – and its tone was nothing out of the ordinary. 
  During that period, most professional jobs were largely closed off to women and they faced pressures to stay at home away from work. But a lot has
  
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• Airlines see biggest slump in customer experience ratings

  25-07-2017 16:03 via campaignlive.co.uk
  The airline, broadband and the insurance sectors experienced the steepest decline in customer service perception over the last year, according to a study.
  
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• Inside the San Miguel Experience: why the brand is investing in immersive events

  25-07-2017 16:00
  San Miguel launched its Rich List campaign earlier this year in a bid to celebrate individuals who have dedicated their lives to seeking our new experiences. Now the beer purveyor is turning to live events to help recruit applicants. 
  Building on the 2016 Rich List, this year's rankings will feature a host of carefully chosen trailblazers. In the meantime the company hosted a three-day event to let consumers get their own taste for exploration at London's 1 Marylebone Street. 
  
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•  Media iQ expands its leadership team as part of its ongoing US expansion

  25-07-2017 15:54
  The global analytics and technology company Media iQ today announced the appointment of Rebecca Mahony as chief marketing officer (CMO). Media iQ also announced the relocation of COO Paul Silver to New York from its London headquarters.
  Mahony, who will also be joining the board as the company's first female board member is tasked with developing and establishing Media IQ's brand identity along with an ongoing focus on the customer journey.
  She was most recently  part of the leadership team
  
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• Facebook eyes entry into smart speaker with touch panel to rival Amazon Echo Show

  25-07-2017 15:25
  Facebook is developing a smart speaker with a 15-inch touchscreen panel similar to that of Amazon’s latest product, the Echo Show, according to reports.
  Citing unnamed sources from the upstream supply chain, Digitimes reported that the product will be manufactured by Pegatron Technology for release in the first quarter of 2018.
  It said the device has already begun small volume of pilot production at Pegatron's plants in China.  
  The speaker was designed b
  
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• Vegan ad criticising 'inhumane' dairy practices escapes ban

  25-07-2017 14:52 via campaignlive.co.uk
  The ad watchdog has given the green light to a press ad for campaigning group Go Vegan World that described in vivid language how calves are separated from their mothers shortly after birth.
  
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• Ad of the Day: Motorola says Hello Moto with new spot from Ogilvy featuring Moto Z family

  25-07-2017 14:25
  Motorola is continuing its comeback into the mobile space with a new television commercial that features the shareability of its Moto Z family.
  The new spot shows a dinner party with the guests more involved in their phones rather than their conversation, until a platter of new Motorola Moto Z family phones with Moto Mods is set down at the table for everyone to try. Then the fun begins, as the guests play with the phones to show off what the pods can do.
  A release by the company said the new sp
  
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• What is Dim Sum Club? Behind the thinking of the new creative process

  25-07-2017 14:00
  When the founders of New York agency THAT were thinking of new ways to improve the creative process, their minds wandered to dumplings. Those little pockets of tasty goodness led to an inclusive way to tackle the age-old brainstorming process, one that’s accepting of all ideas, both great and ridiculously stupid.
  It all grew from the formation of their new agency, which founding members Nathan Phillips, David Boxser and Dave Kalvert started last year after each left their respective agency
  
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• Creative dim sum yields a trove of great – and truly bad – ideas, and that’s the point

  25-07-2017 14:00
  When the founders of New York agency THAT were thinking of new ways to improve the creative process, their minds wandered to dumplings. Those little pockets of tasty goodness led to an inclusive way to tackle the age-old brainstorming process, one that’s accepting of all ideas, both great and ridiculously stupid.
  It all grew from the formation of their new agency, which founding members Nathan Phillips, David Boxser and Dave Kalvert started last year after each left their respective agency
  
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• Manifesto and Wirehive CEOs launch ‘Alexa Stop!’ podcast to examine impacts of emerging tech

  25-07-2017 13:51
  Jim Bowes, chief executive and co-founder of London-based digital agency Manifesto, and Robert Belgrave, chief executive of digital agency hosting specialist Wirehive, have collaborated to produce a new podcast, ‘Alexa Stop!’.
  Accompanied by special guests, the two technology CEOs discuss the latest industry news and consider the many ways in which technology is changing our lives. Topics tackled to date include AI, the SXSW festival and the impacts of digital technology on human beh
  
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• Aardman is partnering with Independent to offer advertisers the ‘magical’ combo of animation and live action

  25-07-2017 13:38
  Aardman, the film studio of Wallace & Gromit fame, has announced a partnership with production company Independent Films, which will see the two offer advertisers and agencies films that combine animation with live action at a budget-beating cost.
  The two partners first met after Aardman co-founder Peter Lloyd was featured in a series that Independent was producing. They came together formally after noticing a lack of production talent that could handle both animation and live action; a
  
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• Farm Safety Foundation raises awareness of Farm Safety Week with poignant video

  25-07-2017 13:24
  To mark the start of Farm Safety Week, the Farm Safety Foundation, a charity dedicated to raising awareness of farm safety and changing attitudes towards farming safely, has launched an emotive film, devised and captured by TVC Group, to warn people about the dangers of the industry. 
  The film features James Chapman, who lost his left arm in 2005 while working with farm machinery. The reel sees him attending his daily tasks while a poem is recited in the background about the monotony of his
  
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• 'Increased client caution' impacts IPG's results for first half of 2017

  25-07-2017 12:43 via campaignlive.co.uk
  Interpublic Group's net income for the first half of the year is down 28% year on year due to increased caution in client spending.
  
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• Guardian revenues up 2% as paying members grow to 230,000

  25-07-2017 12:06
  Guardian Media Group has reported a 2% jump in revenues, supported by a 15% boost in digital revenues and a 360% increase in its paying members which now equal 230,000.
  The publisher of the Guardian and Sunday paper the Observer appears to be on track to reach its goal of 1 million subscribers by April 2019, a target David Magliano, managing director, membership, marketing and consumer revenue, revealed to Digiday earlier in the year.
  The membership coupled with the publishing group’s 185,
  
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• Trinity Mirror names Mike Pennington and Sarah Pullen as regional revenue and commercial directors

  25-07-2017 12:02
  Trinity Mirror has shaken up its leadership team with the promotion of Mike Pennington fill the newly created role of regionals revenue director, extending his remit from the north east to oversight of all regions.
  In tandem with this announcement the publisher has also appointed Sarah Pullen as commercial director, a role which she will carry out alongside her present duties as managing director for the south west region.
  Pennington remarked: “I am delighted to be appointed and have this
  
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• Volvo wins Channel 4’s £1m diversity competition

  25-07-2017 11:51
  Volvo has triumphed in Channel 4’s first Diversity in Advertising award, winning £1m in advertising airtime.
  The car marque’s campaign was developed by creative agency Grey London, and will focus around this year’s theme of non-visible disability.
  The brand was one of seven finalists, alongside BT, Ford, Marks & Spencer, Bose, Panasonic and Lloyds. The campaign was picked from more than 50 ideas featuring a range of non-visible disabilities such as depression, Al
  
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• Confectionary brands put UK consumers on unwitting diet as sweeties shrink

  25-07-2017 11:45
  UK consumers have every right to feel short changed when reaching for their favourite treats after research conducted by the Office for National Statistics threw a spotlight on the strange case of Britain’s shrinking consumer goods.
  The analysis showed that a basket of no less than 2,529 products tracked by the ONS over the past five years have reduced in size over the period with everything from chocolate bars, juice and toilet rolls becoming ever more Lilliputian.  
  A devious means
  
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• Valenstein & Fatt and Volvo win £1m worth of Channel 4 airtime to showcase diverse ad

  25-07-2017 11:35
  Volvo and Valenstein & Fatt (aka Grey London) have been named the winners of Channel 4's first ever annual 'Diversity in Advertising Award'. 
  An ad created for the brand by the London-based shop will receive £1m worth of airtime in the autumn as part of Channel 4's push to improve diversity in advertising every year until 2020. 
  Earlier in 2017 the broadcaster announced it would offer advertisers a significant amount of free commercial airtime in exchange for an ad focus
  
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• NMPi expands into Asia with offices in Kuala Lumpur and Singapore

  25-07-2017 11:35
  Digital marketing agency NMPi has officially expanded into the Asian market with the opening of offices in Kuala Lumpur and Singapore.
  The expansion will see Clicks2Customers, part of the NMPi group of companies, which has operated in the Asian market for over seven years, rebrand to become NMPi Asia.
  Philip Mostert, managing director of NMPi Asia, said of the move: “We are excited about the name change as it forms part of the group's ambitious growth plans for the Asian market. Our Asian
  
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• Marketoonist on the problem with focus groups

  25-07-2017 11:31
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the problem with focus groups appeared first on Marketing Week.
  
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• Cartoonists redraw The Beano for the digital age

  25-07-2017 11:21
  Traditional comic book staple The Beano is undergoing one of its greatest metamorphoses in its history as the stalwart publication works with its cartoonists to redraw the children’s title for the digital age.
  Dundee-based publisher DC Thomson is keen to ensure that the comic remains as relevant to readers in 2017 as it was when Dennis the Menace first ventured onto the page way back in 1938. To achieve this The Beano is now much more than a few fragile sheaths of paper, with the franchise
  
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• Bynder launches Bynder Orbit for marketing industry to be more on brand

  25-07-2017 11:15
  Bynder, the global leader in digital file management, unveils Bynder Orbit as the industry’s first free digital asset management (DAM) solution. Bynder Orbit makes it quick and easy to manage creative files, saving marketers and other business users significant time in uploading, sharing, and collaborating on files.
  Chris Hall, chief executive and founder of Bynder commented: “Marketers are creating more content than ever before for multiple channels and markets, and with the ad
  
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• Has Apple lost its mojo and what does that mean for advertisers?

  25-07-2017 11:11
  For as long as I’ve worked in mobile, and some time beforehand, I would have called myself an Apple fanboy. From the very first iPhone, I’ve diligently upgraded through to the iPhone 6s plus. I’ve owned iMacs, Macbooks, iPads and the Apple Watch, because they all felt like the best in class devices. Indeed, Apple has said in the past that they are not always the first to do something, but they aim to be the best. Take for example the recently announced HomePod, the smart home s
  
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• UK top Shazamed ads: Samsung takes the spot back while Peugeot, KFC and Ford Fiesta enter with new ads

  25-07-2017 11:00
  The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
  Peugeot 208 has entered the chart with the help of Kungs & Cookin on 3 Burners' track 'This Girl' while KFC take fifth place with DMX 'X Gon' Give It To Ya' where a chicken is seen as the front man of a classic music video as if he is performing the hip hop tune. 
  For Fiesta are the final newcomer to the chart taking tenth place with Primal Scream's tr
  
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• Social media influencers: not just for the brand big guns

  25-07-2017 11:00
  Social media influencers are now a part of daily marketing life. But it’s ok to be skeptical. The proposition that fabulous people and lifestyle porn are viable marketing tools for ordinary brands can be a tough one for some. But here’s why influencer marketing works, with tips for how any company can do it.
  The post-organic era
  Organic reach may not be “dead” as it is often claimed, but it has been greatly limited. Facebook’s algorithm, for example, has been partic
  
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• McDonald’s on the next stage of its digital transformation journey

  25-07-2017 11:00
  McDonald’s has been on a radical journey of transformation over the last couple of years. Its marketing campaigns have shifted to focus on debunking myths around its food, as well as pushing a message of quality.
  Meanwhile, its restaurants have had an upgrade as part of its ‘Experience of the Future’ programme, with most of McDonald’s outlets now featuring in-store touchscreen kiosks, mobile charging docks and table service.
  Now, the fast food brand is shifting its focus
  
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• McDonald’s on the next stage of its digital transformation

  25-07-2017 11:00
  McDonald’s has been on a radical journey of transformation over the last couple of years. Its marketing campaigns have shifted to focus on debunking myths around its food, as well as pushing a message of quality.
  Meanwhile, its restaurants have had an upgrade as part of its ‘Experience of the Future’ programme, with most of McDonald’s outlets now featuring in-store touchscreen kiosks, mobile charging docks and table service.
  Now, the fast food brand is shifting its focus
  
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• Are creative agencies oblivious to rising technologies?

  25-07-2017 11:00
  The Drum and lifecycle engagement platform Appboy hosted a lively debate at the Cannes Lions Festival of Creativity in June when we questioned the role creative agencies will play in a rapidly changing ad industry.
  For advertising creatives, Cannes Lions represents a unique moment – an annual jamboree where their finest work is feted and fawned over by the industry’s most prominent global names. But are such festivities only ensuring that agencies continue to view their world through
  
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• IAB and Nielsen switch on Digital Content Ratings in Australia

  25-07-2017 10:59
  Publishers, agencies and marketers in Australia can now access daily digital audience data after the Interactive Advertising Bureau (IAB) Australia and Nielsen Digital announced that they are switching on Digital Content Ratings (DCR).
  The Nielsen DCR provides the media industry in Australia a daily view of how many people are consuming content across all key digital devices and complements Nielsen’s existing Digital Ratings (Monthly) measurement solution.    
  The DCR a
  
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• Love Island attracts record breaking audience for ITV2

  25-07-2017 10:48 via campaignlive.co.uk
  ITV2 secured its highest ever audience last night, as 2.9 million viewers tuned into Love Island.
  
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• Amazon and Google set to wrest control of UK energy pricing with relaxation of data rules

  25-07-2017 10:38
  Amazon and Google could be poised to spread their tentacles into the UK energy market after Ofgem announced it is minded to relax licensing and data sharing rules it imposes on providers.
  The move is designed to open the door to technology firms to offer their own gas and electricity pricing plans for British households, handing millions of families the opportunity to slash their bills by taking advantage of ‘time of day tariffs’ which rewards those who draw from the grid only at tim
  
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• Cannes Lions revenues up seven per cent in 2017 despite delegate decline

  25-07-2017 10:35 via campaignlive.co.uk
  The 2017 Cannes Lions festival earned revenues of £62.9m ($820m) for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.
  
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• Love Island: how brands made the most of the summer's smash hit

  25-07-2017 09:57 via campaignlive.co.uk
  Around two million people will be dealing with Love Island blues today after last night's gripping finale which saw Kem and Amber take home £50,000 between them.
  
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• Guardian bolsters digital and cuts losses by third

  25-07-2017 09:45 via campaignlive.co.uk
  Guardian Media Group has boosted its annual group revenues by 2% and digital revenues by 15%, while cutting its operating loss by more than a third, after attracting 400,000 paying readers and strong international growth.
  
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• Helen Tupper: Be informed, not overwhelmed

  25-07-2017 08:18
  Do you ever feel daunted by how much there is to learn at work? How much you need to stay on top of each day? Do you struggle to find time to get up-to-date with customer and industry insight? Even if you do somehow manage to keep up with it all, it can feel like a real challenge to not just be consumed by ‘doing’ and actually make time for thinking.
  We have to accept some truths about our jobs. Things are not going to slow down. We are not going to get less work. There is only going
  
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• 'Shrinkflation' affected more than 2,500 grocery products over last five years

  25-07-2017 08:07 via campaignlive.co.uk
  Data from the Office for National Statistics has shown that 2,529 products were reduced in size over the last five years - without a corresponding price cut.
  
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• Uber India wants to 'Decongest India' with campaign to curb pollution

  25-07-2017 08:04
  Uber India has rolled out  a national campaign 'Decongest India' in a bid to identify and curb causes of congestion.
  A recent report by the World Health Organisation (WHO) titled Ambient Air Pollution: A Global Assessment of Exposure and Burden of levels shows that with very high levels of particulate matter measuring 10 microns or less, Delhi is among the most polluted cities in the world.
  Shweta Rajpal Kohli, head of public policy for Uber India & South Asia, said: "With the launch of
  
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• EU antitrust fine reduces Google's profits by 28%

  25-07-2017 07:39 via campaignlive.co.uk
  Google's parent company Alphabet revenues surged by 21% to $26bn (£19.9bn) in the second quarter of 2017 but the European Union's record breaking €2.4bn fine cut profits by 28%.
  
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• What the WPP cyber hack can teach the advertising sector and how it can avoid further attack

  25-07-2017 06:29
  The recent global Petya ransomware attack severely curtailed the operations of WPP and suddenly put advertising and marketing agencies clearly in the spotlight as potential targets for this growing cybercrime phenomenon. Those in the industry who thought only public and government organisations were under threat are having to think again.
  Petya, which was preceded by the equally damaging global WannaCry ransomware attack, has emphasised the danger that all data-intensive industries face fro
  
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