Marketing news

• Nike-backed Portland bike share pilots accessibility program

  22-07-2017 18:16
  Biketown, the Nike-supported bike share program in Portland, Oregon has introduced adaptive bicycle rental, a year after the launch of the overall program.
  Working with Portland’s transportation bureau, Adaptive Biketown is the first city-sponsored effort in the United States that helps people with varying abilities and will offer a mix of tandem, hand-cycles and three-wheeled bicycles for rent, with the goal of increasing access to cycling. It will be operated by Kerr Bikes, which is owne
  
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• Is rhyme past its prime?

  22-07-2017 13:29
  Beanz meanz Heinz
  We all adore a Kia-Ora
  You only get an oo with Typhoo.
  Three iconic straplines, all harnessing the power of rhyme. But is their use of rhyme essential or incidental to their success?
  Work by two psychologists from Lafayette college, Matthew McGlone and Jessica Tofighbakhsh, suggests that using rhyme was more than an incidental detail. In 1999 the academics asked 60 students to rate the comprehensibility and accuracy of 30 aphorisms on a nine-point scale. The twist in the study
  
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• Boots 'truly sorry' for morning-after pill comments

  22-07-2017 13:06
  Boots has issued an apology saying it’s “truly sorry” for the way it has handled calls to cut the price of the morning-after pill. 
  The high street chemist faced criticism for selling the emergency contraception for almost £15 more than rivals. With Labour MPs, including Jess Phillips, condemning the retailer’s “unacceptable” moral position as dropping the price could incentivise its use. 
  Currently charging £28.25 for Levonelle emergency
  
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• AT&T deepens ties with MLS in deal rumoured to be worth $14m per year

  22-07-2017 12:08
  AT&T has renewed its deals with the MLS, US Soccer and the annual Mexican national team tour in the US, extending its long-running sponsorships with the sport. 
  No value has been announced for the deals but it is believed to be for at least the next two seasons covering the 2018 Men’s and 2019 Women’s World Cups with estimates suggesting the value of the package to be around $14m per year.
  The US telecoms giant has been involved with the sport since 2009 and currently sponso
  
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• YouTube closes video editor and photo slideshow features blaming 'limited usage'

  22-07-2017 11:30
  YouTube has confirmed its video editor and photo slideshow features are to close in September due to lack of use. 
  According to reports, users failed to take to the service instead relying more popular editors including Apple’s Final Cut X and Adobe Premiere. Tools including trim, blur and filter will be added to YouTube’s Video Manager once the editor is removed. 
  Writing in a blog post on the YouTube Help Forum community manager, Marissa Morrill, confirmed “limited
  
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