Marketing news

• Quilted Northern sees its toilet paper turned into a chic wedding dress

  21-07-2017 22:53
  Every year for the past 13 years, toilet paper has experienced its 15 minutes of fame in the form of the Annual Toilet Paper Wedding Dress Contest.
  Presented by Cheap Chic Weddings, this year’s 13th annual contest received more than 1,500 wedding dresses made entirely from toilet paper, glue, tape and thread. After 10 finalists showcased their work at a finale event in New York City on July 20, Kari Curletto of Las Vegas was crowned the winner.
  While Charmin has typically been the spo
  
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• Late-night hosts, journalists and others weigh in on press secretary Sean Spicer’s resignation

  21-07-2017 19:58
  It wasn’t long until Twitter reacted to the news that Sean Spicer has resigned as White House press secretary.
  After New York Times White House correspondent Glenn Thrush broke the news that Spicer was resigning because of disagreements with President Trump over the appointment of New York financier Anthony Scaramucci as communications director, many took to Twitter to voice their opinions on his abrupt resignation and speculate over his next steps.
  Spicer’s strained and contentious
  
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• Ryan Lochte gets second billing in SharkFest promo for NatGeo Wild

  21-07-2017 18:03
  Michael Phelps is the most decorated swimmer ever, and he’s pulling a huge stunt this Sunday (July 23) during Shark Week by racing a Great White Shark on the Discovery Channel. Ryan Lochte has plenty of medals as well, but often is referred to as the second best in the water compared to Phelps.
  A new campaign for SharkFest by NatGeo Wild – the competitor to Shark Week – features Mr. Second Best, Lochte, in a humorous spot that has the swimmer in a tiny boat in the ocean.
  The se
  
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• Facebook will work to create tool to 'stop the sharing' of intimate photos before they post to the platform

  21-07-2017 16:33
  Facebook is working to create a tool to help stop the initial posting of non-consensual photos on the platform, according to Antigone Davis, global head of safety at Facebook. Based on Davis’s explanation, before someone could post a non-consensual, intimate photo of another, Facebook would intervene. 
  “We are trying to develop a program which you would be able to stop the sharing of those images before that initial share,” Davis said. “To remove the ability for some
  
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• Peter Souter to remain as chairman of TBWA\London

  21-07-2017 16:27 via campaignlive.co.uk
  Peter Souter, the chairman of TBWA\London, is remaining in the role despite the impending arrival of a new management team.
  
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• Peter Souter steps down as chairman of TBWA\London

  21-07-2017 16:27 via campaignlive.co.uk
  Peter Souter, the chairman of TBWA\London, has stepped down from that role.
  
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• How to build a Gen Z brand

  21-07-2017 15:47
  By 2020 Generation Z will account for 40% of all consumers, and while this group of headstrong customers may not be relevant to all companies right now, it is really only a matter of time. Getting ahead of the curve with understanding this influencer fuelled, social savvy generation, is key to future proofing businesses both old and new. 
  Love it or hate it, generational thinking continues to provide us with clues into shifting and emerging behaviours which help us to predict the future.&nb
  
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• McDonald's agency We Are Unlimited boosts creative team hiring Max Geraldo as ECD and Bruno Guimaraes as CD

  21-07-2017 15:28
  We Are Unlimited, the designated agency for McDonald’s, announced today (July 21) that it has hired Max Geraldo as executive creative director and Bruno Guimaraes as creative director.
  Both will report to the agency’s chief creative officer Toygar Bazarkaya and are his first hires since joining the agency two months ago, helping to build out the creative leadership team.
  “Max is the real deal. His ability to think beyond specific channels is unique. He’s a true pro proble
  
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• Employees must know we care about their wellbeing, says Shutterstock

  21-07-2017 15:15
  Shutterstock’s yoga spaceBusinesses globally are increasingly recognising the fundamental importance of prioritising wellbeing in the workplace in order to create inclusive and supportive environments.
  Businesses like Bupa, Direct Line Group, Vitality and Marks & Spencer are emphasising the need for organisations to take a strategic approach to employee wellbeing that starts in the boardroom and focuses on rewarding behaviour which prioritising wellness.
  READ MORE: The
  
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• It pays for advertising agencies to be brave

  21-07-2017 15:10
  After reading Phil Adams’ well-articulated piece last Friday ['Why bravery in advertising is a bad idea'] I have to say he’s wrong.
  Advertising that plays it safe produces nothing but a ripple in a stagnant pond and means that brands go unnoticed.
  The real value is in courting controversy and not being afraid of being ‘offensive’ in a smart way. Instead of a ripple, create a tidal wave for brands. Being extreme cuts through the noise and creates consumer conversation
  
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• Review recap: Home Office launches knife crime contest

  21-07-2017 15:01 via campaignlive.co.uk
  The Home Office is looking for an agency to work on knife crime, while Volkswagen and Yo! both started the hunt for new agency partners this week.
  
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• Greggs, L’Oréal, Gender stereotyping: 5 things that mattered this week and why

  21-07-2017 14:45
  A crackdown on gender stereotyping in advertising is on its way
  Say goodbye to ads showing men struggling to work a hoover or women cleaning up after everybody else – the ASA is cracking down on gender stereotyping. It released a report earlier this week claiming it needed to “do more” to protect people from potentially harmful stereotypes.
  All the industry bodies reacted positively to the news, but did seem concerned about how future ads might be judged. And this seems fair co
  
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• Harry Lang: You can’t ditch brand for performance marketing – even in digital

  21-07-2017 13:52
  Panini football stickers – a great product, no doubt about it. No skill required, inherently social and with a low barrier to entry. They were the ultimate in cheap, disposable and sharable media. A fantastic brand.
  The yo-yo was also a winner. Everyone at school had one, and they could all master at least a few tricks. It was an egalitarian toy – almost Communist in its universal equitability. Duncan’s yo-yos were the brand of choice for any discernable ‘dog walker&rsquo
  
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• Under Armour celebrates women with poetic ads featuring ballerina Misty Copeland and other athletes

  21-07-2017 13:50
  Under Armour has teamed with spoken word artists and strong women athletes for a new global campaign, 'Unlike Any'. It celebrates and honors the achievements of select athletes that rise above gender comparisons and shines a spotlight on their unique athletic prowess.
  'Unlike Any' showcases the talents of six Under Armour athletes, including American Ballet Theatre principal ballerina Misty Copeland, long distance runner and Harlem Run Crew founder Alison Désir, world champion sprint
  
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• Jimmy Wales on Wikitribune and his interest in local news content

  21-07-2017 13:15
  Wikipedia founder Jimmy Wales has spoken of his desire to use his news platform, Wikitribune to work with local newspapers in a bid to help revive their fortunes around the world. 
  The platform seeks to solve the problem of clickbait low-quality journalism and the spread of fake news by bringing community members into the virtual newsroom to work side-by-side with paid professional journalists. 
  Speaking to The Drum about the news platform, which is set to go live in beta over the comi
  
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• Koozai targets Northern talent with opening of Newcastle office

  21-07-2017 12:42
  
  Digital marketing agency Koozai has launched a new office in Newcastle, its third, alongside existing bases in London and Southampton.
  Located in Campus North, the new office boasts an impressive array of amenities, including event spaces, modern meeting rooms, focus phone-box-style booths, regular networking events, table tennis and table football. 
  Koozai, which specialises in SEO, content marketing, paid search and paid social, has taken on an additional nine members of staff in the past
  
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• Ad of the Day: Ford gets nostalgic as it enlists Keeley Hawes to chart evolution of the Fiesta

  21-07-2017 12:22
  
  Ford has come over all nostalgic in its new spot, which sees British actor Keeley Hawes take to the wheel to promote its all-new Fiesta model. 
  Ford says the new-look edition borrows some design elements from the car's heritage, while the campaign's tagline: 'Together We Go Further' seeks to underline the the car's significance in British history. 
  Devised by creative agency GTB UK, the TV ad shows Hawes driving around to the sound of Loaded by Primal Scream as she passes several
  
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• Business on the Move: Dr. Martens, Britvic, Hiscox and more

  21-07-2017 12:00
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
  Account wins
  Canoe has been appointed to launch Dr. Martens retail expansion plans across the UK and Ireland.
  Continuing its expansion across the UK, Dr. Martens will open six new stores from July 2017. starting with Reading. Canoe will support Dr. Martens on all media activity surrounding the launch of each store with immedi
  
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• Facebook battles fake news with editorial rights

  21-07-2017 11:40 via campaignlive.co.uk
  
  Facebook is battling fake news by only offering verified publishers (those that regularly advertise with Facebook) the ability to edit headlines and meta descriptions for their verified links.
  
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• Comedian Joe Wilkinson gives Garmin a weird sense of direction in UK roadtrip skit

  21-07-2017 11:34
  
  Joe Wilkinson, a bizarre UK comedian, has fronted a campaign for technology company Garmin, promoting its GPS with a strange and impulsive hunt for the UK's largest Scotch Egg.
  'The Road Trip' ad sees the comedian initiate a 14-hour drive in pursuit of a minor oddity, the biggest Scotch Egg in the UK. Along the way he picks up a cavalcade of odd and silent companions who may or may not even exist.
  A 4 minute cut of the movie (above) is hosted on a dedicated microsite, meanwhile a shorter cut wil
  
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• Game of Thrones opener pirated 90m times in three days

  21-07-2017 11:30
  
  In just three days the season six premiere of HBO’s Game of Thrones has been pirated a reported 90m times, underlining the immense popularity of the fantasy show and that many consumers are still relying upon illicit measures to get their fix.
  Piracy analysis company MUSO recorded the downloads and streams of Game of Thrones performed across all the most popular piracy platforms, with it racking up 91.8m views. While this doesn’t necessarily mean 90m consumers accessed the show illic
  
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• Chartered Institute of Marketing ups focus on strategic marketing in new platform

  21-07-2017 11:30 via campaignlive.co.uk
  
  Marketers need to speak up about the value they contribute to organisations, the chief executive of CIM has warned, after the professional body unveiled a new strategy.
  
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• MoneySuperMarket hit with £80k fine after 7m email spam spree

  21-07-2017 11:29
  
  Financial advice website MoneySuperMarket.com has found itself out of pocket to the tune of £80,000 after being found guilty of issuing 7.1m unsolicited marketing emails by the Information Commissioner’s Office.
  Slapping the platform down with a five-figure fine the ICO said the case had been aggravated by the issuing of ‘nuisance’ messages even to those who had already opted out from receiving marketing messages, with an email campaign urging those who had done so to rec
  
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• Let's talk about sex, oh no, I mean pay

  21-07-2017 11:22
  
  For the first time ever the BBC has revealed just how much it pays its pool of celebrity talent. The move, designed to show licence fee payers just where their money is going, has uncovered that Chris Evans is its biggest earner, pulling in £2.2m a year, and that only a third of women are classed as top earners. Claudia Winkleman is incidentally the highest paid woman at the BBC, earning £499,000.
  <blockquote class="twitter-tweet" data-lang="en"><p lang="en" d
  
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• Men are 'more responsive' to online ads

  21-07-2017 11:07 via campaignlive.co.uk
  
  Men are more responsive to online ads than women, according to an eye-tracking study by picture provider Shutterstock.
  
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• US Amazon investigation probes misleading price discounts

  21-07-2017 10:59
  
  Allegations that Amazon is misleading consumers over pricing are to form part of the US Federal Trade Commission’s review of the retailer’s $13.7bn proposed takeover of premium grocer Whole Foods, it has been reported.
  According to Reuters sources close to the investigation are to broaden the scope of this probe to encompass allegations by Consumer Watchdog, a pressure group, which tracked the pricing of 1,000 items throughout June.
  This found that Amazon was using reference prices,
  
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• Andrew Timms is snapped up by equity partnership

  21-07-2017 10:57
  
  Video content creator Intermission and entertainment marketing agency Think Jam have appointed Andrew Timms as executive producer in their first ever joint hire.
  The appointment follows news in February of the companies joining forces to form an equity partnership, of which Timms will be a key conduit. Drawing on his 15 years’ experience in digital marketing, this role will see Timms working with both teams to ensure an innovative and fluid delivery of best in class video content for
  
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• YouTube begins bouncing terror searches to anti-hate videos

  21-07-2017 10:23
  
  YouTube has made good on its promise to crack down on hate speech online by beginning to redirect searches for terrorist propaganda toward anti-hate videos in a bid to halt the potential indoctrination of viewers.
  The move will blacklist a glossary of unspecified terror-related keywords, referring individuals using the search terms to a curated playlist of videos designed to ‘debunk violent extremist recruiting narratives’.
  The video streaming giant will also develop video content of
  
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• How King Games keeps you crushing candy for years

  21-07-2017 09:54 via campaignlive.co.uk
  Candy Crush may be an easy game to pick up, but the data and testing used to constantly perfect the game is anything but.
  
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• Halifax enlists teen YouTube trio to teach financial tips

  21-07-2017 09:36
  
  Halifax, part of the Lloyds Banking Group, has launched a dedicated YouTube campaign targeted at 11-15-year old’s in a bid to show that it’s never too early to start thinking seriously about financial matters.
  To help convey this message the bank has recruited a trio of teen YouTube stars; Ambi, Evie & Oscar, to speak directly to their audiences by way of a short video series in which they relay saving and spending advice while also communicating the basics of online safety.
  Mind
  
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• Wins this week: MillerCoors, Green & Black's, Sunny, NSPCC

  21-07-2017 09:35 via campaignlive.co.uk
  
  Campaign's round-up of account moves across advertising and media
  
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• Greggs wants a slice of the home delivery pie

  21-07-2017 08:29
  
  When you think of Greggs, it’s easy to imagine a quick dash down the high street for a hangover sausage roll.
  However, there are signs the Newcastle-based chain is changing how it reaches consumers. Last month, Greggs opened its first drive through site in Salford. And in an interview with Marketing Week, its CEO Roger Whiteside hinted that you could soon get sausage rolls and steak bakes delivered to your door as well.
  “Does a Greggs customer want someone to deliver food to their do
  
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• Microsoft UK confirms sales and marketing job cuts

  21-07-2017 08:16 via campaignlive.co.uk
  
  Microsoft UK has notified some of its employees that their jobs are under consideration or that their positions may be eliminated, confirmed a spokeswoman.
  
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• Abercrombie & Fitch signs deal to carry full-range of products on Alibaba's Tmall

  21-07-2017 08:07
  
  Abercrombie & Fitch has continued its expansion into China by launching its products on Alibaba Group’s Tmall platform, China's largest consumer platform for brands and retailers.
  The deal will see the platform, built for local Chinese and international businesses to sell brand name goods to consumers in Mainland China, Hong Kong, Macau and Taiwan, carry a full offering of A&F and Abercrombie kids products from July 26th. 
  Tmall has already carried A&F-owned Hollister bran
  
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• Brexit deal to include years of free movement

  21-07-2017 08:02 via campaignlive.co.uk
  
  The British cabinet has conceded to free movement of people for up to four years after Brexit, a senior source has reportedly said.
  
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• Paytm Gold introduces cashback in a bid to dominate the Indian digital payments market

  21-07-2017 07:33
  
  Paytm continues its domination of the Indian digital payment market by now allowing customers to get their cashback as Paytm Gold. 
  Paytm Gold, launched in April, has been attracting thousand of customers, making the platform the country’s largest jeweler in terms of footfall within days of launch. The scheme is live at over 16,000 pincodes, enabling every Indian to save in gold
  This is a step to further bolster Digital Payments, which will power the Indian economy in future. Pay
  
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• Microsoft's profits up 26% thanks to success of cloud platforms

  21-07-2017 07:26 via campaignlive.co.uk
  
  Microsoft's earnings for the financial year ending 20 June are up 26% year on year to $21.2bn (£16.32bn) on the back of a strong final quarter.
  
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• Microsoft's profits up 26% for the year thanks to success of its cloud platforms

  21-07-2017 07:26 via campaignlive.co.uk
  
  Microsoft's earnings for the financial year ending 20 June are up 26% year-on-year to $21.20bn (£16.32bn) on the back of a strong final quarter.
  
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• Is it boom or gloom for Amsterdam's ad industry?

  21-07-2017 06:56
  
  There is a huge surge of talent knocking on the doors of Amsterdam agencies. But why? And is it likely to continue? As part of The Drum's recent Amsterdam focus, we headed along to Dutch capital to find out.
  Protectionism and nationalism are in the air again and the Euro crisis continues to rumble on, but how is outward-looking Amsterdam faring among all this? And where does the ad industry fit in?
  Judging by house prices (up 20% per annum) and the proliferation of startups and new eateries on e
  
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• Brands focused on customer experience will boost the Indian retail market

  21-07-2017 04:00
  
  The Indian retail industry has gone through tectonic changes over the past two decades, according to a report by RedSeer, with a slow transition from the unorganized sector to organized one.
  The report found that the expected growth in organized retail penetration will go from 9% in 2016 to 15% in 2025, and will see increased penetration into tier two and three cities which were previously untouched by organized retail sector.
  Online channel growth jolted traditional retailers and the 
  
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• Mirriad appoints Bharat Vijay Zende as India general manager

  21-07-2017 02:00
  
  Mirriad announced Bharat Vijay Zende as general manager for India, as part of several strategic new hires across the globe.
  Bharat Vijay Zende ventures from Google, where he launched the YouTube Partner Program in India before serving as engagement program manager and later regional sales and business development lead.
  A change in the outlook of young Indians is empowering analytics and digital marketing training .   As the fastest growing ad market with the largest millennia
  
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• Microsoft's quarterly revenues top $24bn but LinkedIn continues to drag

  21-07-2017 00:51
  
  Microsoft revenues were $27.4bn in the three months to June 30, up 9% year-on-year, with the company reporting that its online B2B network LinkedIn contributed $1.1bn with both revenues from its search advertising and gaming up 10% and 3% respectively.
  The bulk of the corporation’s earnings continues to come from PC-based sales, although enterprise software revenue – such as its cloud and server offerings – also contributes a significant chunk (see chart below). 
  Load
  
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