Marketing news

• KFC spotlights the ‘the whole chicken and nothing but the chicken’ in tone-shifting debut from Mother

  16-07-2017 22:00
  
  KFC has shifted its creative to focus on its locally sourced, 100% poultry credentials, unveiling a new TVC featuring a badass strutting chicken and a supporting campaign.
  The Whole Chicken is the first work for KFC from Mother, which ended the fast food chain’s 15-year relationship with BBH when it won the account in March. The agency was briefed to highlight how KFC outlets only use fresh, locally sourced chicken from 500 UK and Irish Red Tractor Assured farms.
  The new ad introduces an u
  
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• Peapod unveils trucks in New York with locally-created art

  16-07-2017 21:03
  
  Have you ever ordered your groceries online and had them delivered to your apartment? Then you have probably used, or at least heard of, Stop and Shop’s Peapod brand, the country's leading online grocer with over 40 million orders delivered to date. As the culmination of their open art competition celebrating Brooklyn, NY, the company unveiled five winning pieces of art will adorn the sides of their delivery trucks that will service the NY metro area this summer.
  The project was creat
  
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• Estée Lauder and ModiFace create chatbot that lets customers try on lipstick virtually

  16-07-2017 20:28
  
  Estée Lauder, the flagship brand of The Estée Lauder Companies Inc, is using augmented reality to entice customers to try their makeup on virtually via chatbots.
  As a part of its partnership with ModiFace, the Toronto-based creator of AR technology for the beauty industry, Estée Lauder’s Facebook messenger chatbot gives its users the ability to virtually try on Estée Lauder’s Pure Colour lipsticks.
  “One of the key pillars of our partne
  
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• Facebook is testing a gif-making feature

  16-07-2017 17:51
  
  It was a big week for gifs.
  Just days after news emerged Boston commuters are getting gif PSAs, Facebook confirmed it is starting to test a gif-making feature within its camera with a small number of people using Facebook on iOS.
  “We're hoping to roll this out more widely in a few weeks, but nothing else to share quite yet,” a Facebook rep added in an email.
  According to The Next Web, which first spotted the feature, the gifs created via Facebook only last a few seconds, bu
  
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• BBC braced for gender pay scrutiny when it reveals stars' salaries this week

  16-07-2017 14:17
  
  The BBC will this week publicly reveal how much it pays its highest earners – and the figures could show evidence of a gender pay gap within the corporation, according to reports.
  The Sunday Telegraph cites sources as saying the list of the top-paid talent will have “outstanding omissions” that will expose the fact that women are not being paid as much as men in the same jobs.
  The corporation can expect to be taken to task by culture secretary Karen Bradley if the claims prove
  
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• What happens to millennial fashion brands win when they try to shift a generation?

  16-07-2017 13:06
  
  UK retail sales have posted their biggest quarterly fall in seven years during the first three months of 2017. However, this hardly affected Superdry, the millennial fashion brand which has had a stellar year, posting revenues of £161.1m in the 10 weeks to 7 January 2017, up 20.6% year on year, and unveiling its largest ever store in Berlin.
  Unlike many other millennial brands, Superdry has broken out of its core market and been embraced by generation Y shoppers looking for fashionabl
  
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• ITV believed to be close to appointing easyJet boss Carolyn McCall as new CEO

  16-07-2017 11:52
  
  ITV is reportedly close to announcing easyJet boss Carolyn McCall as its new chief executive – with confirmation expected in the coming days.
  McCall, who has been the airline's chief executive since 2010, is now considered the overwhelming favourite to take over from Adam Crozier, who announced his decision to stand down in May.
  Sky News quoted sources as saying the deal was "all but signed" and would be announced to the London Stock Exchange as early as Monday morning.
  
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• New Weetabix marketing director Francesca Davies: 'TV to remain the backbone of our comms'

  16-07-2017 10:40
  
  Weetabix has internally appointed Francesca Davies as marketing director, succeeding Sally Abbott who has moved up to board level as managing director, in a move that will cement the breakfast staple's commitment to advertising on TV.
  As one of the country’s leading cereal brands, Weetabix finds itself in a position where it must stand steady while weathering a changing media landscape, but Davies has told The Drum that TV remains the most important way the brand connects with its cus
  
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