Marketing news

Amazon appears to be readying the launch of its own messaging app

15-07-2017 13:35

Amazon is preparing the launch of a new messaging app in a bid to open more lines of communication with consumers.
The Anytime app will be a full-featured, standalone messaging app across smartphones, tablets, PCs and smart watches. It will allow users to chat with text and video in addition to playing games and engage with other Amazon services including shopping.
Tech Crunch reported news of the new app, citing a survey which included screenshots purporting to show the name and features

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Soundcloud may be on its knees but Chance the Rapper says it's 'here to stay'

15-07-2017 12:04

Soundcloud's bleak future appears to have taken a u-turn after Chance the Rapper asserted that the audio streaming site was "here to stay" following talks with one of its founders.
Earlier this week the company laid off around 40% of its staff and closed offices in London and San Francisco. This was coincided by grim statements from the co-founders warning that they may not survive the end of the year.
However, Chicago artist Chance the Rapper tweeted that the struggling startup was here t

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Airbnb under fire after investigation highlights its inability to stop fraudsters

15-07-2017 11:18

Airbnb's anti-fraud policy has come under scrutiny after an investigation highlighted major flaws in its ability to stop fake accommodation listings which fraudsters use to rob people of money.
Consumer research site Which? called on Airbnb to make changes to its procedures after its investigators managed to post eight property profiles without being asked for any proof of identification.
The Times reported that one victim named Trudy Gregory was defrauded by two listings in a row, costing

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Why Google’s AdSense Native ads are the tipping point for native advertising

15-07-2017 03:23

Google recently launched AdSense Native ads, a series of new native ad formats that are designed to match the look and feel of publisher websites, prompting some to call it “an enormous step forward” that “will propel [Google] further in…dominating the world’s advertising market” and allow the search giant to better compete with native ad providers like Taboola and Outbrain.
AdSense Native ads are available in three formats:
In-feed ads fit inside a list

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