Marketing news

• Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign

  12-07-2017 21:10 via campaignlive.com
  
  Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday Made Extraordinary."
  
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• Alexa and Kayak can book your next hotel room with voice commands

  12-07-2017 20:29
  
  Travel search engine Kayak has updated its Alexa skill to enable consumers to book hotel rooms using their voices.
  Previously, consumers were limited to searching for flights, hotel rooms and rental cars by voice.
  To use the feature, consumers must enable the Kayak skill in the Alexa app and link their Kayak accounts. From there, they can start asking Alexa to book rooms and Alexa will deliver bookable options, using consumers’ Kayak accounts to confirm the reservations. How
  
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• Telegraph’s Murdoch MacLennan joins Scottish Professional Football League as chairman

  12-07-2017 19:24
  
  Murdoch MacLennan, the former chief executive of Telegraph Media Group (TMG) who was moved into a deputy chairman role last month, has been appointed as the chairman of the Scottish Professional Football League.
  He will replace Ralph Topping, who is standing down on 1 August. MacLennan was the SPFL board’s unanimous choice to succeed Topping following a recruitment process conducted by worldwide sports executive search agency Nolan Partners.
  SPFL chief executive Neil Doncaster said: &ldquo
  
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• Game of Thrones' Hodor actor on channeling his character in ads for KFC and now SodaStream

  12-07-2017 18:55
  
  Carbonated water brand SodaStream is again utilising the popularity of Game of Thrones – and also the Big Bang Theory – in a global campaign looking to portray the damage plastic bottle can do to the planet.
  Kristian Nairn stars as a Hodor-like character (as he did earlier this month in a KFC ad that featured as our ad of the day). As the ‘Homoschlepien’, Nairn is discovered by an anthropologist played by the Big Bang Theory’s Mayim Bialik.
  Building upon the brand&r
  
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• US Creative Work of the Week: Natrol Cognium and Erin Grey help keep your mind sharp

  12-07-2017 18:40
  
  Dealing with memory loss due to aging can afford a laugh, as a new campaign for Natrol Cognium proves. Created by Phelps, the 'Stay sharp, stay you' ads take a more lighthearted approach to the traditionally serious memory improvement category.
  In the 30-second spot, 80s TV star Erin Grey smilingly promotes the memory enhancer as she goes about putting away what her husband misplaced, including the mobile tablet left in the fridge. 
  Print ads follow the same theme, with phrases like&nb
  
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• Google launches a venture fund for AI startups

  12-07-2017 18:30
  
  Google has launched a venture fund for startups focused on artificial intelligence (AI), the latest move in the Alphabet-owned outfit's bid to implant itself at breakthrough uses of the technology, as well as forge a future outside of the digital media space.
  The fund, Gradient Ventures, will provide portfolio companies with capital, resources and access to AI experts and bootcamps. In turn, Google will take minority stakes in these startups.
  Portfolio companies include: Algorithmia, a marketpla
  
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• Time Inc confirms rebrand consideration as it looks to free itself from the shackles of legacy print publishing

  12-07-2017 17:30
  
  Time Inc has confirmed that it is in the “early stages” of considering a rebrand that could include dropping its iconic name, as it looks to free itself from the shackles of legacy print publishing to prove it is a truly 'multi-platform', modern media business.
  News that a rebrand could be in the works was first revealed by The Wall Street Journal, which reported that ‘Life’ was being considered as a potential name for the owner of over 100 titles including nearly 100-yea
  
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• Mythbusting with Collective London: the future is feminine

  12-07-2017 17:11
  
  It’s a man’s world. So goes the saying that Collective London and Innate Motion are striving to bust out of practice in business. In Soho’s famous Century Club, Carolyn Laing, managing director at Collective London, brought together an eclectic panel of speakers to discuss the future of business as we know it and to bust the myth that business is synonymous with male attributes. The reality is: the future is feminine.
  Femke van Loon, Jeff MacDonald and Christophe Fauconnier of
  
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• Agency on the move: a look at Goodstuff's new London HQ

  12-07-2017 16:55 via campaignlive.co.uk
  
  Campaign visited media agency Goodstuff Communications' new offices in London's Tottenham Court Road.
  
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• Windows Phone death ‘a storm in a teacup’ – it has long been at rest

  12-07-2017 16:30
  
  The Drum's John McCarthy offers his assessment on the recent headlines heralding the demise Microsoft's ill-fated attempt to penetrate the mobile phone market. And also probes expert opinion on the potential of other parties to rival Apple and Google's dominance of the mobile operating system market.   
  The Windows Phone is dead – again – or it is according to the media in response to Microsoft quietly ending support for its Wind
  
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• Campaign TV: Inside IBM's Bunker at Wimbledon

  12-07-2017 16:15 via campaignlive.co.uk
  
  We go behind the scenes at IBM's data bunker at The Championships, to find out how its new innovations are changing the way we understand tennis.
  
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• Wiz Khalifa claims Psy’s YouTube crown

  12-07-2017 15:54
  
  Just like Ellen’s 2014 Oscars tweet eventually lost its retweet title to Wendy’s and #NuggsForCarter, so too has Psy’s Gangnam Style finally been unseated as the most watched YouTube video of all time.
  The new all-time views leader – and the number to beat – is Wiz Khalifa’s See You Again from the movie Furious 7, with 2,903,601,587 views since April 6, 2015.
  The homage to actor Paul Walker, who died in 2013, overtook Psy earlier this week. Sinc
  
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• Daniel Poli joins Sagittarius to support global expansion

  12-07-2017 15:46
  
  Sagittarius, a digital marketing agency with offices based in Kent and London, has appointed Daniel Poli as global operations director to support the agency’s global expansion.
  Daniel brings with him over seven years of experience in both client and agency side and was previously head of client services at international agency Codehouse.
  "I'm thrilled to join Sagittarius during a period of such change. Having an international team creates both interesting opportunities for the agency and c
  
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• Buying into the philosophy of agile marketing

  12-07-2017 15:03
  
  In a 24-hour economy where there is no such thing as clocking off for the customer, agile marketing is supposed to be able to absorb the changes from a rapidly evolving marketplace and adjust its responses, while making sure it does not lose sight of the company’s end goals.
  Definitions of ‘agile’ vary, from a formalised process of product development to a more general attitude towards change, but in any case responsiveness is key. It requires a seamless interplay between diffe
  
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• Publicis Media Exchange CEO Pardon departs

  12-07-2017 14:58 via campaignlive.co.uk
  
  Simon Pardon, the global chief executive of Publicis Media Exchange, has left the company.
  
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• Benefit rolls out ice cream van with face-contouring tricks

  12-07-2017 14:20 via campaignlive.co.uk
  
  After the success of its Brow Bus, Benefit Cosmetics is now driving an ice-cream van around the UK to promote the launch of its Hoola Quickie Contour Stick.
  
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• Code Computerlove appoints Matt Lacey as performance director

  12-07-2017 13:59
  
  Code Computerlove has appointed conversion specialist Matt Lacey to the role of performance director, reporting directly to the agency’s chief executive Tony Foggett.
  Lacey will oversee the conversion optimisation programmes currently running for existing clients such as Hillarys, JCT600 and Swinton, as well as look to bring new clients on board. He will also be increasing the agency’s web analytics services, working closely with Code’s parent company MediaCom North.  
  Lac
  
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• Channel 4 says boost in ad spend due to Google brand safety fears is 'temporary' as it reports record revenue

  12-07-2017 13:45
  
  Channel 4 enjoyed a boost in ad revenue thanks to the brand safety scandal rocking confidence in YouTube – but admitted the benefit was short-lived because advertisers have now gone back to the platform.
  The broadcaster saw a temporary jump in ad spend this spring as marketers retreated en masse from Google-owned YouTube following revelations that their ads were appearing next to extremist content.
  But Channel 4 sales director Jonathan Allan admitted today (12 July) that it did not have a
  
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• Channel 4 admits TV ad market is in recession as big brands pull back

  12-07-2017 13:41
  
  The advertisers who stopped backing Google following the YouTube brand safety scandal did shift more ad spend back into TV advertising, according to Channel 4. However, it concedes this only created a “short-term lift”.
  Responding to a question from Marketing Week at its annual results briefing this morning (12 July), Channel 4’s sales director Jonathan Allan said: “We saw a bit of money move out of YouTube and into Channel 4 around April and May, but it was only a short-
  
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• Perrier targets influencers to showcase new flavors with midsummer Manhattan pop-up

  12-07-2017 13:31
  
  Perrier Sparking water is set to host a pop up installation in New York today (July 12) to test its new flavors aiming for social sharing through the activation. 
  A target for social influencers,  the installation of a Perrier Flavor Studio along 63 Greene Street (corner of Spring) in Soho will give midsummer Manhattan dwellers a spot for a cool drink and a chance to take a sensory experience. Not only will the brand celebrate its new range of flavors, including Perrier Straw
  
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• US Creative Works: Featuring ICF Olson, MullenLowe, North and more

  12-07-2017 13:19
  
  Welcome to The Drum's US Creative Works in partnership with Workfront.
  This section is dedicated to showing the best creative work in North and South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.’
  For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
  To vote for your favorite, make sure you cli
  
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• Good parenting as a model for good advertising

  12-07-2017 13:07
  
  The Mad Men of the 50s and 60s treated consumers rather like authoritarian parents. Their brash message was – ‘we know what you really need deep down – though you didn’t even know it yourself’. 
  They revealed to us how deep our longing was for liberty, for example, or at least to be seen as a free spirit. They then showed us how cigarettes, single malt whisky, or foldaway ironing boards were the ideal ways to express that.
  They expected us to do
  
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• How to foster a culture of innovation within your brand

  12-07-2017 12:51
  
  Like many people in the digital advertising industry, I attended Cannes this year. Given the current climate of increased focus on ROI, conversations about attribution models and transparency, it’s not surprising that the industry is questioning its worth.
  But among the networking and rosé, I find it personally valuable meeting with IAB members and partners alike to discuss innovation in the digital economy, including what to focus on in the coming months.
  Last year everyone buzzed
  
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• The future of tech platforms: Pernod Ricard UK, BBH, Studio of Art and Commerce, Supareal and more pitch in

  12-07-2017 12:41
  
  The Drum Awards for the Digital Industries (DADI) have introduced two new categories for 2017, Best Tech Platform and Best Use of AI/Machine Learning.
  Best Tech Platform looks for the best digital platform enabling the industry and entries must demonstrate the use of their platform for overall campaign success and optimisation. 
  Judging the entries this year will be a panel of digital creatives, strategists and clients, all who have extensive experience in the digital in
  
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• Mary Keane-Dawson joins The Marketing Group in global role

  12-07-2017 12:37
  
  Former Ogilvy exec Mary Keane-Dawson has joined The Marketing Group as global chief executive for performance media.
  Keane-Dawson left Neo@Ogilvy, where she was managing director, earlier this year, saying she wanted to focus on new projects and her consulting businesses.
  The Marketing Group (TMG) – created in May 2015 by SME mergers and acquisitions specialists The Unity Group – is unique from other holding companies in that it is based on an agglomeration model. This mean
  
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• George Osborne warns the ad industry: ‘Make your voice heard over Brexit or your interests will be ignored’

  12-07-2017 12:27
  
  George Osborne has warned the ad industry that it must not be afraid to make its voice heard in Government during the Brexit negotiations or risk losing out as the issues of more vocal industries rise to the top of the agenda.
  Speaking at an Ad Association event last night (11 July), the former Chancellor who is now editor of the Evening Standard, said there is “no shame” in speaking out because other industries such as finance, farming and car manufacturing will be “at the tab
  
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• Mark Ritson: This is not just a decline, this is an M&S decline

  12-07-2017 12:23
  
  It’s July, which means that another quarter of retail data is in and, as regular as a battered old clock that you should have thrown out years ago but couldn’t quite bring yourself to dispose of, Marks & Spencer (M&S) is once again announcing another set of “disappointing” numbers.
  Despite its central location on almost every British high street, M&S is a very strange beast in that it runs two entirely different businesses from within its four walls. There is
  
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• Mark Ritson: This is not just a decline, it’s an M&S decline

  12-07-2017 12:23
  
  It’s July, which means that another quarter of retail data is in and, as regular as a battered old clock that you should have thrown out years ago but couldn’t quite bring yourself to dispose of, Marks & Spencer (M&S) is once again announcing another set of “disappointing” numbers.
  Despite its central location on almost every British high street, M&S is a very strange beast in that it runs two entirely different businesses from within its four walls. There is
  
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• Cards Against Humanity unveils pricey 'for her' edition mocking 'pink tax'

  12-07-2017 12:18
  
  The creatives behind irreverent party game Cards Against Humanity have unveiled a pricey all pink version, mocking discriminatory pricing practices which often leave women out of pocket.
  Besides from being pink and costing $5 more, the new 'just for her' edition of the game is exactly the same as the original. The move aims to highlight the extra costs women often incur when purchasing 'female' versions of the same products men use – think razors, pe
  
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• Dutch retail bank introduces customer experience marketing solution with help from Relay42

  12-07-2017 12:05
  
  ABN AMRO, a top-tier retail bank in the Netherlands with revenues of € 2076m in 2016, has appointed Relay42, a data management platform (DMP) company, to implement its unique DMP solutions across the financial institution’s IT infrastructure.
  ABN AMRO initially approached Relay42 in its mission to find a DMP solution that would help to increase its customer-centric marketing. Following a six month tender process, Relay42 was chosen as the sole vendor for the project.
  The onboardi
  
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• Channel 4 warns 'no end in sight' to ad recession as it dips into cash reserve

  12-07-2017 11:49 via campaignlive.co.uk
  
  Channel 4 dipped into its cash reserves last year because the ad market slumped after Brexit and warned there is "no end in sight" to the current TV ad recession.
  
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• TripAdvisor buddies up with Deliveroo

  12-07-2017 11:27
  
  Restaurant delivery service Deliveroo is set for significant expansion after teaming up with TripAdvisor to offer listings for its services in 12 cities.
  The partnership will enable TripAdvisor customers to order home deliveries without leaving the page, by simply clicking an ‘order online’ tab to source food from around 20,000 partner restaurants.
  Bertrand Jelensperger, senior vice president, TripAdvisor Restaurants, remarked: “Whether reading reviews, reserving a table t
  
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• Facebook takes Messenger ads global

  12-07-2017 11:27
  
  Facebooks is rolling out ads in its Messenger app globally as it looks to offer advertisers more ways to reach consumers beyond its core social network.
  The move comes after what Facebook says have been “promising tests” in Australia and Thailand. The rollout means any advertisers, large or small, will be able to buy ads that appear in the app, which has 1.2 billion users globally.
  “We’ll now offer businesses around the world a way to use Facebook targeting to extend thei
  
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• How Fever Tree showed up Dry Martini at Goodwood Festival of Speed

  12-07-2017 11:24
  
  I visited Goodwood Festival of Speed (FOS) last week and it was fascinating to observe a number of premium automotive and drinks brands in action. It's an event that has always celebrated fast cars and luxury lifestyles with bubbles.
  Martini Racing and Moët & Chandon have been at the heart of the high-end action for decades and Goodwood FOS is known to be the event that lets enthusiasts feel the dream – so surely the priority for the brand managers laying on these events has
  
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• Eurostar creates dreamy seascape onboard VR experience with AKQA

  12-07-2017 11:20 via campaignlive.co.uk
  
  Eurostar has worked with AKQA to create an onboard VR experience that "captures the magic of Eurostar's passage under the sea".
  
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• How to stand out on the busy beach of PPC

  12-07-2017 11:14
  
  Here’s a quick stat for you. We all love a stat don't we? Since 2004, search volume for Pay Per Click (PPC) dropped by 88%, whereas AdWords has grown by 36%. Google has also greatly expanded their education practices, giving more companies the tools to compete. Simple fact is, people are becoming savvier when it comes to digital marketing.
  That’s the tricky thing about trends and doing new things. Eventually everyone jumps on them.
  As travel marketers (particularly regardin
  
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• George Osborne warns adland to 'make its voice heard'

  12-07-2017 10:51 via campaignlive.co.uk
  
  George Osborne, the editor of the London Evening Standard, has implored the advertising industry to make its voice heard during the Brexit negotiations.
  
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• Lego appoints Lang as top UK marketer as Snell is promoted

  12-07-2017 10:49 via campaignlive.co.uk
  
  Marius Lang has been appointed as senior director - head of marketing UK & Ireland at Lego, after Rebecca Snell was promoted to a European role.
  
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• Santander InnoVentures invests in UK-tech companies Pixoneye and Curve

  12-07-2017 10:48 via campaignlive.co.uk
  
  Santander's fintech venture capital fund, InnoVentures, has added Pixoneye and Curve to its portfolio, as well as US-based Gridspace, in its latest round of strategic investments.
  
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• SodaStream hires Game of Thrones' Hodor in latest chapter of crusade against plastic bottles

  12-07-2017 10:30 via campaignlive.co.uk
  
  SodaStream has followed its controversial, Game of Thrones-riffing campaign "Shame or glory" with a new spot that depicts present-day humans as a primitive species with an irrational addiction to drinking water from plastic bottles.
  
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• Perrier targets influencers to showcases new flavors in a pop-up activation experience in midsummer Manhattan

  12-07-2017 10:17
  
  Perrier Sparking water is set to host a pop up installation in New York today (July 12) to test its new flavors aiming for social sharing through the activation. 
  A target for social influencers,  the installation of a Perrier Flavor Studio along 63 Greene Street (corner of Spring) in Soho will give midsummer Manhattan dwellers a spot for a cool drink and a chance to take a sensory experience. Not only will the brand celebrate its new range of flavors, including Perrier Straw
  
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• CMOs struggle to master the geographic, culture and cost challenges of a truly localized ad campaign

  12-07-2017 10:17
  
  Marketing leaders and agencies find it increasingly difficult to keep pace with growing demands to localize brand marketing content across the channels and geographies they serve.  
  Despite the increased range of channels available to marketers, hitting the correct note when it comes to geographic, cultural and customer audiences is at some level beyond the capacity of in house marketing teams, according to a new study by the CMO Council developed in partnership with HH Global. 
  The ne
  
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• Wimbledon 2027: how will fan engagement and marketing change?

  12-07-2017 09:24
  
  Wimbledon is here again, but let’s take a moment to reflect on how the ways that we consume sports has changed over the past 90 years since the BBC's first broadcast live from Wimbledon on the radio.
  Since then, we’ve seen some amazing developments, from the revolution of colour TV to watching Federer and Nadal battle it out on our laptops
  In the video industry sports isn’t just the most lucrative content out there but is also a bellwether for customer trends and engagement. We
  
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• Air New Zealand enlists Katie Holmes and Cuba Gooding Jr. for latest safety video

  12-07-2017 09:20
  
  Air New Zealand has launched an Alice in Wonderland inspired adventure for its latest safety video featuring US actors Katie Holmes and Cuba Gooding Jr.
  The in-flight safety video, which has become an anticipated feature of Air New Zealand’s online marketing activity, features the actors, alongside Air New Zealand crew as well as a host of the country’s iconic tourist destinations.
  The film, A Fantastical Journey, features a cover version of the song ‘My Little Corner of the Wo
  
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• White Walkers receive a chilly reception across Britain in Game of Thrones marketing stunt

  12-07-2017 09:09
  
  Winter has come, as ghoulish White Walkers have swarmed the UK as part of Sky's promotion for the return of Game of Thrones.
  While marketing around the show already includes a live ice-melting stunt, a chatbot and an unaffiliated Duolingo High Valyrian course, comms agency Taylor Herring brought the benevolent spectres of the north to British landmarks for a photoshoot that also signifies the show’s invasion of popular culture. 
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  The troop of heavily made-up monsters graced
  
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• Tesco Booker merger faces further investigation

  12-07-2017 08:00 via campaignlive.co.uk
  
  Tesco's £3.7bn takeover of Booker is to be investigated further by the Competition and Markets Authority.
  
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• Optimistic, open and armed with degrees, the fresh meat of the UK's creative industries is served

  12-07-2017 08:00
  
  With the sector revived by this fresh batch of talent, The Drum spoke to six soon-to-be-grads to discover how their future looks with a diploma in hand.
  Rachel Summers, illustration, Falmouth University 
  Loading...
  I do illustration, but more angled towards editorial. I like the fast pace of publishing and being able to summarise entire articles with one or two illustrations. I’m also interested in book covers and typography, and I like being able to read to what I’ve been commi
  
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• Is improving staff wellbeing the secret to brand health?

  12-07-2017 08:00
  
  As businesses seek to tackle the costs of work-related stress, the corporate landscape is becoming ever-more mindful of the wellbeing of staff. A growing number of companies are also realising that happier staff are more likely to create a rewarding experience for customers of their brands.
  Fitness fashion retailer Sweaty Betty perkily wears staff wellbeing on its chic workout sleeve. It provides its people with numerous fun opportunities to live an active lifestyle, offers free workouts, o
  
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• Twitter and Periscope take on the Great Barrier Reef Adventure - an underwater live broadcast

  12-07-2017 07:53
  
  Twitter and Periscope have launched the Great Barrier Reef Adventure, an underwater live broadcast which took the viewers on guided tour of Great Barrier Reef.
  It comes at a time when Twitter continues to move into the broadcaster territory by pushing its live TV shows on Periscope.
  The two broadcasts were hosted by Periscope adventurer Mitch Oates on Wednesday 12 July. The first broadcast  at 12.30pm AEST showcased the live reef dive, while the second broadcast at  2:00
  
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• Aldi top for customer satisfaction

  12-07-2017 07:45 via campaignlive.co.uk
  
  Aldi has been named the top supermarket for customer satisfaction, overtaking Marks & Spencer and Waitrose.
  
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