Marketing news

• Twitter names Ned Segal as new CFO

  11-07-2017 23:30
  
  Twitter has announced the appointment of Ned Segal as as its new chief financial officer, who will succeed the current incumbent Anthony Noto, in late August – a permanent appointment that comes just weeks after chief executive Jack Dorsey talked-up its future adtech investment.
  In his new role, Segal will report directly to Twitter chief Dorsey and will oversee the publicly-listed company’s finance, accounting, corporate development, corporate security, financial planning and a
  
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• Campaign TV: why Wimbledon is so important for Robinsons

  11-07-2017 22:59 via campaignlive.co.uk
  
  Campaign spoke to Britvic's Kevin McNair about the brand's 80-year sponsorship of The Championships and how the affiliation helps to promote their products across the summer months.
  
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• Caressa Douglas of Branded Entertainment Network on what makes strong storytelling

  11-07-2017 22:50
  
  Caressa Douglas, senior vice president, content and branded integration at Branded Entertainment Network (BEN) has her own great stories.
  The one that vaulted her to the stratosphere of brand integration leadership, which will be shared in depth in an upcoming episode of Exceptional Women of the World, is one straight out of Hollywood. The young Douglas had to prove herself to her first boss, who was demanding and stacked the odds against her. She not only persevered, but built a foundation for
  
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• Spotify makes a deal with Sony Music in latest step to go public

  11-07-2017 22:48
  
  A licensing deal between digital music service Spotify and Sony Music may help pave the way for Spotify to go public. The deal, which was first reported by Billboard, comes about after months of negotiations, and comes after the company’s multi-year licensing deal with Universal Music Group was announced earlier this year.
  The terms and details of Sony and Spotify’s deal has not been announced, but it could help the company finally go public, something it has been promising for a whi
  
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• Martin Agency features endless footlong sandwiches in new work for Subway

  11-07-2017 22:16
  
  The Martin Agency is making the Subway footlong sandwiches look even bigger than normal in a new campaign, the first by the agency for the sandwich chain.
  With an unofficial new tagline, “So much sandwich", the TV, digital and social campaign features several short video ads, including video pre-roll and a 360-degree Facebook ad that makes the sandwich seem endless.
  The Martin Agency is trying to regain interest for the chain, which is still in a bit of a struggle after the Jared Fogl
  
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• B2B marketers must begin thinking of influencers as being outside of the C-suite

  11-07-2017 21:31
  
  B2B marketers must ramp up their focus outside of the C-suite and look towards the in-demand marketing personas or influencers if they hope to increase pipeline development and revenue-driving opportunities.
  As B2B marketing professionals continue to see a growing difference between market researchers and those that are the in-demand marketing personas that organizations are trying to acquire, it would behoove B2B marketers to gain a deeper insight into their target prospects
  
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• Brands continue to embrace native advertising with a 74% increase in ad spend this year

  11-07-2017 21:25
  
  Brand safety is creating a 'flight to quality' effect among advertisers, who have seen a 12% drop in programmatic advertising this year.  
  With high CPM ad placements on the rise, especially mobile and native, a recent report by MediaRadar notes that "native is growing with a 74% increase in number of placements in Q1 year over year."
  As native advertising increases as a trusted method for brands, the report  analyzed ad spending patterns from print, digital and email ad
  
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• Two creatives release pregnancy cravings cookbook called ‘Pickles and Ice Cream’

  11-07-2017 20:59
  
  If tomato soup mixed with M&M’s sounds like a delicious meal to you, you’re not alone: the bizarre concoction is just one of many outlandish recipes featured in ‘Pickles and Ice Cream,’ a pregnancy cravings cookbook that hit shelves today.
  The book was dreamed up by RPA senior art director Juarez Rodrigues and freelance copywriter Vicky Jacob-Ebbinghaus after the two heard about a friend who had a penchant for eating Oreos with toothpaste while pregnant. Curious to fi
  
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• Retailers sell on Amazon to increase sales, yet worry Amazon will use their data to compete

  11-07-2017 20:07
  
  Protective of hard won data, online retailers and marketers are viewing Amazon as both important for visibility and profitability, but also see Amazon as potential competition. 
  A report by  e-commerce solutions provider SLI Systems found that around the world, retailers, who have a mix of business size and models, including pure e-commerce and omnichannel merchants, worried that despite the potential for more sales, Amazon could also use their sales data to compete directly with
  
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• Nick Gill splits BBH London ECD role between deputies to work 'free of any executive responsibilities'

  11-07-2017 19:40
  
  Nick Gill is stepping down from his role of executive creative director of BBH London after a decade leading the department, he hands off to deputy ECDs Ian Heartfield and Anthony Austin.
  Gill stays at the company with Pelle Sjoenell, worldwide chief creative officer of BBH, claiming the shakeup means that Gill “can point his enormous talent exclusively at the work, free of any executive responsibilities.”
  He added: “This is also a great moment to pass the baton to Ian and
  
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• How to accelerate your corporate accelerator and make it more attractive to startups

  11-07-2017 18:36
  
  Corporate accelerators are the weirdest of love triangles. You’ve got the brand chasing the sexy young startups. You’ve got the brand’s agency chasing the cash. And you've got the startup caught somewhere in the middle of this ménage a trois hoping for some decent action. 
  The extent to which this action is decent for the startup comes down to how scrupulous (or not) the agency and brand are – something we’ve been exploring with the IPA in our recen
  
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• [m]Platform's global chief operating officer says restructure 'was largely to help streamline the existing structure'

  11-07-2017 18:00
  Having only unveiled [m]Platform seven months ago, the team is already well received by the industry and their clients says its global chief operating officer, Nicolle Pangis.
  [m]Platform brings together of several parts of the Group M organization into a structure that supports the agencies. This includes people services like analytics, operations and optimization. The change represented a major overhaul of GroupM’s digital offering and combined its previous adtech off
  
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• Innocean Worldwide promotes two to address growth of Kia and Hyundai business

  11-07-2017 17:59
  
  Huntington Beach, California-based agency Innocean Worldwide Americas, as part of a reorganization of its media operations, has promoted both Ben Gogley and Eddie Austin to senior vice president, media director.
  The moves have been made to enhance the strategic media development, consolidation and stewardship for the agency’s two largest clients, Hyundai and Kia.
  Gogley will be responsible for overseeing all aspects of Hyundai Motor America and Genesis Motor America’s media and Austi
  
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• Mobility on Demand will change the game of automotive marketing, predicts new Clarity Whitepaper

  11-07-2017 17:54
  
  The journey of transport is a rapidly evolving one; as quickly as the car replaced the horse and carriage and the plane advanced the ferry, we are seeing the devices we rely on adapt to an increasingly tech-savvy society.
  Ordering food at the click of a button, requesting a cab at a desired time and even locating co-ordinates of moving vehicles, are just a few of the advantages of mobility service currently in use. Immediate service is something we rely on and the use of our cars, although still
  
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• Abercrombie & Kent launches website to target luxury travel market

  11-07-2017 17:07
  
  Luxury travel provider Abercrombie & Kent (A&K) have partnered with Sequence to design, build and launch a new website.
  With the introduction of a Sitecore CMS, Sequence has built a website that provides A&K with the tools to immediately harness the power of online enquiries. The focus of the first phase is to build on the established reputation of A&K, utilising their library of inspiring images and web-specific content. The new site will immerse users within the multitude of de
  
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• Pepsi sees ‘infinite possibilities’ in ecommerce

  11-07-2017 16:30
  
  PepsiCo plans to focus on pushing healthier products, ecommerce and using marketing to drive its top line as it looks to build on steady growth despite headwinds in the soft drinks industry.
  The company reported net revenue growth of 2% to $15.7bn during its second quarter ending 17 June; this was slightly ahead of the $15.57bn it had originally forecast. And sales in its core North America beverage unit also rose 2% to $5.24bn.
  The company said it witnessed “good results” across Eur
  
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• 8 times Game of Thrones actors (sort of) reprised their characters in TV ads

  11-07-2017 16:22
  
  HBO fantasy show Game of Thrones has revolutionized TV with its water-cooler storylines and brutal twists - it is also proving to be a launch pad for the actors involved, propelling them into the (sometimes) lucrative world of advertising.
  As one of the most talked about, and pirated, and expensive shows, Game of Thrones has long been a point of parody, but it is one of the few titles that sees its own actors star in high-profile slots ragging on the series - a risky move considering HBO ow
  
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• Chasing the Stigma bring mental health support together in one place with the help of Mashbo

  11-07-2017 16:02
  
  Chasing the Stigma (CTS), alongside creative designers Mashbo, has launched the Hub of Hope – a national mental health database, bringing help and support together in one place, with a focus on grassroots organisations.
  The web-based app, which can be found at hubofhope.co.uk, is a digital platform that can revolutionise the way people seek help for their mental health difficulties by using your device’s location to discover the nearest services to you, as well as national organ
  
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• Anarchy in the UK as marketers go punk over rights

  11-07-2017 16:02
  
  Rights are under siege as modern marketers push the battle lines ever further in their quest for brand domination in our digital age.  
  They regularly flout our laws, appropriating images and cultural icons with impunity to create standout content with a chance of going viral.
  The recent Paddy Power campaign is a case in point. It commissioned a photoshopped picture of the prime minister Theresa May and DUP leader Arlene Foster going for a kiss.
  The British press refused to touch it, presum
  
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• What happened to Tesco’s big plans for a digital Clubcard?

  11-07-2017 15:56
  
  If you’re a Tesco Clubcard member then you’ve probably already received a shiny new card in the post.
  Last week, the UK’s biggest supermarket started rolling out an updated version of its Clubcard, which now includes a contactless button so shoppers just tap at the checkout to add their points. It has also inked new partnerships with the likes of Uber. This means for every 50 Clubcard points – equivalent to a £50 shop – accumulated, shoppers can now opt to exc
  
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• Campaign Big Awards is back with new categories

  11-07-2017 15:53 via campaignlive.co.uk
  
  The revamped Campaign Big Awards, which showcases and celebrates the very best of Britain's commercial creativity, is now open for entry.
  
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• How one brand is reaching the next wave of purpose-driven millionaires

  11-07-2017 14:10
  
  The launch of Unlimited in Oxford in July 2016Millionaires and billionaires are evolving. As a slew of startup founders and entrepreneurs hit the millionaire mark, the make up of the mega rich is moving much more towards profit with purpose.
  At least this was the feeling at wealth management giant UBS, which decided the best way to reach this emerging cohort of millionaires was to become a content publisher.
  “The more we speak to our clients and understand their motivations, it’s le
  
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• Primesight retains lucrative £125m Network Rail outdoor contract

  11-07-2017 13:47
  
  Outdoor advertising firm Primesight has retained one of the UK’s biggest outdoor contracts with Network Rail, which will see it maintain and operate more than 2,000 billboards.
  Following a competitive pitch, the company announced it will build 20 new digital billboards across the network by 2018, including at Vauxhall and London Bridge.
  Furthermore, Primesight will take full control of the advertising rights on the Network Rail bridges. The contract lasts seven years and is reportedly the
  
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• Duolingo now teaches High Valyrian language as Game of Thrones returns to screens

  11-07-2017 13:10
  
  Education app Duolingo is showing off its linguistic capabilities by adding the fictional High Valyrian language from Game of Thrones to its archive.
  Working with the linguist David J. Peterson who helped develop High Valyrian and Dothraki for Game of Thrones, Duolingo has bolstered its fictional languages courses with High Valyrian sitting alongside Star Trek’s Klingon.
  Peterson has reportedly been developing the course since October 2016, and will give fans of the show the chance to lear
  
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• Ad of the Day: Israeli food truck serves up ‘women's meat’ sandwiches to highlight prostitutes’ vulnerability

  11-07-2017 12:54
  
  A food truck selling ‘women’s meat’ sandwiches has been parked outside the Israeli Parliament this month, as part of a campaign calling on politicians in the state to criminalise prostitution.
  The Task Force on Human Trafficking and Prostitution (TFHT) partnered with M&C Saatchi Tel Aviv to devise the experiential 'Meet the Meat' creative. The food truck’s menu includes ‘Breast Amal’ and ‘Ribs of Yael’ – Amal and Yael being popular I
  
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• UK Top Shazamed ads: Ralph Lauren's action-packed campaign the only newcomer

  11-07-2017 12:50
  
  The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
  The only newcomer this week is Ralph Lauren with its 'Polo Red for Men' campaign backed by Franz Ferdinand's 'Take Me Out' in eighth place.
  The pop rock track accompanies a group of men taking part in a motorbike race along a dirt track to promote the luxury brands' new scent. 
  Elsewhere Samsung remains at the top of the chart with Rufus Wright's 'Across T
  
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• Pernod Ricard promotes UK marketing boss to global role

  11-07-2017 12:20
  
  Pernod Richard, the company behind brands including Malibru, Jameson and Absolut Vodka, has promoted its UK marketing director Patrick Venning to a global role heading up marketing at its Scotch whisky business.
  Venning has been at Pernod Ricard for almost 13 years, initially as head of marketing in the UK before being promoted to marketing director in 2011. Prior to that he had worked in marketing at brands including Drambuie and Birds Eye. His new role is as global marketing director for Balla
  
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• Free the Whales from your phone on World Orca Day

  11-07-2017 12:19 via campaignlive.co.uk
  
  The Born Free Foundation and WCRS team up to create an innovative, interactive DOOH campaign for World Orca Day.
  
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• BBH names Heartfield and Austin as joint ECDs as Gill steps aside

  11-07-2017 12:11 via campaignlive.co.uk
  
  Nick Gill, executive creative director at Bartle Bogle Hegarty, is stepping down after almost ten years to become the creative lead on the Tesco and Barclays accounts.
  
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• New relationship born between Epiphany and Stokke

  11-07-2017 12:00
  
  International premium baby and children’s furniture manufacturer, Stokke, has appointed Epiphany, a Jaywing agency, to handle its digital marketing activity.
  As well as developing a new website for the high-quality brand with ongoing CRO, Epiphany will manage Stokke’s multilingual PPC, display and paid social strategy. 
  Commenting on the appointment, Niyazi Kamisli, Stokke’s marketing director said: “Epiphany has a successful track record across a wide breadth of ser
  
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• Openreach drops BT from its marketing identity as it looks to become a ‘distinct’ brand

  11-07-2017 11:52
  
  Openreach has put the wheels in motion to become a separate brand from the BT Group, dropping the parent company from its logo and marketing collateral as of today (11 July).
  The change comes as part of an agreement with Ofcom following the regulator's Digital Communications Review in March 2017, which required Openreach to act more independently from the BT Group.
  The company has characterised the decision as a “simple and pragmatic step” rather than “an ex
  
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• Pearson balances the books with $1bn Penguin sale

  11-07-2017 11:46
  
  Troubled publishing giant Pearson has shored up its balance sheet with the sale of a 22% stake in Penguin Random House to German mass media firm Bertelsmann.
  The deal values the publisher, responsible for titles such as Fifty Shades of Grey and Girl on the Train, at £2.75bn, providing a much-needed cash infusion after it was forced to place its stake in the publisher up for sale to steady the ship in the wake of a succession of profit warnings.
  Pearson merged Penguin with Random House
  
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• Benetton launches Power Her Choices family planning campaign for UN Population Fund

  11-07-2017 11:09
  
  United Colors of Benetton has launched a global humanitarian campaign for the UN Population Fund (UNFPA), timed to coincide with a London summit convened to end early unwanted pregnancies worldwide.
  Devised by the fashion company's own in-house research centre on communications, Fabrica, the global campaign extends an existing relationship with the UNFPA. Power Her Choices seeks to raise awareness of family planning issues through use of a lightbulb shaped like a woman’s womb.
  The campaign
  
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• Pernod Ricard appoints new UK marketer as Patrick Venning takes global role

  11-07-2017 11:06
  
  Pernod Ricard has promoted Philip Ainsworth to UK marketing director. He replaces Patrick Venning who has taken on a global role with Ballantine’s.
  Previously marketing director of the drinks giant’s vodka brand Wyborowa, he began the new role earlier this month, reporting to managing director Laurent Pillet.
  Meanwhile, Venning has become global marketing director for Ballantine’s Finest and Introduction to Scotch Portfolio at Chivas Brothers – the Scotch whisky business
  
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• Top creative agency professionals set to judge the Scottish Creative Awards 2017

  11-07-2017 11:00
  
  Momentum Worldwide’s Josie Coetser, TBWA/Manchester’s Lisa Nichols and Liquid Agency’s Steve McGauley are the first of the many experienced experts judging this year’s Scottish Creative Awards.
  These awards are the most prestigious for creatives in the country and are open to any advertising, digital or design agency in Scotland or agencies who have done great work for a Scottish client.
  Josie Coetser, associate creative services director of Momentum Worldwide said: &ldqu
  
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• Neo@Ogilvy’s Malika Sharma talks about client strategy and business growth | Future stars of digital

  11-07-2017 11:00
  
  Tackling client challenges is never easy which is why Neo@Ogilvy’s Centre of Excellence (CoE) provides a good framework, according to Neo@Ogilvy’s business director, Malika Sharma.
  Speaking in the fourth episode of the future stars of digital series, she explains how CoE’s strategic partnership with global brands helps boost client performance and her role in driving client business growth.
  “I’m particularly proud of being part of the team that drove exponential cli
  
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• Marketoonist on marketing procurement

  11-07-2017 10:58
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on marketing procurement appeared first on Marketing Week.
  
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• Indian AI chatbot Niki.ai on shopping in chat, India's tech future and why AI isn't a buzzword

  11-07-2017 10:50
  
  India is the third-largest startup cluster after the US and UK for AI, according to a consulting study from 2016 by Zinnov , with around 169 AI startups and a total funding of $0.3 billion in this domain. 
  Indian startup Niki.ai, armed with a fresh $2m series A funding round, is hoping to disrupt the shopping experience by allowing people to shop within chatbots.
  India is not new to AI, as there have been some high profile uses of the technology already, namely Microsoft's ch
  
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• Hootsuite chief executive Ryan Holmes on leadership how to sell through social media

  11-07-2017 10:49
  
  Hootsuite chief executive Ryan Holmes has stressed that social media is being underused as an effective sales tool, saying business leaders must consider it more in the fture. 
  Speaking to The Drum, Holmes highlighted the need for using appropriate language and engagement techniques in order to create a relationship with the target market without becoming overly promotional.
  He also advised that authenticity was crucial in the content being created and that it was important that recipients
  
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• Primesight retains UK's biggest roadside outdoor contract

  11-07-2017 10:43 via campaignlive.co.uk
  
  Primesight has retained the £125m Network Rail contract for roadside advertising panels for another seven years.
  
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• Facebook invites brands to build custom audiences in new trial

  11-07-2017 10:30
  
  Facebook is reportedly looking to further differentiate its social media offer by offering brands the opportunity to build their own customised audiences by specifying different types of engagement and giving them more insight to do so. 
  According to Ad Week, the platform will help to generate audiences based on a number of criteria such as people who have previously engaged with an Instagram business profile, Facebook page or video, although the functionality remains in testing and ha
  
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• Pernod Ricard names Ainsworth as UK marketing director

  11-07-2017 10:24 via campaignlive.co.uk
  
  Philip Ainsworth, the marketing director of Pernod Ricard vodka brand Wyborowa, has been promoted to lead the company's UK marketing.
  
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• The Specialist Works acquires Pace Media

  11-07-2017 10:10 via campaignlive.co.uk
  
  Independent media agency The Specialist Works has fully acquired specialist TV and video advertising agency Pace Media.
  
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• Snapchat pips Instagram to introduce web links to images

  11-07-2017 09:23
  
  Snapchat is aiming to get one over on its rival Instagram with the introduction of new functionality enabling web links to be embedded within its famous vanishing pictures and videos.
  The move means content will no longer be a brief dead end and could open the floodgates for a wealth of brand tie-ins and product links, offering up potentially lucrative new revenue streams for publishers and creators.
  Regular users will also be able to share links to the cinema they are at or the pub th
  
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• Citroën shifts global ad account into BETC

  11-07-2017 08:35 via campaignlive.co.uk
  
  BETC Paris has been awarded the global advertising account for Citroën and will create a bespoke unit called Traction to service the business.
  
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• Female entreprenuers very comfortable utilizing social media marketing with Facebook their preference

  11-07-2017 08:31
  
  Facebook remains a powerful platform to gain new business, particularly for women business owners, who are comfortable leveraging social media as a strategy to stand out online. 
  A recent report by Animoto notes that  female entrepreneurs are shaping their marketing strategies towards the social media landscape with 98% saying they use FB for marketing, and 48% saying they feel confident creating high-performing content for that platform.
  With 83% of respondents selling their goods/ser
  
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• Why Amazon used traditional media to ensure Prime Day 2017 is its biggest shopping event yet

  11-07-2017 08:27
  
  Amazon Prime Day is here, a 30 hour sales event across 13 countries that entices shoppers to join the Prime family with the lure of sizeable discounts across hundreds of thousands of products.
  This being the third year of the online shopping event, the retail giant hopes to maintain the momentum and frenzy it has whipped up in previous years and continue hitting home the message that the platform is the place to go for a bargain. 
  To partake in the purchase of discounted
  
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• Openreach drops BT name in 'small but symbolic' rebrand

  11-07-2017 08:09 via campaignlive.co.uk
  
  Openreach has ditched the BT name from its logo in a no-frills rebrand to reflect the broadband wholesaler's enforced separation from its parent company.
  
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• M&S reports slowing decline of clothing sales

  11-07-2017 08:05 via campaignlive.co.uk
  
  Marks & Spencer has reported a smaller drop in its struggling non-food sales division for the first quarter of 2017.
  
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• Burger King: Galvanising the whole business around an idea is the only way to ensure it isn’t vanilla

  11-07-2017 08:00
  
  Burger King aims to put a smile on people’s faces by being “a bit edgy” with marketing activityIt is clear from the outset that Fernando Machado is a man committed to his brand. He arrives at our interview unashamedly wearing a white t-shirt featuring a Whopper burger draped in rainbow colours – a reference to the award-winning ‘Proud Whopper’ campaign Burger King launched three years ago, which championed the LGBTQ community. But the real reason he’s h
  
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