Marketing news

• How that mobile game ad about TheLegend27 ruined my internet - and life

  08-07-2017 15:10
  
  Cinematic video game trailers were once the staple of YouTube pre-roll but poxy mobile gaming ads have seized this space on the (wrong) assumption that my gaming love would convince me to download a smartphone title that (probably) requires the alignment and destruction of randomised gems with paid-for power ups and that I'd do this while trapped on the loo or the tube.
  Some experienced gamers steer clear of pay-to-play mobile games (after all, it can be argued that they share more DNA with
  
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• ITV and Channel 4 to direct viewers to the other’s channel in Planet of the Apes simulcast ad

  08-07-2017 11:59
  
  Channel 4 and ITV will join forces today (8 July) to promote 20th Century Fox’s War for the Planet of the Apes, simultaneously broadcasting ads that will direct viewers to the other channel for the first time.
  Two TVCs have been created for the initiative: one that shows the ‘human’ side of the movie empire and one that explores the apes’ story.
  The spots will go live during broadcasts of Skyfall on ITV and Bridesmaids on Channel 4. Viewers will be given the opt
  
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• ITV and Channel 4 to direct viewers to the other in Planet of the Apes simulcast

  08-07-2017 11:59
  
  Channel 4 and ITV will join forces today (8 July) to promote 20th Century Fox’s War for the Planet of the Apes, simultaneously broadcasting ads that will direct viewers to the other channel for the first time.
  Two TVCs have been created for the initiative: one that shows the ‘human’ side of the movie empire and one that explores the apes’ story.
  The spots will go live during broadcasts of Skyfall on ITV and Bridesmaids on Channel 4. Viewers will be given the opt
  
  Read more

• BBC Three to live blog 2015 deadly gun crime weekend in channel’s first Twitter takeover

  08-07-2017 10:56
  
  BBC Three has handed the reins of its Twitter account to in-house agency BBC Creative, which will follow six stories from the channel’s new documentary, One Deadly Weekend in America, on the platform.
  The feature length film will premier on BBC iPlayer tomorrow (9 July). The Twitter takeover began at 9.45am today and will continue for 36 hours until 10pm on Sunday.A shocking 87 people were killed in one fateful weekend in America.
  Click to follow how it unfolded in real time. #DeadlyWeeken
  
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• Behind the gay-washing accusations, the quiet revolutionary power of brands supporting Pride

  08-07-2017 07:30
  
  Pride in London, and brands sporting rainbow colours in various marketing guises, have endured a heavier amount of stick than usual this year.
  First came the memes – namely Steve Buscemi's ‘How do you do, fellow gays?’ poking fun at brands’ sudden interest in the LGBTQ+ community come July. Then came the criticism of the poster campaign for the UK capital’s official festival, which was criticised for priortising the straight narrative. Pride in L
  
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• Behind the gay-washing accusations lies the quiet revolutionary power of brands supporting Pride

  08-07-2017 07:30
  
  Pride in London, and brands sporting rainbow colours in various marketing guises, have endured a heavier amount of stick than usual this year.
  First came the memes – namely Steve Buscemi's ‘How do you do, fellow gays?’ poking fun at brands’ sudden interest in the LGBTQ+ community come July. Then came the criticism of the poster campaign for the UK capital’s official festival, which was criticised for priortising the straight narrative. Pride in L
  
  Read more

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