Marketing news

• D&AD New Blood Awards: The best work from young creative talent

  06-07-2017 23:00
  
  D&AD have revealed the winners of the 2017 New Blood Awards, giving one coveted Black Pencil, three White and 32 Yellow out of the 173 total creative accolades awarded.
  Whittled down from thousands of entries with entrants from over 40 countries, the awards aim to reflect the best in young global creative talent by asking entrants to respond to real briefs set by real clients.
  The only Black Pencil this year was awarded to “Mm-hmm” in response to The National Autistic Society bri
  
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• Cristiano Ronaldo stars in his underwear in campaign for Altice USA

  06-07-2017 22:57
  
  Soccer superstar Cristiano Ronaldo is lending his promotional talents to Altice USA, one of the largest broadband communications and video services providers in the United States. Today (July 6), a campaign was unveiled with Ronaldo promoting the company’s Optimum and Suddenlink-branded TV, phone, and internet services.
  Ronaldo is an ambassador of Altice Group on a global scale, and the US-based campaign is part of a broader, worldwide advertising effort by Altice across France, Portugal,
  
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• NYT’s Aaron Ross Sorkin and Mark Thompson talk gig economy, fake news and Alexa

  06-07-2017 21:11
  
  Two journalism heavyweights took the stage at Cannes Lions to talk about building strong businesses in a changing world: Andrew Ross Sorkin, co-anchor of CNBC’s Squawk Box and editor-at-large of The New York Times’ DealBook and Mark Thompson, president and chief executive of The New York Times.
  Gig economy and new brand ambassadors
  With the rise of the gig economy, especially services like Uber and Angie’s List, our engagement beyond the dashboard is with people who aren’
  
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• KFC unveils robotic Colonel Sanders to celebrate National Fried Chicken Day

  06-07-2017 18:45
  
  KFC’s founder and now mascot Colonel Sanders has been played by actors including Rob Lowe, Vincent Kartheiser and Norm Macdonald, but his latest impersonator comes in the form of an animatronic robot that greets customers and takes their orders at the drive-thru. 
  Created to celebrate National Fried Chicken Day (July 6), the robot has been dubbed H.A.R.L.A.N.D., a nod to the real Colonel’s first name. According to KFC, H.A.R.L.A.N.D. stands for “Human Assisted Ro
  
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• Current Marketing hires two in Chicago and two in New York

  06-07-2017 18:43
  
  Current Marketing, an Interpublic Group agency, today announced new hires in Chicago and New York, adding talent to its client experience, content, insights and integrated media communities.
  The Chicago office has added Leah Hattendorf, senior vice president-planning, and Matt Sulzer, creative director.
  Hattendorf steps into a critical role leading the insights community, delivering on the agency’s realistics process for clients and prospects. She was most recently at the creative Chi
  
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• L’Oréal Paris ups influencers but admits convincing the board has been ‘difficult’

  06-07-2017 18:30
  
  L’Oréal says it has seen a direct sales uplift due to its beauty influencers, but admits getting the board to back this strategy has not always been easy.
  The brand announced today (6 July) that it has added three more beauty bloggers, Lydia Millen, Ling KT and Amena, to its ‘Beauty Squad’. L’Oréal originally launched the ‘squad’ in September last year, in a bid to “craft a different type of relationship” when working with influencers
  
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• BBC political stalwart Robbie Gibb becomes director of communications for Theresa May

  06-07-2017 17:18
  
  Robbie Gibb, the head of the BBC’s political team at Westminster, is leaving the broadcaster after 23 years to become the chief spin doctor for prime minister Theresa May.
  He replaces Katie Perrior, who quit the communications role before the snap election. Both the BBC and Downing Street have confirmed the news.
  Gibbs announced the news in a tweet: “I am pleased to announce I will be leaving the BBC to join the Prime Minister, Theresa May, as her new Director of Communications&rdquo
  
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• Instagram makes Stories more visual as it looks to keep users engaged

  06-07-2017 16:57
  
  Instagram has made another update to its continually evolving Stories platform, allowing users to reply to their contacts with videos and photos rather than just text. 
  The Facebook-owned app is billing the feature as a way for users to have "fun in-the-moment" conversations with their friends, likely presenting a further challenge to competitor Snapchat. 
  The move from Instagram will see users' responses to friends' stories sent directly to their direct inbox, facilitating greate
  
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• Content marketers increasingly looking at AI to supplement marketing needs

  06-07-2017 16:25
  
  With  AI or deep learning able to integrate with content marketing efforts, current data suggests that although 57.1% of US marketers remain unlikely to use AI or deep learning in their 2017 content marketing, a significant number felt differently.Marketers are thinking harder about augmented reality and artificial Intelligence
   
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  BrightEdge and Survey Monkey  polled 1,019 marketers worldwide and found that a third (31.4%) of respondents said they wou
  
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• Marketoonist on unsung advertising awards

  06-07-2017 16:24
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on unsung advertising awards appeared first on Marketing Week.
  
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• Colin Lewis: There are no such things as ‘industries’, only ways of serving the customer need

  06-07-2017 16:15
  
  “At some point in its development, every industry can be considered a growth industry, based on the apparent superiority of its product. But in case after case, industries have fallen under the shadow of mismanagement. What usually gets emphasised is selling, not marketing. This is a mistake, since selling focuses on the needs of the seller, while marketing concentrates on the needs of the buyer.”
  This is a quote from ‘Marketing Myopia’, the seminal 1960 article by Theodo
  
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• Brace yourself – FMCG is about to weaponise content marketing

  06-07-2017 16:11
  
  Can you remember the last great piece of content marketing you stumbled across? It may have made you laugh, think or even cry. But I’m willing to bet it didn’t make you buy.
  Recent research found that 60% of all content created by brands is poor, irrelevant or fails to deliver. Consumers – and brands – are drowning in content, and among all the noise even the most creative pieces are marginalised.
  So as much as you align your brands with topics or issues that ma
  
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• International round-up: Google faces second fine, Amazon invests in Indian business

  06-07-2017 16:08
  
  Google could face second EU fine
  Google is facing a second record fine from European regulators in another anti-trust case, according to a Reuters report.
  EU officials are reportedly looking for a second opinion on the case, which examines Google’s dominance in mobile with its Android operating system.
  Last year, the European Commission accused Google of using Android to skew the market against competitors.
  It said tactics included requiring smartphone manufacturers to pre-install Google S
  
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• Facebook's CMO dishes on fake news and the social network's latest mission

  06-07-2017 16:08 via campaignlive.com
  
  Gary Briggs talks about how Facebook is connecting the world; engaging Generation Z; and how it's combating fake news.
  
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• Google Digital News Initiative awards more than £19m to Dennis, Wikitribune, Al Jazeera et al to support quality journalism

  06-07-2017 16:02
  
  Google’s Digital News Initiative, now in its third round, has awarded over £19m in funding to over 100 projects across Europe - including Dennis’ publisher sell-side platform Project Arete, Jimmy Wales’ news platform Wikitribune, and Al Jazeera’s news messaging app.
  The Digital News Initiative was launched two years ago as part of a partnership between Google and news publishers in Europe. The initiative forms part of a wider strategy from the search giant 
  
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• How one digital transformation expert has overhauled brands in charity, travel and beyond

  06-07-2017 16:01
  
  Claire Hazle has had a varied career spanning sectors from financial services to charity as she believes it gives her a broader understanding of marketing and a different perspective that she can take to each subsequent role.
  “When I moved into charity, the learning I had from financial services was really useful as I’d picked up different skill sets. I like to work with people from different backgrounds and I think I’ve really gathered that from working in different
  
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• Adobe, Accenture and Siegel+Gale to judge new B2B awards celebrating brave marketing

  06-07-2017 16:00
  
  To celebrate business to business (B2B) marketing’s bravest champions, The Drum is set to bring to the market a brand new awards ceremony that will include a panel of industry experts from the likes of Accenture, Adobe and Siegel+Gale.
  The Drum B2B Brave Awards will reward the best business marketing campaigns/strategies and are open globally, to find the best of creativity, effectiveness, ROI and commercial results. 
  As the need for business success reaches new heights on a glob
  
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• Debenhams launches advertising review with 'social shopping' brief

  06-07-2017 15:46 via campaignlive.co.uk
  
  Debenhams is reviewing its advertising requirements, putting incumbent J Walter Thompson on alert.
  
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• Papa John's awards UK ad account to Pablo

  06-07-2017 15:39 via campaignlive.co.uk
  
  Papa John's has awarded its £15m UK advertising account to Pablo after a competitive pitch.
  
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• The Hamburg Convention Bureau appoints Jackanory to create Hamburg on Tour event in East London

  06-07-2017 15:22
  
  The Hamburg Convention Bureau has appointed Jackanory, an experiential and live events agency, to create a high-profile live event showcasing the city of Hamburg.  
  Jackanory have been tasked with creating and implementing an immersive event that will raise awareness of Hamburg as a travel destination and showcase all the city has to offer in an engaging, interactive manner. 
  The aim of the two day Hamburg on Tour event is to provide young, creative and adventurous Londoners with an au
  
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• Vox Pop: The best artist to market a brand

  06-07-2017 15:13
  
  Influencer marketing is a 21st century gold mine for reaching a modern audience, but is a tough technique to get right. Choosing the correct marketer for your brand is vital in sending the correct message, but what if there was no limit to who could be on your list?
  The Wild Card campaign run by The Clearing over the last two months has proven to be fantastic stimulation for deep rooted discussion on brand's key issues; in order to bring forward the character of creative agencies, we decided to
  
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• Publicis rebrands Mediavest as Spark Foundry to foster 'start-up spirit'

  06-07-2017 14:17 via campaignlive.co.uk
  
  Publicis Media is to rebrand Mediavest Spark as Spark Foundry as one of the world's oldest media agencies seeks to broaden its range of services and foster a "start-up spirit".
  
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• Vogue re-enlists Grace Coddington, announces a slew of celebrity contributing editors in wake of Lucinda Chambers furore

  06-07-2017 14:07
  
  British Vogue has named supermodels Naomi Campbell and Kate Moss, and filmmaker Steve McQueen, as contributing editors, as well as luring back former Vogue creative director Grace Coddington as a contributor.
  The news comes in the wake of a PR storm cooked up by fired fashion director Lucinda Chambers.
  The hires were made by Edward Enninful, the in-coming editor-in-chief who takes over the reins of British Vogue in August following the departure of its longest-serving editor Alexandra Shulman in
  
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• Sainsbury's continues quirky ad push as it turns the spotlight on overlooked moments

  06-07-2017 14:07
  
  Sainsbury's has unveiled a series of four films to celebrate the often overlooked moments of the British summertime. 
  The quirky push places an emphasis on the sights, sounds and smells of the season and marks the brand's most recently campaign from Wieden + Kennedy since the agency was appointed by the grocer last August. 
  The first of the films, 'Table Squish' relies on the nostalgia of the Tetris soundtrack to highlight the tricky task of trying to squeeze dishes on a table pac
  
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• Marks & Spencer, Bose, Ford and more up for Channel 4's £1m diversity airtime award

  06-07-2017 13:49
  
  Channel 4 has revealed the shortlist for its inaugural £1m 'Diversity in Advertising' award, with entries from Marks & Spencer, Ford and Panasonic having made it on to the list. 
  Channel 4 is offering advertisers £1m worth of its commercial airtime in exchange for an advert that promotes diversity, each year the prize will focus on a different area of diversity to encourage the industry to embrace inclusive campaigns. 
  This year, the brief for brands and agenc
  
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• The marketing web ensnaring Spider-Man: Homecoming ft Dell, NBA, Audi, Pizza Hut

  06-07-2017 13:05
  
  Spider-Man: Homecoming, the third Spider-Man reboot in fifteen years from Sony Pictures has been well serviced in the marketing department by a studio keen to recoup its production costs in what is proving to be a convoluted, yet fruitful, commercial partnership with Disney.
  Previews show the movie is reviewing well, boding well for the extensive marketing efforts that included brands including Dell, NBA, Audi and many more.
  While Disney’s Marvel retains Spider-Man merch rights and ta
  
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• Rankin’s The Full Service brings creatives together for #GetSnogging, a campaign featuring the smooching public

  06-07-2017 13:01
  
  The Full Service, the creative agency founded by Rankin, has launched a campaign in celebration of International Kissing Day (6 July) – #GetSnogging.
  The creative initiative is headlined by a film featuring a plethora of snogs in all manner of situations. It features contributions from filmmakers AJ Smith, Elliott Wilcox, Kate Bones and Jenn Nkiru and was co-produced by Lizzy Graham at Marshall Street Editors.
  To liven the current gloomy state of the world, the #GetSnogging team is encoura
  
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• Momentum turns chuckwagons into VR truckwagons for GMC at the Calgary Stampede

  06-07-2017 13:00
  
  Brand experience agency Momentum Worldwide and multi-platform creative studio Flight School have developed a multi-player VR experience for truck manufacturer GMC celebrating the latter’s longstanding relationship with the Calgary Stampede, a ten-day rodeo that kicks off July 7, and offering a new twist on a marquis event: Chuckwagon racing.
  According to the National Cowboy and Western Heritage Museum, a chuckwagon is a covered wagon driven by a cook on cattle drives and is where men gathe
  
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• Channel 4 shortlists seven brands and agencies for £1m diversity ad prize

  06-07-2017 12:49 via campaignlive.co.uk
  
  Channel 4 has shortlisted seven brands and agencies for its inaugural Diversity in Advertising award which offers the chance to win £1m in airtime for an ad campaign focused on non-visible disability.
  
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• Snapchat's Paperclip link tool could open up revenue streams for publishers and creators

  06-07-2017 12:43
  
  Snapchat is further opening up its app to third-party links with a new feature called Paperclip that could open up revenue streams for brands, publishers and influencers within the app. 
  Until now, users were unable to link out to external websites by adding direct links – the only way to share content from the web was by sharing a QR 'Snapcode' then asking friends or followers to open the app and scan it.
  However, this is changing thanks to platform's new Paperclip feature
  
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• UK top paid search reveals the popularity gulf between Apple iPhones and Samsung mobiles

  06-07-2017 12:16
  
  Apple has vastly outperformed smartphone rival Samsung in the UK paid search ranks according to research from Kantar Media company AdGooroo.
  Using insights from paid search activity on more than 2.5bn search engine results, the study ranked consumer product keywords based on Google UK desktop ad spend from June 2016 to May 2017. 
  It identified ‘iPhone 7’ as the top term, with retailers spending a total of £5.6m on the term via paid search, over £3.6m more t
  
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• Ad of the day: BT tells real stories of life-changing career moments in raw, split screen spots

  06-07-2017 12:14
  
  BT Business and Public Sector is exploring the major impact that chance relationships at work can have on people’s lives in a new campaign launching today (6 July).
  Created by Now, the Moments campaign will feature a total of six films reconnecting people that changed the course of each other’s lives. The ads were filmed live and as such the real conversations that are featured are completely unscripted.
  One spot tells the story of Francesca Brown, who set up a youth organisation hel
  
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• Mars marketer Magee given global growth role

  06-07-2017 12:02 via campaignlive.co.uk
  
  Mars' top marketer in Europe Michael Magee has been appointed in a global growth role for the chocolate giant based in his native Australia.
  
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• Schools warn Snapchat Map location-sharing puts children at risk

  06-07-2017 11:44
  
  Parents are being issued warnings from UK schools that the use of Snapchat’s Map feature could place their children at risk owing to its location-sharing functionality.
  Snap Map offers users the ability to pinpoint their precise GPS coordinates and share them amongst their friends in real-time, although this functionality must be opted into and can be disabled at any time.
  Despite these measures schools have reacted with alarm to the tool, warning parents that it raises ‘serious
  
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• Amplify takes parity stake in student marketing agency Seed

  06-07-2017 11:43 via campaignlive.co.uk
  
  Marketing agency Amplify has bought a parity stake in specialist student marketing shop Seed as it seeks to bolsters its youth credentials.
  
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• Amplify formalises partnership with Seed in parity ownership deal

  06-07-2017 11:20
  
  Brand experience shop Amplify has solidified its two-year long relationship with Seed by purchasing a parity stake in the student marketing agency.
  Both marketing agencies will continue to operate as independent entities, however the deal will at a stroke provide Amplify with greater access to the student market while Seed will be able to take advantage of new international opportunities for growth.
  The blossoming relationship between the two businesses was sparked by a chance recommen
  
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• Alibaba adds its voice to cacophony of smart speaker options

  06-07-2017 10:56
  
  Chinese digital trading giant Alibaba has become the latest entrant to a crowded voice-controlled smart speaker assistant with the Tmall Genie.
  Bristling with six built in microphones the column of plastic can pick up spoken orders from a distance of up to 5m, doubling as a hub for music, online purchases and running third party apps.
  Unlike rivals such as Amazon’s Echo, Alibaba will focus its fire on its home market with the Genie fluent in Mandarin alone. However, it will face competitio
  
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• Mirror editor-in-chief on getting it 'completely wrong' about Corbyn and profiting from Labour revival

  06-07-2017 10:54
  
  A year after the Daily Mirror published a front page splash calling for Jeremy Corbyn to “Go Now” as Labour leader, that same politician has given the left-leaning tabloid new relevance and the paper’s editor-in-chief now readily admits he got it wrong.
  “That was based on the fact that 95% of conversations we were having with MPs in the Parliamentary Labour Party were telling us that Jeremy would be really bad for Labour fortunes at the general election,” says Lloyd
  
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• Havas acquires health comms agency SO What Global

  06-07-2017 10:34 via campaignlive.co.uk
  
  Havas is buying SO What Global, a UK-based health and lifestyle comms agency founded by the duo who previously set up Tonic Life.
  
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• Women lead way as Media Week 30 Under 30 2017 unveiled

  06-07-2017 10:18 via campaignlive.co.uk
  
  Women dominate Campaign's Media Week 30 Under 30 2017 in partnership with Shortlist Media.
  
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• The 3 stages of writing a great line

  06-07-2017 10:04
  
  Stage 1 – Realisation
   
  You are working. The office air twitches with Wotsit dust and the residual heat from your pencil. You stare at the page as if it had just spat into your mouth. Did you really just write that?
   
  Somewhere, in amongst the lazy fluff and the quite-good ideas that you haplessly twisted into something grotesque, there is a great line.
   
  You are joyful. This lasts for eight seconds.
   
  Then your treacherous brain convinces you that a line this good coul
  
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• Al-Jazeera chief calls for global editorial ‘code of conduct’ amidst deepening Gulf Crisis

  06-07-2017 09:57
  
  Al-Jazeera’s Arabic language chief Yaser Abuhilala has called on the broadcaster to enter into a discussion about its editorial policy amidst a deepening political crisis in the region between Qatar and rival Gulf states.
  Vowing to remain a professional and independent voice in the Arab world ‘until the very last moment’ Abuhilala appeared to acknowledge that the broadcaster could be taken off-air if a resolution to the impasse cannot be found.
  Speaking to the Guardian, Ab
  
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• Waitrose sponsors Channel 4 food shows

  06-07-2017 09:51 via campaignlive.co.uk
  
  Waitrose is sponsoring Channel 4's Food on 4 programming.
  
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• Last call for Media Week Awards 2017 entries

  06-07-2017 09:51 via campaignlive.co.uk
  
  The deadline is closing for entries for the Media Week Awards 2017 and the first judges have been announced.
  
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• Ant Keogh departs Clemenger BBDO Melbourne

  06-07-2017 09:43 via campaignlive.co.uk
  
  n a surprise move, the chief creative of Clemenger BBDO Melbourne has announced his departure shortly after the Cannes Lions.
  
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• ES Magazine marks 7/7 London bombings with collector's edition

  06-07-2017 09:34 via campaignlive.co.uk
  
  ES Magazine, the London Evening Standard supplement, is commemorating the 12th anniversary of the 7/7 bombings with a collector's edition.
  
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• Brand safety and viewability have come a long way now marketers are driving the demand

  06-07-2017 09:24 via campaignlive.co.uk
  
  The industry has progressed greatly in terms of raising the standards of brand safety and viewability, but there is much more to be done, the Jicwebs Town Hall has concluded.
  
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• Just Eat takes in Peter Plumb as new chief executive

  06-07-2017 09:23
  
  Digital takeaway food specialists Just Eat has taken delivery of a new chief executive officer after appointing Peter Plumb to a role which will take effect from 18 September.
  On this date Plumb will supplant incumbent Paul Harrison who is performing the role in an interim capacity until then, at which time he will resume his day job as chief financial officer.
  Plumb joins Just Eat having left Moneysupermarket.com in May, where he served as CEO for a full eight years, a tumultuous tenure which i
  
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• The benefits of integrating workplace wellbeing into performance management

  06-07-2017 08:00
  
  Wellbeing in the workplace is an area of increasing focus for companies keen to improve their culture, working environment and employee performance.
  However, to make a real difference businesses must take a holistic approach that goes beyond pure physical health to focus on mental and emotional wellbeing too. Organisations from every sector are being encouraged to forget about gimmicks such as gym discounts or free fruit, and integrate wellbeing into performance management, so it holds equal imp
  
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• Attitude is more important than income when it comes to families’ spending habits

  06-07-2017 08:00
  
  Brands should not target consumers based on their demographic or economic status but consider their decision making processes around purchases instead, new research suggests.
  The study, which was conducted by creative communications agency Krow in partnership with YouGov, aims to unearth new insights into how families make purchasing decisions.
  Using qualitative and quantitative research, YouGov interviewed 4,024 parents of children aged four or over and segmented them into four clear famil
  
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