Marketing news

• Samsung’s Bixby rollout is delayed further

  05-07-2017 22:27
  
  The English language debut of Samsung’s assistant Bixby will be further delayed because Samsung lacks the data it needs to fuel deep learning.
  That’s according to the Korea Herald, which cites an anonymous source that said US engineers working on the English version are facing geographical and language barriers when it comes to communicating with management in Korea, which has also stalled the development process.
  Bixby launched in South Korea in May. At that point, Samsung said Bixb
  
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• RSA Films director Luke Scott on what makes a great story

  05-07-2017 21:03
  
  Luke Scott is a talented director in his own right, having helmed the android thriller Morgan and the eerie short Alien: Covenant – Meet Walter, among other projects.
  He may be best known as being the son of sci-fi legend Ridley Scott — for whom Luke has served as second unit director on films like The Martian and Alien: Covenant — but there is no question about the passion he brings to the projects he leads.
  In 1992, Scott began his career at RSA Films, the company owned by hi
  
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• US Creative Work of the Week: Wisconsin flag gets a 'Pride'-ful redesign

  05-07-2017 20:53
  
  Pride was on full display in Wisconsin, as the ACLU of Wisconsin celebrated Pride Month by giving the Badger State’s flag an alternative version at pride festivities across the state.
  The front is an official Wisconsin flag – with a sailor and a miner flanking a shield – looking the same as always. But on the back, the sailor and miner are actually holding hands.
  With that bold statement in place, the ACLU sent a strong message that the organization is committed
  
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• Havas acquires health and wellness communications firm SO What Global

  05-07-2017 20:48
  
  Havas Group has acquired SO What Global, a London-based firm that specializes in health and wellness communications.
  SO What Global will be housed within Havas’s Health & You business unit under the new name Havas SO. As part of the deal, existing Havas Group agency Health for Brands London will become part of Havas SO Group. 
  The agreement will add SO Healthy and SO Active, two complementary agencies under SO What Global’s umbrella, to Havas Group’s agency roster. SO
  
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• Confidence is one of the biggest challenges facing the industry right now says MoPub's global programmatic demand lead

  05-07-2017 19:00
  
  Last month, Twitter’s Jack Dorsey announced at Cannes Lions that they would be ‘doubling down’ on ad tech, and their global programmatic demand lead, Caitlin McGovern says she is excited about this focus. She explained that Twitter's acquisition of MoPub was a great moment in her career, and she is looking forward to seeing how the ad tech story can continue to develop for Twitter.
  Working with MoPub, a Twitter company, providing monetization solutions for mobile app publishers
  
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• Kevin Hart’s new Nike shoe release date announced

  05-07-2017 18:40
  
  Comedian Kevin Hart has collaborated with Nike several times to positive results, and the shoe company and the actor hope that success continues with the release of his latest shoe, a double pack called the Nike Free Train Virtue Hustle Hart “Day and Night” Pack.
  The shoe is set to be released Thursday, July 6 and comes with two color options. ‘Day’ has a grey upper with red accents while the ‘Night’ option is mostly black with some metallic gold accents. The
  
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• How paid search can improve the mobile journey

  05-07-2017 18:37
  
  The mobile user journey is very local by nature, so focus on being useful in the momentWith the UK now spending more time online on smartphones than any other device, according to UKOM data, brands that haven’t considered a separate mobile marketing strategy are putting their business growth at risk. User behaviour on mobile differs so drastically from that on desktop, that we, as marketers, have seen a huge shift in the way we create our strategies.
  Creating a marketing strategy for mobi
  
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• Confidence is one of the biggest challenges facing the industry right now says Twitter's global programmatic demand lead

  05-07-2017 17:53
  
  Last month, Twitter’s Jack Dorsey announced at Cannes Lions that they would be ‘doubling down’ on ad tech, and their global programmatic demand lead, Caitlin McGovern says she is excited about this focus. She explained that Twitter's acquisition of MoPub was a great moment her my career, and she is looking forward to seeing how the ad tech story can continue to develop for Twitter.
  Working with MoPub, a Twitter company, providing monetization solutions for mobile app publishers
  
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• "It's too easy for agencies to talk all about themselves and not enough about the client," explains Sutter Company founder

  05-07-2017 17:00
  
  Creating the right kind of pitch is vital in securing that client you have been working hard to aquire. Jody Sutter, founder of the Sutter Company is a business development consultant who specialises in working with leadership at small to mid-sized ad agencies and will help them identify their natural talents for sales and marketing.
  Sutter will be a speaker at The Drum’s annual Pitch Perfect (formerly Brief Encounters) conference on Thursday 28 September. Her session 'Eight essential elem
  
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• ES Magazine commissions Antony Gormley and other artists for cover tributes to London’s resilience

  05-07-2017 16:59
  
  ES, the Evening Standard’s weekly magazine, has commissioned six artists to create commemorative covers for tomorrow’s (Thursday 6 July) issue, all of which celebrate the city of London’s resilience in the wake of recent tragedies.
  Sir Antony Gormley, Ai Weiwei, Gillian Wearing, Sir Anish Kapoor, Jamie Hewlett and Wolfgang Tillmans each contributed a cover design for the freesheet’s London United edition. The project hopes to commemorate those who lost their lives at the
  
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• Wetherspoons should be applauded for starting from scratch on data

  05-07-2017 16:02
  
  Over the past week Wetherspoons has got rid of its entire email mailing list – deleting the data it held on nearly 700,000 customers in the process.
  Wetherspoons had used monthly emails to update these customers on special offers, but it will now promote price deals and events – which include things such as curry nights – on its website and social media pages instead.
  A spokesman for the pub chain explained: “Following our data breach in December 2015 we have be
  
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• CMO-CIO relationship – the key to successful marketing strategies is personalisation not segmentation

  05-07-2017 15:07
  
  These days, when I buy goods and services from a company I want the experience to feel personal and effortless. The experience has to be consistent across mobile, social, online, in-store and over the phone – there’s nothing more frustrating than having to repeat your customer service enquiry to multiple people or find out the jacket you liked online is actually cheaper in-store, but not in your size.
  In our mobile, always-on digital world, creating a personalised, one-to-one experie
  
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• 'Don't talk about tech': five lessons from a start-up at Cannes

  05-07-2017 14:32 via campaignlive.co.uk
  
  Amy Williams, founder of the ethical adtech company, Good Loop, shares her top five tips on how start-ups can thrive at Cannes.
  
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• Tesco bags Uber & Hotels.com as part of contactless Clubcard launch

  05-07-2017 14:28
  
  Tesco has announced an eye-catching partnership with Uber as part of the latest refresh of its pioneering Clubcard, which has been given a brand new look and contactless technology to ease consumer adoption.
  Uber is one of a raft of commercial partners to accept points from the loyalty scheme, enabling shoppers to offset their weekly grocery spend against journeys booked via the ride hailing app with Hotels.com also gunning for a piece of the action.
  To signify the changes members will be issued
  
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• US Creative Works: Featuring Phelps, DDB, CP+B and more

  05-07-2017 14:06
  
  Welcome to The Drum's US Creative Works in partnership with Workfront.
  This section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.’
  For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
  To vote for your favorite, make sure
  
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• PubMatic seals monetisation deal with AnyClip

  05-07-2017 14:00
  
  Online video library AnyClip has inked a partnership with PubMatic in a pact that will see the latter given “preferred partner” status across Europe, the Middle East and Africa (EMEA), to help bolster their respective expansion plans in the region.
  The agreement will see PubMatic take on responsibility for programmatic monetisation of AnyClip’s in-stream and out-stream video inventory on publisher sites such as International Business Times, among others.
  This includes pref
  
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• Helen Tupper: Be as clear about your personal purpose as your brand’s

  05-07-2017 13:22
  
  As marketers, we are well versed in the need to understand the purpose of the products and services we work with. We know we have to find that unique point of difference that makes a connection between the product and the consumer.
  Simon Sinek articulates it powerfully in his TED talk about starting with the ‘why’. When you find that elusive connection, great relationships between brands and their consumers occur, and just as purpose-driven companies have been proven to have improved
  
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• Recommended reading: How to avoid business blind spots and the science behind decision making

  05-07-2017 13:10
  
  Red Teaming
  Bryce G. Hoffman
  Fresh from writing ‘American Icon: Alan Mulally and the Fight to Save Ford Motor Company’, which made the automotive brand’s business story feel more like a thriller, Hoffman’s latest book draws on cognitive psychology to dissect how businesses can avoid blind spots when making major decisions. Taking inspiration from the decision-making processes at the likes of Amazon, Google and Ford, it’s a great bit of homework.
  Extreme You
  Sar
  
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• Peloton SVP Graham Stanton on evolving fitness, one $2,000 bike at a time

  05-07-2017 13:00
  
  Peloton, the company behind the connected indoor bike that provides access to live and on-demand group fitness classes, says its socially connected experience is changing the way people get fit – and the startup even calls itself the future of fitness.
  Investors seem to agree. In May, Peloton closed a $325m Series E round, reportedly valuing it at $1.25bn — which means it officially became a unicorn, or a private company valued at more than $1bn, and joined the ranks o
  
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• Havas hires former Droga5 creative Swinburne

  05-07-2017 13:00 via campaignlive.co.uk
  
  Matt Swinburne, former creative director at Droga5 New York, has joined Havas London in the same role.
  
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• Havas bolsters influencer arm Socialyse promising ‘holy grail’ of measurement

  05-07-2017 13:00
  
  Havas is doubling down on influencer marketing, building out its Socialyse Influence proposition with several fresh hires in order to bring "scale and efficiency" to an industry it believes to be lacking in both.
  The move comes just weeks after Dentsu Aegis invested an unknown sum in Gleam Futures, with Havas saying that its investment comes on the back of a 300% increase in billings for Socialyse throughout 2017 when compared to 2016.
  The group has restructured its existing influencer division
  
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• Event marketing: the risks, the rewards and the ROI

  05-07-2017 12:17 via campaignlive.co.uk
  
  The Big Questions Live event in London's Soho on 12 July will bring together FMCG, retail and an impressive start-up to argue the value of event marketing.
  
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• Havas launches influencer division within Socialyse

  05-07-2017 12:05 via campaignlive.co.uk
  
  Havas is launching a dedicated influencer division within Socialyse, the ad network's social media division.
  
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• Snapchat in talks with TV presenter who cried foul over Snap Maps

  05-07-2017 12:01 via campaignlive.co.uk
  
  Following Loose Women presenter Nadia Sawalha's viral video (with 26 million views and counting), Snap says it is in discussions with Sawalha and her team about the issue.
  
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• Electrolux invites Anomaly to spearhead a localized European marketing model

  05-07-2017 11:58
  
  Home appliance specialist Electrolux has alighted on Anomaly to help overhaul its brand and marketing strategy, digital adoption and consumer experiences following a three-way competitive pitch.
  Beginning with immediate effect the new relationship sees Anomaly handed a relationship which includes small domestic appliances and global home care, including leadership of major domestic appliances throughout Europe, the Middle East and Africa.
  This will help Electrolux achieve its goal of a tailored
  
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• R/GA hires Hanan Belarbi for newly created data role

  05-07-2017 11:37 via campaignlive.co.uk
  
  R/GA London has hired Hanan Belarbi as its new head of data for EMEA from Naked Communications.
  
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• Spongebob fronts Greenpeace attack ad targeting BP & Total over Amazon oil drilling

  05-07-2017 11:19
  
  Environmental campaign group Greenpeace has enlisted the services of Nickelodeon's Spongebob Squarepants to raise awareness of the potential risks entailed by permitting oil giants BP and Total to begin exploratory drilling in the Amazon Mouth Basin.
  Greenpeace fears the energy giants are just weeks away from winning permission to drill, prompting them to enlist the services of an ocean dwelling cartoon sponge to draw attention to the potential for ecological catastrophe. 
  Sara Ayech, Oil c
  
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• Consultants and automation to the rescue: are they enough to save the agency space in 2017?

  05-07-2017 10:58
  
  With constant pressure on agency margins, and the uncertain economy affecting clients’ confidence, there’s a noticeable lull in the amount of money available for conventional marketing which inevitably means less money for conventional agencies as well.
  But it’s not all doom and gloom. This just means it’s time we explored the opportunities available for agencies willing to prove their ROI by adapting to the ever changeable economic landscape.
  With the news that there&rsq
  
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• The recruitment industry is 'in a state of flux at the moment' says Steve White, director at Calgary Communications

  05-07-2017 10:53
  
  With almost four decades of experience in the industry, Steve White has an in-depth knowledge of what’s needed to get ahead – or to at least stay afloat – in recruitment marketing in the current climate. And while he believes that the core topics will remain the same – scarce talent, the changing candidate landscape, the transit from recruitment to brand led marketing, and diversity and equality – the defining factors over the next year will be political and economi
  
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• Photobucket backlash builds as free Amazon & eBay product images are downed

  05-07-2017 10:51
  
  Amazon and eBay have found themselves shorn of thousands of product images after photo-sharing platform Photobucket ended support for free picture hosting, demanding that users sign up to a $400 per year subscription plan to keep their services.
  The abrupt move saw images de-listed from an array of websites, forums and blogs to be replaced by a ‘ransom demand’ graphic urging users to upgrade their plan to continue to enable third party hosting.
  This follows an update to the company&r
  
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• Tesco introduces contactless Clubcard and joins up with Uber

  05-07-2017 10:24 via campaignlive.co.uk
  
  Tesco has unveiled a series of improvements to its Clubcard loyalty scheme, including a contactless card and improved app.
  
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• Ocean and Campaign's digital creative contest is back

  05-07-2017 10:09 via campaignlive.co.uk
  
  Campaign and Ocean, the premium digital out-of-home media owner, have launched their eighth annual competition to discover the best creative ideas in DOOH, using innovative and emerging technology and techniques.
  
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• Reddit user behind viral Trump Vs CNN wrestling skit apologises after being identified

  05-07-2017 10:06
  
  An anonymous Reddit user who created the viral wrestling video, in which US president Donald Trump was shown throwing a ‘CNN’ branded figure to the floor and beating him up, has apologized for the doctored clip, arguing that it was in no way intended to incite violence against the media.
  The edited segment of Trump’s 2007 World Wrestling Entertainment event first emerged on an alt-right Reddit forum before being picked up by the president himself to share on his personal Twitte
  
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• Karbonn creates unified payment enabled 4G phone to push Chinese rivals away

  05-07-2017 09:47
  
  Recently, China overtook Indian smartphone makers when it came to strategic innovation and marketing. Now, in a bid to get back into the top five smartphones in India, homegrown company Karbonn Mobiles launched a 4G smartphone - Karbonn K9 Kavach, with the Bharat Interface for Money (BHIM) app pre-integrated.
  The strategic partnership between two 'Made in India' companies will aim to empower the Digital India initiative by the Indian government.
  The phone is priced under Rs. 5,500 ( $84.949
  
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• McDonald's awards Leo Burnett McDelivery ad task

  05-07-2017 09:41 via campaignlive.co.uk
  McDonald's has handed its $100m (£77m) global advertising account for the new McDelivery home-ordering service to Leo Burnett London after a pitch involving roster agencies.
  
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• Electrolux awards global advertising to Anomaly

  05-07-2017 09:38 via campaignlive.co.uk
  
  Home appliance maker Electrolux has appointed Anomaly to handle its global advertising as it seeks to produce more localised marketing across Europe.
  
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• Google’s DeepMind acknowledges it ‘fell short’ in ‘illegal’ NHS deal

  05-07-2017 09:32
  
  A controversial partnership between the NHS and Google’s AI development lab DeepMind has been branded ‘illegal’ by The Information Commission (ICO) after it found that insufficient safeguards had been put in place to protect confidential medical records.
  The Royal Free NHS Foundation Trust embarked on a tie-up with DeepMind by agreeing to share 1.6m patient data records with the firm in the hope of training an algorithm to better identify patients who may be at risk of goi
  
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• HMRC contacts agencies as it reviews ad account

  05-07-2017 09:20 via campaignlive.co.uk
  
  HM Revenue & Customs is reviewing its high-profile ad account as it seeks an agency to work on tax self-assessment marketing.
  
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• Coty starts hunt for shop to work on Rimmel social brief

  05-07-2017 09:17 via campaignlive.co.uk
  Coty, the global beauty company, is searching for an agency to handle social media activity for Rimmel.
  
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• Isobar recruits Fjords Chirryl-Lee Ryan as experience design steward

  05-07-2017 09:13
  
  Isobar has bolstered its experience design team in Hong Kong and Australia with the appointment of  Chirryl-Lee Ryan as division head.
  Working with clients throughout the region Ryan will report directly to David Jessops, MD of Isobar Hong Kong, who has tasked her with liaising with clients throughout the region.
  Bringing over two decades of experience to the role, serving most recently with Fjord, Accenture’s global design and innovation consultancy, to serve blue-chip clients in tel
  
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• Don't co-opt Pride without authenticity, experts suggest

  05-07-2017 09:04 via campaignlive.co.uk
  
  Industry sources have warned brands not to rush in and add to the "rainbow logo soup" of Pride without a long-term and authentic inclusivity strategy.
  
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• Publicis boss Arthur Sadoun on uncertainty of Marcel: ‘I don’t care if I get fired’

  05-07-2017 09:02
  
  Publicis’s newly instated chief executive Arthur Sadoun has claimed he doesn't care if he is sacked from the holding company if his controversial experiment with AI assistant Marcel fails, saying the commitment to change is more important than the outcome.
  Sadoun revealed his plans to develop an artificially intelligent (AI) platform that will ingest information about its 80,000 global employees and recommend them for client projects based on their current skill set or the potential i
  
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• Turkey of the week: Fiat "Why do storks prefer the new Fiat 500L?" by Leo Burnett

  05-07-2017 08:48 via campaignlive.co.uk
  
  Emily Tan is concerned about the message Fiat is sending with this strange spot.
  
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• Purpose-led marketing since 1879: why now is the time for Absolut to reignite its core beliefs

  05-07-2017 08:45
  
  Absolut has launched a new communications platform – ‘Create a better tomorrow tonight’ - which it hopes will cut through the noise from a plethora of other "purpose" led campaigns. 
  The initiative, along with its first piece of creative, is both a shrine and a testament to the core beliefs of freedom, equality and sustainability that have buttressed the brand since its inception in 1879. But in a time when almost every brand has something to say on the state of the w
  
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• Pick of the week: Volkswagen "The button" by Adam & Eve/DDB

  05-07-2017 08:43 via campaignlive.co.uk
  
  You won't get more entertainment value in 60 seconds than VW's latest cinema pastiche, Simon Gwynn says.
  
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• In-house, agency or consultancy? J&J, Mindshare, Entropia, The Trade Desk and MediaMath unpick adtech complexity

  05-07-2017 08:32
  
  In the year since the last ATS Singapore, a lot has happened in the adtech industry: transparency issues rage, with complexity and issues like viewability and fraud taking centre stage, header bidding has also started to be adopted in Asia Pacific as publishers arm themselves against the duopoly.
  As with many conferences about the digital advertising sector, the tone of the conversation had flip flopped between accusations against bad behaviours, calls to arms to work more collaboratively with c
  
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• Mother taps Craigie Atherton for chief production officer

  05-07-2017 08:18 via campaignlive.co.uk
  
  Mother has appointed Matt Craigie Atherton to join the agency's leadership team in the newly-created role of chief production officer.
  
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• London remains tech capital of Europe

  05-07-2017 07:52 via campaignlive.co.uk
  
  London remains the tech capital of Europe despite the Brexit vote as £1.1bn was invested into the sector over the first half of the year.
  
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• Ray Kurzweil, father of the singularity, on brand trust, how AI can help advertisers & technology aiding human evolution

  05-07-2017 07:00
  
  As advertisers wake up to the capabilities that artificial intelligence (AI) can offer them in their roles, not least in helping them understand consumer behavior, this year's Cannes Lions Festival of Creativity featured the leading mind in such a field.
  Futurist and inventor, Ray Kurzweil, is the mind behind the theory of the singularity taking place by 2045, the point when humans multiply our effective intelligence a billion fold by merging with the intelligence we have created. He is attendin
  
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• China’s ecommerce market to pass $1.1tn in 2017

  05-07-2017 04:00
  
  Ecommerce sales in China are expected to pass $1.132 trillion in 2017, accounting for nearly half of the worldwide retail ecommerce sales,  according to eMarketer.
   
  China’s ecommerce sales will account for 23.1% of all retail sales in China in 2017, however, this figure is expected to increase to 40.8% by 2021.
   
  The popularity of shopping on a mobile phone is expected to continue with eMarketer predicting more than 75% of ecommerce sales – over $1tn - will be transac
  
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