Marketing news

• Publicis' Sadoun comes out fighting after Cannes pullout attacks

  04-07-2017 19:48 via campaignlive.co.uk
  
  Publicis Groupe chief executive Arthur Sadoun has delivered a bullish defence of his decision to withdraw the network from trade events and flagship award shows such as Cannes Lions.
  
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• Lola Madrid's Pancho Cassis on what it takes to be a great creative: 'It's not about ideas anymore'

  04-07-2017 18:16
  
  The Drum caught up with Pancho Cassis, executive creative director and copywriter at Lola Madrid, to find out what he thinks it takes to be a great creative.
  Explaining that it no longer takes just an idea, Cassis describes the need for “hunger” from people: “It’s not only about talent or the ides anymore, a great creative need to be hungry.
  “I think nowadays having ideas is not that difficult, but the great creatives are the ones that make the ideas happen.&rd
  
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• There needs to be more clarity on who takes ownership of AI, says First Utility

  04-07-2017 17:44
  
  First Utility claims businesses need more clarity on which department looks after artificial intelligence innovations such as chatbots.
  Speaking at Marketing Week’s Supercharged event today (4 July), the gas and electricity provider’s lead software engineer Natalia Konstantinova said there are still big questions around who is best suited to lead internal AI projects.
  “Is it marketing or customer support?” she asked. “Who are the people who say ‘we need t
  
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• Rightmove searches for creative agency

  04-07-2017 17:12 via campaignlive.co.uk
  
  Rightmove, the online property site, is on the hunt for a new creative agency.
  
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• Why a kiss isn't just a kiss for Absolut

  04-07-2017 17:03 via campaignlive.co.uk
  Absolut is marking its long-standing support for LGBT rights with a provocative new film created by Bartle Bogle Hegarty.
  
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• Watch 'Get with the programmes': Live stream from Thinkbox

  04-07-2017 16:22 via campaignlive.co.uk
  
  Join us from today at 9.30am to 1pm to see Thinkbox's latest research delving into TV sponsorship, how it works and its ability to supercharge brands. Commercial TV's trade body will also explore how to make the most of partnership opportunities with insight from experts across the industry.
  
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• Why the marketing machine needs a hand from God

  04-07-2017 16:10
  
  If spirituality is to be the defining trend of the 21st century, as a host of best-selling contemporary business books have argued, then marketing needs to rise to the challenge.
  Marketers can no longer shy away from it. We’re at the threshold of another quantum leap in the business, one where creatives will harness the transformational power of magic – and not a wand in sight.
  Love it or loathe it, artificial intelligence is here to stay, and our sense of identit
  
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• Pitch update: Jaguar Land Rover, Electoral Commission

  04-07-2017 16:08 via campaignlive.co.uk
  
  The Jaguar Land Rover media pitch is turning into a marathon.
  
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• Nectar and IBM on why brands shouldn’t rush into launching AI chat bots

  04-07-2017 16:06
  
  Speaking at Marketing Week’s Supercharged event today (4 July), Jeremy Waite, an evangelist at IBM, claimed too many marketers were rushing over to AI technology prematurely.
  Citing IBM data, he claimed four out of five CMOs were overwhelmed by the challenges they face over the next five years. Subsequently, he questioned why so many were in such a rush to move into the complicated area of AI.
  “People spend too much time looking at the shiny new technologies when they don’t eve
  
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• Consultancies can't just 'buy culture', Sorrell says

  04-07-2017 16:03 via campaignlive.co.uk
  
  Sir Martin Sorrell has described consultancy groups buying creative agencies as "a bit strange" and questioned if they can "buy culture".
  
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• Ad of the Day: Game of Thrones’ Hodor holds the door of a manic KFC counter

  04-07-2017 16:00
  
  KFC has enlisted Game of Thrones actor Kristian Nairn to recreate his character Hodor’s iconic ‘Hold the door’ scene, setting the emotional sequence of panic and bravery against the setting of a fast food counter.
  Nairn plays a KFC worker who is inundated by a sudden rush of customers asking for ‘chicken with fries’.
  As panic sets in and he begins to lose the plot, he continuously repeats the order, which eventually becomes ‘chicken with rice’ in the sam
  
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• Pretesting threatens to kill creativity in advertising

  04-07-2017 15:57 via campaignlive.co.uk
  
  Industry leaders have added their voices to the warning that traditional advertising pretesting models are a threat to creativity.
  
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• BBC pledges £34m investment in children's services to stave off online competition

  04-07-2017 15:57
  
  The BBC has committed to spend an extra £34m on children's content over the next three years as part of its plans to reinvent the corporation "for a new generation" and stave off competition from media giants like Netflix, Amazon and YouTube.
  The new investment, delivered following savings made across the BBC, will see the budget for children's programming reach £124.4m by 2019-20, up from the current figure of £110m.
  In the three years, £31.4m will be spent online on con
  
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• Compare the Market unveils the Spider-Meerkat to celebrate Spider-Man: Homecoming

  04-07-2017 15:54
  
  Compare the Market has long worked with the movie industry to promote its goods and services. Its latest activation sees meerkat mascots Aleksandr and Sergei swap bags with Tom Holland’s Spider-Man.
  Tying in with the release of Sony Pictures’ Spider-Man: Homecoming, the 30 second ad is supported by a 360 marketing campaign from lead agencies VCCP Blue and VCCP Me. In it the meerkats, as the press release puts it, become an official part of the Marvel Cinematic Universe that boasts de
  
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• Virgin Holidays on hunt for top marketer

  04-07-2017 15:40 via campaignlive.co.uk
  
  Virgin Holidays is seeking a top marketer after its marketing boss switched to sister brand Virgin Atlantic.
  
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• So where does Uber’s value come from anyway?

  04-07-2017 15:27
  
  At an estimated $62.5bn, Uber has the dubious distinction of being the world’s most highly valued private technology business, as well as its most heavily lossmaking. That last word seems like an oxymoron: when did a ‘loss’ become something you ‘make’? Perhaps it’s a euphemism investors console themselves with as they hand over piles of money they may never see again. Last year the company recorded losses of $2.8bn, based on net revenues of $6.5bn and is burni
  
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• Rapp UK creates emotive global TV spot for the International Committee of the Red Cross to raise awareness of the organisation

  04-07-2017 15:23
  
  RAPP UK has created a global TV spot for the International Committee of the Red Cross and the International Red Cross and Red Crescent Movement (the Movement) to cut-through the charity sector and increase attention.
  The spot conveys the immediacy of the movement’s response to crisis in a raw and modern way, focusing on the hope victims of crises experience when the emblems are displayed. The creative team worked closely with the client to source in-field footage which captures the effort
  
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• Havas UK set to lose five senior media executives

  04-07-2017 15:20 via campaignlive.co.uk
  
  Havas' UK media operation is facing an exodus of talent as five senior executives are set to depart.
  
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• Lucky Generals picks up OnePlus creative account

  04-07-2017 15:15 via campaignlive.co.uk
  
  OnePlus has appointed Lucky Generals to handle its UK ad business as it bids to steal market share from smartphone giants Apple and Samsung.
  
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• Engine goes sticky note mad to celebrate Pride

  04-07-2017 15:02 via campaignlive.co.uk
  
  Engine has built a rainbow-coloured installation from 10,000 sticky notes on its London office building to mark the launch of its new LGBT+ network and partnership with Stonewall.
  
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• Huawei is taking on the mobile giants by investing in partnerships, not advertising

  04-07-2017 15:00
  
  Huawei’s CMO Andrew Garrihy talking at the launch of its ‘From Selfie to Self-Expression’ exhibition at the Saatchi GalleryChinese technology brand Huawei has its sights set on Apple and Samsung, as it looks to increase market share by expanding into global markets with its latest high-end smartphone.
  Following the launch of its flagship devices the P10 and P10 plus at Mobile World Congress in March, Huawei’s CMO Andrew Garrihy is on a mission to push growth in
  
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• TV sponsorship makes brands appear more successful, research finds

  04-07-2017 13:46 via campaignlive.co.uk
  
  A new study commissioned by Thinkbox has suggested a number of ways that brands benefit from sponsoring popular TV shows.
  
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• Aline Santos flies the flag for diversity movement

  04-07-2017 13:24 via campaignlive.co.uk
  
  The Unilever veteran explains how, by working together, businesses can ensure 'unstereotypes' become the norm.
  
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• ‘Fashion can chew you up and spit you out’: Fired Vogue fashion director Lucinda Chambers reveals all in candid interview

  04-07-2017 13:17
  
  Vogue UK fashion director Lucinda Chambers who departed the magazine in May has apparently revealed to fashion journal Vestoj that she was fired by new editor Edward Enninful without warning, as she divulged in the "irrelevant" and advertiser-ruled inner workings of the fashion bible.
  Chambers had been at the magazine for an impressive 36 years when she was dismissed “within three minutes” by new editor Edward Enninful in May, according to an interview reportedly published and then q
  
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• How to do bad advertising well

  04-07-2017 13:15
  
  Coke does it like a boss. Apple did it brilliantly for a decade. Dyson is up there, too. They all do bad advertising, and they make it work.
  By ‘bad advertising’, I mean the kind of work that no self-respecting creative director would take to a client, and would never trouble the scorers at Cannes. A big packshot, a big logo, a headline that’s just the product name, maybe beginning, ‘Introducing the new…’. A TV spot that’s just a product demo.
  If Aussie
  
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• History of advertising: No 192: The world's first 'black' ad agency

  04-07-2017 13:05 via campaignlive.co.uk
  Advertising created by and for ethnic minorities has sharply contrasting histories on either side of the Atlantic.
  
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• AB InBev marketing boss Nick Robinson leaves for Kerry Foods

  04-07-2017 12:54
  
  AB InBev’s marketing director Nick Robinson is leaving the business to take up a new role as chief marketing officer at Kerry Foods.
  He will be responsible for Kerry Foods brands in the UK and Ireland, including Cheestrings, Dairygold, Wall’s and Richmond sausages.
  He takes over from April Adams-Redmond, who left the business in December last year to join Unilever as global brand vice president. Both Adams-Redmond and Robinson are part of Marketing Week’s Vision 100.
  
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• Ritson: If BMW is too radical with its brand revitalisation it will be on the road to failure

  04-07-2017 12:44
  
  I’ve just spent a week knee-deep in brand management teaching teaching MBA students. Given things change so fast it’s crucial to update my teaching material each time and stay abreast of what is going on in the world of branding. But occasionally things happen in reverse and what you teach in the classroom suddenly appears out there in the ‘real world’.
  Last week was a perfect example. In the day on brand positioning we also cover brand revitalisation. I argue in cla
  
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• Ritson: If BMW is too radical with its brand repositioning it will be on the road to failure

  04-07-2017 12:44
  
  I’ve just spent a week knee-deep in brand management teaching teaching MBA students. Given things change so fast it’s crucial to update my teaching material each time and stay abreast of what is going on in the world of branding. But occasionally things happen in reverse and what you teach in the classroom suddenly appears out there in the ‘real world’.
  Last week was a perfect example. In the day on brand positioning we also cover brand revitalisation. I argue in cla
  
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• Redefining creativity: when AI can paint a Rembrandt, what next for creatives?

  04-07-2017 12:41
  
  Looking at the continuous media coverage surrounding campaigns using virtual reality or augmented reality – and more recently artificial intelligence (AI), in conjunction with the rapid growth and evolution of programmatic advertising as an offering, you’d be forgiven for thinking the marketing and communications industry is a leader in terms of adopting and leveraging new technology.
  However, in comparison with industry sectors such as automotive or healthcare who are utilising emer
  
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• Things we like: Tribute to Coleridge and Deliveroo's audio innovation ads

  04-07-2017 11:38 via campaignlive.co.uk
  Coleridge Tribute inducted into PPA's Hall of Fame and Deliveroo's innovative audio ads
  
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• Deloitte shores up Scottish digital offering with new leadership team poached from Royal Bank of Scotland

  04-07-2017 11:38
  
  Deloitte has strengthened its Scottish digital offering with the poaching of Royal Bank of Scotland staffers Gareth Edwards and Debbi McLean to join the leadership team at its Edinburgh HQ.
  Edwards, who has more than 16 years’ experience in digital, has joined the firm to lead the expansion of its Edinburgh studio. His appointment follows the firm’s acquisition of proposition design consultancy Market Gravity in June.
  He was previously digital solution design lead at Royal Bank
  
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• Kerry Foods hires AB InBev marketing chief Robinson

  04-07-2017 11:23 via campaignlive.co.uk
  
  Nick Robinson, formerly UK marketing director at Budweiser owner AB InBev, is joining Kerry Foods as chief marketing officer.
  
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• Aesop Storytelling Series - Episode 3: Vulcan mind-melding for marketers

  04-07-2017 11:19
  
  Imagine if you could physically feel what others physically feel. The person you’re looking at gets a hug; you feel all warm and fuzzy. They get slapped in the face; your cheek stings from the impact. Sounds like science fiction? Not if you suffer from mirror-touch synaesthesia.
  People with severe cases of this rare condition can find it socially debilitating: they can’t watch people eat because they feel mush in their own mouth, going to a party is a cacophony of sensations, watchin
  
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• To get more women participating in sport, we need an exercise in real influencer marketing

  04-07-2017 11:18
  
  Research shows that more men play more sport than women at almost every age. Yet, when asked, many women say they would like to participate more in sport and physical activity.
  With Wimbledon now underway and with our very own Johanna Konta in contention for the women’s singles, are we doing enough to turn this interest into action and get more women more active?
  A report by the UK Women’s Sport and Fitness Foundation found that just over one in 10 girls at age 14 currently meet
  
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• UK Top Shazamed ads: Uber rocks into the chart with Elvis Presley

  04-07-2017 11:15
  
  The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
  Uber is the only newcomer to the chart this week with the help of the king of rock and roll, Elvis Presley's 'You're The Boss' behind the brands 'Effortless Night' campaign. 
  The one minute short sees a couple out on a first date together being taken to different locations around town showing the accessibility of Uber. 
  Elsewhere, Samsung remains
  
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• Children’s Media Conference openly animates with Spinning Clock

  04-07-2017 11:00
  
  The Children’s Media Conference (CMC) has appointed Spinning Clock to provide the opening animations for the days' events.
  Spinning Clock has created six animations which will run in front of every one of the 60 keynotes, workshops, panels and masterclasses.
  The CMC is following the theme of ‘Open’ with relevant, challenging and inspiring content to open the audiences’ minds to the exciting range and diversity of people, ideas and approaches that sustain the UK kids&rsquo
  
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• AOL loses commercial director Gavin Johnson in Oath merger as new leadership announced

  04-07-2017 10:53
  
  AOL’s UK commercial director Gavin Johnson is leaving the online business as it merges into joint Yahoo-AOL umbrella company Oath.
  Johnson joined the business when AOL acquired Millennial Media in October 2015 and in February 2016 was promoted to lead the combined UK operation across AOL's brands such as HuffPost and Engadget, the Microsoft portfolio, the content division Partner Studios and the One by AOL programmatic stack.
  Verizon announced plans to buy Yahoo for $4.83bn in June la
  
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• Comscore first to be certified by ABC and Jicwebs for video viewability measurement

  04-07-2017 10:48 via campaignlive.co.uk
  
  ComScore has received certification by ABC according to Jicwebs principles for video viewability measurement for its Campaign Essentials (vCE) tool.
  
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• Judge rules in favour of Facebook tracking logged-out users

  04-07-2017 10:39
  
  A judge has dismissed a lawsuit brought by Facebook users aggrieved at being tracked by the social networking giant even after they’d logged out – by pinning responsibility on plaintiffs to keep their own browsing history private.
  The court case was brought by users concerned that by clicking ‘like’ buttons on other websites the Silicon Valley firm would be able to build a picture of an individual’s browsing habits, amounting to a possible infringement of privacy.
  I
  
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• Drum picks CHI's Verdi to lead creative department as ECD

  04-07-2017 10:38 via campaignlive.co.uk
  
  Drum, Omnicom Media Group UK's content agency, has hired CHI & Partners' Monty Verdi as its executive creative director in a newly-created role.
  
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• Jicwebs' newly enlisted ex-ABC exec Richard Foan on how he plans to lead a 'joined up approach' to brand safety threat

  04-07-2017 10:30
  
  The Joint Industry Committee for Web Standards (JICWEBS) is undergoing a transformation as it looks to promote brand safety and buying transparency, appointing former ABC executive Richard Foan to lead its efforts. 
  The cross-industry body is to alter its current status as a part-time entity to a full-time operating limited company, having poached the former ABC executive director of communication and innovation. 
  The shift follows a series of high-profile scandals within the walls of
  
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• Arianna Huffington takes driving seat at Uber as PR strategist

  04-07-2017 10:06
  
  HuffPost founder Arianna Huffington has presented herself as the surprise new face of ride-hailing app Uber, as she sets about fixing Silicon Valley’s ‘systemic culture’ as an influential board member.
  In reference to the spate of crises and allegations of sexism that have bedeviled Uber in recent months, culminating in the departure of chief executive Travis Kalanick himself, Huffington was parachuted in to mend the firm's broken public image.
  Explaining he
  
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• Red Ventures digs deep for Bankrate website in $1.24bn personal finance drive

  04-07-2017 09:31
  
  Digital marketing specialist Red Ventures is branching out into personal finance after laying down $1.24bn to wrest control of Bankrate.
  Awash with private equity cash Red Ventures swooped on its prey in order to gain an instant foothold in financial services; including Bankrate’s ‘Comprehensive. Objective. Free’ consumer advice service on everything from mortgages to savings, credit cards and insurance.
  The business also deploys this expertise to assist large media companies s
  
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• Diageo’s programmatic boss Gawain Owen departs after 6 months

  04-07-2017 09:00
  
  Diageo’s first head of programmatic has departed after just six months to join digital agency Jellyfish as digital strategy director. 
  Gawain Owen’s arrivals at Diageo after a four-year stint at FMCG-giant Nestle - where he was programmatic media manager - was a landmark move for the drinks maker as it sought greater control over its programmatic buying.
  At the time, his appointment to the newly created role saw him take on responsibility for “programmatic c
  
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• Line mobile game Disney Tsum Tsum earns $1bn

  04-07-2017 08:56
  
  Disney Tsum Tsum, a free mobile puzzle game owned by Japanese mobile messaging company Line, has earned more than $1bn in revenue.
   
  The game, which is based on Disney’s popular line of Tsum Tsum plush characters, has also reached more than 70 million downloads globally.
   
  The IOS and Android game originally launched in Japan in 2014 with an English-language version rolling out later that year. The game is now available in 154 countries and regions and has been played more than 1
  
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• Audio Network set to tune into APAC region with its music catalogue offer

  04-07-2017 08:27
  
  Audio Network, the music company which caters to the creative sector, is set to expand into the APAC region with the aim of working with creative agencies. 
  The expansion will be led out of the company's Sydney office by Jordan Smith, head of branded content APAC and Hannah Merrington, head of television APAC who will aim to promote the service to local content creators providing over 130,000 tracks through its online catalogue. 
  Beginning this week, the company will license&
  
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• The Big Debate: Is becoming an ‘ecosystem’ brand the only way to win customer loyalty?

  04-07-2017 08:00
  
  By offering a smorgasbord of different services under a single umbrella and streamlining the customer experience, ‘ecosystem’ brands are proving to be some of the most valuable companies in the world.
  Google, Apple, Microsoft and Amazon – the top four brands in Kantar Millward Brown’s 2017 BrandZ ranking – fall into the ecosystem brand category, each of which connects with consumers across a number of different touchpoints making them highly desirable
  
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• Thomas Cook picks Asda digital specialist to head UK marketing

  04-07-2017 07:54 via campaignlive.co.uk
  
  Thomas Cook has appointed Chris Chalmers, the digital marketing director at Asda, as the travel company's UK marketing and e-commerce director.
  
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• DCMS renamed department for digital, culture, media and sport

  04-07-2017 07:47 via campaignlive.co.uk
  
  The government department representing the creative industries and media sector has had a name tweak to include digital in the name.
  
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