Marketing news

Blippar shutters San Francisco office to reel in expenses

02-07-2017 14:12

Augmented reality start-up Blippar has cut costs by closing its San Francisco office reports The Times.
Former staff members estimated to Business Insider that the company was burning through $3m per month, a figure the company said was incorrect, however, it never disclosed its actual expenditure meaning the estimate from six former employees remains the closest guide accessible.
The closure of the San Francisco office, first reported by The Times, will ease the expenditure but the company

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An interrogation of a Game of Thrones chatbot that may know serious spoilers

02-07-2017 13:31

An official chatbot has been released to promote HBO’s hit show Game of Thrones, and hidden in its depths may be some key clues as to how the series pans out.
Embedded into Facebook Messenger, social media users can talk with the quip-making GoTBot which features the avatar, if not deadly persuasion, of a white walker.
Catch Digital has created a quip-making chatbot to coincide with the return of Game of Thrones to TV screens across the world, finally unveiling the chaos that ensues when &

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Dell and Sony Pictures reveal Times Square Spider-Man: Homecoming billboard game

02-07-2017 13:02

Dell and Sony Pictures are celebrating the impending release of Marvel cinematic universe movie Spider-Man: Homecoming with a gamified digital out of home billboard in Times Square.
Participants can enter the game by accessing a URL promoted on two digital screens in Times Square. The first screen promotes Dell’s Inspiron 15 7000 gaming laptop gaming while driving footfall to the game in Times Square, which will have a leaderboard for entrants to compete over.
The game requires player

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Conservatives look to win back ground on social media with ‘Momentum-style action groups’

02-07-2017 12:20

The Conservative Party is looking to more effectively mobilise its followers and supporters on social media by emulating far-left organisations like Momentum.
Reeling from losing an effective majority in the recent election, a memo leaked by CCHQ and reported on by the Times said that the party is looking to “broaden its appeal” on social media, and will quadruple its staff working on the channel.
In the document, party chairman, Patrick McLoughlin said: “We have

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Apple purchases now drive donations to the National Parks

02-07-2017 11:46

Apple is reaching into its vast kitty to donate money to the US National Parks in July.
The company will donate $1 for every purchase made with Apple Pay at any Apple Store, on apple.com or through the Apple Store app in the US. Supported parks include Yellowstone and Yosemite to the Grand Canyon and Muir Woods National Monument.
Tim Cook, chief executive of Apple, said: “America’s national parks are an inspiration to us at Apple, and we know they are as important to many of our cust

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