Marketing news

• Aston Villa Football Club announces official partnership with Unibet

  01-07-2017 13:41
  
  Aston Villa Football Club has named online gambling operator Unibet as its principal partner in a deal which includes shirt sponsorship of the club’s men’s and women’s teams. 
  Part of the Kindred Group, Unibet’s head of marketing UK, Sam Mead, said the brand was “delighted” to partner with the club as as they push for promotion back into the Premier League.
  “Unibet genuinely understand football fans and, working together with Aston Villa, will be en
  
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• Brexit and Trump affect UK and US perceptions as Canada tops reputation poll

  01-07-2017 13:20
  
  After two years, Canada is back as the leader of the world’s most well reputed countries as political turmoil takes its toll on the UK and US. 
  Based on the evaluation of 17 variables grouped by Effective Government, Advanced Economy and Appealing Environment, Canada’s triumph in the Reputation Institute’s Country RepTrack report coincides with annual Canada Day celebrations today (Saturday 1 July). 
  The United Kingdom, which fell five places in the rankings to number
  
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• The xx's latest music video doubles as an ad for Calvin Klein

  01-07-2017 12:39
  
  Calvin Klein’s latest campaign takes the form of a music video for indie band The xx. 
  Starring celebrities who have appeared in previous Calvin Klein campaigns - including Stranger Things’ Millie Bobby Brown and Moonlight actor Ashton Sanders - the music video pays tribute to Los Angeles and features the brand’s clothing. 
  Created by Calvin Klein’s chief creative officer, Raf Simons, and photographer and filmmaker Alasdair McLellan who directed The xx’s p
  
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• Asos praised for using 'natural' un-retouched images of models

  01-07-2017 11:55
  
  Online fashion retailer Asos’ decision to use untouched photos of models showing their stretchmarks has been praised by consumers. 
  Turning to social media, Asos customers have thanked the brand for the “natural” and “normal” images of women in swimwear and lingerie.so nice to see a model without photoshop, she is gorgeous without airbrushing stretch marks@ASOS pic.twitter.com/6f1TVFKDjc
  — lu (@ElizaStaples) June 29, 2017
  As someone who has always been as
  
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• TfL turns to London design student to create Elizabeth line campaign

  01-07-2017 11:11
  
  Transport for London (TfL) has engaged design students from East London to help create the advertising campaign for the new Elizabeth Line. 
  Explaining to customers the benefits they can enjoy while on board, students from Barking & Dagenham College and Redbridge College, which are close to the new line, were picked to create the designs.
  The artwork selected, by Redbridge College’s Hayden Shields, Egle Lencevicute and Jesse Thraves, and Barking & Dagenham College’s Jeli
  
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• Hack your commute: Learn a language in 20 minutes

  01-07-2017 07:30
  
  For most who grew up in Britain, language learning conjures images of cassette tapes, conjugations and phrases of dubious real-life relevance such as ‘mein Hamster ist gestorben’.
  But for those who continue to feel guilt when their international colleagues switch effortlessly to fluent English on a conference call for the benefit of monolingual Brits, there are more modern alternatives.
  Duolingo, a free app available on Android, iOS and desktop browsers, offers flexible ways to learn
  
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