Marketing news

• Deutsch’s Favat shares the view from the Cannes jury room

  29-06-2017 23:31
  
  Sequestered from the rosé and the walks up and down the Croisette, Pete Favat, North American CCO of Deutsch, found that he wasn’t necessarily getting a "vibe" of the Cannes Lions — except for the work as president of the Film jury.
  That said, the creative lens that emerged for Favat and his jury seemed to veer more into brands and advertising being more champions of causes and ideas and less, like last year, about “sadvertising”. 
  “I saw that 60% of Gra
  
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• The story behind SEO: The Movie

  29-06-2017 21:55
  
  As of June 29, a new documentary about the SEO industry from digital marketing firm Ignite Visibility is ranking on page 1 for a Google search for “SEO”, which is likely the best possible outcome as far as SEOs are concerned.
  SEO: The Movie certainly includes a who’s who of the search industry – Wizard of Moz Rand Fishkin, former SEO consultant Jill Whalen, Pubcon chief executive Brett Tabke and Pushfire chief executive Rae Hoffman, to name a few – and has nearly 80
  
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• Oscar Mayer pioneers unmanned aerial hot dog delivery via the Wienerdrone

  29-06-2017 20:40
  
  As Amazon files patents for multi-level fulfillment centers for unmanned aerial vehicles, prompting comparisons to giant urban beehives, and UPS tests its own spin on drone package delivery, American meat and cold cut brand Oscar Mayer is expanding its so-called Weinerfleet, the focal point of which is the infamous Wienermobile, to include a Wienerdrone, as well as a Wienercycle.
  Per Oscar Mayer, the Wienerdrone is the first unmanned hot-dog-carrying aircraft designed for remote location deliver
  
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• “Advertising is deeply personal,” Beyond the Brief featuring Pete VonDerLinn, Partners + Napier

  29-06-2017 20:36
  
  Not often do you hear a top creative be proud of his team winning an Effie, but Partners + Napier is cut from a different cloth — so is their executive creative director Pete VonDerLinn.
  The Rochester-based agency had always been a results-driven agency — reformatting its methods years ago to become a more efficient agency for its clients. VonDerLinn, for his part, was sold on the opportunity to create work that wasn’t just beautiful or innovative, but paid dividends on th
  
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• The devil becomes frustrated with Halo Top’s ‘sin-free’ ice cream in brand’s humorous ads

  29-06-2017 20:31
  
  Much of Halo Top’s success can be attributed to the fact that its low-calorie, low-sugar “healthy” ice cream actually tastes like the real deal. 
  Since many ice cream lovers have praised the five-year-old brand for creating a truly “guilt-free” indulgence, Halo Top has released a cheeky campaign that features someone who’s not so down with the brand’s guiltless ice cream: the devil.
  In a 40-second ad, created by Philadelphia shop Red Tettemer O&rsqu
  
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• Driving revenue and subscriptions through innovative email technology appeals to publishers

  29-06-2017 20:22
  
  Publishers grappling with more traditional subscription models as a way to grow their digital revenue have long been implementing pay and registration walls.
  Publications like  The Boston Globe and The New Yorker have successfully acquired new readers and more subscribers through paywalls.
  However, there are drawbacks to the model, particularly with distributed content platforms interfering with audience relationships.
  More recently, emails service providers focusing on the publishing
  
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• Paddy Power ad chief Ken Robertson vacates ‘head of mischief’ role for new creative opportunities

  29-06-2017 18:56
  
  Paddy Power's head of advertising Ken Robertson is leaving the company after nearly two decades in the gaming industry, having built the brand an infamous reputation for marketing mischief.
  Robertson oversaw many of the gambling brand's most memorable campaigns and, from time to time, controversies such as its notorious Oscar Pistorious stunt. He leaves in his stead a strong brand that can go a shade bluer than some of its bookmaker rivals.
  For example, this in-store ad mocki
  
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• Virgin Media to reward gamers on its high speed fibre early access to Destiny 2

  29-06-2017 18:30
  
  Online gaming and fast broadband goes hand-in-hand, a trend that Virgin Media is utilising by partnering with games publisher Activision and developer Bungie.
  Virgin Media is joining forces with Activision and Bungie to run a Beta test of upcoming title Destiny 2 for Vivid Gamer customers utilising its ‘full-force fibre network’ in an event at a secret location in the UK.
  The event called ‘Virgin Fibre x Destiny 2: The Beta Experience’ will be accessible to Vivi
  
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• Return appoints new CRO manager: Q&A with Abbie Senior

  29-06-2017 18:10
  
  New starter at Return Abbie Senior, who comes onboard as conversion rate optimisation manager answers some questions about her past and what her hopes are for the future.
  1) Experience?
  After 2 years’ experience within iProspect, part of the Dentsu Aegis network within the CRO and web analytics department I moved in house to focus more closely on understanding user behaviour. I moved to Kaplan, a global training provider to work within the UX department to help with the reconstruction
  
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• Transparency around media quality is the key for brand safety

  29-06-2017 18:05
  
  Increasing concerns about brand placement or “safety,” digital ad fraud and low viewability has had an impact on digital ad performance and is a growing concern for brands.
  A recent global study by DoubleVerify, a platform specializing in media authentication, reports it blocked 85m ads that were adjacent to inflammatory news, and have seen a 250% increase since January 2017. 
  "Without exception, advertisers must have the ability to measure the total quality
  
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• Häagen-Dazs teams up with Björn Borg ahead of Wimbledon championships

  29-06-2017 18:00
  
  Fresh from a brand retune, Häagen-Dazs is weaving its updated positioning into its ongoing Wimbledon sponsorship, inking a deal with Swedish fashion brand Björn Borg.
  The sports fashion brand, best known for its underwear, has collaborated with the luxury ice cream company to create the bespoke packaging for Häagen-Dazs' strawberries and cream range.
  The bright illustrations featured on the packaging were inspired by Björn Borg's roots in tennis, having ta
  
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• Ad of the Day: Kia uses speedy baby hamster to turbocharge new Soul campaign

  29-06-2017 18:00
  
  The Kia hamsters have been dancing and driving their way into pop culture over the last eight years with a mix of fresh beats and digital animation prowess. For the latest campaign, Kia is introducing a very fast baby hamster to promote the new turbocharged Kia Soul.
  With a 201-horsepower engine, Kia has upped the ante on its Crossover vehicle, and the latest installment of Kia’s ad campaign finds the hamsters welcoming the new addition to the Soul family in ‘The Arrival’.
  Set
  
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• HuffPost appoints British Red Cross media boss Polly Curtis as editor-in-chief

  29-06-2017 17:37
  
  HuffPost UK has appointed Polly Curtis, the director of media at the British Red Cross and former digital editor of the Guardian, as its editor-in-chief.
  Curtis will be responsible for all editorial output and standards, overseeing a team of editors and staff writers as well as the UK site’s blog platform. She will report to Louise Roug, HuffPost’s international director.
  She joins with over 16 years of media industry experience, most recently leading the communication team at the Br
  
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• Snapchat Lens lets Tupac fans remix All Eyez on Me songs using their eyebrows

  29-06-2017 17:30
  
  Lionsgate has unveiled a unique Snapchat filter to celebrate the UK release of Tupac biopic All Eyez on Me.
  The lens is reportedly the first to include music from the film it is promoting, adding an extra sensual experience and building upon previous movie lenses previously distributed by the app.
  It features songs 'All Eyez on Me' and 'California Love' which can be altered with the raising of an eyebrow. The action alters the song generating a dynamic blend of music and visual media.
  Promo
  
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• Why advertising and media agencies are so appealing – and vulnerable – to hackers

  29-06-2017 17:28
  
  The advertising industry has known for years that it was a prime target for a cyber-attack and this week that fear became a reality when a number of WPP companies were struck by a major ransomware cyber-attack.
  The cyber-attack at WPP agencies such as MediaCom, JWT and Y&R (part of an attack on companies across the globe) froze users’ computers and demanded an untraceable ransom to be paid in Bitcoin.
  While governments and the energy sector may be seen as the number one targets for hac
  
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• Formula One appoints Virgin Media ad boss responsible for Usain Bolt creative as head of marketing

  29-06-2017 17:24
  
  Formula One has appointed Virgin Media advertising and sponsorship boss, Ellie Norman, as its new head of marketing.
  Norman joins Formula One having spent five years at Virgin Media where she served as head of advertising, a role which was expanded to include the development and implementation of sponsorship across the business.
  During her time at the telecoms giant Norman led the evolution of all Virgin Media brand campaigns including the Usain Bolt 9.58 second work.
  She was also resp
  
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• Help us chart the Anatomy of a Leader

  29-06-2017 17:07
  
  The world of business is undergoing rapid and profound change, thanks to consumers’ shifting habits and companies’ digital transformations. That’s why we have launched a new survey, so you can help us understand marketing’s role in shaping the future.
  Marketing Week is investigating the skills, competences and qualities that make up today’s leaders in the field of marketing, and we want you to help us work out which are the most important to possess.
  Are marketers
  
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• Social Chain acquires viral gaming portfolio Devise to become largest owner of gaming publishers on Facebook

  29-06-2017 16:20
  
  Social Chain, the social media marketing agency, has acquired the viral gaming portfolio of Devise in a multimillion-dollar deal that it claims makes it the largest owner of gaming publishers on Facebook.
  The acquisition includes a large network of influential video game-related social media channels and websites. Devise claims to reach 1,500,000,000 people every month, and accumulate 200,000,000 views per month.
  "We've experienced firsthand how passionate people are about gaming. Social Chain i
  
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• Why a great idea should make you nervous

  29-06-2017 16:01
  
  No great marketing goal was ever achieved without hand-wringing. If you’re not lying awake at night in a pool of sweat the night before a campaign launch, you’re not doing it right. Great marketing takes great ideas takes great courage takes great Xanax.
  The problem with business is that nervousness is never a good thing. Comfort is the corporate resting state. Anything that disrupts comfort leads to downsizing. Which explains why most CMOs avoid the ideas that make them nervous, and
  
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• Fox’s takeover bid for Sky referred to competition authority as Ofcom raises questions over ‘increased influence’ of Murdoch

  29-06-2017 15:47
  
  Rupert Murdoch’s bid for a Sky takeover with media empire 21st Century Fox has been referred to the competition and markets authority after Ofcom raised concerns about media plurality should the power be put in the hands of too few.
  The decision was made by culture secretary Karen Bradley, who said she is “minded to” to refer the bid to the competition watchdog after receiving a report from regulator Ofcom that found the deal risked the Murdoch family having "increased influenc
  
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• MediaCom wins Grand Prix at 2017 Thinkbox TV Planning Awards

  29-06-2017 15:43 via campaignlive.co.uk
  
  MediaCom won the top prize and the "Best ongoing use of TV" category for its work moving furniture retailer DFS from "well-known to well-loved, without dropping a sale" over the six years since its appointment to the business in 2011.
  
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• MC&C raids Maxus and MEC for senior hires

  29-06-2017 15:28 via campaignlive.co.uk
  
  Richard Stanton, digital partner at MEC, and Toby Strangewood, group strategy director at Maxus, are joining MC&C as chief digital officer and chief strategy officer respectively.
  
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• Paddy Power ad director and former 'head of mischief' Robertson departs

  29-06-2017 15:25 via campaignlive.co.uk
  
  Ken Robertson, the marketer who formerly led Paddy Power's tactical stunts as "head of mischief" is poised to leave the company as advertising director following last year's merger with Betfair.
  
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• International news: Unilever’s hiring shift and beer designed for brunch

  29-06-2017 15:08
  
  Unilever uses AI and algorithms in hiring shift
  Unilever is handing parts of its hiring process over to technology as it looks to streamline the process and improve diversity among applicants and new hires.
  The process has seen Unilever move away from focusing on job fairs at a small number of universities and instead puts job ads on social media and job sites. An algorithm is then used to weed out roughly half the applicants, with the rest invited to play a series of 12 online games that test s
  
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• Stacey Shelly joins Zenith as EVP and global client lead to cover Coty business

  29-06-2017 15:00
  
  Stacey Shelly has joined Zenith, part of Publicis Media, as executive vice-president and global client lead, focusing on Zenith’s worldwide Coty Consumer Beauty business.
  In this role, Shelly will lead the development and execution of cohesive communications strategies for Coty’s largest consumer beauty brands, including Covergirl, Rimmel and Sally Hansen. 
  With over 20 years' industry experience, Shelly has developed integrated, data- and consumer-driven communications str
  
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• iPhone at 10: how Apple ads secured the smartphone as an essential device

  29-06-2017 15:00
  
  Apple's iPhone, a device that disrupted most tech devices and redefined consumer electronics, is celebrating its 10th birthday.
  Marking the anniversary, it's time to take a look back at the ads that helped solidify Apple's market dominance.  Each ad looked to hit home the expanding capabilities of mobile device, in turn reflecting how vital smartphones have become.
  Worth noting is that that ad agency TBWA was with Apple for the full ride, to the extent tha
  
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• Adobe adds data analysis for voice queries

  29-06-2017 15:00
  
  Adobe has added voice analytics to its customer intelligence engine Adobe Analytics Cloud that it said enable brands to deliver more personalized experiences and create brand loyalty through voice-based interfaces.
  This marks the first offering from Adobe Analytics that measures voice commands and is available as of June 29.
  Adobe said it allows brands to capture and analyze voice data for all major voice platforms, including Amazon Alexa, Google Assistant, Microsoft Cortana, Apple Siri and
  
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• Who should lead digital transformation?

  29-06-2017 14:59
  
  With digital transformation impacting so many different functions there is much debate over who should take responsibility for implementing it.
  Blake Cahill, global head of social and digital marketing at Philips, does not think one person should be brought into a business to lead digital transformation, particularly for an organisation of the size and scale of Philips.
  “If you hire a digital transformation person and think they can reshape the entire company of 100,000 people, I
  
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• Junk food ads banned in all children's media

  29-06-2017 14:48 via campaignlive.co.uk
  
  New limitations on where food and drinks high in fat, salt or sugar (HFSS) can be advertised come into force tomorrow.
  
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• Twitter to live stream Wimbledon Channel

  29-06-2017 14:46
  
  Twitter has partnered with the All England Lawn Tennis Club (AELTC) to live stream its Wimbledon Channel ahead of this year’s tournament.
  Tennis fans around the world will be able to watch a range of daily content on Twitter from around the grounds, including news, interviews, behind the scenes footage and selected action.
  The live stream of the Wimbledon Channel, which is supported by the AELTC’s broadcast partners, will be accessible through the Wimbledon Twitter channel and will a
  
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• Award-winning producer and director Lesley Chilcott on branding in film and entertainment

  29-06-2017 14:41
  
  Even though Oscar winner Lesley Chilcott has helped tell some highly important stories through her documentaries, she also knows that brands can play integral roles in stories.
  In a conversation with The Drum, filmed in Los Angeles at Branded Entertainment Network (BEN) HQ, award-winning documentarian Chilcott talked about branding in film and entertainment.
  The filmmaker, documentarian and producer has put forth some of the most prominent documentaries in the last decade. But Chilcott has
  
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• Sign up to our webinar on why sales and marketing need to be better aligned

  29-06-2017 14:35
  
  What makes a high-performing B2B marketer? Breaking silos and making sure all customer-facing teams work towards a common goal.
  To find out how better alignment can help improve customer experience and boost sales join our webinar with Salesforce to hear from their sales and marketing leaders.
  In this webinar you will:
  Find out how a better working relationship between marketing and sales will boost the bottom line
  Learn how to break down the silos between marketing and sales
  Find out
  
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• Sign up to our webinar on how close sales and marketing relationships boost sales

  29-06-2017 14:35
  
  What makes a high-performing B2B marketer? Breaking silos and making sure all customer-facing teams work towards a common goal.
  To find out how better alignment can help improve customer experience and boost sales join our webinar with Salesforce to hear from their sales and marketing leaders.
  In this webinar you will:
  Find out how a better working relationship between marketing and sales will boost the bottom line
  Learn how to break down the silos between marketing and sales
  Find out
  
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• Pride in London apologises and removes ‘misjudged’ content after campaign receives backlash for straight bias

  29-06-2017 14:22
  
  Pride in London, the city’s platform tasked with running the annual LGBT+ festival, has issued an apology after its latest poster campaign drew criticism for featuring plentiful quotes from straight people while neglecting the views of the trans community.
  Love Happens Here was devised by WCRS to celebrate the ‘largest and most vibrant pride ever’, which coincides with the 50th anniversary of parliament voting to start legalising homosexuality.
  The campaign includes posters fea
  
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• How to impress in 'new business' meetings

  29-06-2017 14:01
  
  Much like snowflakes, no two new business meetings are the same, but there are some things you can be doing to make sure you’re putting your best foot forward and maximising your chances of conversion later down the line.
  The Future Factory recently spoke to senior figures in the brand world in search of answers to how agencies can best influence the purchasing decisions of brands in meetings. For the sake of symmetry, we’ve packaged up our top tips into four sparkly parcel
  
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• Peta courts controversy again showing that meat can interrupt your sex life

  29-06-2017 13:42
  
  Peta, no stranger to controversial advertising, is this time taking a more cheeky approach to its animal activism. In its latest campaign, it touts vegans as having better sex, saying that “meat interrupts your sex life” in a series of billboards and a steamy video.
  New Peta billboards are going up this summer in Texas, North Carolina, and Georgia – the country’s top producers of beef, pork, and poultry, respectively, according to a story on the Peta websit
  
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• Cannes A-Z: Too ashamed to sell?

  29-06-2017 13:40
  
  A simple string of beads. It was a brilliant solution to tracking child vaccinations in the third world. And a wonderful antidote to the tech takeover elsewhere along the Croisette.
  Video of Your A - Z RAPP UP of The Cannes Lions 2017 
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  Cannes 2017 wasn’t short of uplifting, inspiring ideas. But as the big ad groups defected, it seemed the ads themselves had already departed.
  Don’t get me wrong, I love the addition of awards like the Grand Prix For Good. And
  
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• ‘TV will always be here’ but cross-platform measurement remains a challenge

  29-06-2017 13:31
  
  It seems that almost every day there is a new statistic supporting declining viewership of TV. In May, The Drum published a scathing article by former journalist and current marcom director and global marketing speaker Samuel Scott, on why these reports are all damn lies and bad media statistics.
  What is really going on? The Drum, in association with FreeWheel and the FreeWheel Council for Premium Video Europe, gathered representatives from Sky Media, TFI Publicité, Halfords Media (PokerS
  
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• John Lewis, Tesco, Asos and Burberry recognised in inaugural Pinterest awards for brands

  29-06-2017 13:26 via campaignlive.co.uk
  
  Pinterest has held the Pinnacle Awards for the first time, celebrating the most creative and effective uses of its commercial format, Promoted Pins.
  
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• Heat San Francisco hires Jason Elm as executive creative director

  29-06-2017 13:00
  
  Full-service agency Heat has appointed a new executive creative director in its San Francisco headquarters – Jason Elm. He joins Heat, which was acquired by Deloitte Digital in 2016, after leading creative at Kansas City independent agency, Barkley.
  Before his stint at Barkley running a department of more than 50 creatives, Elm spent 15 years at Deutsch’s Los Angeles office helping the agency establish itself on the West Coast. He ran the agency’s Sony PlayStation account and w
  
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• Google visualises virtual reality ad format compatible with mobile

  29-06-2017 13:00
  
  Google has made a head start developing ad formats for one of the next media battlefields, virtual reality (VR), and has unveiled the fruits of its labour in the form of an ad cube.
  Developing a solid monetization stream will help support VR content, something that, along with hardware accessibility, is to an extent hamstringing the growth of the industry. Google's experimental research unit Area 120 said they are prototyping a new product, a video ad housed within a digital
  
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• Reinventing the wheel: Pete Martin on starting an end-to-end content customer experience consultancy

  29-06-2017 12:37
  
  It’s an unusually warm and sunny morning in Glasgow as I enter Café Gandolfi. It’s one of the Merchant City’s more famous hangouts where the handcrafted wooden tables seem to blend seamlessly into the restaurant’s wooden walls. Surrounded by the scent of Gandolfi’s renowned coffee and highland fayre, I feel instantly at ease as I sit down.
  I’m here to meet Pete Martin, an industry stalwart on both sides of the pond. In 2016, he unexpectedly quit the age
  
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• Ad of the Day: Microsoft composes an ‘Ode to the Commute’ in Surface Pro push

  29-06-2017 12:19
  
  Microsoft has teamed up with spoken word artist Suli Breaks and composer David William Hearn to release ‘Ode to the Commute’, a poem set to music that celebrates the hidden beauty in the average Londoner’s trip to work.
  Hearn, who also launched Windows’ music notation application StaffPad, produced the creative over the course of one day using the Surface Pro.
  The final composition is a musical amalgamation of the city’s morning sounds – horn beeps, churc
  
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• Fox takeover of Sky delayed by culture secretary

  29-06-2017 12:16 via campaignlive.co.uk
  
  Culture secretary Karen Bradley said she is "minded to" refer 21st Century Fox's takeover bid for Sky to the competition watchdog.
  
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• BuzzFeed's Jonah Peretti: news publishers only have themselves to blame for losing out to Google and Facebook

  29-06-2017 12:10
  
  BuzzFeed founder and chief executive Jonah Peretti says that traditional news businesses which are “opportunistically” attacking Facebook and Google only have themselves to blame for their demise after choosing not to invest more in digital despite “decades of massive cashflow”.
  Peretti, 43, has been one of the most influential figures in shaping the digital information landscape, having been a co-founder of the Huffington Post (now HuffPost) before launching BuzzFeed in
  
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• News UK celebrates the results of its Cannes Lions investment

  29-06-2017 11:45
  
  News UK has underlined the success of its second substantial appearance at the Cannes Lions festival, signaling its investment led to significant business results.
  The commitment from one of the UK’s largest media companies follows criticism of the week-long advertising festival from WPP chief Sir Martin Sorrell, and Publicis Groupe announcing it will not be taking part in next year’s Cannes Lions.
  However, the long term success and continued growth of Cannes Lions in not in dou
  
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• Marketing jobs on the line as Tesco culls head office

  29-06-2017 11:45
  
  Supermarket giant Tesco is looking to make further cost savings via another major retrenchment of head-office workers, casting doubt on the future of its marketing staff among others.
  A quarter of all posts at its Hatfield and Welwyn head offices are now up for the chop subject to a summer consultation exercise, equivalent to 1,200 staff. The news comes just one week after 1,100 call centre staff in Cardiff were told that their services would no longer be required.
  This will also deplete Tesco&r
  
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• Deliveroo kicks off multi-channel campaign with 46,000 different audio ads

  29-06-2017 11:42 via campaignlive.co.uk
  
  Deliveroo is aiming to tap into the changing preferences that are part and parcel of the unpredictable British summer with a campaign involving ultra-specific targeted audio ads.
  
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• Adidas sponsors series of running events in London

  29-06-2017 11:17 via campaignlive.co.uk
  
  Adidas is working with CSM Sport & Entertainment to deliver Adidas City Runs, a series of closed-road running events in London from October.
  
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• Adidas launches series of running events in London

  29-06-2017 11:17 via campaignlive.co.uk
  
  Adidas is working with CSM Sport & Entertainment to deliver Adidas City Runs, a series of closed-road running events in London from October.
  
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