Marketing news

• BBH New York names new CEO, CCO and chairman amid exec reshuffle

  27-06-2017 22:01
  
  BBH New York has announced that Anthony Romano, formerly SVP and head of client services in the US at R/GA, has joined the Publicis shop as chief executive. 
  The agency has also elevated executive creative director Gerard Caputo to chief creative officer and promoted Sarah Watson, global chief strategy officer, to chairman of BBH New York. She will continue to serve as global chief strategy officer in her new role.
  The trio’s appointments come as BBH New York works to restore its lead
  
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• Dentsu Aegis hires Nick Brien to replace Nigel Morris as Americas CEO

  27-06-2017 21:02 via campaignlive.com
  
  Nick Brien will become the agency's chief executive of the Americas and U.S. business, while his predecessor earns a promotion.
  
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• What happened at WPP – A hacker's insight

  27-06-2017 20:01
  
  As havoc unfolds at WPP in the wake of an alleged cyber attack, reportedly impacting agencies like GroupM, MediaCom, JWT and Y&R, The Drum talked to the hacker known as RSnake to get his perspective.
  RSnake said he doesn’t think WPP was targeted directly, rather it was hit with a drive-by, in which someone inside the WPP network became infected after visiting a website and downloading something, or there was an exploit in the browser that forced execution and it spread to the main
  
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• Facebook to live stream Champions League fixtures following Fox Sports deal

  27-06-2017 19:06
  
  Facebook will live stream Uefa Champions League matches next season as part of a new deal with Fox Sports. 
  The partnership will see Fox Sports air more than a dozen Champions League fixtures in the US through the Fox Sports Facebook Page from the onset of the tournament in September.
  The deal includes the right to stream double-headers during the group stage, four round-of-16 games and four quarterfinal games.
  "Facebook is a social media powerhouse and a great partner to help us grow socce
  
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• Sky Sports to undergo major overhaul as it scraps numbered channels and slashes subscription prices

  27-06-2017 18:40
  
  Sky Sports 1,2,3,4 and 5 are to be retired and replaced by channels dedicated to specific sports as part of a major shakeup which will see the pay-TV powerhouse introduce new subscription packages two-thirds cheaper than current offerings.
  The changes include the launch of themed channels, similar to Sky’s existing Formula One channel, for its crown jewel sports including football- which will have two channels- golf and cricket. A fourth channel, Sky Sports Arena, will broadcast other
  
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• Cannes Lions: Traditional advertising has hit the buffers and change is inevitable

  27-06-2017 18:24
  
  Rumours of advertising’s demise are far from exaggerated, and Publicis Groupe is just the latest in a line of industry luminaries to see the warning signs lit up like neon.
  It has announced that it is sitting out the Cannes Lions festival next year – in fact, all awards festivals and trade shows. They’d rather save the money, or spend it elsewhere like on AI. Smart move.
  Cannes was a great jolly when money was flowing from deep-pocketed clients, an opportunity to
  
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• BT sets phone box legal office in the town of Saul to promote Better Call Saul

  27-06-2017 18:24
  
  BT TV has landed in Gloucestershire’s town of Saul in a very British themed promotion of Breaking Bad spin off Better Call Saul.
  An office for the renegade lawyer Jimmy, played by comedian Bob Odenkirk, has been installed in a British phone box in the town of Saul, affording locals many a photo opportunity.
  Dubbed as the wayward legal representative’s international office, the character put out a ‘statement’, penned by comms agency Unity, targeting a number out archaic la
  
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• Mars global CMO Clarke: we need to tell our story better

  27-06-2017 17:00 via campaignlive.co.uk
  
  Chief marketing officer and chief customer officer at Mars, Andrew Clarke, explains why he wants to ramp up purpose-driven activation for all his brands and talks about creating a more sustainable form of globalisation.
  
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• R/GA wins Johnnie Walker digital task

  27-06-2017 16:25 via campaignlive.co.uk
  
  Johnnie Walker has appointed R/GA London to handle its global digital advertising.
  
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• Rekorderlig picks Havas for creative account

  27-06-2017 16:20 via campaignlive.co.uk
  
  Rekorderlig, the Swedish flavoured-cider brand, has awarded its advertising account to Havas.
  
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• WPP suffers 'cyber attack'

  27-06-2017 16:11
  
  WPP has been subject to an apparent global cyber attack with reports of systems crashing and ransom demands.
  Several of WPP’s agencies including GroupM, MediaCom, JWT and Y&R are thought to be affected by the attack, which began this afternoon (27 June). 
  Mary Heather, senior director at WPP-owned agency Burson-Marsteller, confirmed the attack on Twitter saying the agency had “no access to technology”.
  In an email sent to WPP agencies, seen by The Drum, staff
  
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• Mars seeks collaboration in global start-up initiative

  27-06-2017 16:11 via campaignlive.co.uk
  
  Mars has rolled out a global initiative called Launchpad to connect its brands with start-ups around the world to collaborate on marketing challenges.
  
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• 'Make work something you love': Beyond the Brief featuring J.B. Raftus, GSD&M

  27-06-2017 16:08
  
  For GSD&M chief marketing officer J.B. Raftus, the imperative is finding the right clients to partner and do business with. Some of these partnerships? Southwest Airlines. Popeyes. Walgreens. Those and many other brands have trusted the agency’s knack for driving purpose-led creative—it’s Raftus’ infectious zeal that’s led the way for them, and kept him invigorated.
  The Ohio native has spent over 30 years at GSD&M, first making it to group account director b
  
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• Rickshaw Travel launches Japan Tours and appoints Rooster PR

  27-06-2017 16:03
  
  Rickshaw Travel, the independent tour operator committed to providing enriching, immersive, meaningful travel experiences, has announced it will launch new trips to Japan by September 2017 and has appointed Rooster PR as its retained UK press office following a competitive pitch.
  This year, Rickshaw will be launching a range of bite-size trips and itineraries across Japan, including experiences in Hiroshima, Takayama, Nara & Kyoto. Travellers will get the chance to experience the real Japan,
  
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• Artificial intelligence: A force for good or evil?

  27-06-2017 15:59
  
  As we learned during the general election, political campaigns now routinely involve paid social advertising utilising a variety of data to identify likely supporters or swing voters.
  Such ‘social scoring’, whether done manually or by an algorithm, is concerning to some. Professor John Rust of Cambridge University’s Psychometric Centre told the Guardian: “The danger of not having regulation around the sort of data you can get from Facebook and elsewhere is clear. Wit
  
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• Lucky Generals nets Yopa creative brief

  27-06-2017 15:58 via campaignlive.co.uk
  
  Yopa, the start-up digital estate agency, has appointed Lucky Generals to handle its advertising without a pitch.
  
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• If PHD regains Sainsbury’s media account, it will represent a boon for agency futures

  27-06-2017 15:55
  
  A recent article from the FT cited Sir Martin Sorrell calling out fierce cost-cutting by clients and growing pressure from activist investors for short-term returns which, alongside technological disruption, he stated, is a “perfect storm”.
  There’s no denying that this scenario is being played out across our industry. The past two years have seen some of the world’s largest media accounts up for pitch, alongside calls for greater transparency, and an increased focus on is
  
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• Amazon's grocery swoop could 'transform' sector

  27-06-2017 15:50 via campaignlive.co.uk
  
  Amazon's buyout of Whole Foods Market could transform the groceries industry, Marks & Spencer's top marketer has said.
  
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• Creative Tech Platinum Award winner Cheil Worldwide to share case study at Scrum

  27-06-2017 15:35 via campaignlive.co.uk
  
  Judges' choice platinum award winner Cheil Worldwide London will present a case study on the winning campaign for Samsung.
  
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• McDonald's, Sport England and Professor Brian Cox to headline IAB Engage

  27-06-2017 15:14 via campaignlive.co.uk
  
  McDonald's vice-president marketing and food development, Emily Somers, is among marketers set to appear at Engage, IAB UK's flagship conference, which returns to the Barbican in London on 18 October.
  
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• Pitch update: Starbucks, Jaguar Land Rover, Carlsberg, Barclays

  27-06-2017 15:12 via campaignlive.co.uk
  
  It was a case of "no Cannes do" for some media agency execs as several clients called meetings during the one week that a jolly to the south of France can be considered "work".
  
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• Omelet creates campaign to launch state-of-the-art pet adoption center in LA

  27-06-2017 15:07
  
  Los Angeles agency Omelet has created the branding and campaign elements for Wallis Annenberg PetSpace, a new state-of-the-art pet adoption center and community space that opened its doors in Playa Vista, California over the weekend.
  The Wallis Annenberg PetSpace is an interactive, high-tech adoption center where visitors can interact with pets and speak with on-site adoption specialists. The adoption “suites” that house the cats, dogs and rabbits feature interactive digital displays
  
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• Wimbledon launches messenger bot as it backs AI to ‘reshape’ tennis coverage

  27-06-2017 15:00
  
  There’s been a whole host of brands experimenting with chat bots over recent months and Wimbledon is the latest addition.
  Last year, Wimbledon says it grew its mobile users threefold, with visitors and viewers now increasingly choosing to watch matches and highlights through its mobile app. The Wimbledon app, meanwhile, was downloaded an additional 1.5 million times in 2016 as 21m unique devices accessed Wimbledon highlights (up from 21.1m in 2015) and its social media videos were viewed 1
  
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• Insights from VidCon 2017: Eight takeaways to impact your influencer marketing strategy

  27-06-2017 14:54
  
  Here at Think Jam we have been engaging influencers on our movie campaigns for a number of years. I worked with my first influencer on a campaign five years ago and like all things digital, it's an ever-moving feast.
  In order to keep our agency ahead of the curve, last week I headed to VidCon in Anaheim. The passion and creativity from the creators and marketers there was tangible and the enthusiasm from the fans was as powerful as anticipated. Fans clamoured and queued to get a glimpse of their
  
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• WPP falls victim to 'cyber attack'

  27-06-2017 14:30 via campaignlive.co.uk
  
  WPP has fallen victim to a cyber attack, with staff told to disconnect their computers.
  
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• Jeffery Katzenberg's world of WndrCo and TV's new frontier

  27-06-2017 14:26
  
  In the ever-evolving scatter of content making its way to the small screen, many players are continuing to emerge — but there may be no one better poised to push reinvention forward than Hollywood legend Jeffrey Katzenberg. 
  Speaking on stage last week at Cannes Lions Entertainment in a MediaLink-led fireside with Michael Kassan, MediaLink founder, chairman and chief executive, Katzenberg laid out a very compelling case for big-screen and quality TV entertainment making its way,
  
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• Movers and shakers: General Mills, Vice Media, Paddy Power Betfair, McCann and more

  27-06-2017 14:17 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Mindshare and Possible partner to offer brands full creative, data and media services across Amazon

  27-06-2017 14:05
  
  WPP agencies Possible and Mindshare are partnering to launch a new offering to help brands leverage their media and ecommerce investments across the entire Amazon ecosystem. It’s a first-of-its-kind combination of the media planning and buying, data analysis and strategy expertise of Mindshare with the ecommerce, data analysis and creative expertise of Possible, according to a release.
  The new offering includes: media planning, buying and optimization on Amazon (AMS, AAP, AMG) integrated a
  
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• Gatorade taps Michael Jordan, Serena Williams and other sports stars to talk about defeat as a motivator

  27-06-2017 14:00
  
  Some of sport’s biggest stars, including Michael Jordan, Serena Williams, Matt Ryan and Eli Manning, are starring in a new Gatorade spot. ‘Make Defeat Your Fuel’ highlights the flipside of some of the biggest wins in sports history.
  The spot demonstrates that even the world’s most accomplished athletes experience the feeling of defeat and failure to fuel future success. Jordan starts off the spot by saying his secret to victory was failing to make the varsity team. Ryan a
  
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• Twitter insists it is ‘not just a social network’ with launch of first brand campaign

  27-06-2017 13:33
  
  Twitter has been on a journey following CEO Jack Dorsey’s declaration last year that the brand had struggled to identify what’s its core function should be.
  Despite now being a 12-year-old company, it was only after 10 years that the brand stood back and asked the question ‘what is Twitter?’, according to Joel Lunenfeld, Twitter’s global vice-president of brand strategy and Oliver Snoddy, senior director of marketing, talking to Marketing Week at the Cannes Lions Fe
  
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• Hasbro toys tour London in Transformers: The Last Knight stunt

  27-06-2017 13:25
  
  Quip-making, transforming robots, the Transformers, have touched down across London in an intricate photoshoot looking to promote Michael Bay’s fifth Transformers movie in addition to the toys the TV series once served to sell.
  Artist and photographer Darryl Jones lined up the new range of Transformer action figures across the capital, including before Buckingham Palace, Trafalgar Square, St Paul’s Cathedral and Parliament.
  The activity from comms agency Bite global saw the Hasb
  
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• Should AI have human rights?

  27-06-2017 13:00
  
  At Cannes last week, Publicis Groupe chief executive Arthur Sadoun said he would be fine if the company’s new artificial intelligence (AI) platform, Marcel, was one day part of its executive team.
  It’s a good example of the blurring lines between man and machine – and simultaneously poses questions about how they will coexist moving forward.
  For his part, Sadoun seems pretty optimistic about AI, but, historically, there has been fear it will lead to something lik
  
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• Man City drives US fandom with Fifa 17 eSports tournament

  27-06-2017 12:57
  
  UK football team Manchester City is looking to drive excitement and build a fandom in the US by hosting a Fifa eSports tournament exclusively in the region.
  The club, part of the City Group that incorporates New York City, Yokohama, Melbourne City, Club Atlético Torque and the rumoured purchase of a La Liga side, is working with eSports platform Battlefy to hold the first Man City Fifa 17 Cup.
  It will be hosted on PlayStation 4 and Xbox One, and will see the best 128 players on each platf
  
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• WPP partnership warns brands: 'treat Amazon as a media channel or become obsolete'

  27-06-2017 12:55 via campaignlive.co.uk
  
  WPP agencies Mindshare and Possible have entered into a one-stop-shop partnership that will offer brands creative, data and media services across the entire Amazon shopping ecosystem.
  
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• Google ‘respectfully disagrees’ as it is hit with record £2.1bn EU antitrust fine

  27-06-2017 12:49
  
  Google has been hit with a record €2.42bn (£2.1bn) fine for breaching EU antitrust rules, and has been told to end the conduct within 90 days or face penalty payments of up to 5% of the average daily turnover of parent company Alphabet.
  The European Commission released a statement today (27 June), stating that while Google has come up with “many innovative products and services”, its strategy for its comparison shopping service “wasn’t just about attracting cus
  
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• Eden Scott's founding director says political and economic turmoil has damaged industry confidence

  27-06-2017 12:34
  Eden Scott’s founding director, Chris Logue has the viewpoint that the recruitment industry is sometimes its own worst enemy in how it presents itself. He would love for one day to see that recruitment agencies are considered alongside the like of lawyers and accountants, in terms of being trusted advisers. 
  Logue said: “I think we're a long way away from that in terms of the public perception of the industry. With awards like The Drum’s Recruitment Business Awards and a f
  
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• Google considers appealing EU ruling as it's hit with €2.4bn antitrust fine

  27-06-2017 12:21
  
  Google has been issued a €2.4bn fine by EU authorities for breaking antitrust law, following a seven-year investigation by the European Commission. 
  While Google has kept its responsive statement short, it hinted that the company will consider appealing the ruling in EU courts, which could add years on to proceedings.
  In a statement, Kent Walker, senior vice president and general counsel at Google, said: "We respectfully disagree with the conclusions announced today
  
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• FMCG brands need to get e-commerce right quickly, warns R3

  27-06-2017 12:18 via campaignlive.co.uk
  
  Global brands face online headwinds. White paper lays out strategy suggestions for chief marketing officers.
  
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• MediaCom scoops €875m media account for Peugeot-Citroen owner PSA Group

  27-06-2017 11:24 via campaignlive.co.uk
  
  MediaCom has won the estimated €875m (£773m) global media account for PSA Group, the maker of Peugeot and Citroen.
  
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• Don't kill Cannes – the ad industry needs it

  27-06-2017 11:24
  
  Poor Cannes Lions. It must have hurt like hell that right in middle of the prized week, on French soil, a Frenchman running a huge French holding company dropped a surprise atomic pétanque ball on its head. Publicis Groupe, French for loads of agencies, is pulling out of next year's awards.
  Does that turn next year's festival into a Moscow Olympics-type situation where the winners will forever wonder if they would have really won had Publicis/Leo's/BBH etc been there? Probably not; i
  
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• Google slapped with £2bn fine breaching EU antitrust laws

  27-06-2017 11:17 via campaignlive.co.uk
  
  The European Commission has fined Google €2.42bn (£2.14bn) for breaching EU antitrust rules.
  
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• Vivo retains Indian Premier League's title sponsorship

  27-06-2017 11:08
  
   Chinese smartphone makers are on a roll in India, with earlier reports detailing how China toppled the Indian smartphone makers with strategic innovation and marketing. 
  Vivo, a Chinese technology company, has retained the Indian Premiere League (IPL) title rights for a five-year deal as tweeted by IPL, outbidding Oppo. Oppo is the principal sponsor for the Indian Cricket team. Vivo bid Rs.2,199 Crores, a whooping 554% increase over the previous contract. The renewed title sponso
  
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• Entries for The Drum Recruitment Business Awards 2017 has been extended

  27-06-2017 11:00
  
  The entry deadline for The Drum’s Recruitment Business Awards has passed, but don’t worry – you can still submit your incredible talent, innovation and success within the industry.
  Now in its 15th year, the awards are back to reward excellence in recruitment across business and creative and with that, a host of talented and experienced professionals will be on the judging panel including chairman Steve White of Calgary Communications, Chris Logue of Eden Scott, Euan McNair of S
  
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• Ad of the day: Coca-Cola hits the ground running with Aaron Paul Vitaminwater campaign

  27-06-2017 10:45
  
  Coca-Cola is breaking a sweat after recruiting Breaking Bad actor Aaron Paul to star in a new Vitaminwater campaign that exhorts viewers to 'drink outside the lines'.
  The summer piece sees Paul hit the gym, slogging away on a treadmill before taking a swig from a bottle of Vitaminwater, transforming his workout into a makeshift dance routine in the process.
  Celina Li, group director at Vitaminwater, said: “From what’s inside the bottle to how we engage with our consumers, Vitami
  
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• Primesight's internet-enabled InLink screens go live for BT

  27-06-2017 10:29 via campaignlive.co.uk
  
  BT is replacing London payphones with new units providing "ultrafast" internet as well as free phone calls and ad-serving digital screens by Primesight.
  
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• Primesight's internet-enabled In-Link screens go live for BT

  27-06-2017 10:29 via campaignlive.co.uk
  
  BT is replacing London payphones with new units providing "ultrafast" internet as well as free phone calls and ad-serving digital screens by Primesight.
  
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• Meet Graham’s creators, the Aussie duo that rewrote the ‘shock and awe’ road safety creative and took Cannes by storm

  27-06-2017 10:05
  
  Clemenger BBDO flew the flag for Australia in Cannes last week, nestling the agency of the year Lion among its swag of 55 others picked up over the course of 15 awards ceremonies. Meet Graham was the poster-boy – or monster, or thing – of the shop’s success, but the supernatural figure and face that dominated the trade press’ Cannes coverage was not designed as an indulgence of pure creativity; it was a complete reconsideration of the road safety campaign.
  To gi
  
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• Tencent invests nearly $300m to drive creation of original live streaming content

  27-06-2017 09:56
  
  Tencent will invest RMB 2bn ($294m) to promote the creation of original content for its live streaming platform Now Live.
  The move, which will see the internet giant invest cash and resources, aims to encourage companies and individuals to produce more original content, as Tencent looks to increase its stake in China’s booming live streaming market.
  China’s live streaming market was estimated to be worth RMB 20.8bn ($3bn) after experiencing a 180% year-on-year growth, according to iR
  
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• Shifting sands at Cannes: What can we learn from the new players on the Croisette

  27-06-2017 09:52
  
  There's been a lot of talk about how Cannes has changed and how tech companies have taken over the Croisette: as if they are trespassing on someone else's territory. But what I noticed this year wasn't just that digital power brands dominated the bars and cabanas, but that my friends are now working for them too.
  Ex creative and media agency types, ex blue chip marketers, many of them have made the move - to Facebook, Google, Airbnb, ad tech companies - and most since Cannes 2016. One, a senior
  
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• Is Baidu’s technology bet making it less relevant to marketers?

  27-06-2017 09:41
  
  Baidu has long been one of China’s technology pioneers, but as the search giant transitions into an AI first company, is it losing relevance to marketers?
  As China’s leading search company, Baidu has often been compared to Google, but in recent years as the company’s mission has become so much more than search, it has become clear that Baidu wants to be Alphabet.
  When a change in Chinese ad regulations in 2016 delivered a withering 16% decline in advertising customers and with
  
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