Marketing news

• W+K tells the story of a doomed romance using pop-up ads in music video for Portugal. The Man

  26-06-2017 23:12
  
  Pop-up ads typically aren’t used as fodder for music videos, but Wieden+Kennedy has cleverly used the loathed ad medium in an interactive music video for Alaskan band Portugal. The Man.
  The music video is for the song ‘Rich Friends,’ one of the songs off of the band’s latest album. Starring ‘It’s Always Sunny in Philadelphia’ actor Glenn Howerton, the video uses faux pop-up ads to tell the story of a relationship that, while seemingly perfect from the ou
  
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• Kayak enables emoji search for select destinations

  26-06-2017 22:14
  
  Kayak, a tech company that says it is focused on making online travel better, is allowing users to search for select destinations by emoji “because spelling things is so 2015”.
  Kayak released the first ten searchable emojis, which include the Statue of Liberty for New York, sushi for Tokyo and a giant rabbit for (Chicago) O’Hare, but, in a blog post, it said “debates and hometown rivalries started” thereafter.
  As a result, Kayak is asking the general public to decid
  
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• Publicis CEO Arthur Sadoun hosts Marcel Q&A on Twitter: AI is the 'best way to connect talent to work'

  26-06-2017 18:54
  
  Publicis chief executive and chairman Arthur Sadoun took to Twitter to introduce the network’s artificial intelligence system Marcel, a platform that it claims can organise its 80,000 employees into teams based on their skill set on a per project basis.
  The agency announced that it was funneling extensive Cannes Lion expenditure into the launch of the AI named after company founder Marcel Bleustein-Blanchet at Cannes.
  "It's time to reinvent the way we work together
  
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• US podcast ad revenue expected to nearly double this year, hitting $220m

  26-06-2017 18:37
  
  US podcast advertising revenue is expected to hit more than $220m in 2017, marking an uptick of 85% over $119m in 2016, according to the IAB Podcast Advertising Revenue Study.
  The IAB said the study draws on historical data compiled from 20 of the industry’s largest players and includes all forms of podcast advertising to provide a reasonable measurement of podcast advertising growth.
  It found revenue grew 73% between 2015 and 2016 – and 2016 saw more revenue generated by dynamically
  
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• OITNB inmate Lorna Morello delivers a TV to an avid watcher in new campaign for LG

  26-06-2017 17:53
  
  Orange is the New Black is one of Netflix’s hottest shows and a new campaign for LG Electronics takes television delivery to the next level with one of the show’s stars.
  The social media campaign taps into a new breed of TV watcher born from the Netflix era – the ‘Serious Watcher.' LG has teamed with Netflix and prank director Jeff Tremaine to give #SeriousWatcher fans an experience of a lifetime through surprise deliveries of LG OLED TVs by beloved Netflix series ch
  
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• What real women really thought about this year's Cannes Lions winners

  26-06-2017 17:51
  
  While many in the industry were sipping rosé in the sun during Cannes week, I was stuck inside our Great Portland Street office, with a cup of tea and piece of cake.
  More precisely, I was in our agency’s Experience Lab, speaking to ‘real women’ about their views on the marketing campaigns that punctuated this year’s Cannes Lions Festival.
  These sessions formed part of our 21st Century Woman initiative, which looks at how brands are speaking to and representing wome
  
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• Burning Cannes: What an ad festival and an art festival have in common

  26-06-2017 17:08
  
  While sipping rose on a terrace last week in Cannes (in other words, while being a walking ... er, sitting ... cliche), I overheard DigitasLBi’s global president Nigel Vaz define company culture as something akin to religion. That is, a tribe united around common beliefs that has a defined set of rituals and self-polices the behaviors of its members. 
  My immediate thought: sounds a lot like Burning Man.
  Which made me realize that, for better and worse, the ad industry's annual early-s
  
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• Why Amazon’s purchase of Whole Foods Market signals a New World Order for retailers and brands

  26-06-2017 16:31
  
  After 23 years, Amazon has finally made the inevitable move into physical retail with the purchase of Whole Foods Market. The implications for the future of retail can’t be understated. The world of e-commerce has thrived on the diversity of activity from the smallest and coolest brands to large international retailers.  A new landscape is emerging where this diversity will be increasingly challenged and retailers and brands will be forced to reinvent to thrive.
  What does this new lan
  
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• Dugout continues its fast-paced growth as Cristiano Ronaldo's Portugal sign up to be content creators

  26-06-2017 16:30
  
  Dugout has partnered with the Football Federation of Portugal as the online publishing platform expands its portfolio of contributors to international teams ahead of next year’s Fifa World Cup.
  Just seven months after its launch Dugout, which brings clubs and players together on one platform as content creators while passing on the ad revenue, has expanded its list of contributing teams from 27 at launch to 51.
  Portugal are now the first international side to come aboard the plat
  
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• Why personal brands are fragile in a post-truth era focused on clickbait journalism

  26-06-2017 15:58
  
  Decades ago, ex-UK prime minister Harold Wilson reminded us that a week is a long time in politics.
  And what a week it has been, the media has reversed the roles of the central characters. Villains have become heroes; and heroes, villains.
  So, in the pass-the-parcel of politics who's turn is it in the naughty chair?
  The Americanisation of British politics enables 'Corbynmania' to continue to build momentum. Having followed the advice about his image and public perception —including from hi
  
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• Colin Lewis: Friction is the one thing between you and more sales

  26-06-2017 15:48
  
  Apparently there has been a shift of power from the brand to the customer. We once could dictate how the customer engaged with us, but now there are complex decision journeys and we must reach consumers in the way they want to be reached. It’s all about purpose, engagement, stories, content, likes, interaction, conversation, sharing and what have you.
  All fine and dandy. But, let’s get bit a more basic here. Have you ever had to battle to give somebody your money? Ever had to deal w
  
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• Instagram for marketing: The good, the awesome...and the catch

  26-06-2017 15:16
  
  The snap-happy social network has come of age and marketing departments are buying in. Instagram has almost completed its transformation from frivolous camera app to serious marketing channel – almost. Here I talk about  its marketing appeal, sweet spot and achilles heel.
  Once the vacuous repository of trout pouts and lives more fabulous than yours, Instagram has evolved into the marketing channel of choice. As we’ll see, the numbers illustrating this are glowing.  It&rsquo
  
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• Tommy Hilfiger tests Teads new video ad chatbot

  26-06-2017 14:35 via campaignlive.co.uk
  
  Teads claims to have created the first outstream video ad to feature an AI-powered chatbot, and Tommy Hilfiger has taken it for a spin with its TMY.GRL chatbot.
  
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• Independent Influence: Barker's independent voice in the ad world’s biggest market

  26-06-2017 13:31
  
  Being boldly independent sometimes means climbing to the top of a building and shouting from the rooftop that you are a force to be reckoned with. While that might not be literally what New York agency Barker has done, it’s pretty close.
  Being independent also means never having to apologize, according to John Barker, founder of fiercely independent Barker.
  John Barker and his agency Barker aren’t shy about telling people that they are good, and they don’t mind taking on t
  
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• Discovery announces first-ever mobile broadcast partner for its Olympics coverage

  26-06-2017 13:04
  
  Discovery Communications is pressing ahead with its ambition to redefine the Olympics viewing experience after confirming that the Games will have an “official mobile broadcaster” for the first time.
  The US media company has partnered with Italian telecoms giant Tim in a two-year deal which will include the PyeongChang 2018 Winter Olympics and the Tokyo 2020 Games.
  As part of the agreement the telecoms operator will give its customers free access to Eurosport Player where t
  
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• Integral Ad Science’s CMO on brand safety: there is ‘correlation between content, context, and the news cycle’

  26-06-2017 12:55
  
  Brand safety is a huge issue in the industry but advertisers can tackle it by keeping an eye on the ‘news cycle’ and by changing tact as they deem necessary, according to Integral Ad Science’s CMO, Maria Pousa.
  Speaking at Cannes Lions Festival, Pousa says: “Typically, what we see is, [brands] tend to set and forget their strategies, but the ones that are very savvy are keeping up with the news cycle and changing key words on the sites that are being blocked to prevent th
  
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• Sprite unveils first music video with upcoming rap star Vince Staples

  26-06-2017 12:48
  
  Soda brand Sprite has released its first ever music video despite supporting the hip-hop industry in particular since 1986.
  As part of its Summer Sprite Cold Lyrics Series that saw it adorn cans with the lyrics from multiple artists, the company has now released a full-length music video with its ambassador Vince Staples, a single called Rain Come Down as part of his new album Big Fish Down.
  Bobby Oliver, director of Sprite & Citrus Brands at Coca-Cola North America, said: “The&nb
  
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• Maurice Lévy: I was expecting much more controversy over awards pullout

  26-06-2017 12:46 via campaignlive.co.uk
  
  Maurice Lévy, the chairman of Publicis Groupe's supervisory board and former chief executive of the French ad giant, has said was surprised the group's shock move to pull out of creative awards did not cause more controversy.
  
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• Sainsbury's poised to award £115m media account to PHD in stunning U-turn

  26-06-2017 12:29 via campaignlive.co.uk
  
  Sainsbury's is poised to award its £115m media account to PHD in a stunning U-turn, four months after rival agency M/SIX won the business.
  
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• Twitter and Facebook cast a little magic to celebrate Harry Potter's 20th anniversary

  26-06-2017 12:24
  
  It's been 20 years since the release of the first book in J.K. Rowling’s Harry Potter series, and to mark the occasion some of the leading social networks have upped their game with a slew of themed features celebrating its cultural significance. 
  Twitter has introduced a specs and thunderbolt emoji to sit alongside the #HarryPotter20 hashtag no doubt in the knowledge that the network will be rife with Potter-themed discussions for the full day.
  Twitter has teamed up with Potterm
  
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• Cadbury names VCCP as lead global agency

  26-06-2017 12:12
  
  Cadbury has enlisted VCCP as its lead global agency, following a review which was called in March after the chocolate maker sought to consolidate its advertising strategy. 
  The brief was previously split across markets with Fallon – which created the brand's now famous drumming gorilla ad – and fellow Publicis Groupe-owned Saatchi & Saatchi being its two key agencies. 
  VCCP will lead the new integrated approach, with VCCP London having been appointed
  
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• How Silicon Valley and the rise of video are affecting creative transformation within the industry

  26-06-2017 12:00
  
  Just last week Facebook’s vice president of EMEA Nicola Mendelsohn proclaimed that creativity has “never been more important” in the industry, as rapid technological advances have shifted the power from the hands of the few to the many. But while Silicon Valley might be spearheading innovation, what are the risks associated with an over-reliance on tech, and how can companies breed creativity both internally and externally?
  Such questions were put to a panel of agencies, b
  
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• Johnson & Johnson CMO: Innovation needs to sit outside the bottle

  26-06-2017 11:58 via campaignlive.co.uk
  Alison Lewis, the global chief marketing officer of Johnson & Johnson consumer division, has little appetite for new flavours and variants but instead wants to rethink innovation as a means to solve consumer problems.
  
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• Creative works featuring Mother, Karmarama, Peter & Paul and more

  26-06-2017 11:45
  
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
  We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 2 July.
  For project inf
  
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• National Trust picks MullenLowe for advertising

  26-06-2017 11:41 via campaignlive.co.uk
  
  The National Trust has appointed MullenLowe London to handle its advertising after a competitive pitch.
  
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• Telegraph, Trinity Mirror and Perform launch branded content tie-up for Fifa 2018

  26-06-2017 11:31 via campaignlive.co.uk
  
  Digital sports content company Perform has paired up with Telegraph and Trinity Mirror to produce bespoke branded content solutions around the 2018 World Cup in Russia.
  
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• Dollar Shave Club’s secret to marketing success: ‘Bite down on a human truth and don’t let go’

  26-06-2017 11:23
  
  BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy
  
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• Wimbledon weak: Time for new challengers and brands to pick up the mantle?

  26-06-2017 11:19
  
  If form in the warm up events for this year’s Wimbledon is anything to go by, we’re about to experience a changing of the guard in the world of men’s tennis.
  Federer – the tournament favourite on the exchanges at the time of writing – lost to 39-year-old (and world number 302) Tommy Haas in Stuttgart last week. Andy Murray went out of Queen’s to world number 90. Djokovic’s form is in freefall, and while Nadal won in Paris, you’d be a brave man to b
  
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• Entrepreneur Charlie Crow looks beyond the glamour of Cannes

  26-06-2017 11:07
  
  Brands and marketers flock to the Cannes Lions Festival of Creativity to mingle, enjoy the sun and take away key action points to implement after the festival is over.
  But according to consultant and entrepreneur, Charlie Crow, it is easy to be swayed by the lavishness of the festival and lose sight of the end goal. What are the main industry issues and how will they be tackled thereafter?
  “If I was a brand coming here, I would have two things to think about,” he says to The Drum. &l
  
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• No-one is feeling comfortable in media agencies, MEC and Maxus chiefs warn

  26-06-2017 11:04 via campaignlive.co.uk
  
  No-one in global media agencies is feeling comfortable and every company needs to think about transforming itself, the bosses of MEC and Maxus have said in a joint interview.
  
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• Creative Work of the Week: Disney empowers young girls in its 'Be Amazing' campaign

  26-06-2017 10:52
  
  Disney has won over The Drum readers this week with its 'Be Amazing' campaign to win European Creative Work of the Week. 
  Created in-house, the campaign aims to empower young girls in everything they do from using their imaginations to facing their fears. 
  The 60-second short is another installment of the 'Dream Big Princess' series from Disney, which aims to encouraging girls to 'be amazing'. 
  Disney UK: Disney UK 'Be Amazing'Agency: Disney UK
  Client: Disney UK
  Date: June 20
  
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• Facebook is reportedly in talks with Hollywood executives about original scripted shows

  26-06-2017 10:50
  
  Facebook is reportedly looking to extend its tentacles into Hollywood Boulevard by championing a new wave of scripted TV programming aimed at 13 to 34-year-olds by late summer.
  According to a report from the Wall Street Journal, the social network is in talks with LA-based studios and agencies around the creation of original, scripted shows.
  Perhaps mindful of ongoing criticism around the platform's role in the spread of fake news and its stance on moderation, Facebook will apparently
  
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• Andreas Pouros aims to cement digital growth and transformation at Greenlight Digital in new role as CEO

  26-06-2017 10:00
  
  Andreas Pouros, co-founder and chief operating officer of independent integrated agency Greenlight Digital, has been appointed the agency’s chief executive officer.
  This comes as Greenlight Digital’s previous CEO, Warren Cowan, takes on the position as executive chairman, which will see him continue to work closely with the agency and its board of directors, on which he’ll continue to hold a seat.
  After co-founding the agency in 2001, Pouros was appointed as COO. During his 16-
  
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• Holland & Barrett sold for a healthy £1.77bn

  26-06-2017 09:59
  
  Private equity firm the Carlyle Group has received just the tonic after agreeing to a £1.77bn takeover bid for health food chain Holland & Barrett.
  The deal would see L1 Retail assume ownership of all 1,150 stores and responsibility for 4,200 staff, which together generated £610m in revenues for 2016 following an unbroken run of 32 quarters of like-for-like growth.
  Lauding its latest acquisition Stephan DuCharme, L1 Retail managing partner, said: "Holland & Barrett is a clear
  
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• World Taekwondo Federation rebrands over ‘negative’ WTF connotations

  26-06-2017 09:32
  
  The World Taekwondo Federation has bowed to the supremity of teenage internet text speak in order to ditch its eyebrow raising TLA (Three Letter abbreviation).
  For its final WTF-moment, the global Taekwondo body will drop the f-word, henceforth referring to itself simply as World Taekwondo, ending association with a name first used in 1973.
  Explaining its break with history, the sporting body cited the ‘digital age’ as having forced its hand, admitting that the prior abbreviation had
  
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• Why the 'Women' in 'Women in Tech'?

  26-06-2017 09:28 via campaignlive.co.uk
  
  As part of series of dispatches from Cannes, Amy Williams, Founder and MD of ethical adtech company Good- Loop one of the winners of the GoDaddy Scholarship for Women in Technology urges the industry to empower and encourage women.
  
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• Cadbury picks VCCP as lead global agency

  26-06-2017 09:19 via campaignlive.co.uk
  
  Mondelez International has picked VCCP as its new lead global ad agency for Cadbury after a competitive pitch.
  
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• JD.com partners with luxury fashion site Farfetch after $397m investment

  26-06-2017 08:41
  
  Chinese ecommerce giant JD.com has bought a significant stake in global luxury fashion site Farfetch, as it looks to create a luxury shopping platform for Chinese consumers.   
  JD.com has invested $397m in Farfetch and announced a strategic deal which will see the two businesses partner on marketing, logistics and technology solutions to build the Farfetch brand in China.
  The deal is part of a major luxury push by JD.com, which is China’s second larg
  
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• Tesco, Nestlé, Instagram: Everything that matters this morning

  26-06-2017 08:30
  
  Tesco takes on Amazon with one-hour delivery
  Tesco has launched a one-hour grocery delivery service for customers in central London in a clear attempt to take on Amazon and its ‘Prime Now’ offering.
  The app-based service, called Tesco Now, is priced at £7.99 with no minimum spend on an order. Customers can choose from a range of 1,000 products, including fresh fruit, vegetables, dairy and meat products as well as beauty and baby options, via the app. Orders are sourced through
  
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• Snapchat, Facebook, Holland & Barrett: Everything that matters this morning

  26-06-2017 08:30
  
  Police fear Snapchat location update poses privacy risk
  A new Snapchat feature that reveals users’ locations has been raised as a concern by police who fear it could encourage stalking and put vulnerable people at risk.
  The feature uses the smartphone’s GPS sensor to show users where their friends are but police forces have warned parents to disable the ‘Snap Maps’ feature on their children’s phones in order to protect them.
  READ MORE: Police issue child s
  
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• Ocado, Facebook, Waitrose: Everything that matters this morning

  26-06-2017 08:30
  
  Ocado trials driverless delivery trucks
  Online grocer Ocado has conducted the UK’s first trial of autonomous grocery deliveries.
  The small CargoPod vehicle will spend the next 10 days delivering food and snacks to Ocado customers who live in the Woolwich area.
  A customer is notified when the CargoPod is loaded up, from a “mobile warehouse” located around a mile from their home, and then again once it has reached their front door. They then press a button to unlock their box and
  
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• Nike, Instagram, Garnier: Everything that matters this morning

  26-06-2017 08:30
  
  Nike to launch pilot program with Amazon
  Nike has said it is launching a pilot program with Amazon to sell some of its products on the company’s website.
  Nike said it would carry a limited Nike product assortment of footwear, accessories and apparel on the site.
  The news follows Nike’s quarterly results which saw the sports firm report profit and sales that topped estimations. Quarterly profit and sales were up 8.2% at $57.54 in trading after the results.
  Nike’s chief exec
  
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• Facebook, Costa, The Body Shop: Everything that matters this morning

  26-06-2017 08:30
  
  Facebook hits two billion users
  The social media giant’s CEO Mark Zuckerberg announced in a blog post that some two billion people are using its platform every month.
  The only other platforms above a billion are YouTube (1.5 billion) and Facebook’s own WhatsApp and Messenger apps.
  Further stats released by Facebook show that over 800 million people globally “like” something on Facebook every day, while in the UK more than three million friendships are made per day.
  Alongs
  
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• A letter to my younger self: Hostelworld CMO Ottokar Rosenberger

  26-06-2017 08:30
  
  Dear younger self,
  Somebody asked me to write you this letter, to give you some advice along the way of your early career. I think you are doing great – I mean, you navigated teenage angst, survived the out-of-date educational system and managed your parents’ loving but sometimes amateurish attempts at raising you pretty well.
  Now you are here: you’ve got your first job, your first colleagues, still lots of friends, probably wondering what’s to come your way. If you are
  
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• Google to scrap personalised Gmail advertising

  26-06-2017 07:49 via campaignlive.co.uk
  
  Google plans to stop the controversial practice of scanning Gmail inboxes to serve personalised ads in the interest of boosting its growing enterprise business.
  
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• Holland & Barrett sold to Russian billionaire Mikhail Fridman for £1.8bn

  26-06-2017 07:21 via campaignlive.co.uk
  
  UK's largest health food retailer, Holland & Barratt, has been sold by US private equity firm Carlyle to L1 Retail, a fund controlled by Russian billionaire Mikhail Fridman for £1.8bn.
  
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• China orders Weibo to stop live video streaming services

  26-06-2017 06:21
  
  China's TV and film regulation body has shut down live video and audio streaming services on three major websites, including Weibo.
  The State Administration for Press Publication Radio Film and Television (SAPPRFT) ordered social media site Sina Weibo, news portal ifeng.com and online video site AcFun to halt streaming services immediately.
  According to a report in China Daily, the sites were in violation of state rules and had failed to obtain the “appropriate certificates” to provi
  
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• What every business can learn from China, the world’s biggest fintech market

  26-06-2017 04:32
  
  Imagine paying for your Starbucks, settling your electricity bill and moving your spare change into a high-interest personal fund, all from within a single app. In China, banking has slipped into the everyday habits of millions. How?
  China’s domestic internet finance industry has been growing at an exponential rate because it listens and learns from its market. It’s just overtaken the US as the biggest fintech market in the world. There’s no legacy; it’s creating banking
  
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• M&C Saatchi worldwide chairman Tom Dery steps down

  26-06-2017 03:56
  
  M&C Saatchi worldwide chairman Tom Dery is stepping down from the role after nine years.
  Dery was a key player in growing M&C Saatchi’s global presence and founded the Australian, Asian and West Coast US businesses.
  He will remain in his role as chairman of M&C Saatchi Australia, the agency he founded in 1995.
  Maurice Saatchi, M&C Saatchi co-founder, said in a statement: "Tom Dery is a legend in advertising and deservedly so. He is the creator of many highly successful and
  
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• Social commerce, Entertainment and AI: How China’s Internet giants are expanding their empires

  26-06-2017 03:00
  
  Alibaba founder Jack Ma recently predicted a future where his company could become the world's fifth-largest economy by 2036.
  In Ma’s vision, Alibaba would no longer be viewed as a company, but instead an economy trailing in size behind the U.S., China, Europe and Japan. 
  His comments came as Ma, along with Alibaba management, reconfirmed to investors the ecommerce giant’s goal to reach 2 billion customers and sell $1tn in goods by 2020.
  While Ma’s vision for Alibaba may s
  
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