Marketing news

• Back to the 90s: Zima makes a limited comeback with a retro campaign

  22-06-2017 21:58
  
  Whether you liked it or thought it was a weird beer alternative, there’s no doubt that Zima had an impact on the drinking public in the 90s. Now, the drink is back, led by a totally retro ‘Back Not Back’ campaign from Mekanism and PR agency Olson.
  With a 90s revival firmly in place – hello Backstreet Boys and NKOTB tours, plus Roseanne and Twin Peaks revivals – the timing seems right to bring back a slightly citrusy “malternative” beverage that went down
  
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• Chatbot builders make cheerful algorithms available to the masses

  22-06-2017 21:42 via campaignlive.com
  
  Not everyone can code a chatbot. But these days, no one needs to.
  
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• Allstate releases thought-provoking domestic violence PSA for its Purple Purse foundation

  22-06-2017 19:55
  
  Allstate has released a harrowing film that aims to shine a light on the often unseen aspects of financial abuse that can end up leaving women trapped in abusive relationships.
  The PSA is for Allstate’s Purple Purse foundation, which for the past 12 years has been been working to help domestic violence survivors regain their financial footing. According to a study of 103 domestic violence survivors, all but one reported experiencing economic abuse. Even so, nearly eight in 10 Americans are
  
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• Hull City FC announces partnership with WWF

  22-06-2017 19:17
  
  Hull City FC (also known as Tigers) announced a three-year partnership with WWF in which it will contribute towards WWF’s campaign to help double the number of wild tigers by 2022.
  The club’s South Stand will now be renamed as ‘WWF Family Zone’ and will feature a large number of unique artworks and activities throughout the season to celebrate the partnership.
  The WWF logo will also feature on the First Team players’ shorts for the 17/18 season and all U’23 sq
  
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• The E(mpathy)-Factor: Why empathy won this week at Cannes

  22-06-2017 19:00
  
  “Empathy” has received a healthy amount of corporate attention in the last 24 months, from Facebook’s Empathy Lab, to company-sponsored employee empathy training, to the customer-service deployed empathy funds.
  Its value has strengthened with momentum; from the squishy word of my youth, when mom would scold, “maybe if you walked in her shoes for a day, you would feel different!” to a mandatory ethics and business currency.
  In “Most Empathetic Companies, 2016&r
  
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• Data is not killing creativity: Blue 449 on ‘upping the game’ for clients

  22-06-2017 18:12
  
  Creativity lies at the heart of Cannes Lions but it can easily be drowned out by the noise of data, analytics, and Artificial Intelligence (AI). But there is no reason why the two should be enemies, according to Blue 449 Australia’s CEO, John Preston. He says Blue 449 has invested heavily in analysts who “sit right next to creative thinkers and strategists”.
  Speaking on day four of Cannes Lions, in a five-part video series in association with Publicis, Preston explains why comp
  
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• ‘Brands must do more on LGBT representation’ argues Pride as it launches first ever TV ads

  22-06-2017 18:02
  
  Some of the OOH posters for Pride In London’s ‘Love Happens Here’ campaignAnnual festival Pride in London believes the advertising industry still has a “long way to go” on LGBT representation, and is urging brands to help combat a recent rise in gay hate crimes.
  On Saturday (24 June), Pride In London will launch four 30-second films, created by agency WCRS, on Channel 4, with each focusing on the story of a fictional character who has lost a loved one due to coming
  
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• How to take a bigger piece of the travel pie

  22-06-2017 17:26
  
  Travel ecommerce has grown rapidly since the emergence of Expedia back in 1995. With the industry now at the point of saturation, it’s time to get savvy with your digital presence to ensure a bigger piece of a diminishing pie.
  The Saturation Point
  For almost a decade, the air, rail, and cruise sectors had seen unrivaled growth between 3 and 5% each year. However, over the last 12 years that has changed as search interest dropped by 26%. Yet, according to Hitwise, search engines continue to
  
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• Delight and paradox in Jeff Rosenblum's book 'Friction'

  22-06-2017 17:23
  
  Reading most business books is like watching the movie Groundhog Day, just without the funny bits. Such books bludgeon their readers with a single idea over many chapters. Sometimes it’s not a very good idea, and there's no escape! 
  After a while I get: the premise, bored and out. 
  This is why I’ve concluded that most business books are really just HBR articles suffering from elephantiasis. (Google it.) 
  In contrast, one of the many things that make Jeff Rosenblum's ne
  
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• Martini's charming 'Play With Time' ad celebrates Italy's 'gioia di vivere’ ethos

  22-06-2017 16:55
  
  Martini has launched a global campaign celebrating its Italian roots with the aim of bringing to life the country's joyful 'gioia di vivere' mindset. 
  The Bacardi-owned drinks brand enlisted TV and commercial director Autumn De Wilde and cinematographer Luca Bigazzi to collaborate on the film, which shows various characters weaving their way through the side streets of Rome before converging on a picturesque piazza. 
  Ryan Heffington, who choreographed Sia’s Chandel
  
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• Pride outdoor campaign will fill London with colourful stories of love and affirmation

  22-06-2017 16:54 via campaignlive.co.uk
  
  For the out of home component of this year's Pride in London campaign, "Love happens here", WCRS has created more than 30 posters featuring real people's stories of finding love and acceptance in the capital.
  
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• Vox pop: kicking and streaming, the United Airlines scandal

  22-06-2017 16:48
  
  The internet was recently swamped with footage of United Airlines staff dragging a passenger off one of its jets. The Drum Network asked some of its members: what does the scandal say about the airline's customer service and how will this affect the United brand going forward?
  Danny Turnbull, managing director, Stein IAS
  Having travelled with United, I’m not surprised to some degree – their ‘customer service’ is infamous. But, bloodying a paying customer (a doctor, not a
  
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• International round-up: Google’s potential fine, Alibaba partners with Publicis

  22-06-2017 16:30
  
  McDonald’s wins the right to call itself ‘Australia’s most popular’
  Not everybody was in agreement with an Austrailian TV ad for McDonald’s that claimed “when you try a freshly-made coffee at McCafe, you’re enjoying Australia’s most popular barista made coffee”.
  In fact, a complaint was submitted to Australia’s Advertising Standards Bureau (ASB) questioning the authenticity of McDonald’s claims.
  In an epic three-page response, McD
  
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• International round-up: Google potential fine, Alibaba partners with Publicis

  22-06-2017 16:30
  
  McDonald’s wins the right to call itself ‘Australia’s most popular’
  Not everybody was in agreement with an Austrailian TV ad for McDonald’s that claimed “when you try a freshly-made coffee at McCafe, you’re enjoying Australia’s most popular barista made coffee”.
  In fact, a complaint was submitted to Australia’s Advertising Standards Bureau (ASB) questioning the authenticity of McDonald’s claims.
  In an epic three-page response, McD
  
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• Messaging apps emerge as growing force in news sharing

  22-06-2017 16:15
  
  Users are increasingly looking to messaging apps as a source of news, where peer-to-peer sharing cuts through the noise of social media, according to Reuters Institute for Journalism's latest Digital News Report.
  Although more than half of respondents (54%) use social media as a source of news, the report detailed that growth in social media for news is flattening out in some markets, while messaging apps that are more private and tend not to filter content algorithmically are becoming
  
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• Today's Cannes takeaways: Jonathan Mildenhall's 'insane responsibility'

  22-06-2017 15:51 via campaignlive.co.uk
  
  Campaign's daily round-up of the key things to know from the Cannes International Festival of Creativity.
  
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• Whyte & Mackay and Belhaven host experiential Lion Detector test to find true British & Irish Lions fans

  22-06-2017 14:57
  
  Scotch blended whisky, Whyte & Mackay, is continuing its support of the British & Irish Lions fans with a pun-laden experiential tour of Belhaven pubs in Glasgow and Edinburgh.
  This week, at the Old School House in Glasgow and the Merlin Roadhouse in the capital city, mini stadiums have been erected where free drams of Whyte & Mackay will be handed out – if entrants can pass a lie detector test to separate rugby fans from devious chancers pursuing a fre
  
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• What do the perfect agency credentials look like?

  22-06-2017 14:55
  
  Agency credentials and presentations continue to be a hot topic in the world of agency new business. But what makes a credential valuable? The Future Factory spoke to senior figures in the brand world, in search of answers to how agencies can best influence the purchasing decisions of brands. Unfortunately, they explained credentials often fall a little short of the mark…
  Get to the point
  Everybody thinks they’re busy; not having time to really focus or take anything in ha
  
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• Who would take six Ubers on a first date?

  22-06-2017 14:44 via campaignlive.co.uk
  
  Social video experts at Be On review "Effortless night", the latest viral from Uber.
  
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• FA ends sponsorships with betting firms as it looks to move beyond gambling controversy

  22-06-2017 14:32
  
  The Football Association (FA) has announced it will end all sponsorship deals with betting companies, including terminating its long-term deal with Ladbrokes.
  The decision follows a three-month review into the governing body's relationship with gambling firms in light of a series of incidents involving betting by individuals directly involved in the sport.
  In June last year the FA signed a long-term deal with Ladbrokes to become its official betting partner following a similar agreement with Wil
  
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• UberEats and McDonald’s trial UK ‘McDelivery’ to sate home demand for Big Mac and McMuffins

  22-06-2017 14:20
  
  For years, some members of the populace have yearned for the day fast food outlet McDonald’s chose to deliver its reliable menu items to people in their homes, this day has come as a result of a partnership with Uber’s side venture UberEats.
  The push into delivery seemed like a moot option for McDonald’s which maintains such a saturation of outlets across the UK (around 1,249) that it is unlikely that you’re particularly far from one at any one time.
  Nonetheless, not to s
  
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• Inaugural VOWSS Awards celebrates female creatives

  22-06-2017 13:54
  
  The awards calendar for the creative sector has a brand-new addition in the form of The VOWSS, a showcase of the best work to be produced by female creatives from around the world.
  Organised by Vow and SheSays, an organisation offering free mentorship and events for women based in 21 global cities, the initiative is geared toward giving women a leg up in the creative and marketing sectors by their recognizing their finest work.
  Held yesterday evening at Cannes the first winners to walk away with
  
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• Ad of the Day: Pride in London's 'Love Happens Here' drive shows it's never too late to reconcile

  22-06-2017 13:48
  
  Coinciding with celebrations across the country, London's Pride parade will take place on 8 July, and to mark the occasion organisers have unveiled a full-scale campaign celebrating love in all its forms. 
  Created for Pride in London by WCRS, the 'Love Happens Here' campaign centres around several LGBT-themed ads directed by Fred Scott which will appear exclusively on Channel 4 during a special season of programming designed to mark 50 years since parliament first voted to legalise homosexu
  
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• HP’s CMO: We must be business people first and marketers second

  22-06-2017 13:46
  
  HP’s Antonio Lucio, Diageo’s Syl Saller and Alison Lewis from Johnson & Johnson speak at Cannes LionsThe job of a senior marketer is more complex than it has ever been but the key to becoming a more influential marketer has never been simpler – drive growth in your business, according to HP CMO Antonio Lucio.
  The convergence between corporate communications and marketing, and the fragmentation of media and data means the “role is getting is getting wider, more comple
  
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• Unilever's Keith Weed named world's most influential CMO

  22-06-2017 13:40 via campaignlive.co.uk
  
  Keith Weed, chief marketing officer of Unilever, has topped a ranking 50 of the world's most influential chief marketing officers by Forbes in partnership with Sprinklr and LinkedIn.
  
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• Watch: How Airbnb's Jonathan Mildenhall used Twitter to lobby Cannes Lions on ethnic diversity

  22-06-2017 13:24 via campaignlive.co.uk
  
  In an exclusive video interview with Campaign, Airbnb chief marketing officer Jonathan Mildenhall has opened up on why he took to Twitter to raise the issue of ethnic diversity at Cannes Lions.
  
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• FA ends long-term betting partnership with Ladbrokes and all other gambling companies

  22-06-2017 13:16 via campaignlive.co.uk
  
  The Football Association has ended all of its sponsorships with gambling companies, including a mutual agreement to end its long-term deal with Ladbrokes.
  
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• Countdown: KFC Zinger space mission a go today

  22-06-2017 12:57
  
  KFC is really preparing to send a chicken sandwich into space. It’s happening this morning (June 22) at roughly 7:15am ET, and you can now follow the action on a special website from KFC.
  The Zinger 1 Space Mission, first mentioned in the Rob Lowe-as-Colonel Sanders spot several months ago that mimicked putting a man on the moon, with Lowe in a space suit dressed as the Colonel, the spot claimed that the fast food restaurant would be sending the Zinger Chicken Sandwich (its best-selling sa
  
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• Countdown: KFC Zinger mission to send a chicken sandwich into space to launch today

  22-06-2017 12:57
  
  KFC is really sending a chicken sandwich into space. It’s happening this morning (June 22) at roughly 7:15am ET (though the live feed states a weather delay and a postponed launch), and you can now follow the action on a special website from KFC.
  The Zinger 1 Space Mission was first mentioned in the Rob Lowe-as-Colonel Sanders spot several months ago that mimicked putting a man on the moon, with Lowe in a space suit dressed as the Colonel. The spot claimed that the fast food restaurant wou
  
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• Formula One bosses believe Sky's exclusive broadcast deal will be detrimental to the future of the sport

  22-06-2017 12:53
  
  Formula One’s new owners have voiced their concerns over the TV broadcast deal inherited from the previous management, led by Bernie Ecclestone, fearing that the agreement with Sky will hurt the sport.
  From next season Sky will have the exclusive UK broadcast rights to Formula One, ensuring the 2019-2024 seasons will be entirely behind a paywall for UK fans.
  Liberty Media has been vocal in its desire to have a balance between paid-TV and free-to-air in its broadcast agreements, howeve
  
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• Channel 4 becomes exclusive partner to air Pride in London’s first ever TV adverts

  22-06-2017 12:50
  
  Channel 4 has become the exclusive broadcast partner to air Pride in London’s first ever television adverts which will mark 50 years since Parliament first voted to start legalising homosexuality.
  The four films will be shown during a special season of programmes on Channel 4 which marks the anniversary of the the Sexual Offences Act 1967 – the first piece of legislation which partially decriminalised homosexuality.
  The 30-second spots follow the stories of four characters who have e
  
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• Pinterest shifts focus to visual search with updates to Lens feature

  22-06-2017 12:40
  
  Pinterest rolled out its visual search tool Lens to all users in March, and now the platform has streamlined the tool with a redesign and the addition of some new features. 
  Lens lets users point their camera at their surroundings to discover fresh ideas based on the images it captures. The idea being that if a user spots something they are interested in – like a dress or a flower arrangement – then they can snap a picture of it and search for visually similar ima
  
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• Cannes 2017: Industry meets at Campaign beach party

  22-06-2017 12:32 via campaignlive.co.uk
  
  Campaign once again took over the Carlton Beach, where the great and the good of the advertising and marketing industry met for our annual party in Cannes.
  
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• NBC embraces eSports and will be the first broadcaster to air Rocket League

  22-06-2017 12:07
  
  NBC is the latest major broadcaster to test the waters with eSports content, sealing a deal that will make it the first to air Rocket League footage.
  The game, a cross between a destruction derby and a soccer match, is a highly popular multiplayer game across multiple platforms and as of March 2017 had shifted 10.5m units. At the time, there were around 29m registered users as a result of the title also being bundled in the PlayStation Plus offer.
  NBC has recognised the appeal of the t
  
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• General Mills hires senior Coke marketer Pollard as global CMO

  22-06-2017 12:07 via campaignlive.co.uk
  
  Food company General Mills has appointed Coca-Cola vice-president, strategic marketing Ivan Pollard as its new global chief marketing officer.
  
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• There are a lot of misconceptions about the expense of Cannes Lions - MD Jose Papa responds to WPP and Publicis Group

  22-06-2017 12:04
  
  The organizers of Cannes Lions have responded to the potential decision of WPP and Publicis Groupe bosses to refrain from involvement in the festival next year, partially due to cost. 
  Speaking to The Drum, Jose Papa, managing director of Cannes Lions answers some questions put to him in response to Arthur Sadoun's decision to cut all marketing spend including entering and attending awards such as Cannes Lions and CES to fund the development his internal AI platfrom Marcel. This spurred Sir
  
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• Maximuscle launch cinematic short film with England rugby player and British Lion, Anthony Watson

  22-06-2017 12:04
  
  An F-16 fighter-jet roll is equivalent to nine G’s of force. Nasa pilots pass out at 10G if they're not wearing modified G-force suits. However, this all pales in comparison to professional rugby players and what they put their bodies through on a weekly basis.
  A study carried out by the New York Times saw the average player clock up over 20Gs with some collisions going above 40Gs. Only a select few have the strength and courage to endure such forces – and keep coming
  
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• Adam & Eve/DDB leads UK hopefuls for Cannes Creative Effectiveness Lions

  22-06-2017 11:54 via campaignlive.co.uk
  
  Adam & Eve/DDB is leading the UK agencies hoping to win a Cannes Lion in Creative Effectiveness this year with two campaigns for John Lewis Partnership brands.
  
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• Why Pinterest doesn’t want users to spend more time with the brand

  22-06-2017 11:37
  
  For most brands dwell time is a key indicator of engagement. But for Pinterest president Tim Kendall, making people stay on the site longer means the brand has failed.
  He says the brand’s goal is to figure out the way people can spend the least amount of time using Pinterest in order to achieve their objective, whether that’s planning a wedding or finding a recipe to cook that evening.
  “At Pinterest we don’t measure time spent,” he says, talking to Marketing We
  
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• Twitter shares up 6.5% on back of bullish advertiser forecast

  22-06-2017 11:36
  
  Twitter shares have surged 6.5% on the back of an uncharacteristically positive outlook for its commercial prospects as advertisers gave the micro-blogging service their ‘best relative feedback’ in more than two years.
  Having struggled to gain traction amongst advertisers the service appears to have turned a corner as it rode a wave of renewed investor optimism fueled by user growth, changes to its ad delivery and a renewed focus on live content.
  Triggering the bounce was Cleveland R
  
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• Stink heads UK hopefuls for Cannes Film Craft Lions

  22-06-2017 11:32 via campaignlive.co.uk
  
  There are 53 nominations in the Film Craft category for UK agencies at the Cannes International Festival of Creativity.
  
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• Channel 4 to show first ever Pride TV ads to mark 50-year milestone in LGBT rights

  22-06-2017 11:28 via campaignlive.co.uk
  
  WCRS has created the first TV campaign for Pride in London, marking the 50th anniversary of the legislation that began to decriminalise gay sex.
  
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• Short-lived Spotify ad crowns non-Spanish speaker Justin Bieber the ‘Latin King’

  22-06-2017 11:19
  
  Canadian popstar Justin Bieber was dubbed a ‘Latin King’ by Spotify in a sponsored Instagram post, an accolade that aggravated viewers and eventually led to its removal.
  The assumedly tongue-in-cheek ad read: ‘Justin. Now Latin King’ in reference to the singer's appearance on Luis Fonsi and Daddy Yankee's Despacito remix.
  It recently emerged Bieber actually does not know the Spanish lyrics in the song, and as a result he will not perform the song live. This
  
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• Turner acquires minority interest in Vietnamese entertainment company POPS Worldwide

  22-06-2017 11:09
  
  Turner Asia Pacific has acquired a minority stake in Vietnamese digital media and creator network POPS Worldwide.
  This follows a co-production deal with mm2 Entertainment and another minority investment in Bigballs media.
  This investment will allow Turner to reach new audiences and extend its partnership with POPS. Turner’s Boomerang brand launched in Vietnam in 2016 on POPS Kids, offering international animations dubbed in Vietnamese.
  “With its unique proposition, POPS has shown to
  
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• Vote for your Brand of the Year

  22-06-2017 11:06
  
  Voting is now open for the Brand of the Year in the 2017 Marketing Week Masters of Marketing Awards.
  Up for the award this year are Amazon, Argos, Aviva, Brewdog, Cancer Research UK, Just Eat, Maltesers, McDonald’s, Tesco and Yorkshire Tea. Each one has a unique reason why it has made the shortlist, and you can read more about each individual brand below.
  The Brand of the Year will be chosen by a combination of your votes and the thoughts of our stellar panel of judges.
  To vote, visit the
  
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• 'Stop viewing other women as competition'

  22-06-2017 11:03 via campaignlive.co.uk
  
  Natasha Lytton, head of marketing and communication at Seedcamp, one of the winners of the GoDaddy Scholarship for Women in Technology, explains why smart women lead by example for others
  
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• Marketoonist on extreme market research

  22-06-2017 10:39
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on extreme market research appeared first on Marketing Week.
  
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• AKQA and Google lead UK Digital Craft shortlist nominations

  22-06-2017 10:29 via campaignlive.co.uk
  
  Out of ten nominations for UK entrants, AKQA and Google have secured two apiece.
  
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• George Clooney accepts $1bn Diageo offer for his 4-year-old tequila brand

  22-06-2017 10:24
  
  George Clooney has proven to himself to be every bit as astute a businessman as he is an actor after agreeing to sell his Casamigos tequila company to Diageo for a cool $1bn.
  The takeover is expected to conclude during the second half of the year when Clooney will pocket an initial $700m payout from the global drinks giant, with the prospect of a further payment of $300m based on Casamigos performance over the next decade.
  Naturally over the moon at the prospect of becoming an instant billionair
  
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• Lucky Generals and AMV BBDO lead UK agencies in Radio Lions shortlist

  22-06-2017 10:23 via campaignlive.co.uk
  
  Lucky Generals and Abbott Mead Vickers BBDO have picked up four nominations each in the radio category in this year's Cannes Lions.
  
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