Marketing news

• Twitter chief Jack Dorsey: 'We’re doubling down on adtech'

  21-06-2017 23:45
  
  Twitter’s co-founder and chief executive Jack Dorsey said he plans to “double down” on adtech investment, saying the company has learned the lessons from past mistakes that could see it pivot towards forging partnerships with third parties rather than acquiring or building its own offering.
  “Advertising is our business and technology is how we manifest that,” said Dorsey at the Cannes Lions festival today (21 June.) “We’re definitely not out of the adtec
  
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• Did we forget it's advertising, not art?

  21-06-2017 23:21
  
  During my career, I’ve been lucky enough to judge some award shows. It’s an amazing experience to sit in a room of your peers and watch as work rises to the top in an industry with an output that is judged subjectively, like music or film. The problem is, advertising is not music or film. Sure, ads might be films with beautifully scored music, but what we make is meant to serve a purpose beyond itself. Art is the product in the entertainment industry, but in advertising, we
  
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• Microsoft exec admits "there is a case for agencies to change their business models"

  21-06-2017 20:50 via campaignlive.com
  
  The tech brand's senior director of brand strategy and partnerships spoke about the evolving agency-client relationship during Campaign US's panel at Cannes Lions Festival of Creativity.
  
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• US Creative Work of the Week: Dunwoody College helps graduates 'Deal with Success'

  21-06-2017 20:26
  
  Humor won out this week as the Dunwoody College of Technology video campaign was voted by readers as US Creative Work of the Week.
  In the web series of videos, created by Minneapolis agency Riley Hayes, we see a satirical support group of recent grads tackling tough topics related to their newfound success. Those include coping with a perma-smile, an inability to open doors (because they've been opened for you), being afflicted with wealthy affectations and other silly ramificatio
  
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• Game of Thrones uses social clues and games to tout the season seven premiere

  21-06-2017 19:05
  
  Winter is officially here for Game of Thrones fans. In its final social campaign leading up to the season seven premiere of the wildly popular show, HBO will confirm that winter is coming by taking over the Summer Solstice today, June 21, with 'winterizing' activations across Twitter, Reddit and Google.
  It kicks off with a new, winter-themed trailer for season seven, announcing #WinterIsHere. As soon as the trailer drops, Game of Thrones will activate a Twitter Emoj
  
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• Periscope monetises live streams with a hearts and stars system that would baffle a banker

  21-06-2017 18:33
  
  Periscope is making waves to help its users monetise their live streams using a virtual currency called Super Hearts that fans can use to contribute to their favourite creators.
  An evolution of the hearts feature which is used to indicate love for content, the Super Heart theoretically adds value for viewers and creators.
  Purchasable by viewers in the iOS and Android app stores, creators have fan leaderboards that publicly rank those who contribute the most Super Hearts during livestreams,
  
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• Snapchat builds out search capabilities with Snap Map feature

  21-06-2017 18:30
  
  Snapchat is building out its location and search capabilities with the launch of Snap Map – a product that will let it combine the timely and often newsworthy nature of Snaps with its carefully cultivated intimacy and ephemerality. 
  First up, the tool will allow the app's 158 million users to share their location with friends within the app. However, it will also let them surface public content from specific locations from non-friends. The latter element is useful because it
  
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• Facebook’s Carolyn Everson: ‘There should be no limit to what women can do in business’

  21-06-2017 18:10
  
  Facebook’s VP of global marketing solutions Carolyn Everson says women should be their “authentic selves” in order to climb the career ladder.
  Speaking to Marketing Week at the Cannes Lions Festival this week, Everson said she believes there has never been a better time for women to be in tech or marketing due to an increased appetite among companies to have better gender diversity across all aspects of their businesses.
  “My advice to others is to dream big, because at th
  
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• How indie artists can develop a strong brand to stand out from the crowd

  21-06-2017 18:08
  
  I’m frequently asked how indie bands can gain fans and stand out from the crowds. I’ve been there. I’m an independent artist (and founder of a music distribution platform), so I understand the difficulties with building an audience.
  A consistent challenge for indie artists is how to create a strong brand, when many of them simply want to concentrate on their music. But for a band to gain broader success, they need to be recognized for more than just talent. Whether they have a
  
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• Nils Leonard: ‘More agencies need to have marketers in their mix’

  21-06-2017 17:44
  
  Many would describe Nils Leonard as the archetypal ad man having spent his life agency side, latterly as the chief creative officer role at Grey London. That is until earlier this year when he crossed the divide into marketing by launching Halo, a premium coffee pod brand.
  His move brand side put him on a steep learning curve, exposing him to some of the nuts and bolts of marketing that at times seemed a million miles away from the celebrated creative work produced by Grey under his stewardship,
  
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• Is six seconds enough time to tell a brand story? It is for Fox, the first broadcaster to follow YouTube’s ‘bumper’ lead

  21-06-2017 17:39
  
  Fox Networks Group has announced plans to emulate YouTube’s six-second ad format on broadcast, in a bid to maximise user experience alongside revenues by “respecting people’s time”.
  Fox will offer up the new brief format to advertisers initially on digital on-demand before eventually rolling it out across its linear TV properties.
  YouTube rolled out its six-second ‘bumper’ ad format in April 2016, following research into the lowest optimal time a user wat
  
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• Celtra scoops $15m investment with backers including Unilever and WPP

  21-06-2017 17:28
  
  Mobile advertising firm Celtra has today (June 21) announced a $15m funding round with WPP confirming its participation in taking a minority stake alongside CPG giant Unilever. 
  US-based Celtra has established itself as one of the foremost companies in the mobile advertising space, having developed a creative management platform for distributing content across multiple screens since it was founded in 2006. 
  Celtra makes its AdCreator platform available to both brands and agencies,
  
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• You live and you learn: how can travel brands use bots wisely

  21-06-2017 17:09
  
  When it comes to technology and innovation, the travel industry has been comparatively slow off the mark. We see hotels with rich sources of data across all parts of their service from reservations to rooms and restaurants, and yet these systems often work in silos. We know so much about our audiences but use very little to create the ‘personal’ experience they desire. So what role is artificial intelligence (AI) ready to play in taking the industry forward?
  AI has the potential to b
  
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• ‘Creativity has never been more important’: Nicola Mendelsohn, Facebook, on Exceptional Women of the World

  21-06-2017 17:08
  
  For Nicola Mendelsohn, VP of EMEA at Facebook, there is no shortage of energy or optimism.Mendelsohn is a force to be reckoned with, relentlessly espousing the gospel of getting out there and “making more stuff”. She also believes that we shouldn’t be afraid to fail and that “done” is much better than “perfect”. 
  Inspiration is all around Mendelsohn, who began her career at BBH in London — from her experience in South Afric
  
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• Post McDonald's, it's Intel chips for IOC as they announce worldwide partnership through 2024

  21-06-2017 16:51
  
  As a result of Olympic Agenda 2020, the IOC is forging groundbreaking partnerships, especially after it parted from McDonald's last week. 
  The International Olympic Committee (IOC) and Intel today announced a long-term technology partnership which will focus primarily on infusing its 5G platforms, VR, 3D and 360-degree content development platforms, artificial intelligence platforms, and drones, along with other silicon solutions to enhance the Olympic Games.
  IOC president Thomas Bach said:
  
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• 'We thought advertising would've been so much better' than TV and film: On-screen gender lag still stands

  21-06-2017 16:47
  
  Despite the seeming perception that women are better represented on screen in advertising and media, the reality is that, according to a new study, that’s not the case. 
  Research by the Geena Davis Institute on Gender and Media and J. Walter Thompson (JWT), which analyzed 10 years of Cannes Lions Film, Film Craft winners and shortlists, using automation to analyze gender representation in advertising, revealed that men get around four times as much screen time as women and further, me
  
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• Berlin proposes ban on sexist billboard ads

  21-06-2017 16:30
  
  Sexist ads could disappear from the streets of Berlin, as the city government has proposed a ban against billboard ads that feature women who are "weak, hysterical, dumb, insane, naive, or completely controlled by their emotions."
  Ads in which “a woman is barely dressed and smiling without reason, while a man is completely and comfortably clothed" would not be allowed. A panel of judges would use this criteria when considering whether an ad should be allowed on a billboard in the city
  
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• ManvsMachine London and Nike bring home UK's only gold Design Lion

  21-06-2017 16:28 via campaignlive.co.uk
  
  ManvsMachine London and Nike won a gold Design Lion for "Go lighter go longer" a "metaphorical exploration of air and the negative space it occupies" to promote Nike Air Max 2017.
  
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• Today's Cannes takeaways: less talk, more action (while doing fewer things better)

  21-06-2017 16:27 via campaignlive.co.uk
  
  Campaign's daily round-up of the key things to know from the Cannes International Festival of Creativity.
  
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• One flew over the Cuckoo's nest

  21-06-2017 16:27
  
  Manchester based design agency Cuckoo catches up with Steve Walsh, founder of the groundbreaking site LateRooms.com, to talk about transforming the travel industry as we know it.
  LateRooms.com, was founded in 1998 by brothers Steve, Tony and Paul Walsh as a subsidiary brand of marketing agency Walsh Simmons, in the Old Bank Chapel Street, now known as Cuckoo.
  With the recent larger-than-life arrival of Airbnb and the landslide of online tools and comparison website for the travel
  
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• Unilever's Keith Weed lays down Cannes manifesto and says what it's like to work with P&G

  21-06-2017 16:03 via campaignlive.co.uk
  
  Unilever chief marketing and communications officer Keith Weed took part in a series of talks and media interviews today to press home his key areas of interest, ranging from brand safety and the digital supply chain through to sustainability and diversity.
  
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• Standard Life's Euan McNair talks key recruitment trends and where the industry is heading

  21-06-2017 16:00
  
  Euan McNair is the Talent Acquisition and Employer Brand Consultant for Standard Life. His passion lies with employer brand, talent engagement, candidate experience, social media and direct sourcing.
  He has worked in the recruitment industry for almost 10 years and has four years experience in agencies recruiting for Social and Health Care. Euan then moved in-house to work at the Commonwealth Games in Glasgow, which for him, was a career changing experience.
  In his current role, he is responsibl
  
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• SeymourPowell wins UK's only Product Design gold Lion

  21-06-2017 15:58 via campaignlive.co.uk
  
  SeymourPowell has brought home the UK's only gold Product Design Lion for "creating the world's first modular smartphone" on behalf of client Fairphone.
  
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• US Creative Works: Featuring Barkley, Havas, 72andSunny and more

  21-06-2017 15:57
  
  Welcome to The Drum's US Creative Works in partnership with Workfront.
  As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.’
  For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
  To vote for your favo
  
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• Unilever’s Keith Weed on how cutting agencies will improve its advertising

  21-06-2017 15:51
  
  Unilever’s chief marketing and communications officer Keith Weed says Unilever’s decision to halve the number of agencies it works with was done in response to the fragmentation of media, but claims there is still room to work with specialist independent agencies in local markets.
  Speaking at a press briefing at the Cannes Lions Festival today (21 June), he tried to explain the reasons behind the company’s decision to consolidate the number of agencies on its roster,
  
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• The representation of women in advertising hasn’t improved in a decade

  21-06-2017 15:45
  
  Men get four times as much screen time as women and are spoken about seven times more than women in advertising, according to a new report by The Geena Davis Institute on Gender and Media and J.Walter Thompson (JWT).
  The research which has been released today (21 June) examines 2,000 films from the Cannes Lions archive and 10 years of Cannes Lions Film and Film Craft winners and shortlists. It uses automation to analyse gender representation in advertising, with the aim of raising awareness of e
  
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• Is the industry too obsessed with technology? Zenith’s take on what drives brand growth

  21-06-2017 15:27
  
  The rise of data and technology has opened new opportunities for brands to accelerate business growth. But what should brands be focusing on as they formulate their strategies going forward?
  Speaking on day three of Cannes Lions, in a five-part video series in association with Publicis, Zenith’s global brand president, Vittorio Bonori says it’s essential to have a growth mindset, especially after years of focusing only on the bottom line.
  “We believe there is an unprecedented o
  
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• DO NOT PUBLISH Standard Life's Euan McNair talks key recruitment trends and judging the Recruitment Business Awards

  21-06-2017 15:26
  
  Heading into its fifteenth year, The Drum’s Recruitment Business Awards seeks out the very best of the recruitment industry and rewards them. To do this, there is a panel of judges varying of industry professionals who have years of experience and many backgrounds.
  One such judge is Euan McNair, the Talent Acquisition and Employer Brand Consultant for Standard Life. His passion lies with employer brand, talent engagement, candidate experience, social media and direct sourcing.
  He has worke
  
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• Open University and Channel 4 join forces to 'inject colour and passion' into the education sector

  21-06-2017 15:00
  
  The Open University (OU) and Channel 4, two institutions with a social mission at their core, are partnering in an extensive six month campaign that aims to show further education is not a privilege for the few but accessible to the masses.
  The campaign includes a series of 30-second spots that will air during Channel 4’s primetime shows, including the Last Leg and Crystal Maze, until November this year.
  The spots, created by content agency The Outfit, follow the accounts of three OU stude
  
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• Five major themes from Cannes Lions 2017

  21-06-2017 14:43
  
  Since becoming managing director of Cannes Lions last September, one of the most common questions people ask me is: “What are you going to change at the festival?”
  This expectation of radical change surprises me, as one of the constant features of Cannes Lions is the fact that we change all the time. The creative industries we serve are always evolving, and it’s our job to be with them (and sometimes ahead of them) every step of the way.
  And 2017 is no different. While there ar
  
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• Samsung on why it chose to take risks and ‘fight complacency’ during its phone crisis

  21-06-2017 14:35
  
  Last year was by no means easy for Samsung with exploding phones and product recalls hitting the brand and its reputation. But in such a competitive smartphone market, slowing down or taking a more risk averse approach was not an option for the brand.
  Even at the height of the Galaxy Note 7 scandal, which the brand’s US CMO Marc Mathieu said “he wouldn’t wish on any marketer”, Samsung continued to invest in innovation.
  Speaking to Marketing Week at the Cannes Lions Festiv
  
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• R/GA scoops Media Lion Grand Prix for Jet.com campaign that trolled Super Bowl advertisers

  21-06-2017 14:26 via campaignlive.co.uk
  
  R/GA New York has taken the top prize in the Media category at this year's Cannes Lions for its "Innovating saving" campaign for e-commerce brand Jet.com.
  
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• R/GA New York scoops Media Grand Prix for Jet.com campaign that trolled Super Bowl advertisers

  21-06-2017 14:26 via campaignlive.co.uk
  
  R/GA New York has taken the top prize in the Media category at this year's Cannes Lions for its "Innovating saving" campaign for e-commerce brand Jet.com.
  
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• Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts

  21-06-2017 14:18 via campaignlive.co.uk
  
  Shares in Ascential, the owner of Cannes Lions, fell more than 3% after Publicis Groupe said it would not enter the awards next year and WPP said "the jury is out" on its future participation.
  
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• 'The jury is out' on WPP Cannes Lions return says CEO Martin Sorrell as rival Publicis Groupe withdraws in 2018

  21-06-2017 13:49
  
  Sir Martin Sorrell has stated that "the jury is out" when it comes to whether or not WPP will stick by Cannes Lions following the decision of rival Publicis Groupe to cease spend next year. 
  At an event hosted by the Financial Times held today (June 21), Sorrell admitted that he had been considering WPP’s involvement at the annual festival of creativity (as had been previously rumored) which he said had become "too bold and too brash" over the years.
  He highlighted how the client desi
  
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• Producer and director Lesley Chilcott talks storytelling techniques and the smart way to do branded entertainment

  21-06-2017 13:42
  
  What does it take to create a truly great story? The Drum is asking some of the most interesting and influential people from film and entertainment to share the secrets of the craft in our video series 'What's the Story?’
  Oscar winner Lesley Chilcott joined The Drum for conversations on storytelling and branded entertainment, filmed in Los Angeles at Branded Entertainment Network. 
  In her career, the filmmaker, documentarian and producer has helped bring important
  
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• Deliciously Ella consolidates deli brand under one name

  21-06-2017 13:28
  
  Food blogger Ella Mills, also known as Deliciously Ella, is set to relaunch her central London delis under her own name. 
  The shops, formerly known as The MaE Deli will respectively become: Deliciously Ella at Weighhouse Street, Deliciously Ella at Seymour Place and Deliciously Ella The Kitchen Counter.
  Mills, who also has her own brand of snacks in retailers like Waitrose and Starbucks, founded the delis with her husband Matthew Mills at the end of 2015, and as part of the rebran
  
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• NFL lines up major international expansion of its OTT Game Pass service with the help of WPP

  21-06-2017 13:22
  
  The NFL is embarking on a major push to market its OTT offering in Europe as part of its international growth strategy.
  The league has appointed Bruin Sports Capital and WPP to lead the charge in growing its NFL Game Pass across a combined 61 European countries and territories. 
  Digital media services for the strategy will be led by data-driven sports marketing agency Two Circles, which will work with fellow WPP agencies MEC and OgilvyOne to grow the Game Pass subscriber base beyond the US.
  
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• WPP invests $6.5m in news outfit Mic to bolster engagement with millennials

  21-06-2017 13:00
  
  WPP has today (June 21) announced a $6.5m investment in Mic Network, aka Mic, a US-based news outlet focused on millennial audiences, with the deal just the latest move in the holding group's strategy of funding content production houses. 
  The latest investment round brings Mic’s total funding to more than $60m, since its establishment in 2011, with the content producer claiming an audience of over 65 million unique users per month.  
  With bureaus across North America, Scandinavi
  
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• Data, collaboration and education is the future of mobile marketing finds The Drum breakfast panel

  21-06-2017 13:00
  
  Key insights emerged from The Drum’s Mobile Marketing Breakfast (7 June), an industry get-together in our London office, and we’ve taken the time to outline some of them to keep you on top of the developments.
  Passionate panellists, Zee Ahmad, director of programmatic at Axonix, Rafe Blanford, mobile strategist at Digitas LBi and Edward Knights, new business manager, MC & Saatchi Mobile, answered mobile marketing-based subjects as varied as personalisation, location, video, adblo
  
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• Spider-Man dangles from London’s heights in Homecoming stunt

  21-06-2017 12:56
  
  A daring Spider-Man has been doing the rounds in London in an attempt to get bottoms rested in cinema seats for the launch of Sony’s re-reboot of the Spider-Man series into the Marvel Cinematic Universe following lead actor Tom Holland’s warmly received debut in Captain America: Civil War.
  Premier indulged in a goosebump inducing Peter Parker-style photoshoot atop London’s BT Tower and Heron Tower, topping off a tour of the capital.
  Spider-Man: Homecoming stunt double Chris Sil
  
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• Channel 4, JWT and Black Sheep Studios win golds in Entertainment Lions

  21-06-2017 12:50 via campaignlive.co.uk
  
  Channel 4 has scooped a gold Lion in the Entertainment category for its Paralympics campaign, "We're the superhumans".
  
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• Women in advertising are 'humourless, mute and in the kitchen'

  21-06-2017 12:48 via campaignlive.co.uk
  
  The advertising industry is guilty of "forgetting about women" according to a major research project into women's representation in advertising unveiled at Cannes Lions today.
  
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• Channel 4's Tonge and Mundo Sisters win VOWSS awards for women's films

  21-06-2017 12:32 via campaignlive.co.uk
  
  The creative director behind Channel 4's "We're the superhumans" and sibling directing duo The Mundo Sisters took home top awards at the inaugural VOWSS showcase at Cannes Lions, which recognises the best short films and advertising from women.
  
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• Adidas' 'Original is never finished' wins Entertainment for Music Grand Prix

  21-06-2017 12:32 via campaignlive.co.uk
  
  Adidas' spot featuring Snoop Dogg and Stormzy and set to a cover of Frank Sinatra's My Way has taken the Grand Prix at Cannes in Entertainment for Music.
  
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• Ad of the Day: Apple goes old school in emotive film highlighting iPhone 'Memories' feature

  21-06-2017 11:49
  
  It's possible Apple has drawn inspiration from John Lewis for its latest spot, which tells the emotional story of an elderly film archivist who uses old school photography and printing techniques to bring memories to life. 
  'The Archives' focuses on the iPhone's 'Memories' tab function which curates the best images from specific events and time periods then syncs them to music. 
  The ad opens with an archivist walking through a memory vault filled with millions of images and videos
  
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• The O2 teams up with Snapchat to celebrate tenth anniversary

  21-06-2017 11:40 via campaignlive.co.uk
  
  The O2 is marking ten years since the venue opened with a series of activations, including a Snapchat partnership the mobile network claimed was a UK first.
  
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• O2 teams up with Snapchat to celebrate tenth anniversary of namesake London venue

  21-06-2017 11:40 via campaignlive.co.uk
  
  The O2 is marking ten years since the venue opened with a series of activations, including a Snapchat partnership the mobile network claimed was a UK first.
  
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• WPP adds to its digital content company basket with a £5m investment in Mic

  21-06-2017 11:38 via campaignlive.co.uk
  
  WPP has invested $6.5m (£5.2m) in Mic Network, a US-based digital news company and creator of branded content.
  
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• Majority of VR users say it will revitalise media, education, work, social interaction, travel and retail

  21-06-2017 11:38
  
  Seven out of 10 early adopters of virtual and/or augmented reality hardware have bought into the buzz and firmly feel that the technology is set to disrupt media, education, work, social interaction, travel and retail.
  An extensive report from Ericsson, which surveyed early adopters in addition to 9,200 consumers in France, Germany, Italy, Japan, South Korea, Spain, the UK and the US who were aware of VR, found that a lot of consumers believe the tech will change their day to day lives.
  Of
  
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