Marketing news

• Dailymotion repositions, enticing advertisers with a ‘clean’ platform for older audiences seeking premium video

  20-06-2017 23:40
  
  Vivendi video platform Dailymotion has today (20 June) unveiled a host of changes to its offering, including a brand repositioning that will see it target an older audience seeking premium content ‘clean’ of explicit visuals.
  Dailymotion, which was founded in 2005 and purchased by Vivendi in 2015, will now focus its audience building efforts on the 18-49 age demographic – with a particular focus on those 25 and over – as part of its parent company’s strate
  
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• Wisconsin ironworker announces he’ll run against Paul Ryan in powerful campaign ad

  20-06-2017 23:28
  
  A Wisconsin union ironworker has released a powerful ad to announce his plans to run against Republican house speaker Paul Ryan during next year’s midterm election.
  Randy Bryce, a US Army veteran, cancer survivor and “lifelong resident of southeastern Wisconsin," is seeking the Democratic nomination for Wisconsin’s 1st Congressional District, which Ryan has represented for nearly 20 years. 
  The two-and-a-half-minute ad was created by Acres, a small NYC shop that’s cr
  
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• P&G’s Marc Pritchard: ‘We’re 50% complete on transparency overhaul’

  20-06-2017 22:53
  
  Procter & Gamble’s (P&G) top marketer has said that it is “about 40 – 50%” of the way through a massive review of all of its media agency contracts in the quest for greater transparency.  
  Marc Pritchard’s comments at the beginning of the year on the “murky at best, fraudulent at worst” media supply chain rang through the industry and put its agencies on alert as the marketer claimed that he would be looking at all contacts as part of a four
  
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• Ad Council and Feeding America launches 'mobile' campaign about children facing hunger in summer

  20-06-2017 21:35
  
  The Ad Council and Feeding America have partnered  to launch an integrated marketing campaign and will today send a one of a kind ice cream truck on a nine-day journey across the country to raise awareness of children facing hunger in the summer.
  During the school year, 22 million children receive free or reduced-price meals through the National School Lunch Program, but when school breaks for summer, less than four million children receive meals through the USDA Summer Food Service Program
  
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• The minimalist: Beyond the Brief featuring Christopher Vega, BBDO

  20-06-2017 21:32
  
  BBDO copywriter Christopher Vega's name is being heard a little more often, especially among groups of young and aspiring creatives. He’s just started year two of The Concepting Class, his free initiative that gears young underprivileged creatives towards better portfolios and an easier path to employment. This program circumvents the usual path for someone of color attempting to enter the industry—one that usually costs an additional two years and money spent in more traditiona
  
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• Royal Caribbean’s SeaSeekers dive mask captures underwater video for Snapchat

  20-06-2017 20:05
  
  In an effort to attract a younger generation to cruising, cruise giant Royal Caribbean has built what it says is the first-ever Snapchat Spectacles dive mask with which it shot three Caribbean dives that will air this week on its Snapchat channel.
  The so-called SeaSeekers dive mask was engineered by the cruise line, which said it “allows the wearer to snap while underwater and will give those above the surface a unique perspective into the intriguing underwater world of marine li
  
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• Publicis Groupe to build AI platform Marcel to accelerate business transformation strategy

  20-06-2017 18:53
  
  Publicis Groupe is to develop an AI platform that it foresees will transform the business internally and allow its 80,000 employees to pitch to work on projects and be recommended for projects based on their skill set. 
  The platform, which will be known as Marcel in honour of the founder of the business, Marcel Bleustein-Blanchet, will be developed through Sapient Razorfish and is a core element of the transformation that is being introduced by new chief executive Arthur Sadoun.
   
  &nbs
  
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• Instagram Stories has grown its userbase by 50 million since April

  20-06-2017 18:01
  
  Instagram claims that 250 million people now use its Stories feature every day, meaning it has attracted an additional 50 million users since April. 
  The Facebook-owned app has revealed fresh figures around its ephemeral content service along with an update that will allow users to share replays of live videos they've already broadcast within its walls.
  Previously videos shared on Instagram Live Stories would disappear when the stream had ended, but now users can repost them
  
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• Rolex becomes title sponsor of Paris Masters after BNP Paribas ends 19-year partnership

  20-06-2017 17:54
  
  Rolex has become the new title sponsor of the Paris Masters, confirming the departure of tennis tournament’s longstanding partner, BNP Paribas.
  The deal with the French Tennis Federation (FFT) will see the event renamed the Rolex Paris Masters and draws to a conclusion the partnership with French banking group, BNP Paribas, which has held the naming rights to the tournament since 2003.
  Having served as the official timekeeper of the tournament since 2007, the Swiss luxury watch brand
  
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• TripAdvisor’s CMO on its transformation into a booking site

  20-06-2017 17:24
  
  TripAdvisor is returning to the UK with a new TV campaign aimed at making sure its customers know it is more than just a review site.
  The new ad, which airs from today (20 June) sees TripAdvisor use its owl logo as a spokesperson to explain how the company can be used to search, compare and find the lowest price on hotels.
  Though the company has had this functionality for a while, it says many people are still not aware of it and use the site merely for reviews. The owl uses the tagline ‘
  
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• Amazon takes on Asos with the launch of Prime Wardrobe

  20-06-2017 17:22
  
  It’s been less than a week since Amazon disrupted the grocery industry after announcing its plans to acquire Whole Foods for £10.7bn. And the ecommerce giant is on the front foot once again, unveiling concrete plans for its new fashion retail business.
  Amazon’s fashion arm says it is currently testing Prime Wardrobe, a subscription-based box service currently in beta stage ahead of a launch later this year, where it will then be embedded into all Prime members’ membership
  
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• Netflix invites viewers to shape story narratives with interactive episodes

  20-06-2017 17:15
  
  Netflix has introduced its first interactive episode that puts viewers in charge of the story by enabling them to shape narratives, as it looks to create a more engaging TV experience for its younger viewers. 
  The new episode of 'Puss in Book: Trapped in an Epic Tale' gives users more than a dozen decision points to explore across "branching narratives." Young viewers may rewatch episodes several times to explore different outcomes, as well as interact with their favourite characters a
  
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• My Cannes time-out: Why I stopped going and why I’m back to stay

  20-06-2017 17:15
  
  It’s human nature to want what you can’t have, so when the social mores of Cannes finally embraced agency types other than creatives, I rushed to Southern France to dive into the party that I had never been invited to. 
  Alas, be careful what you wish for, as that Cannes, that many years ago, was in its awkward adolescence. The clients had been invited too, and while no one was saying it, you could feel it; the underlying creative tension was beginning to shift from the defiance
  
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• Twitter builds on live streaming business with National Women’s Hockey League deal

  20-06-2017 17:14
  
  Twitter has broadened its global live streaming business after agreeing to a new partnership with the National Women’s Hockey League (NWHL).
  The deal with the women’s professional ice hockey league will feature the league’s four teams and will cover 16 regular season games in addition to the All-Star Game and two games from the NWHL/Team Russia Summit Series.
  The 19 games will be produced by the NWHL and will be exclusive to Twitter, which will broadcast the fixtures globa
  
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• Uber's UK TV ad shows the brand has lost its way

  20-06-2017 16:51
  
  Call a cab, someone. Uber has officially lost its way.
  Uber has launched its first above the line major ad campaign in the UK. It says the ‘Getting There With Uber’ campaign is an attempt to humanise the business, broaden its demographic and attract drivers.
  The brand has even drafted in Kim Gehrig, the director of ‘This Girl Can’, for its first ever UK TV ad. 'Uber: Effortless Night’ had all the ingredients of a classy classic in an obvious bid to ra
  
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• Moroccan National Tourist Office Spring back into action

  20-06-2017 16:51
  
  Morrocan National Tourist Office (MNTO) have renewed their contract with Spring Design after three successful years of working together.
  The new contract will see Spring continue to develop the country’s award-winning MuchMorocco brand concept. The brand, which originally launched in November 2015, will continue across print and online media as well as travel trade events, including last week’s Meetings Show at Olympia, at which Morocco appeared alongside 700 other destinations for b
  
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• BA’s director of customer experience Troy Warfield departs

  20-06-2017 16:27
  
  Troy Warfield (far right) with TV presenters Gary Lineker and Mark Wright at British Airways’ fun run event.Troy Warfield has left British airways after a year and half as its director of customer experience.
  Warfield, who was hired as part of the company’s attempts to reshape its marketing team, was responsible for more than 14,000 cabin crew and all customer insight, customer relations, product development and partnership activity. He reported in to executive chairman Ke
  
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• Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

  20-06-2017 16:18 via campaignlive.co.uk
  
  Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.
  
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• Today's Cannes takeaways: marketers urged to be braver

  20-06-2017 16:16 via campaignlive.co.uk
  
  Campaign's round-up of the key takeaways from the Cannes International Festival of Creativity.
  
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• Universal Pictures ties with Devicescape for proximity marketing movie promotions

  20-06-2017 16:09
  
  Universal Pictures is upping its on-the-ground promotion capabilities by partnering with proximity marketing company Devicescape.
  The studio will create location-targeted engagement campaigns to promote upcoming releases in the UK, utilizing the Devicescape Engage, which will derive a strong understanding of movie-going audiences the longer it is in play.
  Using Devicescape’s Curated Virtual Network of shared public Wi-Fi, it learns the location of consumers visiting retail, hospitality, le
  
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• Adbrain and Media iQ ink cross-device integration deal

  20-06-2017 16:01
  
  Adtech pairing Adbrain and Media iQ have partnered to offer the former’s cross-device targeting capabilities to media planners using the AiQx platform. This is a move that comes as trade bodies are moving to better advise members with tailoring media plans across different screens. 
  AiQx is Media iQ’s media planning tool which helps advertisers compose media plans based on audience updates in real-time, thus reducing their reliance on panel-based data, with the Adbrain integrati
  
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• Burger King adds to Cannes haul with Direct Grand Prix for Google Home ad

  20-06-2017 15:57 via campaignlive.co.uk
  
  WPP-owned David Miami has won its second Grand Prix for its work for Burger King at this year's Cannes Lions.
  
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• Ira Glass shares the ingredient missing from your creative process

  20-06-2017 15:46 via campaignlive.co.uk
  The man behind hit podcasts This American Life, Serial and S-Town challenged creators to see failed experiments as success.
  
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• Gravity Road produces social film for Three UK as part of ‘Go Roam’ campaign

  20-06-2017 15:34
  
  Three UK and Gravity Road have teamed up to launch a new social film as part of the mobile network’s ‘Go Roam’ campaign.
  In addition to other above-the-line and PR activities, the film aims to highlight Three’s ‘Feel At Home’ offering, which allows customers to use their phone abroad in 60 destinations across the world at no extra cost, including the EU, USA and Australia.
  Starring comedian Joe Wilkinson as an unconventional news anchor,  the social film
  
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• P&G’s Marc Pritchard: We are 50% of the way to cleaning up digital

  20-06-2017 15:33
  
  Marc Pritchard, Procter & Gamble’s chief brand officer, has urged marketers to elevate craft in advertising, as well as media content, and improve transparency to eliminate waste. By doing so he said it will free up cash and enable marketers to invest in growth, as he believes the industry has an important role to play in growing companies and the economy.
  Speaking this morning (20 June) at the Wake up with The Economist event, held as part of the Cannes Lions Festi
  
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• P&G’s Marc Pritchard: Industry is 50% of the way to cleaning up digital

  20-06-2017 15:33
  
  Marc Pritchard, Procter & Gamble’s chief brand officer, has urged marketers to elevate craft in advertising, as well as media content, and improve transparency to eliminate waste. By doing so he said it will free up cash and enable marketers to invest in growth, as he believes the industry has an important role to play in growing companies and the economy.
  Speaking this morning (20 June) at the Wake up with The Economist event, held as part of the Cannes Lions Festi
  
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• 'Indestructable' Graham and MailChimp mispronunciations win Cyber Grand Prix

  20-06-2017 15:23 via campaignlive.co.uk
  
  Clemenger BBDO Melbourne has won the top prize at Cannes in the Cyber Lions for "Meet Graham", its campaign that saw a life-size sculpture of a man able to survive a car crash.
  
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• Could flexible working save creativity?

  20-06-2017 15:01
  
  Artificial intelligence is quietly stalking creativity, ready to kill. Chatbots, music, movies, TV dramas, programmatic advertising and more are out-smarting humans, and shaping art worthy of the ‘Next Rembrandt’.
  At McCann Japan, the company’s new artificially intelligent creative director, AI-CDβ is busy responding to live briefs from clients with logic-based creative direction based on past trends and success of TV ads. Last year, a human advert showing the hand-dr
  
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• Mashable launches UK edition on Snapchat Discover

  20-06-2017 14:52 via campaignlive.co.uk
  
  After a successful two-year global content partnership with Snapchat, Mashable UK has rolled out a UK-specific edition on its Discover platform.
  
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• Innovation Grand Prix goes to campaign to melt guns for good

  20-06-2017 14:47 via campaignlive.co.uk
  
  A Swedish campaign to melt guns for good causes has taken home the Grand Prix for Innovation at Cannes Lions this year.
  
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• Facebook beats traditional media to become leading news source for journalists, Ogilvy reports

  20-06-2017 14:30
  
  The majority of journalists believe Facebook is a better news gatekeeper than traditional media sources due to the opportunity it affords journalists to reach larger audiences and experiment with new formats, according to the Ogilvy Media Influence study. 
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  The global average mirrored results in North America where the majority of journalists (37%) award the top spot as news gatekeeper to Facebook. 
  Conducted by Ogilvy Media Influence during their annual global survey of over
  
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• Nestlé leads $77m funding round in fresh food startup Freshly

  20-06-2017 14:09
  
  Nestlé has announced it is the lead investor in a $77m round of funding for food startup Freshly, helping it gain access and insights into the $10bn market for prepared meals in the US, which it expects to grow at “very attractive rates”.
  The FMCG behemoth currently operates over 2,000 food and beverage brands and as part of the investment will gain access to Freshly’s analytics into its lifestyle-conscious consumer base. The investment enables Freshly to expan
  
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• Netflix trials personalised pre-roll video ‘previews’ to promote its original programming

  20-06-2017 14:06
  
  Netflix has been testing the use of pre-roll video ads - what it calls ‘previews’ -  that are personalised to each viewer’s interests and used as a way to promote the streaming services' big-budget original programming.
  The ‘previews’, which are 30-seconds in length, act as a trailer for upcoming Netflix original series or movies to give viewers a better idea about what the show is about rather than using a still image.
  These 30-second spots play before the sho
  
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• YouTube lifts the lid on how it is tackling extremist content

  20-06-2017 14:03
  
  YouTube says it has put in place new safety measures that look to block people going down a “rabbit hole” of extremist content, while also educating brands on how to avoid showing up alongside it.
  This year, the Google-owned video platform found itself at the centre of a growing scandal after an investigation by The Times revealed ads from big brands were appearing next to unsavoury or illegal content posted by groups including terrorists, white supremacists and pornographers. Some 2
  
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• Dentsu Y&R Tokyo wins Mobile Grand Prix for smartphone sperm test kit

  20-06-2017 13:56 via campaignlive.co.uk
  
  Dentsu Y&R Tokyo created a sperm testing smartphone kit to shine the spotlight on Japanese infertility, in private, for Recruit Lifestyle.
  
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• RNIB invites Glastonbury attendees to take a 'Karaoke Eye Test' in awareness push

  20-06-2017 13:38
  
  The Royal National Institute of Blind People (RNIB) is poised to run an experiential push during Glastonbury encouraging music lovers to make sure they book eye tests. 
  For the awareness push, the RNIB will put the vision of revellers to the test by giving them the chance to perform their favourite karaoke songs – but there's a catch, the lyrics on-screen will decrease in size line-by-line, as if they were undergoing a traditional eye test. 
  There's
  
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• Amazon Music same-sex couple ad celebrates Pride in London partnership

  20-06-2017 13:33
  
  Amazon Music is looking to make an impact on the ground as the sponsor of the Pride in London 2017 LGBT festival.
  Settling in as the festival’s first official music partner, the Amazon Music service, a Spotify rival packaged with Prime, will support the Pride’s Got Talent competition, launches an official playlist for the event and is one of three sponsors for the Radio Diva Women’s Stage Stage at Leicester Square.
  Steve Boom, vice president of Amazon Music, said the company wa
  
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• DigitasLBi picks up Innovation Lion Creative Data Grand Prix for Whirlpool's "Care counts"

  20-06-2017 13:30 via campaignlive.co.uk
  
  Digitas LBi Chicago has won the Innovation Lion Creative Data Grand Prix for its work "Care counts" for Whirlpool.
  
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• Marvel comic artist creates superhero Andy Murray for Under Armour ahead of Queen's Club

  20-06-2017 13:22
  
  Under Armour has commissioned a prominent DC and Marvel comicbook artist to create a superhero identity of tennis player Andy Murray as part of a new campaign promoting the tennis star's return to the Aegon Championships this week.
  Swiss artist David Boller, who has drawn Spider-Man, X-Men and Batman, created the images of a towering Murray standing in front of some of London’s most iconic landmarks. The artwork shows the world number one wearing a red, white and blue Under Armour kit
  
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• Why trial by media in the post-truth era leads to speculation, misinformation and fear

  20-06-2017 13:14
  
  The wall-to-wall media coverage of the Grenfell Tower inferno was predictable. Self-proclaimed experts were dusted off and thrust in front of the camera to speculate, and we have all become experts on cladding and sprinklers.
  We continue to witness intrusion into people’s grief and airtime being given to soundbites from the sultans of spin politicising pain.
  The problem is that the focus of the media is now on being first. Not necessarily accurate just first. 'Live'. 'Exclusive'. 'Breaking
  
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• ‘Think like publishers’ and use ‘influencer content’: how brands can drive performance through creativity

  20-06-2017 13:05
  
  Brands need to act like publishers when leveraging content to drive better performance outcomes, according to Publicis Media global practice lead of content, Belinda Rowe.
  Speaking at Cannes Lions on day two of a five-part video series in partnership with Publicis, she says there are three main ways brands should be leveraging content to get the results they need.
  “One is being audience-first rather than just leveraging content through campaigns. The second is thinking about how you are le
  
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• Majority of consumers consider a brand’s social and political stances before making a purchase

  20-06-2017 13:00
  
  Nearly 60% of consumers will buy or boycott a brand solely because of its stance on a social or political issue, according to Edelman’s Earned Brand study, with 30% stating that they make purchases based on their beliefs more than they did three years ago.
  The study, which surveyed 14,000 people worldwide from countries including Brazil, China, France, India, Japan, the US and the UK, shines a light on the fact that consumers - particularly millennials - are increasingly expecting brands t
  
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• Mobile protest billboard circles Amazon’s Seattle HQ urging Brietbart ad embargo

  20-06-2017 12:50
  
  Self-proclaimed advertising guardians Sleeping Giants is driving a mobile billboard around Seattle to pressure Amazon, one of the world’s largest retailers, into dropping ads it is programmatically serving on rightwing news site Breitbart.
  The group has pressured a reported 2,250 brands from advertising on Breitbart but getting a company the size of Amazon on board would likely be a major blow to the funding of the Conservative blog that has the ear of president Donald Trump.
  Now, the
  
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• Heineken and Duracell join Amazon's new wave of UK Dash Buttons

  20-06-2017 12:38 via campaignlive.co.uk
  
  UK households can now reorder beer, shoe polish, air freshner or batteries with the touch of a button as Amazon introduces 20 Dash Buttons for Heineken, Kiwi, Glade and Duracell.
  
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• Unilever recruits industry giants to fight gender stereotypes in advertising

  20-06-2017 12:37 via campaignlive.co.uk
  
  Unilever has partnered with UN Women and companies including WPP, Procter & Gamble, Facebook and Google to launch the Unstereotype Alliance.
  
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• Paul Hammersley launches indie agency collective

  20-06-2017 12:32 via campaignlive.co.uk
  
  Paul Hammersley, the former chief executive at DDB and Cheil, is setting up an agency collective of independent shops to "level the playing field" and compete against the holding companies.
  
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• Unilever teams up with UN Women, Mars and Alibaba to wipe out gender stereotypes

  20-06-2017 12:20
  
  Unilever has unveiled a new global alliance as it bids to wipe out stereotypical portrayals of gender in all advertising and brand-led content.
  Alongside gender equality advocates UN Women, the Unstereotype Alliance has been set up to unite leaders across business, technology and the creative industries to rally against stereotypical gender portrayals such as women being presented as cooks in family adverts. It will meet for the first time at the Cannes Lions Festival on Thursday (22 June).
  Memb
  
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• Why did McDonald's call time on its Olympics sponsorship?

  20-06-2017 11:50 via campaignlive.co.uk
  
  Three industry experts explain what the decision means for the fast food giant's business and for global sports sponsorship deals.
  
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• Jan Gooding: Our industry cannot be constantly observing otherness

  20-06-2017 11:47 via campaignlive.co.uk
  
  Aviva's global inclusion director issues a rallying cry to the industry to not just observe diversity, but also start building an inclusive culture to cement its connection with customers.
  
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• MRM Meteorite parts with joint-CEO Whitson

  20-06-2017 11:14 via campaignlive.co.uk
  
  Chris Whitson has left MRM Meteorite less than a year after he was promoted to joint chief executive of the agency.
  
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