Marketing news

• Adam & Eve/DDB wins gold at Cannes for Skittles 'Give the rainbow'

  19-06-2017 22:55 via campaignlive.co.uk
  
  Adam & Eve/DDB was the only UK agency to win a gold Lion at Cannes tonight in the Promo & Activation category for Skittles' LGBT Pride work "Give the rainbow".
  
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• McCann New York scoops Glass Lion Grand Prix for 'Fearless girl'

  19-06-2017 22:53 via campaignlive.co.uk
  
  McCann New York's high-profile "Fearless girl" sculpture on Wall Street has won the Glass Lion Grand Prix at Cannes.
  
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• Twitter wins Outdoor Grand Prix at Cannes

  19-06-2017 22:34 via campaignlive.co.uk
  
  Twitter has won the Grand Prix at Cannes in the Outdoor category for ads highlighting its ability to provide a forum for political debate.
  
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• Twitter and 'Fearless girl' win Outdoor Grand Prix at Cannes

  19-06-2017 22:34 via campaignlive.co.uk
  
  Twitter has won the Grand Prix at Cannes in the Outdoor category for ads highlighting its ability to provide a forum for political debate, while McCann New York's "Fearless girl" also won the top prize.
  
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• Ikea’s AR furniture app will get an upgrade from Apple

  19-06-2017 22:05
  
  Ikea and Apple are collaborating on an augmented reality (AR) app that will allow customers to see how furniture looks in their homes.
  “Together we are looking at the possibility to further explore the use of AR as a tool for home furnishing,” an Ikea rep said. “We want to continue to build on the positive experience of [AR] that we have gained through the Ikea catalogue app Place in Your Room [which launched in 2013].”
  Video of Place IKEA furniture in your home
  
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• Burger King campaign showing restaurants on fire scoops Print & Publishing Grand Prix

  19-06-2017 21:53 via campaignlive.co.uk
  
  Burger King's ads depicting one of its fast-thru restaurants on fire has scooped the Grand Prix ad Cannes for the Print & Publishing category.
  
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• Vice receives $450m investment to build out video capabilities

  19-06-2017 21:51
  
  Vice has received a $450m investment from private equity firm TPG, a deal that boosts the media brand’s valuation to $5.7bn.
  The funding will help the media company launch and finance Vice Studios, a division that will produce scripted multiscreen programming. The investment will also be used to build out over-the-top and direct-to-consumer video offerings.
  “Media is probably at its most dynamic, most evolutionary time in its history. With Facebook and Google taking an ever-growing p
  
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• E-Trade wants people to trade rather than get mad in new campaign

  19-06-2017 21:24
  
  E-Trade Financial Corporation has released its new creative campaign, taking a step away from its iconic talking baby and telling people: “Don’t get mad. Get E-Trade.”
  The video, digital and print campaign, done with agency of record MullenLowe, serves as the company’s first affirmation of its reinvigorated brand identity.
  In the 60-second spot, ‘Don’t Get Mad’, we see a man as he daydreams about the spoils of modern wealth, complete with scenes of the u
  
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• Weber Shandwick and GSK Consumer Healthcare hit a nerve at Cannes with headache relief campaign win

  19-06-2017 21:13
  
  Global agency Weber Shandwick was awarded a Bronze Lion in Health & Wellness at the 2017 Cannes Lions Health Festival this week for its GSK Consumer Healthcare's  Excedrin #DebateHeadache. 
  With earlier research indicating that seven out of ten Americans reported that the 2016 presidential election campaign caused them more headaches than any other election in recent memory, the #DebateHeadache campaign was launched as a way to offer pain relief caused by not only th
  
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• JWT teams with Creative Equals to highlight lack of gender equality at Cannes

  19-06-2017 20:37 via campaignlive.co.uk
  
  J. Walter Thompson London has teamed up with Creative Equals to place a spotlight on the low levels of women at the top table of creativity.
  
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• App gives Chanel a Cannes statue to close gender gap in public spaces

  19-06-2017 20:24 via campaignlive.co.uk
  
  Y&R has created a virtual statue of Coco Chanel for the Cannes Lions festival as part of a project to recognise women's accomplishments in public spaces.
  
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• Facebook’s ‘demo-tainment’ campaign targets creative agencies and strategists

  19-06-2017 20:09
  
  In March, Facebook's global business marketing team launched the first phase of a five-month campaign with a goal of conveying the power of mobile video ads to tell emotional stories. The second phase of what it calls the ‘Laugh, Cry, Wow, Buy’ campaign went live recently to bring to life a wide range of Facebook and Instagram products, including vertical and short form video.
  The new phase of this campaign is driving people to a landing page that highlights the different forms of vi
  
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• Snap and Time Warner ink $100m deal to produce more TV-like shows

  19-06-2017 19:48
  
  Media and entertainment conglomerate Time Warner Inc. and camera company Snap Inc. announced a global partnership that includes the development of made-for-Snap shows and a substantial investment in advertising for the next two years. 
  Under the terms of the agreement, Time Warner will make a significant commitment – which is widely reportedly to be $100m, but a Snap rep would not comment on financial matters – to develop and produce shows for Snapchat from its networks and
  
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• Adobe attempts to tap into burgeoning connected TV market with Advertising Cloud TV launch

  19-06-2017 19:45
  
  Adobe has announced the addition of Adobe Advertising Cloud TV to its recently launched Experience Cloud offering, a move which builds upon its $540m purchase of adtech outfit TubeMogul, and one that represents its hopes to tap into the fast-evolving addressable TV advertising market. 
  Adobe Advertising Cloud TV enables advertisers to purchase ad inventory – including live linear TV, addressable TV, connected TV, video-on-demand (VoD) and over-the-top (OTT) – using their first p
  
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• How Amazon's acquisition of Whole Foods will accelerate online grocery buying

  19-06-2017 19:10
  
  On Friday, June 16, 2017, the earth shook. On this date, Amazon, the $470 billion Market Cap behemoth, acquired Whole Foods, the quality and organic grocery chain, for $13.7 billion, sending shock waves throughout the industry. 
  Why is this earth shaking, you may ask? Think it’s just hyperbole? It’s not, as this surprising deal will impact every human being that buys or sells groceries – which includes you.
  The acquisition of Whole Foods clearly identifies that Amazon is c
  
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• Ad of the Day: Vinnie Jones says ‘Fuck the Rules’ and dances to 80s synth music in Muun spot

  19-06-2017 18:42
  
  Vinnie Jones says "Fuck the Rules" as he dances to 80s synth music in Amsterdam Berlin's latest ad for sleep design brand Muun.
  The film is the first installment of a three-part  None Fits All series that aims to "redefine interpretations of comfort', as the brand introduces its individually adjustable 'sleep system".
  The aim of the campaign is to show the former silver screen thug's softer side as we glean a behind-the-scenes look at Jones alone in a flat. Cinematically shot, the Lock
  
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• Global Citizen spoofs pop videos to call awareness and action to important issues

  19-06-2017 18:33
  
  Non-profit organization Global Citizen is reworking the melodies and videos of top pop songs in its latest effort to help solve the world’s biggest challenges.
  Through its advocacy and outreach, Global Citizen connects people on big issues through a mix of content, events, grassroots efforts and social media. Its Global Citizen Festival works with some of the biggest musical artists, including Beyonce, Coldplay, Pearl Jam, Demi Lovato and others, to help raise activism and awareness, espec
  
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• What the Amazon-Whole Foods match-up means for the future of grocery

  19-06-2017 18:19
  
  On Friday, June 16, 2017, Amazon purchased organic food purveyor Whole Foods. Amazon is making a $13.7bn bet that it can disrupt the traditional grocery store business.
  The discussion that followed the announcement focused on the future of the grocery store. Grocery stock prices declined. Amazon’s stock increased. The New York Times featured an article about the challenges with grocery stores, not the least of which is the array of products that do not match what people actually want to ea
  
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• Mars boosts digital innovation with two key appointments

  19-06-2017 18:16
  
  Mars has made two key appointments to help accelerate digital innovation and growth across its global business.
  Sandeep Dadlani takes up the role of chief digital officer having joined from Infosys, a $10bn global systems integration firm, where he was president and head of Americas.
  In his new role Dadlani will be responsible for working with Mars’ global business segments to drive its digital transformation agenda.
  Dadlani succeeds chief information officer, Vittorio Cretella, who helped
  
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• Sprite’s lyric cans return celebrating three decades of recognizing 'the power of hip-hop’

  19-06-2017 17:34
  
  For the last few years, Sprite has been celebrating the top acts in hip-hop on its can packaging, giving the Coca-Cola owned company a unique hold on the music industry.
  The summer drive called the 'Summer Sprite Cold Lyrics' series was delivered by Wieden + Kennedy New York. It looks to blend music and soda in the solstice heat and sees the packaging adopt lyrics from six artists: Vince Staples, Lil Yachty, DRAM, Vic Mensa, Kamaiyah and Kap G.
  Bobby Oliver, director, Sprite and citrus brands, C
  
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• UK ad spend growth forecast to suffer sharp dip amid Brexit and general election uncertainty

  19-06-2017 17:31
  
  A slowing economy and political uncertainty ahead of a breakaway from the European Union are poised to hit ad spend growth in the UK, according to a new report. 
  Zenith's most recent Advertising Expenditure Forecast has predicted that there will be a 0.9% growth in UK ad spend in 2017 compared to a figure of 9.6% in 2016, citing both Brexit and the snap general election as influencing factors.
  This drop in UK growth is poised to drag growth in Western and Central European ad spend, whi
  
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• Never again – until the next time: why we need solutions not soundbites

  19-06-2017 17:30
  
  The tragic Grenfell Tower inferno again highlighted the fact that history will continue to repeat itself until lessons are learnt and action taken.  
  My reputation around the world for the accuracy of my predictions of human behaviour, trends and election results and the likely media coverage is based not only on psychology and magic but an understanding that history always repeats itself.
  As a lawyer and strategic business adviser I work with several diverse companies and brands. Once you
  
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• BoxNation outpunches Sky for UK rights to Golovkin vs Alvarez mega fight

  19-06-2017 17:18
  
  BoxNation has outbid Sky to win the UK broadcast rights for the highly anticipated middleweight bout between Gennady Golovkin and Saul Alvarez.
  The boxing pay-TV channel, owned by promoter Frank Warren, will show the long-awaited fight between the two pound-for-pound greats on 16 September at in the T-Mobile Arena in Las Vegas.  
  Warren is understood to have closed the deal with Oscar De La Hoya's Golden Promotions, who the Mexican fighter Alvarez is signed to, on Friday night (16 June).
  Go
  
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• Bank of America’s CMO and Starcom’s global president on redefining consumer experiences through data

  19-06-2017 17:08
  
  The Drum has teamed up with Publicis for a five-part video series during Cannes Lions to explore how brands can use data and technology to stay relevant with today’s always-connected consumer.
  On day one, Bank of America’s chief marketing officer Meredith Verdone, and global brand president at Starcom, Lisa Donohue speak about the impact of data-driven storytelling and how that is driving deeper understandings of consumer behaviour.
  “Data-driven storytelling is really exci
  
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• LA Galaxy StubHub Stadium marries sports and entertainment in Universal Studios partnership

  19-06-2017 16:58
  
  Sports sponsorship seems to be odder by the day, the latest entry into football marketing handbook is a partnership between soccer team LA Galaxy and Universal Studios Hollywood that solidifies the theme park's branding in the club’s StubHub Centre stadium.
  Rolling out the exclusive theme park partner title, the giant screen at the StubHub Centre will be topped with a giant Universal Studios logo, that will fail not to earn the retention of anyone in the stadium looking at the replies and
  
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• Join Asos, Just Eat and Shop Direct at our AI event Supercharged

  19-06-2017 16:48
  
  We are bringing big brands including Asos, Just Eat and Shop Direct together to talk about artificial intelligence (AI), chatbots and how marketers can work with machines at our new event, Supercharged.
  Taking place at etc.venues County Hall in London on 4 July, the one-day conference aims to help marketers uncover the world of AI-powered marketing and how to pair marketers and machines for maximum results.
  The day includes Just Eat UK marketing director Ben Carter exploring the event between ch
  
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• Mars 'accelerates digital focus' by hiring digital leadership duo

  19-06-2017 16:24 via campaignlive.co.uk
  
  Mars, Inc has appointed Marriott International's senior vice president, digital George Corbin to the new role of chief digital demand officer.
  
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• Women forging creativity: director Susanne Bier says the gender 'tipping point' is far off

  19-06-2017 16:21 via campaignlive.co.uk
  
  From directing The Night Manager to putting the drama back into the Boots No7 brand, Susanne Bier is the first female director with an Oscar, Emmy and Golden Globe to her name. She tells Nicola Kemp why women should not need to compromise to achieve their creative potential.
  
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• Why the Amazon and Whole Foods adventure might mark the start of a retail revolution

  19-06-2017 16:20
  
  Retail has a funny way of surprising you, just when you think there are set patterns and understood norms a left field acquisition comes out of the blue, one that now looking at it makes sense. 
  The UK and large parts of North America were set on retail market including the upmarket store Whole Foods as a bit part player, struggling for real cut through and profit generation. A store that could as easily vanish as prosper. Wonderful displays, great product provenance, glitzy locations
  
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• Amazon and the Whole Food Adventure

  19-06-2017 16:20
  
  Retail has a funny way of surprising you, just when you think there are set patterns and understood norms a left field acquisition comes out of the blue, one that now looking at it makes sense. 
  The UK and large parts of North America were set on retail market including the up-market store Whole Foods as a bit part player, struggling for real cut through and profit generation. A store that could as easily vanish as prosper. Wonderful displays, great product provenance, glitzy locations
  
  Read more

• Today's key takeaways from Cannes: where are all the female directors?

  19-06-2017 16:06 via campaignlive.co.uk
  
  Campaign's round-up of the key takeaways from the Cannes International Festival of Creativity.
  
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• Independent Influence: Digital shop Grow helps revitalize downtown Norfolk via small business

  19-06-2017 16:02
  
  It’s not often that you hear about an ad agency having a real, tangible impact on the local community and neighborhoods around it, but digital agency Grow has managed to do just that over the past three years by helping small businesses gain footing in its home of Norfolk, Virginia.
  It all started when Grow, which has worked with brands like Google, Nike and Burberry, expanded into a second space on Norfolk’s bustling Granby Street. Rather than take up valuable storefront space on th
  
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• EE set to connect campers with 4G smart tent at Glastonbury festival

  19-06-2017 15:51
  
  EE is pitching up a 4G smart tent at this year’s Glastonbury festival, to keep campers connected across the 900 acre site. The mobile network has been named as the festival’s official technology and communications partner for the fourth year running.
  The ‘4GEE Smart Tent’ features connected technologies including a mini fridge that tweets when stocks are running low, an entertainment centre that will show the BBC’s live streams of six stages from across the festival
  
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• Burger King: With creativity, the biggest risk is taking no risks

  19-06-2017 15:16
  
  Burger King says creativity in its campaigns is what gives the brand “an edge”, and that marketers have to “walk the talk” in order to stand out in a cluttered media landscape.
  The burger brand is being honoured at the Cannes Lions Festival this year as creative marketer of the year. And its head of brand marketing, Fernando Machado, spoke to Marketing Week this morning (19 June) about the brand’s “long-term commitment to creativity” and how it plays a c
  
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• Cannes Lions 2017

  19-06-2017 15:11
  The post Cannes Lions 2017 appeared first on Marketing Week.
  
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• Guardian appoints Anna Bateson as first chief customer officer

  19-06-2017 14:49
  
  Guardian News & Media (GNM) has appointed Anna Bateson into the newly created role of chief customer officer that will see the publisher join the dots from the different customer revenues it generates.
  Bateson joined the Guardian in December in the new role as VP of platforms and partnerships, which has seen her develop and managing the publisher’s partnerships with big platforms such as Facebook and Google.
  It was a fitting role for Bateson who joined the Guardian from Google where sh
  
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• Samsung on its phone scandal: ‘We would not wish it on any marketer’

  19-06-2017 14:41
  
  Samsung has spoken about how it was forced to change its marketing strategy to focus on brand trust and rebuilding the emotional relationship with consumers following last year’s scandal when some of its Note 7 phones exploded and caught fire.
  And the brand’s US CMO Marc Mathieu, speaking during a Waking Up With The Economist session at the Cannes Lions Festival this morning (19 June), said he “wouldn’t wish it on any marketer” to have to deal with a scandal of this
  
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• Samsung on its Note 7 phone scandal: ‘We would not wish it on any marketer’

  19-06-2017 14:41
  
  Samsung has spoken about how it was forced to change its marketing strategy to focus on brand trust and rebuilding the emotional relationship with consumers following last year’s scandal when some of its Note 7 phones exploded and caught fire.
  And the brand’s US CMO Marc Mathieu, speaking during a Waking Up With The Economist session at the Cannes Lions Festival this morning (19 June), said he “wouldn’t wish it on any marketer” to have to deal with a scandal of this
  
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• Omnicom Media Group's global head of trading Zonfrillo departs for MCap

  19-06-2017 14:28 via campaignlive.co.uk
  
  Independently-owned MCap (formerly known as Mercury Media Group - MMG), has hired Omnicom Media Group's global head of trading Andy Zonfrillo as its global managing director.
  
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• ‘We are not going to directly compete with Google and Facebook’ says Oath boss

  19-06-2017 14:10
  
  Oath, the newly formed holding company for the combined AOL and Yahoo business, will not compete with Google and Facebook in the digital ad space but instead look to find new ways of working with advertisers, according to its CEO Tim Armstrong.
  Speaking at a press briefing held this morning (19 June) at the Cannes Lions Festival in France, Armstrong shared his vision for Oath, which will come to market in two stages.
  Firstly it will bring all its assets and data together into one environment, wh
  
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• ‘We are not going to directly compete with Google and Facebook’ claims Oath boss

  19-06-2017 14:10
  
  Oath, the newly formed holding company for the combined AOL and Yahoo business, will not compete with Google and Facebook in the digital ad space but instead look to find new ways of working with advertisers, according to its CEO Tim Armstrong.
  Speaking at a press briefing held this morning (19 June) at the Cannes Lions Festival in France, Armstrong shared his vision for Oath, which will come to market in two stages.
  Firstly it will bring all its assets and data together into one environment, wh
  
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• TVC Group bolsters senior team with three internal promotions

  19-06-2017 14:03
  
  London-based content agency, TVC Group, has made three senior promotions, including a board appointment, and strengthened its luxury team with a new addition.
  Leon Schlesinger joins content agency TVC Group’s existing five-member board, led by global managing director James Myers, after 12 years at the agency.
  Joining in 2005, Schlesinger has risen through the ranks from editor and producer, to his most recent role as director of production, overseeing all levels of producti
  
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• Gillian Armstrong: Lack of female directors is 'appalling'

  19-06-2017 13:50 via campaignlive.co.uk
  
  Australian director Gillian Armstrong has taken the creative industries to task, after it was revealed only 9% of ads and 14% of films globally are directed by a woman.
  
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• UFC to innovate its broadcast experience with real-time stats provided through sensors

  19-06-2017 13:26
  
  The UFC is planning to innovate its broadcast model with the introduction of a new in-fight statistics system that will deliver an array of real-time data to viewers.
  Speaking at a session at Cannes Lions titled 'Survival of the Fittest,' the promotion’s new owner, WME boss Ari Emanuel, discussed how the UFC is aiming to build a data business in part by placing sensors on athletes’ gloves, shorts and throughout the arena.
  Also on stage with Emanuel was UFC president Dana White,
  
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• Etihad splits with Cheil and takes digital account in-house

  19-06-2017 13:19 via campaignlive.co.uk
  
  Cheil London will no longer be Etihad's global digital and social agency following a restructure by the airline.
  
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• Verizon's Oath CMO: Consolidation of technology brands to come

  19-06-2017 12:56
  
  Oath, the Verizon-owned media company born from the merger of Yahoo and AOL, has admitted that consolidation of its technology brands including its advertising platforms is inevitable. 
  At a press briefing to launch the Oath brand at Cannes Lions, Allie Kline, chief marketing officer for AOL told The Drum that consolidation of the 50 technology brands and platforms under Oath would take place. 
  "We want to make it easier for people and not harder for people to buy. The volume
  
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• Verizon's Oath CMO: Consolidation of media brands 'inevitable'

  19-06-2017 12:56
  
  Oath, the Verizon-owned media company born from the merger of Yahoo and AOL, has admitted that consolidation of its brands – including the likes of Tumblr, Huffington Post, AOL.com, Flickr and Verizon Media – is inevitable. 
  At a press briefing to launch the Oath brand at Cannes Lions, Allie Klein, chief marketing officer for AOL told The Drum that consolidation of the 50 technology brands and platforms under Oath would take place. 
  "We want to make it easier for
  
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• What can marketing learn from behavioural science?

  19-06-2017 12:51
  
  The marketing industry has been attempting to change people’s behaviour for years.  Advertisers use associations of beauty and sex to encourage us to buy products we might not even need; retailers know exactly how and where to place items in a store or on a web page in order to encourage us purchase more.
  So, presumably the marketers have got it sussed and don’t need to learn anything from those of us on the academic side of behavioural science?  Well, not necessarily, and
  
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• UK adspend growth to plummet to below 1%

  19-06-2017 12:43 via campaignlive.co.uk
  
  UK adspend growth will plummet this year to less than 1% amid uncertainty around Brexit and the result's of this month's General Election.
  
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• CHI & Partners tops UK entries in Outdoor Lions on back of beer investment

  19-06-2017 12:39 via campaignlive.co.uk
  
  CHI & Partners has picked up seven of the UK's 37 entries in the Outdoor category of this year's Cannes Lions for its work for Freedom Brewery.
  
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