Marketing news

• Snap erects ferris wheel outside Le Palais for Cannes Lions

  17-06-2017 19:12
  
  Snap has taken space outside Le Palais in Cannes this year to place a large yellow ferris wheel in front of all delegates to promote itself to attending users, marketers and brands. 
   
  The wheel, called Le Grande Roul is positioned near the red carpet and began operating today (Saturday 17 June) allowing delegates and members of the public on. 
   
  All using the wheel are being asked to record their experience on Snapchat and share it. 
   
  A Snapbot machine has also be
  
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• Al Jazeera’s Twitter account temporarily shut down in Qatar as part of “organised campaign” against the network

  17-06-2017 12:46
  
  The Arabic-language account of Al Jazeera was temporarily suspended on Twitter as part of what the Qatari network has called "an organised campaign", and follows the closure of Al Jazeera bureaus in neighbouring countries due to its alleged support of terrorist groups.
  The account, with just under 12 million followers, was suspended for an unspecified reason early on Saturday (17 June).
  Twitter's rules state that an account can be suspended for three main reasons: because it is posting spam, bec
  
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• Al Jazeera’s Twitter account temporarily shut down in Qatar as part of 'organised campaign' against the network

  17-06-2017 12:46
  
  The Arabic-language account of Al Jazeera was temporarily suspended on Twitter as part of what the Qatari network has called "an organised campaign", and follows the closure of Al Jazeera bureaus in neighbouring countries due to its alleged support of terrorist groups.
  The account, with just under 12 million followers, was suspended for an unspecified reason early on Saturday (17 June).
  Twitter's rules state that an account can be suspended for three main reasons: because it is posting spam, bec
  
  Read more

• Marketing's first Brexit conundrum? European Court of Justice says purely plant based products can’t use dairy names

  17-06-2017 12:37
  
  This week, German food watchdogs chased down Teutonic Tofutown brands to set up a landmark judgement. Legislators from the European Court of Justice ruled that for the purposes of marketing and advertising the term ‘milk’ must be reserved for animal based products only. Gulp!
   
  Although there are exceptions, dairy names are protected under EU regulation 1308/2013 and the use of milk itself or for that matter, milky
  
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• Wake up and smell the talent - how to nurture not demotivate the new breed

  17-06-2017 12:03
  
  I’ve recently been part of a heated discussion (read rant) on LinkedIn by an agency owner about the cost of ‘talent’. This particular thread stressed the issue that salary expectations in the agency world are being unreasonably driven upward by well-funded start-ups as they compete with agencies for the best talent. 
   
  This was followed by a statement that ‘talent’ shouldn’t simply be looking for the best money – they should be looking for grea
  
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• AMV BBDO’s chairman and CEO Cilla Snowball receives damehood as Queen Birthday Honour’s list unveiled

  17-06-2017 12:00
  
  The Queen's Birthday Honours list has been released, recognising more than 1000 people for commitment to public service. Along with a slew of famous actors, authors and musicians, this year’s list honoured advertising executives, retail and publishing founders, as the honours committee described the list as the most diverse yet.
  Cilla Snowball, group chairman and group chief executive of Abbott Mead Vickers (AMV) BBDO, the advertising agency with clients including BT, Sainsbury’s and
  
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