Marketing news

• Facebook is now using AI to help counter the spread of terrorist content

  15-06-2017 21:30
  
  Facebook is now using artificial intelligence (AI), and building a team of security experts, as well as increasing cooperation with third parties to help prevent militant groups from using the social network to communicate between themselves and with the outside world. 
  In a blog post entitled, “Hard  Questions: How We Counter Terrorism”, published today (June 15), Facebook claimed it was experimenting with AI to become “better at identifying potential terrorist conte
  
  Read more

• UX is the ultimate goal and AI will help, but brands still struggle with data and channels

  15-06-2017 21:20
  
  As customer experience becomes more of the basis for competitive advantage, more brands are focusing on consistent, personalized experiences, but they struggle with obtaining a single view of each customer and how to deal with data from different sources. That’s according to the fourth annual State of Marketing report from CRM firm Salesforce.
  The study found this is further complicated by the never-ending stream of emerging channels – which must not only be addressed, but coordinate
  
  Read more

• 'Entrepreneur is the new France': Emmanuel Macron invites tech professionals to apply to work under his new Visa system

  15-06-2017 20:47
  
  Newly elected French President Emmanuel Macron received a standing ovation while telling French start ups and digital professionals in Paris that he wanted the country to be one where digital start ups could innovate, describing France as a 'start up nation.'
  On the day when he introduced a new Tech Visa to allow professionals to request the right to work within the country for up to four years, Macron addressed the delegates of Publicis' Viva Technology conference to offer his vision of a Franc
  
  Read more

• Nike to cut 2% of global workforce as part of wide ranging corporate restructure designed to accelerate growth

  15-06-2017 19:44
  
  Nike has announced it will cut 2% of its global workforce as part of sweeping changes to its corporate structure.
  Around 1,400 staff are expected to be affected by the cuts, which were revealed in the company’s detailing of its ‘consumer direct offense’, a new initiative designed to get more products into the hand of consumers faster.
  The new alignment is aiming to drive growth by accelerating innovation, cutting product creation cycle times in half and increasing the focu
  
  Read more

• Advertisement

• Jason Momoa heads up new Father’s Day video campaign for Carhartt

  15-06-2017 19:26
  
  As Khal Drogo in Game of Thrones, Jason Momoa was a fierce warrior king. In real life, the actor and director is a devoted father, and that is the basis for a new video for workwear brand Carhartt in honor of Father’s Day.
  Momoa and Carhartt have produced a short dad’s day film featuring a narration of famous ‘Fathers Talking Fatherhood’, who tell their inspiring stories of being a dad. The video features Momoa and some of the dads that have inspired him, including p
  
  Read more

• Ad of the Day: Havas enlists a lonely trolley for Jurys Inn’s new brand proposition ‘Stay Happy’

  15-06-2017 18:37
  
  Havas London has unveiled its first work for hotel chain Jurys Inn, whereby a multimedia campaign featuring a melancholy trolley introduces the brand’s new proposition, ‘Stay Happy’.
  We witness the trolley’s tragic journey as it glumly rolls through an unwelcoming city in the rain, before finding happiness at its nearest Jurys Inn hotel. 
  “This is an exciting time for Jurys Inn – the launch of our new promise, as well as the biggest campaign in
  
  Read more

• Gyro appoints Angela Kyle as head of new business development in US

  15-06-2017 18:16
  
  Global B2B agency Gyro has hired Angela Kyle to take on the newly created role of head of new business development in the US.
  She joins from Omnicom brand consultancy Wolff Olins, where she served as head of new business for North America. In her new role, she will be tasked with leading new business efforts, cross-network collaboration and partnerships for Gyro in the US.
  Her hiring comes on the heels of other executive appointments at the agency, which was acquired by Dentsu Aegis last ye
  
  Read more

• Cadbury unleashes the moo of its animatronic cow to promote bovine adoption promo

  15-06-2017 17:40
  
  Cadbury Dairy Milk took to the ever-popular activation spot of the Southbank this week with an animatronic cow in order to promote its Buttons brand’s bovine adoption scheme.
  It took a team more than 6,000 hours to create the aptly-named ‘Buttons’. Her qualities, according to brand manager David McDermott, include “a fully swishing tail” and a “life-sized udder”.
  “We really want to showcase the fun and different personalities that cows can have,&rd
  
  Read more

• Advertisement

• Campaign TV: Introducing the Power 100 Voices

  15-06-2017 17:00 via campaignlive.co.uk
  
  Marketing directors from this year's Power 100 have spoken to Campaign in the first of our new video series, The Power 100 Voices.
  
  Read more

• UX is driving a driverless future for automakers

  15-06-2017 16:50
  
  Two major disruptions are driving automotive right now: automated driving tech (AD) and ride sharing services—both of which came from outside the industry (Google and Uber). But both progressions require a deep understanding of something car companies have historically been pretty bad at: user experience.
  If you’ve ever sifted through a car’s user manual trying to connect your blue tooth phone to the stereo, you understand. Car controls are notoriously terrible, often counter-i
  
  Read more

• Toyota uses cognitive ads from Watson to introduce the Prius Prime

  15-06-2017 16:39
  
  IBM said Toyota is the latest brand to use Watson Ads, the cognitive ads from The Weather Company, an IBM business that provides weather data and insights.
  Toyota’s Watson Ads introduce the Prius Prime, a new plug-in hybrid model that went on sale earlier this year, on weather.com and The Weather Channel app. The ads went live this week and are slated to run through Q3.
  A video about Watson Ads says the format allows consumers to have “intelligent, two-way”
  
  Read more

• EEF focuses on British excellence post Brexit with the help of Spinning Clock

  15-06-2017 16:39
  
  EEF appointed Spinning Clock to create promotional material for their annual National Manufacturing Conference 2017. EEF is the representative body for British manufacturing, serving as the voice of UK manufacturing to government, media and abroad. EEF members include great British manufacturers such as Heinz, Caterpillar, Rolls Royce and Siemens.
  The importance of the conference was to provide a forum to respond to the implications of Brexit and how British manufacturers could move forward posi
  
  Read more

• Can we stop with the lazy and misleading punditry?

  15-06-2017 16:32
  
  The election was won and/or lost because of social media. Wait no, it was because of targeting young people. Actually, it was definitely because one of the parties used data really well.
  Urgh. What a load of rubbish.
  Let’s stop pretending we know the answers. This stuff is at best, narrow-minded and at worst, self-serving lies and it is killing advertising.
  Take Brian Millar for instance. If you listen to him, the Tories failed because they relied on brutal simplicity of thought while Labo
  
  Read more

• More than just the destination: the marketing of Xanadu

  15-06-2017 16:25
  
  We’ve all seen the movie: a hero travels to an exotic destination in search of something or someone precious, but it’s not the physical journey that matters more so the emotional one. The real destination is not Xanadu or Shangri-La or El Dorado, but an encounter with themselves – a truer version of themselves they have yet to discover.  
  The axiom that journeys are about traversing inner landscapes as much as exterior ones kept presenting itself to me during the recent ro
  
  Read more

• Facebook, Sky and Virgin Media look to tackle brand safety issues

  15-06-2017 16:22
  
  Facebook is looking to offer marketers more controls over where their ads appear outside its main social network as it reacts to concerns over brand safety and transparency in digital advertising.
  The US tech giant says the changes over the next few months “go further” than before and will offer more transparency over where ads appear.
  For the first time, advertisers will be able to see a list of where their ads could potentially deliver prior to setting a campaign live. Facebook is
  
  Read more

• Drinkaware addresses dangers of home drinking with ‘have a little less, feel a lot better’ campaign run by PrettyGreen

  15-06-2017 16:16
  
  Drinkaware, an independent charity aimed at educating people on safe alcohol consumption, has appointed entertainment, sports and wellbeing agency PrettyGreen to promote its ‘Have a little less, feel a lot better’ campaign.
  The campaign intends to reduce consumption of alcohol among men aged 45-64 who drink over the low risk drinking guidelines; the activity centres around the at home male drinking culture, utilising TalkSport presenters and listeners in
  
  Read more

• AI dominates first day of Viva Technology Paris 2017

  15-06-2017 16:14 via campaignlive.co.uk
  
  The first day of Viva Technology Parys 2017 dwelled on the applications, advances and consequences of artificial intelligence.
  
  Read more

• Eric Schmidt's vision of a better world

  15-06-2017 15:48 via campaignlive.co.uk
  
  Despite the bad news we see daily in the press, Eric Schmidt, executive chairman of Alphabet believes that humanity, as a whole, is entering an age of abundance and from there, an age of intelligence.
  
  Read more

• Wimbledon readies global campaign to boast its unique personality to Asian audiences and safeguard its future

  15-06-2017 15:43
  
  The All England Club (AELTC) is launching a global campaign ahead of Wimbledon as it looks to grow its brand beyond traditional audiences and into Asia.
  The ‘In Pursuit of Greatness’ campaign will launch tomorrow (16 June) across digital and social media before hitting cinemas next week with 60-second films showing throughout the UK. The AELTC has said it will focus particularly on Facebook, YouTube and Snapchat in an effort to target the younger demographic.
  It will also s
  
  Read more

• International round-up: US internet privacy bill faces backlash, Chevrolet focuses on ‘meritocracy’ in Argentina

  15-06-2017 15:33
  
  US internet bill looking to ‘give consumers control’ faces backlash
  There’s a new internet privacy bill in US Congress, and the digital ad industry says that if it passes it could mean “Facebook won’t be free”.
  Tennessee congresswoman Martha Blackburn says she wants to give consumers control of their internet experience, which is why she has introduced a bill — the ‘BROWSER Act’ — that would require internet users to actively opt in to
  
  Read more

• Twitter goes for a minimalist new look as it continues to focus on breaking news and live events

  15-06-2017 15:01
  
  Twitter is undergoing a redesign to make the desktop, mobile and app versions of the platform more intuitive and less cluttered. 
  The move follows on from Twitter's brand refresh last year, in which it adopted the strapline 'See What's Happening' in a bid to cement itself as the home of breaking news and live events. 
  In line with its renewed ethos, Twitter's team has listened to user feedback to refresh its product, part of this includes showing a live updates around how many times a
  
  Read more

• WPP’s GroupM shifts Maxus chiefs Nick Baughan and Steve Williams to Essence

  15-06-2017 14:54
  
  Essence has announced five new hires to its leadership team, with Maxus US and UK chiefs – Steve Williams Nick Baughan – joining as part of GroupM’s merger of their former agency and MEC.
  WPP announced the consolidation of MEC and Maxus earlier this month, explaining the decision to be one derived from tackling "a very competitive marketplace". It added that cost savings from the deal would be used to fund the expansion of digital ad agency Essence.
  Nick Baughan, prev
  
  Read more

• Athlete publishing company Unscripted appoints Pitch Marketing Group to accelerate growth ambitions

  15-06-2017 14:46
  
  Athlete publishing company Unscriptd has appointed Pitch Marketing Group as its strategic communications consultancy.
  Pitch Marketing Group will continue its work with Unscriptd, helping to develop a comprehensive communications strategy focused on increasing awareness and engagement among its audience as well as across the corporate landscape.
  Chris Allen, group account director at Pitch Marketing Group, said: “We’re delighted to be appointed by Unscriptd. They are at the cutting ed
  
  Read more

• Creative Equals urges Cannes Lions festival to #SharetheSpotlight

  15-06-2017 14:07 via campaignlive.co.uk
  
  Creative Equals has teamed up with Campaign to urge the Cannes Lions International Festival of Creativity to reach a 50:50 gender split in speakers by 2018 as part of the #CampaignforEquality.
  
  Read more

• Barclaycard to adopt new strategic approach with ‘Start Today’ branding

  15-06-2017 13:56
  
  Barclaycard is incorporating a “new strategic approach” into its marketing in order to  create a more aspirational and youthful message around its brand.
  The idea is to create balance by first talking up the functional element of the services Barclaycard provides and then showing more emotional brand advertising later in the year.
  Subsequently, this week, Barclaycard has launched the ‘Pay Your Way’ campaign, which shows how everything from cards to mobile apps a
  
  Read more

• Nick Baughan moves to Essence as EMEA CEO

  15-06-2017 13:50 via campaignlive.co.uk
  
  Essence, the WPP media agency, has appointed Maxus leaders Nick Baughan and Steve Williams as chief executives of EMEA and North America respectively.
  
  Read more

• Marketing Week rising star Claire Canty promoted to head of innovation at Weetabix

  15-06-2017 13:33
  
  Marketing Week Rising Star Claire Canty has been promoted to head of innovation at Weetabix UK and Ireland.
  The new role sees Canty return to the marketing department after her previous cross-functional position as part of the sales team working on the Waitrose and Co-op accounts. She joined the company from Nestle Confectionery four years ago.
  Canty will be responsible for delivering this year’s NPD plan, as well as developing Weetabix’s five year innovation and
  
  Read more

• Things we like: Twitter's live-stream events and the FT's student offer

  15-06-2017 13:15 via campaignlive.co.uk
  
  Twitter proves to be a good live video partner for trusted media brands and FT.com and Lloyds Bank offer sixth-formers and their teachers free access.
  
  Read more

• Spotify hits 140 million monthly users as it notes ‘explosive’ growth of automated audio ads

  15-06-2017 13:01
  
  As Spotify surpasses another milestone, The Drum catches up with the platform’s global sales lead to find out how it is innovating to monetise listening habits and why it’s still focusing on a people-based approach.
  Spotify has been nothing if not tenacious in its charm offensive on advertisers of late. In the midst of YouTube’s brand safety furore, it positioned itself as an ideal alternative to answer marketers’ growing concerns around transparency, and now as it gears
  
  Read more

• Konami names Usain Bolt as brand ambassador for Pro Evolution Soccer 2018 as it looks to outpace rival Fifa

  15-06-2017 12:55
  
  With Cristiano Ronaldo confirmed as the cover star for Fifa 18, EA’s footballing rival Konami has responded with the announcement that Usain Bolt will be a brand ambassador for the Pro Evolution Soccer (PES) series.
  The Jamaican sprinter has agreed to an endorsement deal with the Japanese developer and will feature in the 2018 edition of PES exclusively to customers who pre-order the videogame.
  Having the eight-time Olympic gold medallist feature in its marketing is an unusual move fo
  
  Read more

• Cannes 2017: Appboy teams up with The Drum for roundtable on digital transformation

  15-06-2017 12:51
  
  The Drum, in association with Appboy, will be hosting a roundtable discussion on how the advertising industry is adapting to keep up with new technologies and shifting consumer expectations.
  With innovation being a key theme at Cannes, the debate will centre around how brands and agencies can harness innovation to drive real business outcomes. 
  Other topics will cover how brands and agencies can overcome a siloed approach to innovation, whether agencies are truly becoming digital transforma
  
  Read more

• AI associated with CRM activities poised to boost business revenue to $1.1tn in five years

  15-06-2017 12:49
  
  AI adoption is predicted to witness landmark growth in the coming years, with increased computing power, big data and breakthroughs in machine learning, with AI predicted to alter 49% of job activities within the next two years.
  An IDC report released this week forecasts a $1.1tn boost in global business revenues between 2017 and 2021 particularly in AI-related CRM activities for B2B and enterprise businesses including personalization of marketing campaigns, sales cycles, lead gen
  
  Read more

• The future is feminine, and the UK electorate just showed they agree

  15-06-2017 12:39
  
  As cultural experts, we have been talking for the past few years of the rise of feminine values in society.
  Whether it be the values and behaviours of celebs, business leaders, fashion, brands or just the acceptable norms of behavior, we have witnessed a radical shift away from the traditional, masculine dominated rules that have determined how people, brands and businesses behave. Rational, hierarchical, selfish, calculated, power-based values and actions are being replaced by something more em
  
  Read more

• Cannes Lions attendees take official festival bot for a spin

  15-06-2017 12:31
  
  Delegates at the Cannes Lions International Festival of Creativity have a new tool at their disposal with the launch of an official chatbot for Messenger, joining an ever expanding menagerie of bots on the platform.
  Festival-goers can now rely on the services of an AI powered chatbot to help them navigate events and plan schedules with personalised messages ensuring you never need miss a crucial event or party.
  Employing machine learning algorithms the Messenger tool offers an overview of what&r
  
  Read more

• Sky and Virgin Media strike addressable TV alliance in move to be ‘on par with social networks’

  15-06-2017 12:05
  
  Pay-TV giants Sky and Virgin Media are joining forces to offer advertisers a targeted TV advertising platform to rival the reach of leading social networks.
  The partnership was first rumoured in April, and will see Virgin Media’s customer base added to Sky’s addressable TV offering, Sky AdSmart. It covers both targeted linear and video on demand (VOD) TV advertising.
  The agreement significantly expands the reach of AdSmart from the 11m homes it had access to before the Virg
  
  Read more

• Target shakeout sees CCO Dustee Jenkins step down

  15-06-2017 11:26
  
  Target chief communications officer Dustee Jenkins, formerly director of communications at HUD, has become the latest executive to depart amidst a shakeout of the retailers management team to make room for new blood.
  Jenkins has given the last seven years of her life to the big box retailer but will now stand aside in favour of her deputy, communications vice president Katie Bolan.
  Her departure follows hot on the heels of former colleague and chief innovation officer Casey Carl, who exited last
  
  Read more

• McCann London hires Sheryl Marjoram as MD

  15-06-2017 11:18 via campaignlive.co.uk
  
  McCann London has hired Sheryl Marjoram, Saatchi & Saatchi's managing partner who led the Asda account, as managing director.
  
  Read more

• Crowd, Search Star and iCrossing take home Grand Prix prize at the RAR Digital Awards 2017

  15-06-2017 11:15
  
  Crowd, Search Star and iCrossing were named as the Grand Prix winners at last night's (14 June) The Drum RAR Digital Awards held at the Sheraton Grand London Park Lane hotel.
  Now in its third year, the one-of-a-kind awards ceremony recognised agencies entirely based on the ratings their clients had given them for their performance.
  This Year Crowd scooped the Under 40 category Grand Prix, while Search Star picked up the 40-99 Grand Prix and iCrossing came away with the 100+ award.
  Within the e-c
  
  Read more

• Instagram inspiration: Why creatives need to get out of the office and into the real world

  15-06-2017 11:00
  
  Where do top creative minds go when in need of inspiration? In The Drum magazine’s Cannes issue, guest-edited by Facebook, we get a glimpse into the places where great ideas are born from some of the industry’s leading creatives.
  One theme ran through all of the Instagram photo submissions, that everyone officially has permission to leave their desks and get out into the real world. So, what are you waiting for?
  Anne Elisco-Lemme, executive creative director, Duncan Channon 
  Loa
  
  Read more

• Oath names Flint to run European ad sales and Clarkson to head UK

  15-06-2017 10:53 via campaignlive.co.uk
  
  Oath has named Stuart Flint as head of European sales and Nigel Clarkson to run UK sales at the combined AOL-Yahoo business.
  
  Read more

• Facebook to offer brands access to a new generation of human-like chatbots

  15-06-2017 10:51
  
  Facebook is set to usher in a new era of advanced chatbots by offering brands access to a new breed of bots capable of negotiating and thinking ahead in a similar manner to humans.
  Such a development would further bridge the gap between AI and humans, representing a sea change from the relatively simplistic interactions offered by current gen bots.
  To do this Facebook’s researchers are working on ways of training its bots to think beyond the here and now by presenting them with conversatio
  
  Read more

• Alder-Shah joins AnalogFolk as managing partner

  15-06-2017 10:40 via campaignlive.co.uk
  
  Reeha Alder-Shah, managing partner at Dare London, has joined AnalogFolk in the same role.
  
  Read more

• You & Mr Jones takes majority stake in mobile specialist Mobkoi

  15-06-2017 10:30 via campaignlive.co.uk
  
  You & Mr Jones has bought a majority stake in Mobkoi, the mobile marketing specialist.
  
  Read more

• TBWA promotes Philip Brett to global role as Ian Pearman assumes top APAC gig

  15-06-2017 10:28
  
  TBWA\Worldwide have promoted Philip Brett from president, TBWA\Asia to chief operating officer, TBWA\Worldwide. 
  He will be replaced by Ian Pearman, chief executive officer, AMVBBDO, who will take over Brett’s role as president, TBWA\Asia.
  These appointments are the latest senior management changes for TBWA and follow the appointment of Chris Garbutt as chief creative officer last month.
  Brett will remain in Singapore until autumn to facilitate a smooth transition before ret
  
  Read more

• Health Lottery ad banned for exaggerating the likelihood of winning

  15-06-2017 10:08
  
  A Health Lottery commercial in which an ecstatic cash prize winner exhorted viewers to rush out and buy a ticket because ‘… you’ve a very good chance of winning…’ has been banned by the Advertising Standards Authority for exaggerating the odds of picking up a winning ticket.
  The gambling commercial relayed a succession of genuine, unprompted testimonials from previous winners and the Health Lottery sought to stress that the expressed opinion on the likelihood of w
  
  Read more

• Wimbledon Championships to launch 'earned and paid media' content campaign

  15-06-2017 09:34 via campaignlive.co.uk
  
  With the Wimbledon Championships just two weeks away, the All England Club is launching a global campaign in a bid to grow its audience and build the future of the Wimbledon brand.
  
  Read more

• New Zealand Human Rights Commission mocks celebrity appeal ads in anti-racism film

  15-06-2017 09:34
  
  New Zealand Human Rights Commission has launched a campaign to stop racism, which makes a play on the well-known celebrity appeal video.
  Fronted by Taika Waititi, the director of The Hunt for the Wilderpeople and the upcoming Thor Rhaganok film, the film sees Waititi call on kiwis to “help support an important cause: racism”.
  The film is part of a campaign which calls on New Zealanders to show zero tolerance to racism, as racial tolerance and attacks become more prevalent around the
  
  Read more

• The Most Interesting Man in The World in fine spirits after ditching beer for tequila

  15-06-2017 09:33
  
  The Most Interesting Man in The World, former face of Heineken’s Dos Equis brand, has ditched beer for tequila after his former employers Havas were dropped as campaign creatives in favour of Droga5.
  It took just two days for Jonathan Goldsmith to find a new role with New York-based Davos brands quick to request Goldsmith’s services as the new face of Astral Tequila for a new ad spot, referencing his past ten years only in passing by saying: “I told you, I don't always drink be
  
  Read more

• BBDO Guerro and The National Union of Journalists Philippines fight fake news on social media

  15-06-2017 09:13
  
  BBDO Guerro and The National Union of Jounralists Philippines has teamed up to fight fake news on social media with a new tool called Fakeblok.
  This chrome plug-in allows journalists to report and vet fake news sites, while blocking them on people’s newsfeeds
  This effort was in response to fake news undermining the role of real journalists, as there are no current tools to detect fake news while 92% of people get their news from social media.
  Since its launch a team of senior journalists f
  
  Read more

• Alibaba targets 100 million overseas Chinese consumers with Tmall World

  15-06-2017 08:33
  
  Alibaba plans to connect 100 million Chinese consumers globally with its Taobao marketplace through the launch of Tmall World.
  The new service will provide Chinese-speaking consumers living outside of China with access to the 1.2 billion products being sold through Alibaba’s platforms including its Tmall and Taobao sites.
  Alibaba will provide logistics, payment and all localisation support for the new service, which aims to give brands and merchants on its platforms access to Chinese consu
  
  Read more

Follow @marketing_UKnws on Twitter!