Marketing news

• Geoff Thomas joins Eric Mower + Associates as managing director of Cincinnati office

  13-06-2017 20:19
  
  B2B and consumer agency Eric Mower + Associates (EMA) has hired Geoff Thomas as senior vice president and managing director of its Cincinnati office.
  He replaces Jeff Eberlein, who left the agency earlier this year. 
  Thomas previously served as chief operations officer at Cincinnati-based global brand design agency LPK. According to his LinkedIn, he left LPK in October of last year after spending nearly 20 years at the agency. 
  “EMA’s independence, size and national ranking
  
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• The Guardian's confirms cost cutting move to tabloid format

  13-06-2017 19:37
  
  The Guardian has taken of one of the most significant format shifts since its foundation nearly 200 years ago with a move away from its current European-style ‘Berliner’ format to standardised tabloid dimensions.
  Driven by a need to slash costs the move will see the Guardian outsource its print operations to Trinity Mirror whose presses are configured for the red tops, resulting in the former broadsheet shrinking to fit within its new smaller confines.
  First reported by the Tele
  
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• BuzzFeed and NowThis to begin delivering VR content as part of Samsung partnership

  13-06-2017 18:17
  
  BuzzFeed and NowThis have partnered with Samsung as part of a joint effort to deliver more interactive storytelling and snackable content for audiences using virtual reality (VR).
  Using Samsung's Gear 360, both BuzzFeed and NowThis will create an array of VR content, spanning everything from how-to videos to breaking news around the world.
  Matthew Henick, head of development at BuzzFeed, said Samsung’s 360-degree technology would enable it to “use our ‘test and l
  
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• Denstu Aegis US chief Rob Horler departs after 17 years

  13-06-2017 18:04
  
  Dentsu Aegis Network has today (13 June) announced the departure of US chief executive Rob Horler, who leaves after 17 years with the group.
  In classic C-suite fashion, Horler is stepping down to ‘pursue new opportunities’. Nigel Morris, chief executive of Dentsu Aegis Network Americas, will assume the role in the interim, while a long-term successor is expected to be announced shortly.
  Horler joined the group at the turn of the millennium as managing partner of Carat Inter
  
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• MLB All-Star Mark Teixeira: 'I choose the brands I work with very carefully'

  13-06-2017 18:00
  
  Over the course of his 14-year Major League Baseball (MLB) career, Mark Teixeira played for the Texas Rangers, Atlanta Braves, Los Angeles Angels of Anaheim and, of course, the New York Yankees. The first baseman won the World Series in 2009 and was a three-time All-Star. He also won five Gold Glove Awards and three Silver Slugger Awards and holds the all-time Major League record (14) for most games with a home run from both sides of the plate before retiring last year. 
  Video of Mark Teixe
  
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• Beefeater Gin embarks on ‘urban’ brand relaunch with first UK OOH campaign in 12 years

  13-06-2017 17:41
  
  Beefeater has revealed a subtle brand relaunch to position itself as a gin ‘with a distinctly straight talking urban feeling’, communicating this shift to the UK audience with its first national out-of-home campaign in 12 years.
  The creative features flat, graphic designs filled with the traditional bright red Beefeater palette. Imagery includes sunglass-touting young fashionistas and Beefeater’s new signature serve: the B&T (Beefeater & Tonic), which comes with a slice
  
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• Verizon closes Yahoo deal and forms Oath as Marissa Mayer walks away with $23m

  13-06-2017 17:36
  
  Verizon has officially completed its $4.5bn acquisition of Yahoo, with the latter's former chief executive Marissa Mayer resigning as part of the process. 
  The completion comes months after it was confirmed that Verizon will merge Yahoo with its AOL assets to form a subsidiary called Oath; a fresh proposition which will be let be ex-AOL chief Tim Armstrong. 
  Verizon said that given the "inherent change" to Mayer's role with Yahoo as a result of the transaction meant she
  
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• Smartening the middle-man: how AI can maximise impact across customer journeys

  13-06-2017 17:35
  
  Data, data, data. The opportunities are endless. Florent Coudyser, industry director at Relay42, explores how we can use this data to improve the travel booking process, and use informed technology to help brands upsell and connect.
  The world is our oyster, and as the rise of transport makes it seem smaller, the digital marketplace for travel gets bigger
  Metasearchers and airlines each agree that the line between product and service is blurring; customer journeys are now a shared responsibility,
  
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• A pair of monster siblings duke it out in ad for Honda Odyssey minivan

  13-06-2017 17:14
  
  Honda is showing off the bells and whistles of its 2018 Odyssey minivan via a campaign that channels action movie tropes.
  The crux of the campaign is a 60-second spot that features two monsters who are busy destroying the city they’ve invaded. When one picks up a city bus and attempts to take a bite out of it, the other becomes so jealous and angry that she throws a tree at his face before pummeling him into a nearby building.
  While the two duke it out, a man and woman who are trying to ta
  
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• Former McCann director Disney joins 383 as commercial director

  13-06-2017 17:12
  
  The Former McCann and Green Room Design director Oliver Disney has joined the board of Birmingham-based digital experience studio 383 to lead the company’s commercial strategy across new and existing business.
  In his new role, Disney will oversee all commercial operations with both the new business and client services team reporting in to him.
  Formally head of business development and client partner for Green Room Design and before that McCann Birmingham, Disney’s role will mast
  
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• SpotX claims its latest product launch can help cure the ills of data leakage

  13-06-2017 17:00
  
  With ‘data leakage’ regularly cited as one of the main barriers to adoption of programmatic advertising, SpotX has today (June 13) launched a new service which it claims will secure the valuable competitive insights of advertisers and publishers alike.  
  Dubbed Audience Lock it will allow media owners to activate their first-party data for an advertiser to target a campaign to reach viewers of specific shows, or that fit a specific profile. Meanwhile, for media buyers
  
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• Sky Bet awards ad account to Who Wot Why and Bountiful Cow

  13-06-2017 17:00 via campaignlive.co.uk
  
  Sky Bet has appointed Who Wot Why to its retained creative account as it seeks to create a better through-the-line experience.
  
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• Mark Ritson: Why can’t marketers see that digital metrics are bullshit?

  13-06-2017 17:00
  
  Last Thursday I found myself addressing about a thousand marketers. I was one of four speakers debating the motion ‘Digital Metrics are Bullshit’ at Australia’s biggest marketing conference Mumbrella360. My teammate, a senior figure from news media, and my good self were designated to go first. Then our opponents, two big hitters from the world of digital media, would present the case against the motion.
  I’m a man who leans heavily on Powerpoint most of the time, often u
  
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• Let’s get personal: The power of recommendation from ‘friends we have never met’ has more influence than ever

  13-06-2017 17:00
  
  In the olden days you used to go to an actual travel agent, sit down on a plastic padded chair and chat to a total stranger in a branded polyester uniform for maybe an hour.
  Together you’d look at some generic catalogue photos and then you’d hand over a chunk of cash for a holiday you really knew very little about. These days you might not meet a single human during the whole booking/arrival process, but travel planning feels more intimate and informed than ever before.
  Last weekend
  
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• Second BT Ryan Reynolds ad banned as internet advertising row deepens

  13-06-2017 16:56 via campaignlive.co.uk
  
  Ryan Reynolds holds the rare distinction of starring in two ads that have been banned in the UK after BT claims about internet speed were once again taken to task.
  
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• A new digital customer journey: the future of travel marketing

  13-06-2017 16:37
  
  How can travel brands stand out and scale content in the experience economy, while also keeping budgets and resources intact?
  The digital journey of booking a personal trip, from first thought to final purchase, can be long and complex. Today’s consumer is more bullish on jet setting than any prior generation and is willing to devote considerable effort to investigating price and quality before making a purchase. Between booking sites, review sites, menu sites and Pinterest boards, the min
  
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• Procurement needs to stop being a ‘lone ranger’, says Ladbrokes Coral

  13-06-2017 16:25
  
  Ladbrokes Coral’s chief customer officer Kristof Fahy says the procurement team needs to understand that marketing is about more than “balloons and t-shirts” and should adopt shared KPIs so they can work closer together.
  Speaking at the ProcureCon Marketing 2017 conference today (13 June), Fahy started his talk by admitting that he has not always been “a fan” of procurement. This is mainly due to the department taking a “lone ranger” approach.
  &ldqu
  
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• Marketoonist on 8 types of annoying ads

  13-06-2017 16:18
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on 8 types of annoying ads appeared first on Marketing Week.
  
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• InsureandGo appoints Roast to drive dominance in the travel insurance space

  13-06-2017 16:14
  
  Travel insurance brand, InsureandGo, has appointed Roast as its digital agency for search marketing and campaign creation.
  Roast will help InsureandGo expand and dominate within the travel insurance marketplace, increase rankings for insurance terms, drive qualified traffic and modify content to attract a more diverse audience. The digital agency will also be building multi-media, interactive pieces to inspire users to travel to new destinations.  
  Simon Everett, head of marketing
  
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• How to enhance cult status through collaboration

  13-06-2017 16:11
  
  The Grenson x New Balance hybrid trainerBrand tie-ups on limited edition specials are often seen as a way to craft cult status. However, for collaborations to resonate in a meaningful way they must have a purpose.
  Tim Little, owner and creative director of footwear brand Grenson, says he is regularly approached to take part in brand collaborations, but if it’s just a case of “putting a logo on it” in order to sell more, the team are not interested. They believe collaborations
  
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• Verizon completes Yahoo deal and Marissa Mayer exits

  13-06-2017 15:58 via campaignlive.co.uk
  
  Verizon has completed its $4.48bn (£3.52bn) acquisition of Yahoo and created Oath, a subsidiary that houses 50 media and technology brands.
  
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• Mother in diversity push with Campaign

  13-06-2017 15:57 via campaignlive.co.uk
  
  Campaign has teamed up with Mother to create a campaign to highlight the importance of equality in the creative industries during Cannes Lions.
  
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• Ad of the Day: Aldi enlists competitive triathlete brothers for summer savings campaign

  13-06-2017 15:54
  
  Aldi has joined forces with triathlete brothers Alistair and Jonny Brownlee to launch its latest integrated summer marketing campaign ‘The Competitive Brownlees’.
  Designed to show customers how they can save money this summer, the initiative plays on the competitiveness between the brothers as they try to one up each other with supermarket savings. 
  Now one of the biggest UK grocers, Aldi has created three executions with McCann UK. In each, we see
  
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• Watershed moment for media shops, Sorrell says

  13-06-2017 15:53 via campaignlive.co.uk
  
  Media agencies are facing the biggest structural shift since their discipline separated from creative agencies, Sir Martin Sorrell has said.
  
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• Sara Tate moves to Lucky Generals in partner role

  13-06-2017 15:48 via campaignlive.co.uk
  
  Sara Tate, a former managing director at Mother, is joining Lucky Generals as partner to lead new business.
  
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• Pitch update: Auto Trader, The Electoral Commission, Public Health England

  13-06-2017 15:37 via campaignlive.co.uk
  
  The incumbent is out of the Auto Trader media process, and The Electoral Commission held pitches last week.
  
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• Brexit’s Got Talent? - a roundtable discussion

  13-06-2017 15:30
  
  As negotiations over the UK’s departure from the European Union inch closer to officially starting, agency M&A advisers Green Square invited a selection of agency leaders with offices across Europe to lunch at The Ivy. On the menu was the question: what are the implications of Brexit on the availability and movement of industry talent and the crucial importance of agency culture to future success.
  Sharing their views were Brian Elliott, founder and chief executive officer at Amste
  
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• Leicester City FC on how they plan to make their redeveloped digital platform 'the hub of everything we do going forward'

  13-06-2017 15:25
  
  Leicester City FC have overhauled their website and added an array of new features including a live match centre and free match highlights in a bid to drive fans to the club’s owned platforms.
  The new site follows on from Leicester City’s decision not to renew its contract with the English Football League Digital, which is responsible for the development of its member clubs’ websites.
  By opting for their own bespoke platform, the 2015/16 Premier League champions have been able
  
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• Rob Horler exits as Dentsu Aegis Network US chief executive

  13-06-2017 14:55 via campaignlive.co.uk
  
  Rob Horler, chief executive of Dentsu Aegis Network USA, is stepping down "to pursue new opportunities".
  
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• VR to fuel UK entertainment and media sector growth

  13-06-2017 14:24 via campaignlive.co.uk
  
  PwC expects the UK's entertainment and media sector to grow from £62bn to £72bn by 2021, making it EMEA's second largest market after Germany.
  
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• Growth in VR to fuel UK entertainment and media sector growth

  13-06-2017 14:24 via campaignlive.co.uk
  
  PwC expects the UK's entertainment and media sector to grow from £62bn to £72bn by 2021, making it EMEA's second largest market after Germany.
  
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• MRM Meteorite promotes Conner to MD

  13-06-2017 14:12 via campaignlive.co.uk
  
  MRM Meteorite has promoted managing partner Matt Conner to managing director.
  
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• IAB study claims over 45% of mobile ads generate consumer response

  13-06-2017 14:03
  
  Nearly two-thirds (63%) of smartphone users worldwide use their device every at least once every 30 minutes, according to an IAB report published today (June 13), with ad recall on such devices registered at 86% on mobile web, and 90% in-app. 
  The findings were released in the trade body study entitled ‘Always On – A Global Perspective of Mobile Consumer Experience’, which surveyed users across the globe and found that over a fifth (22%) tap into their phones every five mi
  
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• Meet the directors behind new music videos for Elton John classics

  13-06-2017 13:58 via campaignlive.co.uk
  
  Campaign meets the emerging directing talent who reimagined three of Elton John's classic songs for a new generation.
  
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• I want to prove Jimmy Choo wasn’t an accident, says founder as she launches new shoe brand

  13-06-2017 13:26
  
  Tamara Mellon might have helped turn Jimmy Choo into a multimillion pound luxury business but she still feels a need to prove herself. That is part of the reason why she is relaunching her eponymous shoe brand, Tamara Mellon.
  “I think I probably still have something to prove. In all honesty, I am trying to prove that Jimmy Choo wasn’t an accident,” she said, speaking at the Fortune Most Powerful Women Summit in London yesterday (12 June). “Am I trying to prove it to mysel
  
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• Four things B2B marketers should look for at Cannes Lions 2017

  13-06-2017 13:17
  
  Highlighting the best and brightest in creativity and innovation, the Cannes Lions Festival presents an opportunity for marketers to gauge the direction of the industry each year.
  In the past, the B2B sector has largely been overshadowed on this stage and it’s no secret that B2C marketing has more of a reputation for disruptive creativity and emotional impact. We should view this not as a slight, but as an opportunity to prove those outdated perceptions wrong, just as the likes of GE, Nort
  
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• Visa uses Fifa Confederations Cup sponsorship to showcase latest payment technologies

  13-06-2017 13:13
  
  Top-tier Fifa partner Visa will use its sponsorship of the upcoming Confederations Cup to showcase its latest payment technologies, including the broader roll-out of its payment ring. 
  The enhanced payment experiences will be available at stadiums throughout Russia where the tournament takes place between 17 June to 2 July.
  Visa will implement 1,600 point-of-sale terminals and deploy 120 mobile concessionaires throughout the stadium concourses, offering fans multiple ways to make cash-free
  
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• The Drum Content Awards launches with judges from CNN, News UK and Karmarama

  13-06-2017 13:00
  
  The Drum Content Awards have launched with top marketers from CNN, News UK, Karmarama, Dropbox and IBM lined up as judges.
  The Drum Content Awards, now in its third year, honours the best in modern marketing and recognises that brands are increasingly looking for creative content to engage with their consumers. Those who are producing this content should be recognised and rewarded.
  Entries are open to agencies, brands, publishers and platforms who are showing excellence and innovation.
  Work can
  
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• FT’s John Ridding: Facebook fact checkers ‘like a game of whack-a-mole’, fake news solution lies in paywalled ecosystem

  13-06-2017 13:00
  
  Financial Times Group chief executive John Ridding believes the epidemic of fake news being spread on Google and Facebook reflects a bigger issue in the distortion of the online news ecosystem, such that the solution is not in hiring a team of fact-checkers, but in creating an infrastructure that values premium, paid-for news.
  The media chief said the FT is in talks with both Facebook and Google about creating a model that allows publishers with paywalls to charge for content on those platforms,
  
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• AMV BBDO launches half-time creative roles to woo female talent

  13-06-2017 12:59 via campaignlive.co.uk
  
  Abbott Mead Vickers BBDO is hoping to boost the number of female creatives in its ranks by offering permanent, half-time roles.
  
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• Believe it or not, your advertising might be performing better than you think

  13-06-2017 12:57
  
  With brand equity and differentiation at all-time lows, many advertisers from multiple categories are on the defensive. For example, CPG food brands found in the center aisles of the supermarket, having launched back when convenience and price were more important to consumers than fresh ingredients and healthy eating, are in decline.
  Thanks to category trends and emerging consumer preferences, many brands can expect the threat of extinction to remain constant. But there is a big chance that even
  
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• Condé Nast retires Style.com as it inks e-commerce deal with Farfetch

  13-06-2017 12:47
  
  Condé Nast has canned its e-commerce platform Style.com just months after its relaunch to instead collaborate with luxury online retailer Farfetch. 
  The deal has rendered Style.com defunct, with Condé Nast now relying on Farfetch to commercialise its online and social media content. Style.com now redirects to Farfetch's homepage, with the latter having acquired the former's trademark, intellectual property and customer database.
  Condé Nast
  
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• Website search and Google are a completely different ball game

  13-06-2017 12:46
  
  Google has completely transformed how we all find, find out and buy online. Most likely, when you think of something you need or want, even if you already know where to go, you’ll search on Google first and then continue your journey. 
  Google’s algorithm is amazingly well developed in understanding what people are after and then ranking results by relevancy and authority on the topic. However, this is not an article about SEO. It is about website search.
  Because of how advanced
  
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• Fight rising tides in Playmob's gamified mobile ad designed to educate about climate change

  13-06-2017 12:25
  
  Gamified mobile ads are raising awareness of climate change fueled rising oceans by allowing audiences to try to stem the tide in a pseudo-mobile game, accessible via ad, that is streamed in the browser without an app install.
  New York based global ocean preservation collective We Are The Oceans (WATO) and London-based profit for purpose gaming company Playmob teamed up with ad tech firm Tresensa to deliver an experience that helps raise awareness of the climate risks faced by Sma
  
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• It was fear PR that kept Corbyn from Trump-style victory

  13-06-2017 12:10
  
  Pollsters argue that the terror attacks in Manchester and London Bridge didn’t seem to have any effect on the election result. I disagree. If it wasn’t for the fear PR that could legitimately ride on the back of those terror attacks, I believe Labour would have won outright.
  Jeremy Corbyn was about to pull off the biggest political upset in modern history. What better than a terror attack or two to bring voters back into line, scare them into supporting the status quo?
  They couldn&rs
  
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• Data management platforms (DMPs) are a hot topic in the UK

  13-06-2017 12:06
  
  So, in the name of research, I set about trying to understand this burgeoning technology.
  The articles, video clips and websites I discovered all present DMPs through some very compelling features and benefits. And they make lofty (and jargon-riddled) promises, summed up as follows:
  ROI
  Using a DMP can increase the ROI of your PPC and display advertising
  Personalisation 
  DMPs can optimise your customers’ experience on your digital touchpoints
  Enrichment 
  A DMP will unlock in
  
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• Stranger to take Starcom UK group and EMEA leadership role

  13-06-2017 11:52 via campaignlive.co.uk
  
  Jodie Stranger is to take a newly created role as Starcom UK Group chief executive and president of global network clients, EMEA.
  
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• TfL launches handy chatbot on Facebook Messenger

  13-06-2017 11:35 via campaignlive.co.uk
  
  Transport for London has launched the TravelBot, an AI-powered digital travel assistant you can ask questions of in Facebook Messenger.
  
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• Meet the new Cannes Lion keeper

  13-06-2017 11:27 via campaignlive.co.uk
  
  Jose Papa's first Cannes Lions as managing director has seen a clampdown on yacht parties and a focus on business value. Is it a new era for the festival?
  
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• Pictures: NABS' 'Stranger Than Summer' event raises £130k

  13-06-2017 10:33 via campaignlive.co.uk
  
  NABS Stranger Than Summer event last week has raised £131,000 to support people working in advertising and media.
  
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