Marketing news

• R/GA NY appoints Steven Moy as chief technology officer for US

  12-06-2017 22:02
  
  R/GA has hired Steven Moy as chief technology officer, US. In this new role, Moy will leverage his 30 years of experience to lead the technology consulting practice, and collaborate on strategy across R/GA’s six US offices.
  Moy will be based in R/GA’s global headquarters in New York City, reporting directly to executive vice president, global chief technology officer Nick Coronges.
  He joins R/GA from Isobar UK, where he served as the company’s chief executive and prior as the U
  
  Read more

• Starbucks and Lady Gaga collaborate on colorful Cups of Kindness

  12-06-2017 21:15
  
  A few weeks after its vibrant Unicorn Frappuccino set the world on fire - and was reportedly spit out by songbird Katy Perry - coffee giant Starbucks is partnering with another pop star, Lady Gaga, and her Born This Way Foundation to spread a message about being kind to one another.
  From Tuesday (June 13) to Monday (June 19), Starbucks will donate 25 cents from each of the Cups of Kindness beverages sold at participating stores in the US and Canada. The Starbucks Cups of
  
  Read more

• Wieden + Kennedy names Susan Hoffman co-chief creative officer

  12-06-2017 18:40
  
  Wieden + Kennedy has announced that Susan Hoffman will take on the role of co-chief creative officer. 
  Hoffman will partner with Colleen DeCourcy, who was named global chief creative officer of the agency last year. Hoffman previously served as executive creative director of the agency’s Portland office.
  According to Wieden + Kennedy, Hoffman joined the Portland-based agency 32 years ago as its eighth employee. Since then, she has helped open offices around the world and has served as
  
  Read more

• Uber looks to rebuild brand perception with first UK TV ad

  12-06-2017 18:30
  
  Uber’s first UK TV advert ‘Where to?’ aired at the weekend followed by a series of out-of-home ads that have gone live today (12 June), as the ride-hailing app seeks to convey a positive message in the face of recent controversies and doubts about CEO Travis Kalanick’s role at the company.
  The campaign’s aim is to represent the possibilities available when using the Uber app. The TV ad includes a video of a young couple on their first date and focuses on how they ar
  
  Read more

• Advertisement

• National Geographic partners with Nike to create 'Breaking2' documentary

  12-06-2017 18:30
  
  National Geographic has partnered with Nike to create a documentary film chronicling the brand’s Breaking2 attempt.
  The film, which currently has the working title ‘Breaking2’, will tell the story of Nike’s attempt earlier this year to propel one of its athletes to the ‘impossible’ feat of breaking the two-hour marathon barrier.
  The record attempt took place on 6 May 2017 at Monza racetrack in northern Italy and saw 32-year-old Kenyan Eliud Kipchoge record the
  
  Read more

• Boots reworks classic Wizzard Christmas track for colourful summer TVC

  12-06-2017 18:19
  
  Boots is proclaiming ‘We wish it could be summer every day’ in its latest TV ad – the final creative campaign for the brand from Mother before the account moves to Ogilvy & Mather.
  The 40-second film is set in a lido, which is inundated with men, women and children as the sun finally arrives in the UK. Inside the pool’s changing rooms, swimmers are seen using Boots products to paint their toenails and wax their legs and chest, while outside, liberal helpings of s
  
  Read more

• Why Apple’s move to offer Amazon’s Prime Video on Apple TV is brilliant

  12-06-2017 17:56
  
  Have you ever felt rather smug paying for your groceries in the supermarket with your wearable tech, only to then be asked whether you have a loyalty card, and you’re back to fumbling in your bag to find your wallet?
  Or installed wireless speakers around your home only to find it doesn’t come with your favourite music service integration, and you can’t play the music you love?
  The problem isn’t really about the technology not working, but more a case of outdated thinking
  
  Read more

• Ad of the Day: New York Bakery Co. creates romance novel trilogy where bagels and toppings are a match made in heaven

  12-06-2017 17:55
  
  The New York Bakery Co. has launched ‘an Unexpected Summer Romance’ campaign that sees bagels and topping ingredients getting saucy together in a trilogy of romance novels. 
  Inspired by 1940s melodramas, the campaign from Now tells the stories of intimate affairs between toppings and bagels through romantic storytelling, in a bid to position the bagel as a summer sandwich. Briefed with showing 'what summer looks like on a bagel,' the novels, which will appear as p
  
  Read more

• Advertisement

• Sonic taps Ice-T for cameo during National Ice Tea Month for ad and Facebook Live promo

  12-06-2017 17:45
  
  Fast food chain Sonic Drive-In has been using improv comedians TJ Jagodowski and Peter Grosz in their commercials for well over a decade to much success. In their latest ad, the two are joined by rapper/actor Ice-T in a humorous cameo.
  In honor of National Iced Tea Month, Sonic is promoting an “iced tea that’s better than iced tea” because it has frozen sweet tea mixed with lemonade. As Jagodowski and Grosz sing the praises of the drink and repeat the phrase “way bet
  
  Read more

• Think Jam boosts gaming and film publicity team with latest appointment

  12-06-2017 17:29
  
  Entertainment marketing agency Think Jam has appointed Chris White as publicity manager.
  In his new role at Think Jam, White will be working with clients including Warner Bros Games and select film clients, covering titles such as the Tupac biopic 'All Eyez On Me', Steven Soderbergh's new comedy 'Logan Lucky' and Steven Spielberg's 'Ready Player One'.
  White began his career at Capcom UK as a PR intern before joining GameCity as PR and marketing coordinator. Most recently, White worked with 2K as
  
  Read more

• Independent Influence: Paul Venables talks creativity, inspiration and ‘leading with values’

  12-06-2017 17:15
  
  Venables Bell & Partners has created some of the most talked about work of the past few years.
  The San Francisco agency’s 2015 #OptOutside campaign for REI has become the go-to example of what brand purpose should like, and its 2017 Super Bowl ad for Audi quickly became one of the most buzz-worthy spots of the game, landing the automaker the number three spot on the USA Today Ad Meter. 
  Paul Venables, who founded VB&P in 2001, believes that much of the shop’s success can
  
  Read more

• Snapchat’s Ad Manager tool promises self-service in under two minutes

  12-06-2017 17:12
  
  Online messaging company Snapchat has made it easier for small and medium enterprises to submit ads onto its platform, a move that will likely ease the flow of cash into the company.
  A suite of Ad Manager tools are now finally live, having been in the works for a few months. To get started brands need only fill out a quick form. From a web browser, SMEs can import brand assets and libraries to aid in the creation of ads for teams without in-house creatives.
  It comes after the company c
  
  Read more

• Dixons Carphone partners with fitness influencers LDN Muscle in branded content series for ultramarathon event Race to the Stones

  12-06-2017 16:12
  
  Dixons Carphone has extended its sponsorship with leading UK ultramarathon Race to the Stones with a new deal that will see the electronics retailer co-create an exclusive content series around the event.
  The agreement sees Dixons Carphone sponsor the 100km race for a fourth year and includes a partnership with, LDN Muscle, a fitness platform which creates downloadable training guides and nutrition plans.
  Together the two will create an exclusive content series where the team of fitness influenc
  
  Read more

• 'Spandau or Speedcore?' asks Virgin Trains in debut work by Anomaly

  12-06-2017 15:43 via campaignlive.co.uk
  
  Virgin Trains boldly presents itself as akin to a relaxing Spandau Ballet track compared to stressful rival transport modes in Anomaly's debut work for the brand.
  
  Read more

• Cannes Lions ain’t what it used to be – creativity is evolving

  12-06-2017 15:43
  
  Every year we ask people for constructive criticism about Cannes Lions, so we can try our best to improve the festival. When we do, I sometimes hear: 'Cannes Lions just isn’t as creative as it used to be.'
  All feedback is useful. But on this point, I’m afraid I disagree.
  I believe the festival is actually more creative than ever. It’s just that our industry’s definition of ‘creativity’ is evolving, as the world around us profoundly and rapidly changes.
  Cannes
  
  Read more

• Protein World’s former marketing boss on launching a new fitness brand

  12-06-2017 15:37
  
  It might have been a couple of years ago, but the bright yellow ad featuring a bikini-clad model firmly cemented fitness brand Protein World into the collective consciousness of British consumers.
  The 2015 “Are you beach body ready?” ad, which promoted the brand’s slimming product, sparked a backlash and received 378 complaints after appearing throughout the London Underground.
  The man in charge of that campaign was Richard Staveley, who was the brand’s head of global mar
  
  Read more

• AnalogFolk hires Kunal Muzumdar as US managing director

  12-06-2017 15:02
  
  Independent digital creative agency, AnalogFolk has hired Kunal Muzumdar as managing director for the USA.
  Muzumdar joins AnalogFolk during a period of rapid growth; in recent months the agency has won, sustained and gained further business with clients such as Nike, Clif Bar & Co and last month won a Webby Award for its work on the Nike Trainers Hub. In addition, PepsiCo recently added AnalogFolk to its digital agency roster.
  Muzumdar joins AnaglogFolk from Possible, where ran the agency&rs
  
  Read more

• How failure can be the key to success – lessons from the general election

  12-06-2017 14:54
  
  Winston Churchill claimed that history is written by the victors. In this post–truth era, however, everyone claims victory.
  Just as no one sends out a bad CV or offers damaging references, the sultans of spin are at pains to paint the brightest possible picture out of even the most dire straits.
  Banners outside theatres always scream the one word taken from reviews most likely to encourage us to buy tickets.“Terrific!”  “Outstanding!” “Brilliant!” T
  
  Read more

• Snapchat launches ad publishing tool to go with ad management platform

  12-06-2017 14:28 via campaignlive.co.uk
  
  Ahead of Cannes Lions, Snapchat has officially launched its Ad Manager platform and announced a new offering, Snap Publisher.
  
  Read more

• Sky's live Premier League viewing figures hit seven year low signalling a changing of the tides for the world's most lucrative league

  12-06-2017 14:20
  
  Viewing figures for Sky’s Premier League coverage slumped to their lowest point in seven years last season, casting doubt on the longevity of the English top flight’s lucrative broadcast agreements.
  Average viewing for Sky’s live TV channels fell 14% over the course of the 2016/17 Premier League season despite the broadcaster paying around 83% more for the most recent deal.
  The figures come from the Broadcasters Audience Research Board (Barb), which also revealed a 6% decl
  
  Read more

• HP continues to address unconscious bias and diversity with Dads & Daughters

  12-06-2017 13:56
  
  HP has been making great strides in its push towards a diverse and equal workforce. Through its outreach efforts to the African-American community through a collaboration between the company and Historically Black Colleges and Universities (HBCU) to its ongoing campaign to bring awareness to unconscious bias, the tech company has become a champion for diversity.
  Its first public effort to combat unconscious bias – essentially social stereotypes that we make without being aware of them &nda
  
  Read more

• A paradigm shift for digital measurement

  12-06-2017 13:40
  
  As scalable, fast and cost efficient technologies emerge, the digital industry’s massive insight gap of understanding the ”who factor” in digital campaigns will be filled. Audience measurement on digital campaigns will no longer be reserved for large volume campaigns – it will become the industry standard to measure audiences on all digital campaigns.
  When the world saw the first online advertisement back in October 1994, it marked the birth of an industry. Counting only
  
  Read more

• Cotswold Outdoor plans new store opening activity with BWP Group

  12-06-2017 13:30
  
  With ambitious expansion plans for 2017 and 2018, leading outdoor clothing and equipment retail group Cotswold Outdoor has appointed BWP Group's event management team to support them with new store openings.
  Following an in-depth strategic pitch BWP was appointed for its creative approach featuring a best practice opening programme that could be rolled out across the new stores.  The launch campaign will follow a standardised process to ensure consistent brand messaging and budget allo
  
  Read more

• Amazon partners with Drone Racing League to help push the Grand Tour

  12-06-2017 13:05
  
  Upstart sports league Drone Racing League (DRL) has attracted a substantial partner in Amazon, which will be using the league’s unique and high-octane appeal to promote its Jeremy Clarkson vehicle, the Grand Tour.
  Amazon Prime Video’s flagship show will integrate with the 2017 Allianz World Championship Race in London tomorrow (Tuesday 13 June). This will culminate in a Grand Tour Finish Gate at Alexandra Palace, supplemented with a Grand Tour commentator booth for special guest
  
  Read more

• Ancestry CMO Vineet Mehra on culture, connectedness and activism marketing

  12-06-2017 13:00
  Family history and consumer genomics company Ancestry.com recently announced it had named creative and strategic advertising agency Droga5 New York as its lead creative agency and the latter will lead an integrated agency team for a new campaign that is set to launch in Summer 2017.
  Ancestry’s marketing team, including chief marketing officer Vineet Mehra – who joined in January – seeks to “build a team of agency partners that work together as a single cros
  
  Read more

• Guardian poised for Trinity Mirror print deal for new tabloid format

  12-06-2017 12:55 via campaignlive.co.uk
  
  The Guardian is switching to a tabloid newspaper format after reaching a printing deal with Trinity Mirror, according to reports.
  
  Read more

• Tricks of the travel trade: tackling three key digital marketing challenges

  12-06-2017 12:54
  
  Recently, a client of ours told me that the travel industry is for “lazy marketers”. In other words, travel is a fun product that sells itself.
  Sure, if you compare selling once-in-a-lifetime experiences to selling washing up liquid then yes, it’s probably a tad more exciting…depending on who you are.
  But that’s not to say travel marketing doesn’t come with its own set of challenges. It’s a fast-evolving industry with increasing competition, fluctuating
  
  Read more

• Movers and shakers: Starcom, Lego Group, Havas, Saatchi & Saatchi London and more

  12-06-2017 12:52 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
  Read more

• Fender blasts digital airwaves with hyper-targeted paid social, video and display campaign

  12-06-2017 12:50
  
  Iconic guitar manufacturer Fender has significantly amplified its online presence thanks to a highly strategic and hyper-targeted campaign led by digital performance partner Found, achieving just under 2.5m video views and almost 9m impressions.
  The campaign centred around the launch of the brand’s American Professional Range, which represent six of its most recognisable electric guitars & basses being re-packaged for the contemporary player. Each model in the range has been updated wi
  
  Read more

• Digital agency Lab appoints Nick Craske as creative director

  12-06-2017 12:36
  
  Digital agency Lab has appointed Nick Craske as its new creative director. 
  Craske’s experience includes working for agencies such as Digitas LBi, R/GA, Isobar and Cheil London. As creative director at Lab, Craske will strengthen the studio team, generating creative that continues to move client businesses forward.
  Lab founder and managing, Jonny Tooze, said of the appointment: “We are all hugely excited to have Nick on board. His experience in both medium and lar
  
  Read more

• Andrew Willshire: ‘It’s time to embrace marketing as a cost not an investment’

  12-06-2017 12:21
  
  Another election over and as a bit of a political junkie, I’ve also quite enjoyed it. The downside is that it heralds the advent of my single most hated piece of political doublespeak – “investment”.
  As in all elections, the participants demonstrated their unimpeachable virtue by stating their intention to “invest” in hospitals, “invest” in roads, “invest” in education. There is barely an element of government expenditure that politicia
  
  Read more

• Uber unveils integrated ‘Where to?’ campaign, enlisting This Girl Can director for first UK TV ad

  12-06-2017 12:13
  
  Uber UK has launched what is arguably its biggest above the line campaign to date, asking users ‘Where to?’ in out-of-home, online, cinema and press, as well as drafting the director of This Girl Can for its first TV ad.
  Kim Gehrig, who also counts John Lewis’ Man on the Moon spot among her directing credits, worked with Uber’s in-house team and BBH London to create the glitzy TVC. It follows a young couple – Grace and Miles – on their
  
  Read more

• Placement of video ads does matter when it comes to reaching brand objectives on Twitter

  12-06-2017 11:53
  
  Retention is a powerful tool when it comes to the location of video ads in the social environment  for reaching a brands' objectives, with ad placement a key factor when it comes to in feed video ads on Twitter.
  According to new research by MAGNA and IPG Media Lab in partnership with Twitter, best practices for "first view"  (promoted video at the top of the timeline) and “standard view” (promoted video throughout the timeline), the video ads placed at top of the feed
  
  Read more

• Benetton backlash over boys only children’s clothing ad

  12-06-2017 11:50
  
  Benetton is stoking fresh umbrage after a new children’s clothing advert employing three boys captioned ‘Sorry ladies. Girls not allowed!’
  The ‘sexist’ piece drew immediate criticism from parents and a subsequent  apology on Benetton’s Instagram account amidst accusations that the Italian fashion house was excluding girls from wearing its wares.
   
  Sorry ladies. Girls not allowed! #SS17 #Benetton #kids
  A post shared by United Colors of Benetton (@bene
  
  Read more

• Bradley stays on as culture secretary

  12-06-2017 11:39 via campaignlive.co.uk
  
  Karen Bradley is to stay as culture secretary following the cabinet reshuffle, with 21st Century Fox's takeover of Sky top of her agenda.
  
  Read more

• Clear Channel to showcase digital OOH at Cannes Lions

  12-06-2017 11:35 via campaignlive.co.uk
  
  Clear Channel will be showing off 'Le Grand Screen' one of the largest smart billboards in the world on the roof of Le Grand Hotel during Cannes Lions.
  
  Read more

• From free range to battery travel: has the industry lost its human touch?

  12-06-2017 11:31
  
  ‘To travel is to live’. So said Hans Christian Andersen. And that still rings true today. This year, UK consumers are investing in holiday and travel plans more than ever, to the detriment of high street retailers and fashion brands. Sterling might not be the currency of flavour right now but we're making darn sure that doesn't spoil our holiday plans. But how are the travel industry reacting to our increased emotional and financial investment?
  Unfortunately, not as well as we’
  
  Read more

• Katy Perry livestreams her entire weekend Big Brother-style to promote Witness album

  12-06-2017 11:28
  
  Katy Perry opened up herself to life on a webcam livestream in an attempt to promote her new album ‘Witness’ during the weekend.
  Viewers have been following Perry through her meticulously stage-managed day-to-day with a therapy session on Friday setting the tone for what turned out to be a diverse and emotional broadcast reminiscent of the Big Brother show’s 24-hour cams. After breaking down in front of her therapist she partook in everything from yoga to sleeping to watch
  
  Read more

• 58% of UK eSports players are female, reveals Fast Web Media eBook

  12-06-2017 11:28
  
  Digital marketing agency Fast Web Media has published a free eBook to help businesses and brands looking to reach new audiences in the eSports market, revealing new insights into the true participants of the trend.
  While many believe eSports is dominated by teenage boys, statistics reveal that 58% of the demographic in the UK is female, with 35% between the ages of 24-44. In order to navigate the intricate details, Fast Web Media developed colour-coded matrices to allow brands&nbs
  
  Read more

• Ikea follows fashion world with cult designer hook-up to corner millennial market

  12-06-2017 11:23
  
  Ikea has revealed it is working in collaboration with cult designer Virgil Abloh to fashion a new millennial-focused furniture collection – including a potential reimagining of its trademark blue Frakta bag.
  The Swedish furniture giant is aiming to furnish design conscious millennials homes with a range of flat pack furniture which can meet their design aspirations without denuding their wallets, embracing one of the world’s top designers in the process.
  Commenting on his new role Ab
  
  Read more

• Uber tells story of 'endless possibilities' in debut UK TV ad

  12-06-2017 11:19 via campaignlive.co.uk
  
  Uber's first TV ad in the UK hopes to represent the "endless possibilities" of using the taxi-hailing app in debut work by Bartle Bogle Hegarty London.
  
  Read more

• ‘Customer satisfaction scores cover all manner of sins’

  12-06-2017 11:11
  
  Every CEO loves numbers. So when you receive the results from your company’s latest customer satisfaction survey showing most of the performance ratings are at the top of the scale between seven and 10, you might start patting yourself on the back. What you don’t realise is that the glossy chart-riddled report on your desk has lured you into a false sense of security.
  Customer satisfaction is now the major differentiator between competitors, so it is not surprising that improving cu
  
  Read more

• Lasting brands: can brands really have their cake and eat it?

  12-06-2017 11:01
  
  Is it possible to maximise short-term ROI without diminishing your long-term brand? It’s an interesting question and previously there might have been a bit of a trade-off, but not any more.
  If you’re open-minded about both sides of the equation, it’s possible to develop effective and interesting ways to get brands into people’s heads. At Cubo, we believe the key is to not just talk about your brand – most marketers do a good job of this already - but to make them &l
  
  Read more

• Theresa May's former co-chief of staff admits Tory campaign under-utilised modern campaigning techniques

  12-06-2017 10:51
  
  Theresa May’s former adviser Nick Timothy has blamed his former boss’s humiliation at the polls on the Conservatives failure to utilise modern campaigning methods to target specific voters.
  Writing in Conservative Home Timothy conceded that the General Election result had been a ‘huge disappointment’ after it failed to secure an outright majority despite the party securing 13.6m votes – more than amassed by Tony Blair during his landslide victories.
  Amidst ongoing p
  
  Read more

• Smirnoff Vodka ad owns up to Russian ties, shots fired at President Trump

  12-06-2017 10:35
  
  Smirnoff Vodka is throwing shade at a certain head of state in its latest creative which owns up to its Russian ties.
  As a special committee and the FBI investigates the Donald Trump campaign's connections with Russia – which could compromise Potus – Smirnoff has deemed it the time to get involved with the conversation.
  If there’s ever a time that urges the populace to reach for a glass or two of vodka, it is probably when the president is submerged in a scandal of such a
  
  Read more

• Johnson & Johnson head of digital and innovations says, ‘for millennials, Mobile is like breathing’

  12-06-2017 10:26
  
  In Asia Pacific, where milennials are making up the majority of the market, the quest to reach them is becoming more and more of a priority for marketers.
  Mobile seems to be the answer, as Richa Goswami, head of digital and innovation, APAC Johnson & Johnson, puts it, “for them being on mobile is like breathing, it’s normal," she stated during her keynote at Mobile Marketing Association Forum in Singapore.
  “Mobile has changed everything, it’s the way you con
  
  Read more

• Creative Work of the Week: Rafineri Ad Agency replaces canned laughter on the radio to raise awareness of childhood Leukaemia

  12-06-2017 09:51
  
  Rafineri Ad Agency has won over European Creative Works fans to win this week’s Creative Work of the Week title for its ‘Laughing Switch’ radio campaign for LOSEV (Foundation for Children with Leukaemia). 
  Replacing canned laughter on Turkish radio with the laughs of children with Leukaemia, the campaign aimed to prove that children fighting the disease can be happy as well and that laughter and good morale is necessary for them. 
  Organising events for children with L
  
  Read more

• The Guardian's cost cutting drive expected to lead to tabloid shift

  12-06-2017 09:37
  
  The Guardian is reportedly on the cusp of one of the most significant format shifts since its foundation nearly 200 years ago with a move away from its current European-style ‘Berliner’ format to standardised tabloid dimensions.
  Driven by a need to slash costs the move will see the Guardian outsource its print operations to Trinity Mirror whose presses are configured for the red tops, resulting in the former broadsheet shrinking to fit within its new smaller confines.
  First reported
  
  Read more

• Creative Works featuring VCCP, The Leith Agency, Bray Leino, Publicis Italy and more

  12-06-2017 09:30
  
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
  We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 19 June.
  For project in
  
  Read more

• Uber, Pinterest, Facebook: Everything that matters this morning

  12-06-2017 08:40
  
  Uber hopes Holder report will let it move on from scandals
  It has been another dramatic 24 hours for Uber with further changes to its managerial structure before its Holder report is released today.
  Its chief executive Travis Kalanick will present employees with the findings of the report about Uber’s culture, despite the fact it was announced yesterday he would be taking leave of absence.
  The report is the result of an investigation into the bad habits that developed as Uber grew from a s
  
  Read more

Follow @marketing_UKnws on Twitter!