Marketing news

• May Day: what if the Tory election campaign had been an ad campaign….

  11-06-2017 16:57
  
   
  Theresa May may still be the prime minister (for now, at least) but her previous image as a strong leader has been irrevocably damaged. Watching her election campaign unravel was like watching a car crash slowly through a field of wheat.
   
  If this had been an ad campaign – let’s say for instance the recent Pepsi fiasco – it would have been pulled within a matter of hours. Instead, we had to endure an agonising seven week campaign that failed to find any semblance of
  
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• Digital Realty's $7.6bn acquisition of DuPont Fabros symbolises ever-growing value of the cloud

  11-06-2017 13:46
  
  Digital Realty Trust has announced a deal to buy fellow data centre operator DuPont Fabros Technology for an enterprise value in the region of $7.6bn.
  The two operators rent out space that companies use for data centres, and their value has soared thanks to a surge in demand for data and video.
  Washington-based DuPont Fabros operates 12 data centres in three US markets – including tech powerhouse Silicon Valley – while Digital Realty has 45 data centres globally.
  Digit
  
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• Germany’s Angela Merkel calls for global digital rules

  11-06-2017 12:39
  
  German chancellor Angela Merkel has called for the introduction of global digital regulations like those for financial markets in the G20 and for trade under the World Trade Organisation.
  In a speech in Mexico, Merkel stressed that common international standards were necessary to thwart the growing threat of cyber crime.
  "Otherwise some provider could emerge ... that's an island, and from which things could be done, relevant to security, that could destroy an entire system,” she is quoted
  
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• A disaster for the Conservatives – a disaster for brutal simplicity of thought

  11-06-2017 12:16
  
  S_________ and s_________ leadership. Is there anybody in the UK who can’t fill in those blanks?
  By most classical brand tracking measures, the Conservative campaign was a great success. They achieved salience. They got a clear message across (we knew it was a clear message, because Theresa always said, ‘Let me be clear…’). They offered something we all wanted and needed. It led to a result so horrible that the UK news has been like watching every Epic Fail compilation o
  
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