Marketing news

• Yahoo cyber sec chief reportedly out after AOL merger

  10-06-2017 14:10
  
  Bob Lord, Yahoo's cyber security chief , who helped the company through the aftermath of the biggest data breach in history, may be out of a job when the company merges with AOL to form Oath.
  In excess of 1bn user accounts were compromised in two attacks between 2013 and 2014 in what the company called a 'state-sponsored' attack. Lord however joined in 2015, and aided the company in communicating the breach to the public.
  Cnet reports that amid Verizon's merger of the company's AOL's Chris Nims
  
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• Marvel initiates marketing for Black Panther, its first African hero

  10-06-2017 13:39
  
  Now that DC Comic's Wonder Woman is generating praise both critically and for its determined use of a female lead and director, Marvel has issued a retort, a trailer for Black Panther, its first standalone movie leading with a black – and African – character.
  Set in the fictional African nation of Wakanda, King T'Challa doubles as superhero Black Panther, following an introduction in Captain America: Civil War. Cynics could follow the line that the reveal has been issued to cut short
  
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• Bill O'Reilly envies how Sean Hannity survived the ad exodus: 'Sean did it the right way'

  10-06-2017 12:15
  
  Outed Fox News host Bill O'Reilly who was fired from the company as accusations of sexual harassment against colleagues stacked up, has admitted he wish he'd put up more of a fight as advertisers left his show bereft of support.
  O'Reilly on Thursday asserted that he have survived the criticism if he fought back against critics he told Newsmax TV.
  "In hindsight, Sean did it the right way," O'Reilly said of Sean Hannity when advertisers dropped his show amid his spreading of a discredited conspira
  
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• Facebook attracts auto industry dollars with Detroit summit

  10-06-2017 11:54
  
  Social network Facebook boosted interest in its ad products from the auto industry by courting them at a Detroit event earlier this week.
  Automotive,  a lucrative ad bracket, is a potential growth  areawhich by all accounts hosts some of the world's biggest brands, is currently underserved by the network. To address this, and roll out auto products to its two billion global users, chief operating officer Sheryl Sandberg hosted the Facebook Automotive Summit in Detroit, marking the
  
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• Amazon opens up Prime with less expensive membership for benefits holders

  10-06-2017 11:31
  
  Retailer Amazon's latest efforts to entice the growth of its Prime subscription user base among benefits holders may not bare fruit according to a prominent Wall Street analyst.
  Earlier this week Amazon announced in the US that it will begin offering discounted rates to some customers on government assistance. Under the initiative, the $99 annual subscription will instead be lowered to $5.99 per month to make it more accessible.
  Benefits card holders for food stamps or nutrition support programm
  
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• Brands & activism: The shift from corporation to “community of citizens”

  10-06-2017 01:13
  
  All you have to do is turn on the TV or scroll through your Facebook feed to realize that we’re in the midst of some unique (some would say unfortunate) socio-political circumstances — circumstances that are polarizing communities around the world.
  For the first time in what seems like a long time, ordinary people are taking a stand for what they believe in. They are taking to the streets and marching for change. Subsequently, we are moving into a cultural phase that is being de
  
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• The battle against ad fraud is far from lost

  10-06-2017 00:00
  
  Marketing chiefs from the Association of National Advertisers (ANA) met with the heads of Trustworthy Action Group (TAG) to discuss how best to broach the matter, which is forecast to cost the industry in excess of $16bn this year alone, this week, amid wider efforts to meet this need from tech vendors.  
  For instance, adtech outfit Zvelo, which provides content categorization and malicious detection data services, has this week released its Invalid Traffic (IVT) dataset, which it claimed w
  
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