Marketing news

• TeamRock Radio return to the air following Future takeover

  09-06-2017 17:57
  
  TeamRock Radio has returned to the air today (9 June), six months on from its shock closure after its parent company went into liquidation.
  The brand commenced broadcasts of the Classic Rock Magazine Show, Metal Hammer Magazine Show and Prog Magazine Show weekly.
  The return comes after UK media company Future PLC bought the TeamRock assets, including Classic Rock, Metal Hammer, Prog and the TeamRock brand.
  Listeners can expect classic rock, heavy metal and progressive rock from TeamRock Radio, w
  
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• How Jeremy Corbyn's impressive campaign led to huge Labour gains

  09-06-2017 17:49
  
  Jeremy Corbyn executed a simple strategy very effectively and it has resulted in a brilliant set of results for the Labour Party, writes Benedict Pringle, founder of politicaladvertising.co.uk.
  There is a regularly held perspective among the political commentator class that “campaigns don’t matter”.  The argument is that the fundamentals of the campaign are set months, even years, ahead of polling day and that the campaigns run by our political parties are frivolous a
  
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• Liberty teams up with David Shrigley for 'Keep Britain Kind' human rights campaign

  09-06-2017 17:47
  
  Human rights organisation Liberty has collaborated with artist David Shrigley to launch a campaign that calls on the new government to 'Keep Britain Kind' over the next five years. 
  The illustrator has designed several pieces of artwork for the charity, calling on Theresa May's newly-formed order to undo what it claims are "divisive laws and rhetoric" that have become an everyday part of UK political life. 
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  The campaign launches just hours after a shock snap electi
  
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• How finance brands can appeal to consumers’ emotions

  09-06-2017 16:54
  
  Ten years after the financial crisis of 2007-08 began to rock the economy, and following numerous malpractice and misselling scandals over the years, the media conversation is still dominated by negative perceptions of an industry that is struggling to regain customer trust.
  The findings of Edelman’s Trust Barometer make uncomfortable reading for the UK financial sector. The longest running global survey on consumer trust finds that in 2017, just 45% of UK consumers have trust in financia
  
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• TVC Group bolsters senior team with appointment of Neil van Ginsburg

  09-06-2017 16:47
  
  Neil van Ginsburg has joined TVC Group as global sales director, with a brief to drive international new business opportunities across global brands.
  Neil joins with 10 years of experience and was most recently head of sales and marketing at Sticky Content. In his new role, he reports to TVC’s group commercial director Sarah Harris and will work with her on the agency’s growth strategy.
  James Myers, TVC group global managing director, said: “Neil has joined TVC at a very exciti
  
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• What the digital industries needs from the new UK Government

  09-06-2017 16:42
  
  We need long-term, cross-party commitment to digital from our new government.
  Since the release of the government’s Digital Strategy back in March there have been too many distractions for it to remain at the forefront of the government's mind. Brexit, a snap election, and now a hung parliament and a likely leadership contest has demonstrated that the government’s Digital Strategy simply isn’t robust enough to survive in their hearts and minds and we’re now seemingly lack
  
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• Democracy and digital are the real winners of GE2017 say UK agencies

  09-06-2017 16:19
  
  UK agencies have been sharing their reaction to the shock UK general election result, which saw the Conservatives lose enough seats to Jeremy Corbyn’s Labour Party to deny them an overall majority in the House of Commons. 
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  Michael Moszynski, founder and chief executive, London Advertising -
  As a weary band of hacks, pollsters and pundits pen their ‘we got it wrong’ blogs and op-eds I have to put my hand up and confess to being in that group big time.
  On this sit
  
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• Shock General Election result shows the importance of authenticity and youth targeting

  09-06-2017 16:13
  
  Rewind back to April and experts were lining up to dismiss anything other than a large Conservative majority. Yet as the results trickled in this morning, the exit polls, which predicted a surprise hung parliament, were validated, with Labour gaining 31 seats for a total of 261, and the Conservatives losing 12, putting their total at 318.
  The Conservatives are planning to cobble together a government through a partnership with Northern Ireland’s the Democrat Unionist Party that would push
  
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• W&K creates ironic washing-up musical in last ad for Finish

  09-06-2017 15:28 via campaignlive.co.uk
  
  Wieden & Kennedy's last ad for dishwasher soap brand Finish is a 75-second ironic musical that lays bare the apparent misery that people endure when washing up by hand.
  
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• Gallery: Cheil, MEC and AKQA win Platinum at Creative Tech Awards

  09-06-2017 15:05 via campaignlive.co.uk
  
  Top honours of the night went to Cheil Worldwide for its work for Samsung, AKQA for Barclaycard and MEC UK for Thames21.
  
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• Cheil, MEC and AKQA win Platinum at Creative Tech Awards

  09-06-2017 15:05 via campaignlive.co.uk
  
  Top honours of the night went to Cheil Worldwide for its work for Samsung, AKQA for Barclaycard and MEC UK for Thames21.
  
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• Premier League clubs call for more live games on UK TV in a bid to inflate upcoming broadcast deal

  09-06-2017 14:50
  
  Premier League clubs are calling for more than 200 fixtures to be aired on live UK television in a bid to maximise the value of the league’s broadcast agreements with Sky and BT ahead of the upcoming tender process.
  The proposal was put forward by clubs at the annual shareholders meeting yesterday (8 June) where the next broadcast deal for the 2016-19 rights were discussed.
  According to reports in the Telegraph, clubs want to make more than 200 of the 380 games played throughout the season
  
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• Newspapers ‘missed an opportunity’ to rally youth support during the election ‘in the way Labour did’

  09-06-2017 14:32
  
  While the right-leaning newspapers were busy trying to come up with the best Corbyn-bashing puns in the run up to the snap election, the Labour party were quietly mobilising the British youth on social media. Now that the press have called it wrong for a third time in a year (Brexit, Trump) is it time they started to take social’s influence more seriously?
  British newspapers, especially Conservative-supporting titles, are read by an overwhelmingly older audience. According to the NRS, 70%
  
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• Nokia parent picks FullSix to handle digital creative

  09-06-2017 14:10 via campaignlive.co.uk
  
  Nokia brand owner HMD Global has appointed FullSix to its UK digital creative and social media account.
  
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• People on the move featuring Evening Standard, Volkswagen and Three

  09-06-2017 13:30
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  Volkswagen 
  Volkswagen has hired Geraldine Ingham as head of marketing as the brand continues efforts to rebuild its reputation after the damage caused by 2015’s ‘dieselgate’ emissions scandal.
  She joins from Nissan France, where she marketing director
  
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• Amazon, Vodafone, Disruptive Brands: 5 things that mattered this week and why

  09-06-2017 13:23
  
  Amazon enters the top 5 most valuable brands ranking for the first time
  Amazon’s ‘be everywhere’ approach appears to be paying off as it saw its value soar in Kantar Millward Brown’s annual BrandZ list. Its value was up 41%, making it one of the fast growers and meaning it entered the top five for the first time, joining Google, Apple, Microsoft and Facebook at the top of the rankings. Amazon in particular has benefitted from its ubiquity as it expands beyond ecommerce in
  
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• Ad of the Day: Toyota creates surreal short film series exploring time travel on the road

  09-06-2017 13:00
  
  Toyota has introduced a cinematic short film series based on its “Let’s Go Places” tagline, that aims to acquaint audiences with the Prius and the Camry. 
  Directed by award-winning director Vania Heymann, the two films are part of The Anthology Series and explore the theme of time travel while on the road. Inspired by Charlie Brooker's dark comedy series Black Mirror, the films mark a tactical step into branded content spec
  
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• Business on the Move: PepsiCo, United Utilities, New West End Company and more

  09-06-2017 12:30
  
  PepsiCo has added AnalogFolk to its digital agency roster, following a European review.
  The Drum understands that the agency was up against the likes of We Are Social, Havas and Poke London in the UK for the business. With the hire, AnalogFolk will work across a variety of the FMCG giant's brands, including Pepsi Max.
  United Utilities PLC, the North West water company, has appointed Markettiers Manchester to handle its broadcast communications on a retained basis.
  Markettiers will act as an exte
  
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• Readers can now 'find themselves on Forbes' with its latest Snapchat geofilter

  09-06-2017 12:25
  
  To help celebrate its upcoming 100th anniversary, Forbes will this weekend launch a Snapchat campaign dubbed 'Find Yourself on Forbes' geared towards further engaging its fast-growing millennial audience.  
  The company  is launching a worldwide Snapchat geofilter scavenger hunt today which aims to give the company’s growing millennial base the chance to participate in an aspirational geofilter moment: being on the cover of Forbes. 
   
   
  
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• Gloating about voting: the general election result should remind us not to believe everything we read

  09-06-2017 12:03
  
  The results are in... and my 100% record of predicting human behaviour and elections around the world remains intact.
  As a Member of The Inner Magic Circle with Gold Star as well as a lawyer, predictions and a deep understanding of human behaviour come with the territory. I again successfully predicted the course of this election, the media coverage and the results. 
  At the beginning of this roller coaster election I set out the recipe for ensuring victory.
  I also predicted the results with
  
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• Ovo Energy offers cycling fans the chance to test themselves on the Women's Tour's most gruelling hill climb in VR experience

  09-06-2017 11:55
  
  As Ovo Energy embarks on its first sports sponsorship the energy supplier remains more focused on championing its ethos than racking up customers, a strategy which it believes will resonate with audiences through what it calls a “natural fit” with the Women’s Tour.
  The title sponsorship with the Tour is now underway with the five-stage cycling race gearing up to pass through Atherstone today (9 June) before hitting Chesterfield and Derbyshire tomorrow (10 June) and finishi
  
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• Slim election loss for PPA director in marginal seat

  09-06-2017 11:42 via campaignlive.co.uk
  
  PPA director of external affairs Owen Meredith lost by an agonisingly slim margin in his bid to become the Conservative MP for Newcastle-under-Lyme.
  
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• General Election 2017: Leaders from WPP, IPA, AA and more react to the shock result

  09-06-2017 11:09
  
  The result of Theresa May's snap General Election has left the UK in a state of uncertainty with the vote ushering in a hung parliament. 
  With commentators suggesting it's increasingly likely that the Conservatives will either strike up a coalition between with the DUP or operate on a "confidence and supply" arrangement, The Drum canvassed immediate reaction from industry luminaries.
  From their view on Brexit negotiations to how the industry can move forward and what marketers can
  
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• Snapchat: Why marketers should believe the hype and take advantage of the platform

  09-06-2017 11:00
  
  Pity us, the poor marketers who learnt the essentials of our craft before 2012.
  Five short years ago last month, the rest of the working world was alerted to the existence of Snapchat by CEO Evan Spiegel’s first company blog post. 
  As you read this, Snapchat will probably be able to boast an active user base in excess of 170 million people – a larger population than Bangladesh. If Snapchat were a country, it would be the eighth most populous on the planet. 
  The world u
  
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• Re-balancing creativity, data and technology: the rise of post-modern marketing

  09-06-2017 11:00
  
  For the past 20 years, emerging digital technologies have led to what is commonly known as modern marketing. They have tilted our world toward what the analysts at Forrester call “left-brain marketing” with its strong emphasis on data, science and math. But with much less emphasis on the emotional truths required to transform advertising and marketing into great advertising and marketing.
  Global B2B agency Stein IAS believes an extremely necessary marketing course correction is
  
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• Last day to enter Digital Mavericks 2017

  09-06-2017 10:33 via campaignlive.co.uk
  
  The deadline for Digital Mavericks closes midnight tonight.
  
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• Digital Mavericks 2017 deadline extended

  09-06-2017 10:33 via campaignlive.co.uk
  
  In response to popular demand, the deadline for Digital Mavericks has been extended to midnight on Monday.
  
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• Campaign TV: behind the scenes at Unruly's new London HQ

  09-06-2017 10:27 via campaignlive.co.uk
  
  Campaign visited video ad tech company Unruly's new high tech offices in The Whitechapel Building.
  
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• 'Brexit task just got harder': ad industry shock after hung parliament

  09-06-2017 10:06 via campaignlive.co.uk
  
  Industry bosses and trade bodies across advertising and marketing have called on the government to change course on "hard Brexit" following the shock hung parliament General Election result.
  
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• Hive targets mass audiences instead of the ‘tech-savvy’ in brand overhaul

  09-06-2017 09:52
  
  Hive has launched a new identity, positioning and campaign as it looks to present the brand to a mass audience by focusing on real-life use cases instead of technical qualities.
  The rebrand takes effect simultaneously in markets including the UK, Canada and North America, which is considered a “priority territory”. The new ‘Let’s Get Living’ campaign goes live tomorrow (10 June), and looks to show people how having a smart home enhances daily life.
  Smart home brand
  
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• Adidas goes old skool with a classic piece of animation starring Messi and Pogba

  09-06-2017 09:05 via campaignlive.co.uk
  
  Social video experts at Be On review "Here to create", the latest viral from Adidas.
  
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• Wins this week: Pepsi, Think!, Pokémon Go

  09-06-2017 08:56 via campaignlive.co.uk
  
  Campaign's weekly round-up of account moves across advertising and media.
  
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• How Al Jazeera beat mass media in reporting 2016's Turkish Coup

  09-06-2017 08:17
  
  The unusual activity of the Turkish military on 15 July 2016 did not go un-noticed by social media users in the country, which put media outlet Al Jazeera on alert immediately to what turned out to be a coup d'état that would greatly alter the country in its aftermath.
  The news desk reacted by sending a push notification to its app users and moved to alert both Twitter and Facebook followers that the event was developing and that the unfolding events could be monitored through t
  
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• Verizon to slash 2,000 Yahoo and AOL jobs

  09-06-2017 08:12 via campaignlive.co.uk
  
  Yahoo's shareholders have approved the $4.8bn (£3.8bn) sale to Verizon but the new parent company reportedly plans to cut 2,100 jobs from Yahoo and AOL when the deal is finalised.
  
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• Hive launches new brand position with first North American campaign

  09-06-2017 07:26 via campaignlive.co.uk
  
  Smart home brand Hive has premiered its new brand identity, along with announcing its presence in North America with its first campaign to run in the US, UK and Canada.
  
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• UK faces hung parliament

  09-06-2017 07:15 via campaignlive.co.uk
  
  The results of the snap general election are in and neither the Conservatives nor Labour have won the 326 seats required for an overall majority.
  
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• Indonesian telco 3’s digital strategy gets a leg up from Postr

  09-06-2017 06:18
  
  Indonesian telcos are undergoing a digital renaissance it seems, with Hutchison 3 Indonesia joining Telkomsel in moving further with their digital strategy.
  For H3I this resulted in getting Postr, an adtech company that utilises a smartphone’s lock screen as an advertising display. Users who have ads on their lock screen will then be able to earn free data.
  “Partnering with Postr is part of H3I’s digital strategy to provide new mediums for subscribers to connect with their prov
  
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• Dentsu Aegis Network acquires Novus, merges it with John Brown Media

  09-06-2017 04:53
  
  Dentsu Aegis Network announced the acquisition of Novus Group, an independent content agency in Singapore.
  Novus will be merged with John Brown Media post acquisition and rebranded as John Brown Novus, working in tandem with iProspect.
  This follows the rebranding of Dentsu Media to dentsu X.
  Founded in 2009, Novus is a multi-platform content and brand-publishing agency headquartered in Singapore with fully integrated editorial, design and digital teams of more than 30 staff.
  “Content marke
  
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• Amazon India signs a new deal with Warner Bros to stream high-quality films and first-rate television series

  09-06-2017 04:00
  
  Amazon India and Warner Bros. have signed a long-term content deal covering a range of films and TV shows, which will be available exclusively to Indian subscribers of the Prime Video service.
  The news follows Amazon's push into India, which sees it exploiting the large potential of the Indian market by pushing Prime Video.
  Amazon Prime Video director and country head Nitesh Kripalani, said: “With top TV shows soon after their U.S. broadcast and classic ever-green movies and TV shows
  
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• The Partners and Neon win top accolades at The Drum’s Design Awards

  09-06-2017 03:00
  
  The Partners and Neon have bagged the top trophies at The Drum's Design Awards.
  The awards, now in their 4th year, recognise the industry’s best design feats and celebrate creative skills such as problem solving, art direction, strategic thinking and great execution.
  The Grand Prix award went to The Partners for its work with London Symphony Orchestra pictured) while the Chairman’s Award went to Neon for ‘I'm an Activist for Action for Children’ for the charity of the sam
  
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• Charming video brings 120 million views - and a smile to a hungry boy's face

  09-06-2017 00:08
  
  A charming video has drawn 120 million views on You Tube in a week  as it uses a hungry boy  to find foster families in Norway.
  “The Lunchbox” opens on a familiar scene of schoolchildren eating lunch, Adage reports .  But one boy’s lunchbox is empty, so he wanders  the deserted halls and stops at the water fountain before going  back to his classroom.
  As he goes to put his seemingly empty lunchbox away, he realizes it’s surprisingly heavy and open
  
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