Marketing news

• McCann NY taps Pierre Lipton as global executive creative director

  08-06-2017 23:49
  
  McCann today (June 8) announced the appointment of Pierre Lipton as a global executive creative director at McCann New York. Lipton joins McCann from 360i where he served as chief creative officer.
  Lipton has more than a decade of experience developing award-winning campaigns, securing new business wins and re-imagining the agency model. In his most recent role at 360i, Lipton played a key role in connecting the tech and creative departments, helping to spearhead the agency's innovation group an
  
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• Following 2016 declines, Buffalo Wild Wings turns to mobile video to engage millennials

  08-06-2017 19:35
  
  The same week as its outgoing CEO Sally Smith spoke of difficulty engaging millennials, Buffalo Wild Wings is working with adtech outfit, AdColony, to engage audiences and drive them to their restaurants.
  Following a tough 2016 — with a 2.4% decline in same-store sales, making it the biggest decline in the past five years — Smith, who will retire from the company before the end of 2017, said Tuesday that the problem isn't the chain itself, but the casual-dining industry, wh
  
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• Victors & Spoils alum launches agency with promise of two-week turnaround for all work

  08-06-2017 19:22
  
  Andy Nathan, former chief marketing of creative shop Victors & Spoils, has opened an agency in Boulder that he is hoping will appeal to time-crunched brands. 
  Called Fortnight Collective, the ethos of the agency is in its name: the six-person shop is promising clients that all work can be completed in a matter of two weeks.
  Nathan, who has also served as managing director of TBWA\Chiat\Day New York and VP-account director at CP+B throughout his career, is launching the agency with Nestl
  
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• Beefeater Gin unveils brand refresh as it returns with first major campaign in 12 years

  08-06-2017 18:40
  
  Beefeater Gin has overhauled its advertising to focus less on London stereotypes and adopt a “more modern” approach.
  The Pernod Ricard-owned brand has launched a new “brand world” in co-ordination with creative agency Impero, in a bid to target a new generation of gin drinkers.
  The brand claims the activity is its “first true” above-the-line campaign in the UK for 12 years. The new nationwide campaign includes murals in both London and Manchester, as well as t
  
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• Pella bills its windows as both durable and stylish in latest marketing push

  08-06-2017 18:38
  
  Window and door manufacturer Pella has launched a campaign called ‘Perfectly Beautiful’ that positions the brand as one whose products are both resilient and stylish.
  The campaign marks the Iowa-based company’s first major marketing push in years as it strives to differentiate itself from competitors by focusing on the rigorous engineering and testing that goes into creating Pella windows. In a 30-second spot, Pella employees are seen working to ensure that the brand’s wi
  
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• PepsiCo adds AnalogFolk to digital roster following European review

  08-06-2017 18:33
  
  PepsiCo has added AnalogFolk to its digital agency roster, following a European review.
  The Drum understands that the agency was up against the likes of We Are Social, Havas and Poke London in the UK for the business.
  With the hire, AnalogFolk will work across a variety of the FMCG giant's brands, including Pepsi Max.
  Pepsi Max's incumbent ad agency AMV BBDO has worked on a number of the brand's campaigns, including digital-first projects like the 'Genius' campaign.
  Howe
  
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• Sun care brand Calypso turns up the heat with new TV campaign

  08-06-2017 18:30
  
  Sun care brand Calypso is to run its first TV advertising campaign in more than a decade, as part of a multichannel push promoting its 'Once a Day' product range.
  The campaign, which was planned by Guerillascope with creative development managed by Magnafi, will run throughout June and July across a host of TV channels, including ITV, ITV2, E4, More4 and Really.
  Awarded the 'Best Buy Sunscreen' by Which? in both 2014 and 2015, the water-resistant Once a Day range provides 8 h
  
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• HP debuts its newest diversity video, admits it has 'room for improvement'

  08-06-2017 18:16 via campaignlive.com
  
  The brand's Chief Diversity Officer Lesley Slaton Brown talks about the company's hiring initiatives and its latest spot targeting women.
  
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• Google rolls out its header bidding alternative with open beta of Exchange Bidding now live

  08-06-2017 18:02
  
  Google is announcing the extended roll out of its counter to header bidding technology with the launch of the open beta of Exchange Bidding on DoubleClick for Publishers (DFP).
  The online advertising giant claims Exchange Bidding, which has been in private beta for the last 12 months, provides publishers with monetization opportunities without compromising on the quality of the user experience – a criticism that has often been made of header bidding. 
  The move was announced in a
  
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• Why we need to start designing endings

  08-06-2017 16:12
  
  At a time when it seems everyone is starting up a new business, getting new users to start a new account, buying new hardware to achieve access to new services, I want to tell you why we need to start considering endings.
  There is compelling evidence to suggest that we have lost a vocabulary around how to end our consumer relationships. Common to some of society's biggest problems is the need to try and stop what we have started. End what we have begun. We cannot continue to be serial new starte
  
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• AppNexus and Unruly launch open-source video header bidding solution

  08-06-2017 15:15
  
  AppNexus and News Corp-owned outfit Unruly have today (June 8) launched an open-source header bidding solution that will let publishers better monetize their video advertising inventory on desktop and mobile. 
  Both parties have announced their mutual support for what they claim is the industry’s first open-source header bidding solution for outstream video, through the open-source library and community, prebid.js. 
  This enables all publishers to auction outstream video inventory
  
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• Publicis Communications promotes Lizzie Dewhurst to global PR and communications director

  08-06-2017 14:54
  
  Publicis Communications has named Lizzie Dewhurst as global PR and communications director, a new role that will see her made responsible for the messaging around the group’s creative agencies including Leo Burnett, Saatchi & Saatchi, Publicis Worldwide and Marcel, alongside several others.
  Dewhurst, who previously led communications for Publicis London, will take on the newly created position and report to chief operating officer Justin Billingsley while also working with other commun
  
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• App data implies Snapchat user growth slowdown as analysts say Instagram's replication is 'bearing fruit'

  08-06-2017 14:45
  
  Snapchat is facing a lull in user growth according to app download data which claims that downloads of the app have decreased by 22% year-on-year worldwide.
  The figure comes from app monitoring firm Sensor Tower, which has pinpointed data from the first two months of the second quarter and compared the number to Snap's downloads from the same period in 2016. 
  Snapchat's user retention has been a hot topic for investors and onlookers alike since the company went public in
  
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• Guerrilla ads attacking Theresa May sweep the UK as the snap election inspires creativity

  08-06-2017 14:22
  
  To mark the UK’s snap general election taking place today (8 June) The Drum has gathered some intriguing guerrilla ad posters – most of which batter the incumbent Conservative government.
  Across the country, creatives got artistic, looking to use their roguish ways to make political statements in a much edgier fashion than the traditional campaigning platforms utilised by the main political parties.
  Below is some of the top work we sourced from social media, (and on the streets).
  Vot
  
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• Pokemon Go marks first birthday with data-powered outdoor ads in Tokyo, London and New York

  08-06-2017 14:16
  
  Niantic is celebrating the one year anniversary of its augmented reality mobile game, Pokemon Go, a year in which the game inarguably brought AR technology into the hands of consumers.
  Marking the waypoint, Wieden+Kennedy has embraced outdoor advertising to promote the game where it is played, in the great outdoors. The international campaign is touching down in ‘Top Trainer Cities’ to make use of local, real time data gathered via the app.
  Ad campaign from @WiedenKennedy and @Nianti
  
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• From withholding data to in-housing: 'a cohort' of marketers are taking back control from agencies

  08-06-2017 14:12
  
  Marketers are turning less to media agencies for strategic advice in favour of in-housing data and media capabilities, putting agencies at risk of “losing their positions as owners of consumer insight” and becoming mere “executioners” of brand campaigns.
  According to the second Media2020 report by Media Sense, ISBA and IPSOS Connect – which surveyed 250 senior British marketers – there has been an uptick in respondents stating that they will use fewer agencies
  
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• Stella McCartney partners with Parley for the Oceans as brand pushes its environmental sensibilities

  08-06-2017 13:36
  
  Stella McCartney has partnered with ocean conservation group Parley for the Oceans in a bid to market her fashion label’s environmental efforts.
  The luxury brand designer announced the long-term partnership with the group which creates clothing fabrics using plastic debris collected form the oceans.
  McCartney’s label will use the yarn fibres in lieu of woven or recycled polyester in products including shoes, bags and outerwear.
  “To take something that is destructive and turn it
  
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• Nike, Tom Sachs and the Good Flock’s Marco Murillo team up for Mars shoe and bag designs

  08-06-2017 13:36
  
  Creative collaboration can be a many layered process when it comes to design. When you add three strong points of view to that process, plus a tight deadline, you might not know what you’re going to get in the end.
  But for Marco Murillo, founder and product design director at Portland's The Good Flock, the product arm of Red & Co., working with Nike and artist Tom Sachs on a bag to go along with the groundbreaking Mars Yard 2.0 shoe was a welcome challenge and a “dream project&rd
  
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• International round-up: Nike’s branded bandages & PepsiCo’s media review

  08-06-2017 13:31
  
  PepsiCo reviews media buying and planning in Australia
  PepsiCo has begun a closed media review in Australia placing its current agency PHD on notice, according to AdNews.
  The global soft drink and snack food giant is reviewing media across all its business divisions – Pepsi beverages (Pepsi, Pepsi Max, Pepsi Next, Mountain Dew, 7Up and Gatorade); Smith’s Snackfoods (Smith’s, Doritos, Twisties, Red Rock Deli, Nobby’s Nuts and Grain Waves) and the Quaker oats range.
  It is b
  
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• New hotel & bar access restrictions, Creativity for good & speakers: What you need to know about Cannes Lions 2017

  08-06-2017 13:29
  
  Cannes Lions organisers have introduced some new rules for delegates and non-delegates this year that everyone planning on attending the event this year should be aware of.
  The new rules include access to the major hotels along Le Croissette during the day where many senior meetings have taken place over the years, with access being granted to only those who have been registered to attend the event or approved through a registration process run by the organisers.
  That special access will run bet
  
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• Facebook to focus on transparency, measurement and stories in mobile

  08-06-2017 13:24 via campaignlive.co.uk
  
  Facebook has committed to a new set of values in mobile advertising, focusing on transparency, measurement tools and developing new ways to tell stories.
  
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• John Hegarty joins social influencer 'dating service' Whalar as chairman

  08-06-2017 12:59 via campaignlive.co.uk
  Sir John Hegarty has been appointed chairman of Whalar, an influencer marketing platform that has partnered with Facebook.
  
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• Kellogg's sues tennis player over Special K brand

  08-06-2017 11:57 via campaignlive.co.uk
  
  Kellogg's has taken legal action against a tennis player's attempt to use the Special K brand name for commercial purposes.
  
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• Marketers becoming ‘paranoid’ over reliability of marketing metrics

  08-06-2017 11:26
  
  A whopping 70% of senior marketers believe media measurement currencies are becoming “increasingly corrupted”, according to the second Media2020 report by Media Sense, ISBA and IPSOS Connect.
  Having surveyed more than 250 senior British marketers, the report shows nearly a quarter (23%) are “losing sleep” over recent high-profile measurement errors.
  According to Andy Pearch, co-founder of MediaSense and the author of the report, marketers are becoming increasingly paranoi
  
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• Pokémon Go celebrates year anniversary with outdoor ads by W&K

  08-06-2017 10:54 via campaignlive.co.uk
  
  Pokémon Go has launched outdoor ads across the world's biggest cities to celebrate the game's first anniversary.
  
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• Saudi Arabian censors employ Winnie the Pooh to spare Ramadan bikini blushes

  08-06-2017 10:46
  
  Authoritarian regimes the world over have become adept at the art of censorship but now the desert kingdom of Saudi Arabia has stumbled on a new tool to add to the censors tool box – Winnie the Pooh branded beach ball.
  The unlikely prop was poorly photoshopped into a seemingly innocuous photograph of a family bathing in an outdoor pool, which fell foul of strict laws on an Islamic dress code. As a result the father and three children now sport a badly drawn T-shirt but more extreme measure
  
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• DOCOMO Digital CEO on the future of content and mobile commerce

  08-06-2017 10:39
  
  Japan’s gaming industry is booming and the driver of this growth is mobile as more customers are consuming content on mobile. So how can content owners utilise this opportunity to generate more revenue? By striking strategic partnerships with operators to help them monetize their mobile content, according to DOCOMO Digital founder and CEO, Hiroyuki Sato.
  Speaking to The Drum, Sato explained how the DOCOMO Digital´s partnership  with Bandai Namco Entertainment Europe will help th
  
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• Kellogg's takes cereal offender Australian tennis star, Thanasi Kokkinakis to court

  08-06-2017 10:20
  
  Thanasi Kokkinakis has been given a legal notice by Kellogg's for using Special K as his nickname commercially.
  According to a report by The Advertiser Kokkinakis, 21, wanted to use the brand on clothing and other merchandise. Kellogg’s currently owns the right to the Special K trademark in Australia for the past 59 years. The company has initiated court proceedings to defend the Special K trademark.
  Kokkinakis tweet suggested that along with his followers, he too is quite amused by t
  
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• Meet the healthcare disruptors treating patients like demanding consumers

  08-06-2017 10:19
  
  From ordering a taxi to having your favourite meal delivered direct to your door, consumers have come to expect slick service in every aspect of their lives. Every aspect, that is, except healthcare.
  Whether it is waiting two weeks for a doctor’s appointment or struggling to organise a repeat prescription, the healthcare experience in 2017 can feel like stepping back in time.
  That is until now. As Marketing Week’s 100 Disruptive Brands 2017 list shows, health is a fertile g
  
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• Healthcare disruptors on why you need to treat patients like consumers

  08-06-2017 10:19
  
  From ordering a taxi to having your favourite meal delivered direct to your door, consumers have come to expect slick service in every aspect of their lives. Every aspect, that is, except healthcare.
  Whether it is waiting two weeks for a doctor’s appointment or struggling to organise a repeat prescription, the healthcare experience in 2017 can feel like stepping back in time.
  That is until now. As Marketing Week’s 100 Disruptive Brands 2017 list shows, health is a fertile g
  
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• Things we like: C4 televises murder investigation, Economist's election special

  08-06-2017 10:09 via campaignlive.co.uk
  
  The mayor of London's Violence Against Women and Girls panel praises Channel 4's documentary, and The Economist offers every UK resident a free General Election special.
  
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• Watsons Malaysia slammed after using ‘blackface’ in ad telling the story of Dayang Senandong

  08-06-2017 10:02
  
  Watsons Malaysia has been slammed for using ‘blackface’ in a recent Hari Raya Ad.
  The ad, which has been pulled, featured a number of Malaysian celebrities, and tells of the Malay folklore, Dayang Senandong. The ad shows princesses and beauties trying to win the heart of a rich merchant.
  Dayand Senandong is a Malay folklore about a lady cursed with black skin and a beautiful voice, which led a king to fall in love with her. The curse of the black skin was only broken after Dayang Sen
  
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• UK press offer final election verdict as voters head to the polls

  08-06-2017 09:41
  
  Britain’s press have offered up their own partisan take on today’s General Election in a final flurry of headlines before voters finally put weeks of tetchy debate to bed and elect their new Prime Minister.
  First out of the blocks is The Sun which takes a less than flttering phonetic riff on Jeremy Corbyn’s name to suggest that the Labour leader risks consigning Britain to the dustbin of history should he defy the odds and pick up the keys to Number 10.
  Fellow tabloid the Star
  
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• Indian cricket legend Sachin Tendulkar to front the IDBI Federal Life Insurance Spice Coast Marathon 2017

  08-06-2017 08:42
  
  Indian cricket legend, Sachin Tendulkar has been unveiled as the face of the IDBI Federal Life Insurance Spice Coast Marathon 2017.
  This move by IDBI is strategic as they are to tap into the Sachin Tendulkar brand, which, coupled with the release of his latest biopic - 'Sachin: A Billion Dreams' would help to market the marathon. Commenting on the new partnership, Karthik Raman, CMO, head products & strategy, IDBI Federal, said, “We are extremely pleased to have God of Indian
  
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• Salesforce's Einstein can now identify leads, synchronise with marketing, and optimise campaigns

  08-06-2017 07:57 via campaignlive.co.uk
  
  Salesforce has rolled out Einstein Account-Based Marketing (ABM), an AI-powered solution targeted at B2B mareting.
  
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• Salesforce's Einstein can now identify leads and optimise campaigns

  08-06-2017 07:57 via campaignlive.co.uk
  
  Salesforce has rolled out Einstein Account-Based Marketing (ABM), an AI-powered solution targeted at B2B marketing.
  
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• UK political parties pull out of YouTube after ads run next to extremist videos

  08-06-2017 07:17 via campaignlive.co.uk
  
  The Conservatives, Labour and Liberal Democrats have all pulled their ads from YouTube after their ads appeared to be running next to videos that promoted Islamic extremism.
  
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• George Osborne's Evening Standard banks on live events to build readership and revenues

  08-06-2017 07:00
  
  As George Osborne undoubtedly understands, London is living through momentous times that may determine its future claims to be the world’s greatest city.
  The former British chancellor is just one month into his surprise role as editor of the London Evening Standard. His first four weeks have seen him purposefully reposition the paper as a fierce critic of his old colleague Theresa May, sounding a clarion for the capital by warning of the damage a hard Brexit will do to this economic powerh
  
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• R/GA appoints Bob Mackintosh as regional VP ECD as it drives growth in APAC

  08-06-2017 06:34
  
  R/GA has appointed Bob Mackintosh as VP executive creative director for APAC as it pushes a connected creative approach for the region.
  The newly created regional role will see Mackintosh responsible for the creative output of R/GA’s Shanghai, Singapore, Sydney and Tokyo offices, based out of Australia.
  Mackintosh, a highly awarded creative who previously spent 11 years as ECD of Host Sydney, assumes the role after a recent stint working in R/GA’s Shanghai office.
  Speaking exclusivel
  
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• Rise of the Machines: agencies need to be consultative, not a commodity, to succeed

  08-06-2017 06:09
  
  According to those who helped us to compile this new joint Hall & Partners and TBWA study, marketing’s future will be both made easier and more complex by the rise of the machines.
  Easier, for instance, because the best marketers will be able to understand the customer to an even greater degree, adding value to an organisation by providing a clearer voice to the customer.
  More complex because people will have more control in choosing what they want from brands so marketers will no long
  
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• South Korea’s paid-for video market to triple by 2021

  08-06-2017 05:30
  
  South Korea’s paid-for online video market is projected to more than triple to $433m in 2021 from $142m in 2016, according to IHS Markit.
  This market is one of the biggest in Asia, with annual average revenue per user at $97 for subscription services in 2016, compared to $103 in Japan and $31 in China. 
  Loading...
  This follows another IHS Markit report on higher ad revenues in Asia.
  “South Korean consumers are more willing to pay for premium content now, and most of them will ha
  
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• Smaato report : APAC leads the pack in growth of mobile ad spending

  08-06-2017 04:23
  
  Asia Pacific is the fastest growing region for mobile ad spending at 14%, according to Smaato’s Q1 2017 Global Trends in Mobile Advertising Report.
  This report follows a previous one where Chinese advertisers spending on Singles Day outspent US advertisers' effort for Black Friday.
  The region’s growth was led by China surging 90% in Q1 2017 compared to the same period last year, and was the strongest top 10 market on Smaato’s platform. China’s spending more than doubled t
  
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