Marketing news

• Adblocking problem ‘yet to be solved’ as one-fifth of UK internet browsers install software this year

  07-06-2017 21:00
  More than one-fifth (20.9%) of UK internet users will use adblocking software this year, with the total number number forecast to hit 11.4 million, according to eMarketer.
  The figures represents a slight downward adjustment from last year's estimates due to a slower uptake on mobile devices, and while the estimate has been reduced, growth continues, at 10.3%. Although, that rate will drop to single digits in 2018, to 8.1%.    
  What’s more, while adblocking was once
  
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• US Creative Work of the Week: Mono wows the crowd for Walmart grocery

  07-06-2017 20:48
  
  The warmer weather means it's grilling season, and to kick off the beginning of summer, Minneapolis-based Mono recently created an upbeat spot for Walmart's grocery business to help the retail giant promote its cookout and barbecue offerings.
  In the 30-second spot, a neighborhood backyard barbecue is heating up, as neighbors gather their backyard barbecue fixings for a food-filled fun time. Over the fresh R&B beats of Flo Rida's "My House," the barbecue shapes up nicely as people grill
  
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• Startup speciation: a lesson in innovation from the Galapagos Islands

  07-06-2017 18:29
  
  Imagine you've shored up on a remote desert island somewhere in the Galapagos, notebook in hand, charcoals at the ready, the greatest theory of “how life on earth had evolved” yet to be uncovered and given your name: Darwin's Theory of Evolution by Natural Selection.
  Now imagine you're at Old Street Roundabout, notebook in hand, Sharpies at the ready... and you'll see where I'm going with this. Yes, today's piece from the IPA Brand Tech group draws inspiration from nature to address
  
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• Nike drops Neymar Jr mixtape as it looks to flaunt its lifestyle image more

  07-06-2017 18:19
  
  Nike has partnered with an array of up-and-coming young musicians in its latest campaign featuring Neymar Jr in a bid to align the brand more closely with youth influencers outside of sport as its rival Adidas has successfully done.
  The US brand is tapping into the Brazilian football star’s fashion and music sensibilities with the Neymar Jr Mixtape Volume 1, a compilation of 17 songs which reflect his eclectic and creative personality.
  Nike linked up director Ernest Desumbila, DJ Flav
  
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• Culture, not pay, motivates marketers to move jobs

  07-06-2017 18:19
  
  Marketing professionals are craving a more positive career experience with a focus on workplace culture, training and a work/life balance that doesn’t stifle their ambition.
  According to research by Hays of 13,000 employees across sectors such as engineering, education and law, 87% of marketers consider themselves ambitious, higher than the UK average of 78%. Almost half (44%) aspire to reach senior management level, higher than the average of 38%, while 29% are looking to reach the c-suit
  
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• 100 Disruptive Brands 2017

  07-06-2017 17:14
  100 Disruptive brands redirect
  The post 100 Disruptive Brands 2017 appeared first on Marketing Week.
  
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• Guerrilla ads resembling Windows notification say the Tories will delete the NHS

  07-06-2017 17:01
  
  Prime minister Theresa May’s impending snap election is going down to the chain with the UK set to cast its vote Thursday 9 June, however, creatives have initiated a guerrilla ad campaign stating that the Conservative Party looks set to 'delete' the National Health Service (NHS).
  The illegal ads, delivered in a style reminiscent of a Windows notification, allows voters the choice to either click on the Vote Labour or Vote Conservative options.
  The question itself could be described as some
  
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• Hidden Figures screenwriter Allison Schroeder on what makes great storytelling in The Drum's new series 'What's the Story?'

  07-06-2017 16:40
  
  One of the industry’s favorite buzzwords is “storytelling”. But what does it take to create a truly great story?
  The Drum is asking some of the most interesting and influential people from film and entertainment to share the secrets of the craft in our new video series 'What's the Story?’
  This week’s storyteller is Allison Schroeder, Academy Award-nominated screenwriter of Hidden Figures. 
  The fact is, Schroeder and Nasa will always be linked. Not only did
  
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• WPP hopes Sorrell will stay for 'many, many more years' as pay row is defused

  07-06-2017 16:28 via campaignlive.co.uk
  
  Pay and succession, two of the thorniest issues surrounding Sir Martin Sorrell, look to have been defused, at least for now, judging by WPP's relatively trouble-free annual meeting.
  
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• Caffè Nero's top marketer on letting the brand speak for itself

  07-06-2017 16:25 via campaignlive.co.uk
  
  Caffè Nero has just launched its first customer app, upgraded its product range and moved into FMCG coffee sales, via Ocado - but it's not about to bite off more than it can chew, says head of marketing Marcus Denison-Smith.
  
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• Speakers from Monzo and All4 announced for Canvas product-marketing conference

  07-06-2017 15:55
  
  Digital experience studio 383 has announced the first five speakers for its sixth annual Canvas Conference, a day-long product conference in Birmingham sharing inside stories from the people building the world's most interesting digital product and services.
  Hugo Cornejo, head of design at mobile-only bank Monzo, Sarah Milton, head of product at All 4, Jeffrey Veen, design partner at True Ventures, Hamish Grierson, founder of Thriva, and Kai Loh, product manager at Duolingo will be among the spe
  
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• How to easily quantify the precise value of display advertising

  07-06-2017 15:48
  
  Proving the value of 'display' without running a time and budget consuming test has always been difficult. But no more. The below analysis can not only prove display's worth but it can precisely quantify it too, and all it needs is DCM, GA360 and about a day.
  One of the most common questions we get as an agency is how can you prove that seeing an ad does actually affect customers and increase the likelihood of them converting.
  The best way to answer this is with a placebo test: you spl
  
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• US Creative Works: Featuring Weber Shandwick, Something Different, CP+B and more

  07-06-2017 14:30
  
  Welcome to The Drum's US Creative Works in partnership with Workfront.
  As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.’
  For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
  To vote for your favorite, make sure you click
  
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• Formula One boss reveals plans for owned broadcast platform

  07-06-2017 13:51
  
  Formula One is planning to develop its own online streaming platform as part of a wider evolution around the sport’s broadcast model.
  Chase Carey, chief executive and chairman of Formula One, revealed that the company intends to launch its own OTT streaming platform where fans can pay for a Netflix-style service with dedicated F1 content.
  Speaking to Autosport, Carey described OTT has a “tremendously important opportunity” and highlighted the need for the sport to better utilis
  
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• 'Smart, strategic and fun': Alex Mahon’s past colleagues reaffirm she is ‘exactly the calibre of CEO’ that Channel 4 needs

  07-06-2017 13:30
  
  The appointment of Alex Mahon as Channel 4’s chief executive may have surprised some in the industry, but past colleagues describe the former Foundry leader and production boss as a “powerful lady” with a “spirit of innovation” and a “unique combination of skills” that leaves the broadcaster in safe hands in the face of mounting challenges. 
  William Sargent, chief executive of FrameStore, the visual effects company that is a client of Foundry,
  
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• What the UK is searching for in the run up to the general election

  07-06-2017 13:22
  
  Scott Donnelly, search engine marketing strategist at DigitasLBi, digs into the key search trends around the 2017 general election to find out what’s really going on ahead of tomorrow’s vote.
  With the UK general election only a day away, the pollsters are frantically trying to predict who will be forming the next government. Using 2015’s general election results as proof that polls can be misleading, we wanted to find out if there are any clues about voters’ interests to
  
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• US eSports revenues forecast to reach $299m in 2021

  07-06-2017 13:15
  
  PwC's 2017 Global Entertainment and Media Outlook report forecasts VR and eSports as two of the fastest-growing entertainment and media segments but they will remain comparatively tiny.
  By 2021, PwC projects that 68 million VR headsets will be in use in the US and eSports sponsorship revenue in the US is projected to almost double from 2016 to 2021 ($44m to $84m). VR content revenue will increase from $421m in 2016 to $5bn in 2021, a CAGR of 64% over the five-year time frame. Mean
  
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• How one food app is looking to take over the ‘t-commerce’ space

  07-06-2017 13:02
  
  At first glance, Foodnfilm seems like just another business eager to capitalise on the rapidly growing food delivery sector.
  According to figures from NPD Group, the delivery sector rose almost 10% to 599 million visits in the UK in 2016, while total visits to restaurants and other dining venues rose by just 1%. The delivery channel was worth £3.6bn last year, a 6% increase on 2015 and 50% more than in 2008.
  But there is a difference, says its founder and CEO Leslie Golding. The brand want
  
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• How the English Football League plans to make its 'broadcaster' ambitions commercially viable

  07-06-2017 13:00
  
  Like many sporting bodies, the English Football League (EFL) has been seduced by the promise of the commercial gains to had by becoming a broadcaster in its own right. But first, it has to nail the fledgling offering to advertisers.
  As the Premier League enjoys unparalleled revenue from broadcast deals with the likes of Sky and BT, the EFL is preparing to take hold of its destiny in a bigger way; by becoming its own broadcaster, a move which will open new commercial opportunities for the le
  
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• McCann NY CCO Sean Bryan on Cannes Lions, Fearless Girl & attention capturing - 'Creativity is reaching new heights'

  07-06-2017 12:17
  
  McCann New York chief creative officer, Sean Bryan, has high hopes for this years' Cannes Lions festival in part because he believes creativity in advertising is reaching a level he has not seen it reach before in his career.
  Bryan believes that “creativity is reaching new heights,” according to his interview with Beet.TV. “I actually think the industry is better at doing what really matters than we’ve ever been, at least in my time.  So much of what i
  
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• Are patents effective brand assets anymore?

  07-06-2017 12:00
  
  In the HBO series Silicon Valley, plucky startup Pied Piper is sued by Google-like giant Hooli for IP theft.
  The fictional drama within the comedy is not unlike many tech industry lawsuits in real life, including a 2014 case from the SEO industry that dragged on for more than three years and is still in limbo. This may not be an industry associated with intrigue at first blush, but the BrightEdge Technologies v. Searchmetrics et. al case includes allegations of stolen trade secrets, patent
  
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• Disney Junior takes on immersive and interactive digital to engage younger fans

  07-06-2017 11:56
  
  Disney Junior has embarked on a digital experience journey, targeting younger audiences in their key franchises: Doc McStuffins, Miles From Tomorrow, The Lion Guard and Sofia the First. The campaign was curated by creative agency Spinning Clock and resulted in a nationwide roadshow in Smyths stores across the UK with over 2,800 attendees.
  Spinning Clock were appointed to front all of the creative, storyboarding, 3D animation and graphics, programming and testing which has been rolled out globall
  
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• Google Chrome move could reverse progress in battle against ad-blockers

  07-06-2017 11:46 via campaignlive.co.uk
  
  The number of UK internet users that use ad-blocking software this year will be lower than previously expected, according to eMarketer.
  
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• Notonthehighstreet.com co-founder Holly Tucker champions start-up creatives

  07-06-2017 11:33
  
  Holly Tucker, serial entrepreneur behind Notonthehighstreet.com (NOTHS), has spilled the secrets behind her success during an in-depth interview with The Telegraph.
  A long-standing champion of start-up creative businesses via Holly & Co Tucker is looking to harness insights gleaned from 11 years at the helm of NOTHS by creating an online community in which like-minded individuals can gather.
  Product of the burgeoning freelance economy this aims to empower the self-employed to further th
  
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• Tennent's biggest ever campaign sees it create funny solutions to everyday problems with 'Here to Serve'

  07-06-2017 11:15
  
  Tennent’s has long held the enviable position as a brand enshrined into Scotland’s cultural history but, not resting on its laurels, the company has created its most ambitious brand campaign to date which aims to strengthen its place in nation’s collective consciousness using activations which encapsulate the quintessential Scottish sense of humour.
  From today (7 June), the ‘Here to Serve’ strapline will accompany all of Tennent’s brand activity and launc
  
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• Apple showcases app development in debut TV series

  07-06-2017 11:09
  
  Apple is pursuing a topic close to its heart for its first ever TV series by inviting viewers to see what it takes to build an app from the comfort of their own sofa by following a clutch of wannabe developers over the course of 10 episodes.
  The curtain will rise on the first of these later today when the first hopefuls are wheeled out on ‘Planet of the Apps’ for the first time, setting up the unscripted reality show for its run.
  Apple’s long-awaited first foray into programmin
  
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• Pinterest co-opts visual discovery technology for advertisers

  07-06-2017 10:32
  
  Pinterest has begun to make good on its promise of monetizing its visual discovery technology with the roll out of the first adverts to harness the tool.
  The new form of Promoted Pin will pop-up in the Related Pins and Instant Ideas sections initially before extending to Shop the Look and Lens over the coming months.
  Pinterests proprietary software has the smarts to catalogue images based on unique differentiators such as colour, shape and texture in order to allow potential customers to identif
  
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• Chinese tech giant LeEco sued by ad agency

  07-06-2017 10:27
  
  Chinese tech giant LeEco has been sued by a Chinese ad agency over missed payments according to a report by the Financial Times.
  This follows the troubles the tech brand has faced since entering the US last year.
  MIG Unmobi Tech, a mobile advertising company has filed lawsuits against four LeEco companies over $9.07m in missed payments.
  These missed payments are supposedly for advertising campaigns that concluded at the end of last year. This was around the same time, founder, Jia Yueting wrote
  
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• Burley and Stacey named co-chairs of Media Week Awards 2017

  07-06-2017 10:01 via campaignlive.co.uk
  
  Jess Burley, the global chief executive of M/SIX, and Karen Stacey, the chief executive of Digital Cinema Media, have been named co-chairs of this year's Media Week Awards.
  
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• Google invites children to ‘be internet awesome’ with fun educational tool

  07-06-2017 09:56
  
  Google is seeking to catch the next generation of internet users early with the release of a new educational tool designed to offer younger users a crash course in what the online world has to offer.
  Interland invites children to ‘be internet awesome’ by learning how to conduct themselves in a ‘smart, positive and kind’ manner while online, setting them on the straight and narrow from the off.
  To achieve this players must battle through four distinct worlds crafted by onl
  
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• PwC report: Global entertainment and media revenues to hit $2.2tn in 2021

  07-06-2017 09:42
  
  Global entertainment and media revenues are set to rise at a compounded annual growth rate (CAGR) of 4.2% from $1.8tn to $2.2tn in 2021 according to PwC’s Global entertainment and media outlook for the years 2017-2021.
  Globally, Internet advertising has hit the tipping point in 2017, when it overtook TV advertising in revenue generated. This is only set to increase with a CAGR of 9.8% due to the rapid growth of mobile advertising revenues.
  In Singapore the entertainment and media revenues
  
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• WPP’s Sorrell singles out Amazon’s Alexa as leading edge of new data-driven threat

  07-06-2017 09:25
  
  WPP chief Sir Martin Sorrell has singled out Amazon’s Alexa personal assistant as providing one of the biggest threats to the advertising industry going forward – alongside the existing tech duopoly of Facebook and Google.
  Sorrell’s fears centre on the growing pervasiveness of the online retailers Alexa personal assistant, to which it has begun attaching a camera to hoover up even more data from consumers. Arming it with a treasure trove of data to which more traditional ad gia
  
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• Farmers take issue with ASA's ruling against Arla's 'good for the land' ad

  07-06-2017 08:18 via campaignlive.co.uk
  
  The Advertising Standards Authority has banned a press ad for Arla organic farm milk that used the text "Good for the land" and "helping support a more sustainable future".
  
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• Dos Equis leaves Havas Worldwide for Droga5

  07-06-2017 08:10 via campaignlive.co.uk
  
  Heineken USA brand Dos Equis has moved to Droga5 from from Havas Worldwide, the agency that created the character "The most interesting man in the world" in 2006.
  
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• New York Times opens in Japan as part of “major global growth initiative”

  07-06-2017 05:34
  
  The New York Times (The Times) has opened up its first office in Japan, creating a localised office to lead all advertising in the region, including print, native, programmatic and events.
  With Japan being the world’s third biggest ad market, it’s not the most surprising move, however Jean-Christophe Demarta, senior vice president of global advertising at the New York Times, said it was part of a wider growth strategy for the newspaper giant.
  “There is a major global growth ini
  
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• BBC and Youku partner to make BBC Earth films available in China

  07-06-2017 04:56
  
  BBC Worldwide announced a deal with Chinese streaming service Youku to make five of BBC Earth’s award-winning films available on for Chinese viewers.
  This follows the launch of BBC Earth and BBC World News in Philippines.
  The films, which will be broadcast in high-definition, includes Earthflight, Incredible Predators, Tiny Giants, Walking with Dinosaurs and Wild Africa.
  The films will be available on Youku’s digital platforms for Youku’s 500 million monthly active users. The d
  
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