Marketing news

• Apple’s Bozoma Saint John is joining Uber as chief brand officer

  06-06-2017 23:43
  
  Uber has announced that former Apple marketing executive Bozoma Saint John is joining the company as chief brand officer.
  Her appointment comes as Uber struggles to salvage its public image, which has been tainted in recent months due to accusations of internal sexism and sexual harassment. The ride-hailing app recently fired 20 employees following an investigation into sexual harassment and other claims at the company. 
  “Boz has a long track record of successfully creating emotional
  
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• Investors are still hopeful about adtech, and here's what they’re looking for

  06-06-2017 23:00
  
  The use of adtech is now mainstream but this brings with it increased competition, as well as scrutiny, and with early stage investors in the sector eager for a return-on-investment, many are now feeling the squeeze. But amid the headlines of struggling adtech companies on the public markets, plus much talk of distressed exits, not all are so downbeat. 
  Speaking recently at an event hosted by Luma Partners – widely touted as the most exclusive, and high-powered event in adtech if the
  
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• 360i names Menno Kluin as chief creative officer

  06-06-2017 21:19
  
  360i has hired Menno Kluin to serve as chief creative officer.
  Kluin previously served as executive creative director at Deutsch, where he led creative for brands including Sherwin Williams, Green Giant and Shock Top. He replaces Pierre Lipton, who is leaving 360i after spending nearly three years as the agency’s top creative.
  “I’m immensely proud of the entire team at 360i and all we’ve done together,” said Lipton in a statement. “I’d like to thank
  
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• Some better ideas for President Trump than vetting a visa applicant’s social media data

  06-06-2017 19:48
  
  “It is a joke in Britain to say that the War Office is always preparing for the last war” said Sir Winston S. Churchill in 1948.
   
  Certainly, 'The Last Lion' as he was called, would find both heartbreaking and no laughing matter regarding the challenges plaguing his beloved U.K. and other countries in the 21st century, though that does not diminish the relevance of Churchill’s quip any less today than it did almost 70 years ago.
   
  The recent back-to-back terrorist act
  
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• Alex Hesz: ‘It’s time to embrace the radical middle’

  06-06-2017 18:37
  
  It was perhaps the defining image of Cool Britannia. Noel Gallagher, champagne, no tie, huge eyebrows, chatting amiably to a grinning Tony Blair at a Number 10 reception, the PM’s hands clasped in front of him, head tilted in studied attention. The middle of the middle. A centre-ground politician with a mandate the size of Knebworth, a centre-ground musician who only needed to trot out four familiar chords to send the NME into paroxysms of glee, meeting at the centre of British power. Outs
  
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• MEC merger not a carve-up of Maxus, Group M insists

  06-06-2017 18:28 via campaignlive.co.uk
  
  The tie-up between MEC and its smaller counterpart Maxus will be a merger rather than a takeover, according to Kelly Clark, chief executive of Group M.
  
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• Ad of the Day: GE teams up with electro act Gryffin to depict energy flow through the medium of dance

  06-06-2017 18:20
  
  Energy brand GE has tapped the worlds of electronic media and expressive dance for its latest creative – an original track and film dubbed Illuminate that aims to show how energy moves around the globe.
  The ‘world’s first digital industrial company’ teamed up with electronic music artist Gryffin for the project as well as choreographer Cynthia Geffon, who has directed the likes of Mackenzie Ziegler from Dance Moms and Jim Nowakowski from So You Think You Can Dan
  
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• Turkey of the week: Vodafone "Mr Interruption" by Ogilvy & Mather London

  06-06-2017 18:19 via campaignlive.co.uk
  
  Emily Tan feels let down by this ad.
  
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• Pick of the week: Uefa "We play strong" by FCB Inferno

  06-06-2017 18:16 via campaignlive.co.uk
  
  The colour and energy of this campaign to encourage girls to play football feels completely of the moment, Simon Gwynn says.
  
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• Travelex global marketing chief Grounsell steps down

  06-06-2017 18:04 via campaignlive.co.uk
  
  Dominic Grounsell has left his role as global marketing director at Travelex after deciding the company was heading in a "different direction" that no longer matched his career aspirations.
  
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• Research reveals lack of trust in political advertising

  06-06-2017 18:01 via campaignlive.co.uk
  
  Consumers do not understand or trust the core marketing messages of the main political parties, research undertaken for Campaign has shown.
  
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• MediaMath announces $175m credit facility; Tremor Video names Zagorski as new CEO

  06-06-2017 18:00
  
  Adtech outfits MediaMath and Tremor Video have today (June 6) separately announced significant developments; with the former unveiling a mammoth $175m credit facility, meanwhile the video advertising outfit has named Mark Zagorski as its new chief executive. 
  MediaMath’s latest move was led by Goldman Sachs with the participation of Santander Bank in order to facilitate its ongoing growth objectives; a move that comes as industry-wide speculation continues over the financing and futur
  
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• Jordans and Ryvita kick off ad contest

  06-06-2017 17:56 via campaignlive.co.uk
  
  Jordans and Ryvita, the Associated British Foods brands, have started a search for a new UK ad agency after splitting with Creature of London.
  
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• More management leave MullenLowe

  06-06-2017 17:46 via campaignlive.co.uk
  
  MullenLowe London's two executive creative directors have decided to leave the agency group as its senior management exodus continues.
  
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• Droga5 London nets Bowers & Wilkins

  06-06-2017 17:40 via campaignlive.co.uk
  
  Bowers & Wilkins, the audio equipment brand, has hired Droga5 London to handle its global advertising account after a three-way battle.
  
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• B2B networking events throughout the UK take it underground in ping-pong matches modeled after the film 'Fight Club'

  06-06-2017 17:40
  
  Ping-Pong Fight Club and Tsingtao beer are encouraging B2B businesses across the UK to practice some ping-pong diplomacy in a unique team-building event set to begin in the major cities of London, Manchester, Liverpool, Leeds and Glasgow.  
  The event will feature competitive ping-pong with with the underground feel of the 1999- film Fight Club.
  “We want to encourage all types of businesses, from start-ups to well established industry leaders, to get involved,” says Jam
  
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• Vivendi officially enters agreement to buy Havas majority share

  06-06-2017 17:39 via campaignlive.co.uk
  
  Havas has been officially told that Vivendi has entered into the purchase agreement to buy the 60% majority stake Bolloré Group holds at a price of €9.25 (£8.09) per share.
  
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• The value of gaining experience across sectors

  06-06-2017 17:39
  
  Annabel Venner began her career on the production floor at pharmaceuticals firm SmithKline Beecham (now part of GlaxoSmithKline). It was here that she got a taste for marketing and transferred to the marketing department to work on brands such as Night Nurse and Beechams powders.
  After being made redundant following a business restructure, Venner had a short stint as marketing analyst at British American Tobacco – a job she describes as her “least well
  
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• From biscuits to insurance: The value of gaining experience across sectors

  06-06-2017 17:39
  
  Annabel Venner began her career on the production floor at pharmaceuticals firm SmithKline Beecham (now part of GlaxoSmithKline). It was here that she got a taste for marketing and transferred to the marketing department to work on brands such as Night Nurse and Beechams powders.
  After being made redundant following a business restructure, Venner had a short stint as marketing analyst at British American Tobacco – a job she describes as her “least well t
  
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• VCCP tops new-business table for sixth straight year

  06-06-2017 17:32 via campaignlive.co.uk
  
  VCCP secured the most new-business wins for the sixth consecutive year in 2016, AAR's annual survey has revealed.
  
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• Three UK poaches Shadi Halliwell from Harvey Nichols to fill CMO role

  06-06-2017 17:17
  
  Former O2 marketer Shadi Halliwell is to join Three UK as chief marketing officer, with the remit of establishing the telecoms network as one of "Britain's best loved brands". 
  She will replace Tom Malleschitz, who was promoted to chief digital officer for the wider Hutchison Whampoa group. 
  Three has tapped Halliwell from Harvey Nichols, where she was group creative and marketing director for three years. 
  The marketer has more than 20 years’ experience in th
  
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• Y&R London picks up ad account for Think! initiative

  06-06-2017 17:16 via campaignlive.co.uk
  
  Y&R London has won the first major ad review under the government's new agency roster, picking up the Think! road-safety campaign.
  
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• London director inspires young creatives with street football tournament

  06-06-2017 17:02 via campaignlive.co.uk
  
  Director Gundeep Anand set up The Last Stand to unite communities in London, and in the process has inspired young people to pursue their own creative dreams.
  
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• How to create targeted content that your audience will love

  06-06-2017 17:00
  
  Every minute 347,222 tweets are sent, 6,944,444 snapchat videos are watched and 300 hours of video are uploaded to YouTube. Nowadays, it’s not enough to produce content for different channels, that content has to be properly targeted if it is to cut through all the background noise. 
  That was one of the major takeaways from a presentation given by Lance Concannon, Director of Marketing, Sysomos at The Drum’s Future of Marketing event. “Most businesses are churning as much
  
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• How marketers can overcome DMP roadblocks: The Drum’s event with Mapp to reveal all

  06-06-2017 16:54
  
  Despite data management platforms (DMPs) showing great promise, challenges remain. As reported by AdExchanger, marketers are struggling to evaluate different DMP offerings in a highly competitive market. Furthermore, the CMO Council’s report finds 43% of marketers are finding it difficult to transform data into real-time action, with only five percent seeing a real bottom-line impact due to disconnected systems.
  The Drum, in association with marketing technology company Mapp, will be hosti
  
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• Three hires former O2 and Harvey Nichols marketer as new CMO

  06-06-2017 16:47
  
  Three has hired former O2 and Harvey Nichols marketer Shadi Halliwell as its new CMO as it looks to establish the mobile operator as one of Britain’s best loved brands.
  Halliwell has extensive experience in the mobile space having spent more than 20 years at BT and O2, most recently as brand director. She joined Harvey Nichols three years ago as group creative and marketing director and was responsible for reinvigorating the brand through a focus on customer experience.
  READ MORE: Harvey N
  
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• Luc Wise joins Publicis Conseil as CSTO as it repositions as a total brand experience agency

  06-06-2017 16:41
  
  Publicis Conseil, which belongs to the Publicis Worldwide network, has appointed Luc Wise as chief transformation and strategy officer (CTSO).
  Wise will be tasked with accelerating the business transformation for Publicis’s clients, both locally and globally, and is part of an new strategy within the Publicis Group. Following the merger with Nurun - Publicis Counseil is repositioning itself as a total brand experience agency. 
  The new appointment illustrates Publicis’s goal
  
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• BrewDog looks to entice voters with free beer as part of General Election stunt

  06-06-2017 16:34
  
  Self-styled "punk" beer purveyor BrewDog is offering a free beer to drinkers who can prove they've been to the polling booths on the day of the General Election. 
  The move is part of the company's 'Vote Punk' initiative, which in the run up to Thursday's 8 June vote will also host the "world’s first beer-fuelled election poll." 
  Inspired by the inaccuracy of official polls carried out ahead of the US Elections and the EU Referendum, the brand will be taking to the stree
  
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• New Channel 4 CEO Alex Mahon is the right choice to negotiate with ministers over the broadcaster's future

  06-06-2017 16:28
  
  One of the first people to publicly congratulate Alex Mahon on her appointment as Channel 4’s new chief executive was that crusader for diversity (and former children’s presenter) baroness Floella Benjamin, who tweeted that Mahon “will be brilliant as she is all embracing and a driver of diversity”.
  Mahon, 43, retweeted the comment, as she knows how important embracing and maintaining diversity, one of Channel 4’s founding principles, is to the broadcaster, which so
  
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• Broadband ads row continues as Sky joins the list

  06-06-2017 16:03 via campaignlive.co.uk
  
  Sky is the latest broadband provider to have one of its ads banned by the ad watchdog for misleading claims.
  
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• Broadband ads row continues as Sky falls foul of speed claims

  06-06-2017 16:03 via campaignlive.co.uk
  
  Sky is the latest broadband provider to have one of its ads banned by the ad watchdog for misleading claims.
  
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• Startup gives students free printing for watching ads

  06-06-2017 15:54 via campaignlive.co.uk
  
  A new martech startup, Printt, has developed an app and a printer system that provides free printing services for university students in exchange for watching ads.
  
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• Diageo, Deliveroo and Toms trial start-up that gives students free printing for watching ads

  06-06-2017 15:54 via campaignlive.co.uk
  
  A new martech start-up, Printt, has developed an app and a printer system that provides free printing services for university students in exchange for watching ads.
  
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• Havas hires BBDO's Richardson to lead creative across Europe

  06-06-2017 15:51 via campaignlive.co.uk
  
  Havas has appointed BBDO chief creative Darren Richardson to the newly-created role of European digital executive creative director.
  
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• Vodafone will block its ads from appearing on fake news and hate speech sites

  06-06-2017 15:50
  
  Vodafone has revealed plans to block its advertising from appearing on fake news websites or sites that feature hate speech, saying it will no longer "tolerate our brand being associated with this kind of abusive and damaging content."
  The telecoms giant – which has an estimated at spend of £750m, £400m of which goes on digital – described it as a “whitelist based approach” on a global scale which will be led by WPP through its media agency MEC and by working
  
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• Marketoonist on targeting generation z

  06-06-2017 15:49
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on targeting generation z appeared first on Marketing Week.
  
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• Marketoonist on targeting Gen Z

  06-06-2017 15:49
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on targeting Gen Z appeared first on Marketing Week.
  
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• Get ready for the era of post-modernism marketing

  06-06-2017 15:42
  
  Over the past few years, marketing has been dominated by technology, with companies using highly granular, data-driven segmentation to target prospects and customers. While technology will continue to play a vital role in marketing, there will be a greater emphasis on creating powerful and emotive experiences for buyers going forward.
  Speaking at The Drum’s Future of Marketing event, Tom Stein, Chairman, Stein IAS, said that marketing was entering a new and exciting phase in its developmen
  
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• Shadi Halliwell to join Three as CMO

  06-06-2017 15:35 via campaignlive.co.uk
  Outgoing Harvey Nichols group marketing and creative director Shadi Halliwell is set to join mobile network Three as chief marketing officer.
  
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• ‘It felt like either I’d gone mad, or everyone else had gone mad’: why Paul Pateman had to give up his life in advertising

  06-06-2017 15:31
  
  Paul ‘Pâté’ Pateman left advertising to become a graphic illustrator after a bout of pneumonia forced him to rethink his career path. But years before, as a creative director at TBWA, he had felt the first pull away from the industry.
  “I don’t think that I ever wanted to become a creative director,” he admitted to The Drum, as part of the title’s Why I Left Advertising series. “You used to be paid a lot of money for doing great ads and that
  
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• Saatchis recruits Mother's Sara Rose to lead Asda

  06-06-2017 14:57 via campaignlive.co.uk
  
  Sara Rose, a creative director at Mother London, is joining Saatchi & Saatchi London as group creative director for the Asda account.
  
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• Diversity in beauty industry is 'big battle', L'Oréal says

  06-06-2017 14:48 via campaignlive.co.uk
  
  Creating a diverse culture in the beauty industry has been a "big battle", L'Oréal Paris' UK general manager has revealed.
  
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• “If brands champion their people as their most valuable asset, why do they invest so little in understanding them?”

  06-06-2017 14:42
  
  Gemma McGrattan of brand engagement agency Synergy Creative explains to The Drum Network why it’s time for large employers to treat employee comms with the same level of care and attention spent on marketing to customers…
   
  Synergy refers to itself as a ‘brand engagement agency’ – what does that mean exactly?
  We celebrated Synergy’s 10th anniversary last year, but we found our niche as an agency relatively early on. After a couple of years, we started fo
  
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• Pitch update: Alpen, Infiniti

  06-06-2017 14:36 via campaignlive.co.uk
  
  Alpen has shortlisted three agencies in its creative review, while Nissan division Infiniti has called off its CRM and social media pitch.
  
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• Vodafone blocks ads from appearing on sites that promote hate speech or fake news

  06-06-2017 13:40
  
  Vodafone is blocking its advertising from appearing on websites that feature hate speech or ‘fake news’ as it looks to protect its reputation amid wider industry concerns about brand messages appearing alongside unsavoury content.
  The new rules mean Vodafone will move away from its previous blacklisting approach to instead adopt a whitelist. That will use content controls designed by its agency partner WPP, as well as Google and Facebook, with the aim of ensuring that Vodafone’
  
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• Movers and shakers: Three, MEC, C4, Bloomberg Media, Krow, and more

  06-06-2017 13:01 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Andrew Benett joins Bloomberg Media as global chief commercial officer

  06-06-2017 12:49 via campaignlive.co.uk
  
  Andrew Benett, former global chief executive of Havas Creative Group, has joined Bloomberg Media in the newly-created role of global chief commercial officer.
  
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• Why artificial intelligence is the PR client from hell

  06-06-2017 12:32
  
  Artificial intelligence is every PR’s nightmare, an amplified version of us that makes it the impossible client.
  It may be ‘fake’ but its behaviour is all too real. AI is the psychopathic CEO we all know so well, complete with tunnel vision and schizophrenic tendencies. AI has no fear and is unrelenting in achieving its goals. AI is never satisfied, always wanting more.
  The devil is hiding in the hidden details. So how do you soften AI’s rock-bottom brand image?
  From
  
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• Can web cookies still be used post-GDPR? If not, what should I change to?

  06-06-2017 12:30 via campaignlive.co.uk
  
  In our GDPR Q&A series we get answers from experts to your burning questions about data regulations and compliance.
  
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• If you think GDPR is a hassle your business is in more trouble than you think

  06-06-2017 12:12 via campaignlive.co.uk
  
  Brands that focus on being "just legal" will ultimately struggle for consumer trust in the future. By the chair of the DMA board.
  
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