Marketing news

• 5 Cannes contenders you've probably never heard of

  04-06-2017 21:29 via campaignlive.com
  
  Keep an eye on these deserving Cannes entries that might not be on your radar.
  
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• The metal worker: Beyond the Brief featuring Ramla Ali, GSD&M

  04-06-2017 18:17
  
  Fundamentally inspired, with an edge. If you could describe GSD&M junior art director, Ramla Ali, you can start with the metal rock she frequently listens to.
  It makes sense when you think about it; it takes a classical foundation to make something aesthetically profound (if not just ear-catching), traits that parallel Ali’s skillset and training in communication design from Texas State University. It also makes a really great soundtrack for her, as an art director, designer and occasi
  
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• Theresa May reiterates call for end to “safe spaces” internet companies provide to terrorists in wake of London attack

  04-06-2017 12:54
  
  Prime minister Theresa May reiterated her call for an end to the “safe spaces” that internet companies provide to terrorists in a statement made today (4 June) in wake of the attacks at London Bridge and nearby Borough Market last night.
  According to the latest update from the Metropolitan Police, seven people have died and 48 are injured after a van drove into pedestrians on London Bridge at around 10pm. The attackers then took to the streets – where a number of people were su
  
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• Kelkoo High Court case against Google to come to a head

  04-06-2017 12:04
  
  Price comparison site Kelkoo’s High Court case against Google over allegations that it is abusing its search monopoly is expected come to a head in the coming weeks.
  Kelkoo, which compares prices on everything from flight to household appliances and mobile phones, claims that it has suffered as Google prioritises its own search comparison site over rivals.
  According to ComScore, Kelkoo saw its traffic drop by more than 65% between 2007 and 2014.
  It’s revenues have similarly fallen fr
  
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• Apple’s global consumer marketing boss, Bozoma Saint John, poised to leave Apple

  04-06-2017 11:30
  
  Apple’s head of global consumer marketing is set to leave the company, according to reports.
  Bozoma Saint John is one of Apple's most high profile executives. She joined Beats Music from Pepsico – where she was head of music and entertainment marketing – just months before it was acquired by Apple in 2014 and rose to oversee marketing for Music and iTunes. 
  She was named as one of Fortune’s 40 Under 40 last year following her stand-out presentation on Apple Music at
  
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• Apple’s global consumer marketing boss, Bozoma Saint John, poised to depart

  04-06-2017 11:30
  
  Apple’s head of global consumer marketing is set to leave the company, according to reports.
  Bozoma Saint John is one of Apple's most high profile executives. She joined Beats Music from Pepsico – where she was head of music and entertainment marketing – just months before it was acquired by Apple in 2014 and rose to oversee marketing for Music and iTunes. 
  She was named as one of Fortune’s 40 Under 40 last year following her stand-out presentation on Apple Music at
  
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• PokerStars doubles down on social video after Cristiano Ronaldo worldwide success

  04-06-2017 11:05
  
  Paying the world’s best football to appear in viral-baiting, social videos promoting poker might seem like a misguided attempt to woo younger players but it seems PokerStars may have had the last laugh.
  Social video has piqued the interest of the gambling brand after posts featuring Cristiano Ronaldo garnered a level of attention that would make his main sponsor Nike jealous. Videos with more than 180 million views in seven months would make any marketer sit up, particularly when 95%
  
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