Marketing news

• Ad of the Day: Oddbins launches bizarre booze and bondage-themed video series

  03-06-2017 13:24
  
  Oddbins has followed up its bizarre Christmas campaign - ’12 Chimps of Christmas’ - with an equally baffling bondage and booze-themed campaign.
  The first in a series of bondage-themed cocktail videos, Oddbins marketing manager, Lyndsey Gibbons, explains: “Everyone knows Oddbins for its wine and craft beer range. This video is designed to highlight our unique spirits proposition as well. 
  “In a dangerous world that’s gone completely off its rocker, ‘Oddbin
  
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• One Love Manchester set to be bigger than Live Aid airing in 40+ countries and streaming online

  03-06-2017 12:58
  
  Ariana Grande’s One Love charity gig for the victims of last week’s Manchester terrorist attack could surpass Live Aid as the most-watched concert event to date with 43 countries on board to broadcast the event live. 
  Taking place tomorrow (Sunday 4 June) at Manchester’s Emirates Old Trafford, in addition to ABC in the US, networks in China, Australia, South America and across Asia have agreed to air the show with many more still in talks. 
  Sunday’s event will a
  
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• Facebook developing teen messaging app that can be monitored by parents

  03-06-2017 11:59
  
  Facebook is readying the launch of a new app aimed at teens that will allow parents to monitor who their kids are speaking to.
  Called Talk, it will be aimed at users who are 13 years or older, according to The Information.
  Facebook will put in place a number of features aimed at preventing online stalking and grooming and will also allow parents to “fully control” who their children are in contact with.
  The code for the new service was spotted by The Information which suggests the Ta
  
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• Kayak proposes 'lets travel forward together' with European Love Letters push

  03-06-2017 11:30
  
  Online travel company Kayak is looking to bring the people of Europe together with its new initiative ‘European Love Letters’. 
  Celebrating the experiences, memories and relationships created by spending time with our European neighbours, the campaign, created by Kayak’s internal agency in Berlin, asks Europeans to share their love and gratitude for one another via love letters. 
  Kicking off on Monday (5 June), Kayak will be collecting and showcasing love letter video
  
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• YouTube clarifies stance on 'hate speech' and 'advertiser-friendly' content

  03-06-2017 10:58
  
  YouTube has made changes to “address advertiser concerns” around ad placement clarifying its rules on hate speech. 
  Speaking via a blog post, YouTube said it would not allow adverts to appear alongside “hateful” or discriminatory content. However, some vloggers have complained the rules are too strict and will affect their income. 
  The announcement clarifies the kind of content that will not earn money on YouTube describing “hateful” content as any v
  
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• LA creative and marketing community feted at ThinkLA awards

  03-06-2017 00:11
  
  At their seventh IDEA Awards gala, ThinkLA, the Los Angeles area’s largest connector of creativity in media, marketing and advertising, handed out awards to 14 agencies, brands and individuals in 17 categories that included some major names in the business. 
  72andSunny was named agency of the year while Madison + Vine was tipped as boutique agency of the year. MullenLowe LA walked away with the best video campaign award for Knorr, CP+B LA took home the ThinkLA innovator prize for NBA
  
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