Marketing news

• Potbelly creates #FeedYourSmile to celebrate 40th anniversary

  02-06-2017 22:24
  
  In celebration of its 40th anniversary, Potbelly, the sandwich shop which originated in Chicago, has turned to Detroit-based ad agency, Doner, to create a social media campaign called #FeedYourSmile. Throughout the month of June, the campaign will be released in two parts.For the 'Twitter jamboree' Doner brought improv musicians to a Potbelly in Detroit where they improvised original songs Thursday (June 1) as a response to 100 tweets from random unhappy people. They used third-party A
  
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• FCB Toronto bolsters management team by hiring two VP managing directors

  02-06-2017 22:22
  
  FCB Toronto has hired two new managing directors to lead its account team. Tracy Little and Chris Perron will both take on vice president, managing director roles at the agency. The two will be part of the management team at FCB, helping to make day-to-day decisions.
  Little was previously vice president, group account director at FCB Toronto, according to a story in Strategy. She joined FCB in September 2015, after more than six years at BBDO Toronto, where she was a VP, group account director.
  
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• Trump approves plan to ask visa applications for social media history

  02-06-2017 21:51
  
  The Trump administration has reportedly approved a plan to ask US visa applicants for information about their social media accounts.
  That’s according to the BBC, which also shared a link to a form from the US Department of State with supplemental questions for visa applications, including: “Please provide your unique user name for any websites or applications you have used to create or share content (photos, videos, status updates, etc.) as part of a public profile within the la
  
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• The Weather Channel comes for Trump on his Paris climate change agreement

  02-06-2017 20:22
  
  Donald Trump announced yesterday that he would remove the US from the Paris climate change agreement. But the Weather Channel was not pleased and took their headlines to a whole new level. With ones such as “Paris Protest: A Running List of All the Public Officials Refusing to Comply With Trump’s Decision” and a photo gallery entitled, “Proof Our World Isn’t the Same as It Used to Be,” the Weather Channel made it clear where they stand.
  Responses have been var
  
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• #NoMoreBlackTargets artistic movement combats the danger of unconscious bias

  02-06-2017 18:49
  
  A collective of artists, brought together in an initiative for Black History Month in February, have created a movement that is bringing awareness to a dangerous problem in the US – unconscious bias.
  The #NoMoreBlackTargets project came about as a partnership between the New York Society for Ethical Culture and agency Fred & Farid, and the results are now gaining momentum. A video by Fred & Farid chronicling the project and a website encouraging people to sign a petition to ge
  
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• Ad of the Day: Salvation Army turns clothing into lifesaving objects in Brazilian poster campaign

  02-06-2017 18:47
  
  Exército de Salvação (the Salvation Army of Brazil) has launched a new campaign that shows how donating warm clothing can save lives at the coldest time of the year.
  WMcCann designed the initiative’s creative – a series of posters for print, digital and out of home. The ads feature a fire extinguisher and a swimming float, which have been made out of warm clothes such as puffa jackets and knitted scarves.
  The imagery is accompanied by the tagline ‘Warm
  
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• Business on the Move: Emirates, Indonesia Stock Exchange, Jim Chapman and more

  02-06-2017 18:05
  
  Presenter and YouTube star Jim Chapman has appointed Dundas Communications to grow his brand and reach new audiences.
  Dundas will be working on a retained basis with the vlogger, managing his personal publicity and overseeing his brand campaigns to increase his presence within UK media. Dundas also provides corporate PR services to Gleam Futures, Chapman’s management company.
  Emirates Airlines extended its relationship with Havas Indonesia, with currently manages the media account, to add
  
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• How social live video has transformed the Champions League final into a field day for brands

  02-06-2017 17:59
  
  The 2017 Uefa Champions League final is set to be a massive social media experience. New and quickly evolving live video formats add layers of fan interaction and instant communication that just weren’t possible in the past.
  Last year’s final was referred to by TV network BT Sport as the “most social broadcast ever”. The game was live streamed on YouTube as well as covered in a Snapchat Live Story, featuring exclusive behind-the-scenes footage. Facebook ran a live se
  
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• Facebook says its ads work better with TV than previously thought

  02-06-2017 17:45
  
  Facebook has previously lauded its ability to help TV advertisers reach more people. But, this week it revealed that TV and Facebook work together better than its previous estimates.
  The media-giant worked with WPP-owned Kantar Worldpanel on a study investigating whether people exposed to advertising on Facebook and TV are more likely to purchase the products or services they are exposed to.
  It builds on a study it published last year with Nielsen which found that Facebook could help advertisers
  
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• Drummer pours soul out in D&G campaign for New Amsterdam Vodka

  02-06-2017 17:45
  
  New Amsterdam Vodka, owned by E&J Gallo Winery, has released a new campaign, ‘Pour Your Soul Out’, championing those who put hard work and passion into whatever they do, whether pursuing their dreams or celebrating with an epic night out. The marketing campaign is one of the largest in Gallo’s 84-year history.
  The campaign, created by agency of record David&Goliath, features an up-and-coming drummer as he gives it all to his art. Whether he’s practicing in his tin
  
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• Weetabix, Macmillan, Manchester United: 5 things that mattered this week and why

  02-06-2017 16:40
  
  Weetabix on why TV is ‘very hard to beat’ for ROI
  Weetabix wants to continue to stay front of mind and kick start its customers’ mornings with a string of new TV ads and £10m worth of above the line advertising, supported by its new parent company Post Holdings.
  The company’s latest ad campaign sees a return for its famous ‘Have you had your Weetabix’ tagline as it celebrates its 85th birthday.
  Kevin Verbruggen, head of Weetabix, says the cereals brand
  
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• Smirnoff marks Pride Month with anti-trolling #ChooseLove initiative

  02-06-2017 16:39
  
  Smirnoff has come up with a creative way to combat abuse against members of the LGBT+ community online by responding to trolls with personalised illustrations. 
  To mark Pride Month, which takes place each year in June, the brand has teamed up with a collective of socially engaged artists and illustrators for its #ChooseLove campaign. 
  As part of the UK initiative the brand will use social monitoring tools to identify LGBT+ Twitter users who have recieved abuse based on their
  
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• Harvey Nichols’ marketing boss on transforming the brand through a focus on customer experience

  02-06-2017 16:30
  
  Harvey Nichols’ new nail bar is part of its renewed focus on customer experienceCustomer experience is at the heart of the Harvey Nichols brand. In consumer group Which?’s annual ranking of the best and worst high street shops for shopping experience, the luxury retailer jumped from 21st to third with a score of 79%, putting it on par with John Lewis and making it one of the most improved brands in the survey.
  For Harvey Nichols’ marketing director that was recognition of the
  
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• Harvey Nichols’ marketing boss on how customer experience focus has transformed the brand

  02-06-2017 16:30
  
  Harvey Nichols’ new nail bar is part of its renewed focus on customer experienceCustomer experience is at the heart of the Harvey Nichols brand. In consumer group Which?’s annual ranking of the best and worst high street shops for shopping experience, the luxury retailer jumped from 21st to third with a score of 79%, putting it on par with John Lewis and making it one of the most improved brands in the survey.
  For Harvey Nichols’ marketing director that was recognition of the
  
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• Harvey Nichols’ marketing boss on how a focus on customer experience has reinvigorated the brand

  02-06-2017 16:30
  
  Harvey Nichols’ new nail bar is part of its renewed focus on customer experienceCustomer experience is at the heart of the Harvey Nichols brand. In consumer group Which?’s annual ranking of the best and worst high street shops for shopping experience, the luxury retailer jumped from 21st to third with a score of 79%, putting it on par with John Lewis and making it one of the most improved brands in the survey.
  For Harvey Nichols’ marketing director that was recognition of the
  
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• Vice and The Telegraph to create exclusive content for Snapchat Discover

  02-06-2017 16:22 via campaignlive.co.uk
  
  The Telegraph and Vice UK will be running daily publisher stories on Snapchat's Discover platform ahead of the UK general election.
  
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• Swap instant impact for long-term conversion by utilising the marketing funnel

  02-06-2017 16:12
  
  In the marketing world, we know how difficult it is to manage conversion; we provide so much attention to the quick projects and get distracted by immediate numbers that sometimes we forget to take a step back and look at the bigger picture. As a result, the marketing funnel (the process by which someone moves from having a need through to final conversion) has become the spine of consumer approach and engagement.
  The funnel itself has three general themes, which cover all markets and marke
  
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• General election 2017: the best ads so far

  02-06-2017 15:37 via campaignlive.co.uk
  
  Game shows, sexual innuendo and trust feature in Campaign's round-up of this year's best general election ads.
  
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• Lego launches global media review

  02-06-2017 15:33 via campaignlive.co.uk
  
  Lego is reviewing its global media planning and buying requirements, putting Carat on alert in the UK.
  
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• Harnessing the power of dynamic search ads

  02-06-2017 14:55
  
  If we look back a few years, the only way you could dynamically generate ads was by using dynamic keyword insertion, which some would argue was a bit of a risky strategy back then and still can be, to some extent, today.
  However, if we fast-forward to 2017, when our audiences are demanding more of a personalised experience online, we now have far more tools available to help us create these highly targeted adverts, both at scale and generally in a short space of time too.
  Digital ad automation
  G
  
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• Booze for scholarships: School of Communication Arts urges Cannes Lions ECDs to swap champagne for its fizz

  02-06-2017 14:30
  
  London's School of Communication Arts has targeted the well-stocked booze fridges of London ad agencies in a unique scholarship fundraiser urging creatives to buy its English Vintage Bubbly during the Cannes Lions festival.
  The school hopes to reroute Cannes Lions champagne sales away from the hotel terraces of La Croisette to help fund scholarships. Instead of buying a $140 French bubble water, creatives are urged to pick up an exclusive SCA vintage bubbly, either in person or through
  
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• M&S to pull sustainability pledges into the heart of marketing as it launches a more ‘tangible’ Plan A strategy

  02-06-2017 14:13
  
  Marks & Spencer (M&S) is embarking on the second stage of its Plan A strategy, and this time around, its 100 sustainability pledges will be firmly integrated into the brand’s master brand strategy to actively engage consumers and create tangible participation opportunities.
  The retailer first launched Plan A – a series of ecological and ethical commitments – 10 years ago, in a bid to 'redefine the role of business in society'. The company deems the past decade
  
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• Mary Meeker’s internet trends 2017: fighting the innovation overwhelm

  02-06-2017 14:11
  
  Mary Meeker’s 2017 internet trends report takes some digesting. If length-of-slide-deck is any indication of the state of technology, this year has been a bumper affair.
  For many brands, finally beginning to feel that their digital house is in order after years of adapting, the current pace of change might seem overwhelming. But if there's one thing you take away (once you've waded through to slide 355), be convinced that in a world where now-neat ecosystems are under constant attack by th
  
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• Channel 4’s creative chief Jay Hunt steps down in midst of CEO race over relocation qualms

  02-06-2017 13:24
  
  Channel 4’s chief creative officer Jay Hunt has announced she will step down in a few months despite being frontrunner for the chief executive role, just weeks after the Conservatives pledged to move the broadcaster out of London.
  Alex Mahon, the former chief executive of production company Shine, is now thought to be favourite for the role, which will be formally announced next week, according to a source close to the matters.
  Hunt has been leading the broadcaster’s c
  
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• How to win awards: tips from former judges on the path to glory

  02-06-2017 13:05
  
  -  The marketing sector does many things well – one of those being celebrating its own achievements. And so The Drum hosted a panel session within the New York offices of Captify to offer readers the opportunity to ask questions and advice of some former judges of The Drum’s Digital Trading Awards.
  Speaking on the panel, hosted by editor Stephen Lepitak, was Michael Kerans, managing partner at C.R.O. Partners, Inc, Michelle Zitz, director of global data solutions at th
  
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• AA rebrands as the roadside problem solver with £100m investment

  02-06-2017 13:00
  
  Roadside recovery company, the AA, has modernised its brand as part of a new campaign to better reflect the British public.
  After finding its customers are not so interested in the workings of a carburetor or a flywheel (as has traditionally been portrayed in the firm's promotional material) a fresh approach focuses on how drivers are enjoying journeys with minimal stress.
  Putting its money where its mouth is, the AA is backing the repositioning by pumping £100m investment into CRM up
  
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• Jay Hunt quits Channel 4

  02-06-2017 12:57 via campaignlive.co.uk
  
  Jay Hunt is stepping down as chief creative officer at Channel 4 and dropped out of the running to replace the outgoing David Abraham as chief executive.
  
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• Latest From Profile Hub: Hyundai Stands Up To Cancer, AI, VR and Kraft hot dog rebranding

  02-06-2017 12:46
  
  The Drum loves great content and our Profile Hub platform offers companies the chance to upload their own content to share their news and knowledge with The Drum’s online audiences. In this week’s Profile Hub content round-up we look at How Hyundai is Standing Up To Cancer, why you should be using VR in your training and some tasty new branding from Kraft.
  Collective: Hyundai proudly sponsors Stand Up To Cancer 
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  Collective London has created the promotional micro-site
  
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• Mod Op adds Audra V. Pace and Andy Hann as creative directors

  02-06-2017 12:42
  
  Creative digital agency Mod Op has added to its creative leadership, hiring Audra V. Pace as creative director and brand strategist in its New York City office, and Andy Hann as creative director in its Los Angeles office.
  Managing director David Edelstein has also been promoted to partner.
  Pace and Hann’s arrival builds off the excitement of the merger between Modus Operandi and Eyeball to form full-service creative digital agency Mod Op. The duo will work on individual projects while occ
  
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• University of Portsmouth appoints digital agency Tangent to transform its digital estate

  02-06-2017 12:35
  
  The University of Portsmouth has brought digital agency Tangent on board to develop and implement a digital transformation strategy, with the intention to appeal more easily to audiences. 
  In preparation to redesign and build the university's website, Tangent will gain a deep understanding of its core audiences and the journey of students' application processes. This will entail desk research and benchmarking, stakeholder interviews and workshops, and user stories.
  
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• Campaign TV: Grey creatives recreate Queen's Coronation Day in 360

  02-06-2017 12:32 via campaignlive.co.uk
  
  Grey London, with the support of Thomas Thomas, has shot a 360-degree video, transporting viewers to a 1953 street party 64 years after the Queen's coronation day.
  
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• The New York Times opens branded content agency in Asia

  02-06-2017 12:27 via campaignlive.com
  
  The new T Brand Studio in Hong Kong hopes to stand out by making ad campaigns with an editorial heart.
  
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• AA repositions brand towards 'fun of driving' with £10m ad campaign

  02-06-2017 12:08 via campaignlive.co.uk
  
  The AA has launched a new brand positioning to celebrate the fun of driving with a £10m campaign that launches on TV today.
  
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• People on the move featuring WMA, Havas London, Jellyfish and more

  02-06-2017 12:03
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  WMA 
  WMA has made a number of appointments to bolster its senior team. 
  Sonali de Alwis has joined in New York as director of creative services (US), Michael Clearly has joined the London team as senior publicist and Tara Bartlett also joined the London team as producer
  
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• Google to launch ad blocker to filter out bad ads

  02-06-2017 11:57
  
  As part of its bid to ‘build a better web for everyone’ Google has revealed it will introduce ad-filtering into the Chrome browser by early 2018.
  Google plans to block ads that are not compliant with the ‘Better Ads Standards’ created by the Coalition For Better Ads. It is an industry group – which has members including Unilever and P&G – set up last year to come up with global standards on digital advertising to help rid the internet of annoying ads and f
  
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• Cannes Lions to crack down on yacht parties

  02-06-2017 10:21 via campaignlive.co.uk
  
  Ascential is bringing in new restrictions on yacht parties at Cannes Lions to crack down on inappropriate behaviour during this month's festival of creativity.
  
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• Wins this week: Nokia, Halls, Qatar Financial Centre

  02-06-2017 09:47 via campaignlive.co.uk
  
  Campaign's weekly round-up of account moves across advertising and media.
  
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• FourFourTwo lands Lionel Messi as guest editor

  02-06-2017 09:18 via campaignlive.co.uk
  
  FourFourTwo's July issue is guest edited by football superstar Lionel Messi, whose first act in the role was to change the magazine's name to FourThreeThree.
  
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• Google Chrome to autoblock bad ads from next year

  02-06-2017 08:13 via campaignlive.co.uk
  
  Google has confirmed that its browser, Chrome, will block ads on websites that are not compliant with the Better Ads Standards starting in early 2018.
  
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• Maxus will live on in India despite MEC merger

  02-06-2017 07:56 via campaignlive.co.uk
  
  Maxus will remain a separate agency after its global merger with MEC, but only as a local brand in India, Group M chief executive Mark Patterson has confirmed to Campaign Asia-Pacific.
  
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• Nissan moves Verneuil back to UK as marketing director

  02-06-2017 07:28 via campaignlive.co.uk
  
  Nissan Motor (GB) has appointed Nicolas Verneuil as marketing director, responsible for all marketing strategy for the UK.
  
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• Adidas teams with China’s Ministry of Education to launch educational football films

  02-06-2017 07:13
  
  Adidas China has partnered with China’s Ministry of Education (MOE) and China Education Television (CETV) to launch an official TV series to teach young people football skills.
  The series, called “Daily Football” consists of 365 three minute episodes, which will air daily on China’s top educational TV channel, as well as online.
  The episodes will feature top youth football coach, and Adidas brand ambassador, Tom Byer providing step-by-step instructions on how to complete
  
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• Snapchat brings Spectacles to Europe and signs deal with BT Sport

  02-06-2017 07:09 via campaignlive.co.uk
  
  Snapbots, Snap's Spectacles vending machines, will turn up this morning in London, Paris, Barcelona, Berlin and Venice.
  
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• How Grant Thornton is positioning itself as a challenger brand to rival the Big Four

  02-06-2017 07:00
  
  Accounting firm Grant Thornton recently embarked on a mission to become a challenger brand that's strong enough to give the Big Four a run for their money. 
  Speaking at the ANA’s Business Marketing Association’s Masters of B2B Marketing conference, Grant Thornton’s chief marketing officer John Harmeling explained how the company has transformed itself in recent years to focus more on what makes it stand out from big-name competitors rather than how it compares to them
  
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• Australian mobile advertising spend jumps 30% in Q1

  02-06-2017 06:14
  
  Australian advertisers invested $653m in mobile advertising in the first quarter of 2017, up 29% year-on-year.
  The figures, from the Interactive Advertising Bureau of Australia’s IAB PwC Online Advertising Expenditure Report, reveal mobile ad spend now represents more than half (53.5%) of the display advertising market – a significant increase from the 21.5% share it held three years ago.
  The increase in ad spend reflects the maturing mobile advertising market as well as changing con
  
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• New York Times’ T Brand Studio enters Hong Kong as part of international expansion

  02-06-2017 05:47
  
  The New York Times has announced it will expand T Brand Studio into Hong Kong to serve clients in the Asia Pacific region.
  This follows the Times acquiring ad agency Fake Love to boost T Brand Studio’s capabilities.
  T Brand Studio Hong Kong will have content strategists, producers, editors and designers, and will be overseen by London-based T Brand Studio International director Rachel Bubar. 
  “With the opening of our Hong Kong studio, we’re able to work closely with our pa
  
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• Al Jazeera scores top accolades at The Drum Online Media Awards for its 'masterly co-ordinated' coverage of Turkey’s failed coup attempt

  02-06-2017 02:00
  
  Al Jazeera’s English edition swept the board at The Drum Online Media Awards last night (1 June), winning both the Grand Prix and the Chairman’s Award for its coverage of the attempted coup in Turkey.
  The Doha-based state-funded broadcaster won the awards both for having the Best Website of the Year and for its rolling coverage of Turkey’s failed coup, which saw the broadcaster produce a 25-minute documentary explaining the backdrop to the coup attempt for its UK site.
  The broa
  
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• Speaking universal truths while taking risk; Lego on campaigns in Asia

  02-06-2017 01:49
  
  How would you market toys in a region where kids are expected to follow a model of success, and play is not considered as important?
  For Lego, dealing with the “tiger moms” in Asia has led to speaking universal truths about what it takes to fully develop the potential of a child today according to Kevin Hagino, senior regional brand manager (SEA), Lego.
  “The picture of success can be anything, it all depends on what that child wants to envision for their own life. This generati
  
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• Worldwide dismay as Trump dumps the Paris climate change agreement

  02-06-2017 01:05
  President Donald Trump did what he threatened yesterday , announcing that he was pulling America  out of the Paris climate change treaty which  200 other nations have already signed .
  Although  this was not unexpected ,  reaction was fierce from other countries and industrialists.  Elon Musk the CEO of Tesla and founder of SpaceX, said that he would withdraw from a number of White House advisory councils in the wake of President Trump’s announcement .
  “A
  
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• Worldwide anger as Trump dumps the Paris climate change agreement

  02-06-2017 01:05
  
  President Donald Trump did what he threatened yesterday , announcing that he was pulling America  out of the Paris climate change treaty which  200 other nations have already signed .
  Although  this was not unexpected ,  reaction was fierce from other countries and industrialists.  Elon Musk the CEO of Tesla and founder of SpaceX, said that he would withdraw from a number of White House advisory councils in the wake of President Trump’s announcement .
  “A
  
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