Marketing news

• 10 insights from the latest Mary Meeker report that digital media professionals should know

  31-05-2017 23:00
  
  The latest Internet Trends report from KPCB is out, suggesting flat internet user growth, slowing smartphone shipments, increased ad spend on mobile, with 'the dupopoly' capturing the majority of this. 
  The report, ‘aka The Mary Meeker report’ is often touted as a ‘must read’ by leading minds in the media industry and was unveiled today (May 31) by the Kleiner Perkins Caufield Byers analyst at Recode's Code conference. 
  Coming in at well over 300 slides long, th
  
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• 10 insights from the latest Mary Meeker report digital media professionals should know

  31-05-2017 23:00
  
  The latest Internet Trends report from KPCB is out, suggesting flat internet user growth, slowing smartphone shipments, increased ad spend on mobile, with 'the dupopoly' capturing the majority of this. 
  The report, ‘aka The Mary Meeker report’ is often touted as a ‘must read’ by leading minds in the media industry and was unveiled today (May 31) by the Kleiner Perkins Caufield Byers analyst at Recode's Code conference. 
  Coming in at well over 300 slides long, th
  
  Read more

• Mondelez taps Jonathan Halvorson to fill role vacated by Bough, Rupczynski

  31-05-2017 21:21
  
  Jonathan Halvorson will join snack food company Mondelez International as vice president of global media and digital in July, The Drum has learned. 
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  Halvorson fills a role vacated by Bob Rupczynski in March after just four months, as well as Bonin Bough, who held the position for more than two years before serving as chief media and ecommerce officer and then leaving to host the CNBC show Cleveland Hustles in August 2016.
  According to LinkedIn, Halvorson was most recently di
  
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• US Creative Work of the Week: Argonaut gets people in the know for Credit Karma

  31-05-2017 20:38
  
  The credit conundrum can be daunting and confusing. But, Credit Karma has made great strides in helping people understand their credit, with the associated tools to make better credit a reality. Though they deal in a serious topic, a lighter touch is sometimes the best way to break through.
  With that in mind, the brand released a new series of TV spots called ‘Get Knowing,’ with a humorous touch from San Francisco’s Argonaut — and has been named US Creative Work of t
  
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• BT admits it still has a ‘long way to go’ to match Sky’s credibility in football

  31-05-2017 17:43
  
  Despite holding the UK TV rights for the UEFA Champions League, Simon Green, head of BT Sport, admits his business isn’t yet ready to challenge Sky on the Premier League.
  He says the current three-year cycle for UK broadcasters to bid on the football rights is “extremely awkward” and doesn’t allow enough time to establish a brand.
  Speaking on a panel at KPMG’s Benchmark Forum event, Green said: “Establishing a brand in the UK market doesn’t happen overni
  
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• New SportsCastr.Live video platform gains more celebrity backing from former NBA star

  31-05-2017 17:30
  
  The landscape of sports broadcast continues to shift, and with it comes a new online platform, SportsCastr.Live. The live streaming video platform – currently in public beta – allows users to be color commentators and enables viewers to select which sportscaster they wish to have call, recap or make predictions on a game.
  SportsCastr.Live has been gaining the backing and support of some high-powered people within the sports industry, and recently 14-year NBA veteran and current NBA T
  
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• Stand out from the Wallys of the marketing world by identifying your customer's story

  31-05-2017 17:25
  
  In an increasingly virtual market, it’s becoming harder and harder to stand out from the crowd, which is why you need a strong brand. 
  We’re all familiar with ‘Where’s Wally.’ Trying to find the cheerful bobbled-hatted character can be fun, but it’s also pretty frustrating. The lesson here is that in an increasingly competitive market, your customers don’t want the frustration of staring at a number of different companies who all look the same.
  What
  
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• What’s the Story?: David Harbour of Stranger Things on the craft of story

  31-05-2017 17:17
  
  David Harbour was the classic “working actor” – Ivy-league trained and highly respected by theater, film and television peers, but never fully a breakout a star.
  That was until the smash Netflix series Stranger Things came along and vaulted his character, police Chief Ben Hopper, into the pop culture stratosphere and Harbour, deservedly, squarely into the spotlight.
  From there came an impassioned speech at the SAG Awards, and Harbour was seen as a champion for those who ne
  
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• Harvey Nichols’ top marketer Shadi Halliwell set to depart

  31-05-2017 17:14
  
  Harvey Nichols’ top marketer and Vision 100 member Shadi Halliwell is leaving the luxury department store after three years to take up a “new opportunity”.
  Halliwell joined Harvey Nichols in April 2014 as its group marketing and creative director to oversee brand development, marketing and advertising. She previously worked for O2 for 23 years, holding a range of roles including head of brand and with responsiblity for projects including launching events space The O2 and its Pr
  
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• AOL brings header bidding to mobile with Smart Yield

  31-05-2017 17:11 via campaignlive.co.uk
  
  AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution
  
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• Half of UK audiences report fake news woe

  31-05-2017 16:46 via campaignlive.co.uk
  
  Almost half of UK news audiences find it hard to distinguish fake news and one in four trust print and TV news over online sources, a study commissioned by the7stars has revealed.
  
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• Untitled Worldwide launches UK office

  31-05-2017 16:35 via campaignlive.co.uk
  
  US-based agency Untitled Worldwide has officially launched its UK office with a new campaign for video game company, Pretty Simple.
  
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• Trump controversies dominate May's online conversations

  31-05-2017 16:32
  
  While brand-related controversies dominated the online conversation in April, a series of inflammatory statements by president Trump fueled a renewed rise in online political chatter.
  Typically there is always a significant baseline of conversation surrounding Trump but, in May, two major controversies drove a 58% rise above the standard average. However, the profile of the audience that drove these online conversations was noteworthy as it diverged from the audience of millennials that we typic
  
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• Thomas Cook marketing boss: brands must take responsibility for their own safety

  31-05-2017 16:30 via campaignlive.co.uk
  
  Advertisers cannot solely blame Google for the circumstances that led ads from major brands to run against extremist content, Thomas Cook's top marketer has warned.
  
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• Maximuscle introduces Ibiza Challenge campaign with help from PrettyGreen

  31-05-2017 16:26
  
  UK sports nutrition brand, Maximuscle, has launched the ‘Ibiza Challenge’ to help get people into peak shape ahead of the summer. The project was created by sports, entertainment and wellbeing agency, PrettyGreen, through an integrative creative proposition across digital, PR, social and print ads.
  The campaign unveils with a consumer on-pack competition, which rewards those who work hard in the gym so they can play hard in the clubbing capital of the world, and one individual will w
  
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• The brand benefits of neurodiversity

  31-05-2017 16:08
  
  The benefits for any brand of recruiting a neurodiverse workforce are wide ranging and transformative. From leading new innovations and helping marketers achieve true diversity of thought, to enriching the wider company culture, having a neurodiverse workforce makes strong business sense.
  Neurodiversity, by definition, relates to individuals with dyslexia, dyscalculia, dyspraxia, attention deficit hyperactivity disorders (ADHD) and autism, including Asperger’s syndrome.
  Represent
  
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• Swiss start-up Zzysh appoints DAC Group Germany to pour creativity into their brand

  31-05-2017 15:55
  
  Zzysh, a Swiss startup,  has enlisted DAC Group Germany to help grow the brand globally by appropriately marketing the brand's personality through the product's online media.
  Zzysh first came into existence 10 years ago when founder, Manfred Jüni, developed a bottle cap with a cartridge that re-seals opened bottles of wine and champagne to preserve the freshness, flavor, colour, aroma and sparkle for several weeks after opening. The product is now globally available, and has even
  
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• Steve Henry gets his teenage ad cast stoned | You Couldn’t Make This Crap Up

  31-05-2017 15:52
  
  Once upon a time, Decoded co-founder Steve Henry tried to overtake the power of American denim advertising with a few joints in a south London park.
  To stray from the benchmark of jeans advertising at the time, Henry decided the campaign for Pepe Jeans should break from the typical conventions of the genre that existed thanks to Bargle Bogle Hegarty's creative forays for Levi Strauss.
  The team swapped Americana and boy meets girl for a group of average-looking English people on To
  
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• How UEFA plans to build a ‘social movement’ to attract more advertisers to women’s football

  31-05-2017 15:46
  
  UEFA is looking to ‘transform’ the brand image of women’s football across Europe among sports fans and brands alike as it launches its first European campaign for the game.
  The campaign, ‘Together #WePlayStrong’, encourages more teenage girls to take up football from a young age. Created by FCB Inferno and featuring an upbeat soundtrack, the main 90-second ad shows the journey of girls from playing in the streets to major stadiums. It will be broadcast during the UE
  
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• Snapchat doubles down on brand safety

  31-05-2017 15:32
  
  The company behind Snapchat has inked deals with analytics outfits DoubleVerify (DV), Integral AdScience (IAS), plus Oracle-owned Moat in a bid to better assure advertisers that ad dollars spent on the video-sharing platform won’t risk their brand safety.
  The tech vendors have announced the tie-ups with each also confirmed as founding members of the Snapchat Brand Safety Coalition, after the separate outfits conducted their own review of Snap Inc's brand safety protocols. 
  Wayne Gatti
  
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• Inside Labour and the Conservatives' search engine bidding war

  31-05-2017 15:10
  
  There is nothing we like more in PPC than seeing a good old bidding war between two or more rival advertisers. However, we were flabbergasted to witness what might just be the first ever political PPC bidding war in the UK.
  As our country prepares itself for yet another election, one key topic of interest to the public has come to the forefront across the whole of the UK. Proposed changes to the social care system have dominated political discussion over the last week or so.
  We’re not here
  
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• Channel 4 taps Snapchat to tell the story of Ackley Bridge students

  31-05-2017 14:42
  
  Channel 4 is claiming a UK first by airing new scenes of its drama Ackley Bridge on Snapchat in a bid to drum up excitement among young people.
  Social media agency That Lot and production company The Forge are pushing the additional content on the social media platform today ahead of the show’s airing on Channel 4 at 8pm Wednesday 31 May. The goal is for the high school age characters to tell their stories in the way young people are, via short form Snapchat videos, in a vertical styl
  
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• Ad of the Day: Apple lures customers over to iPhone in split screen social campaign

  31-05-2017 14:26
  
  Apple has created a series of 15-second social spots to promote its Life Is Easier On iPhone campaign, which highlights how and why smartphone users should make the jump to an iOS handest.
  A total of eight ads have been created, each featuring a split screen depicting the difference between ‘Your Phone’ and ‘iPhone’.
  The newest clip – Security – features a shifty-looking reprobate who tries to break the wall between the two rooms in the video. When h
  
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• Campaign TV: Evening Standard wants Food Month to be London's 'biggest-ever festival'

  31-05-2017 14:25 via campaignlive.co.uk
  
  The Evening Standard wants to create London's biggest-ever festival, the paper's commercial chief told Campaign at the official launch of London Food Month.
  
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• Paddy Power tempts Cristiano Ronaldo bust sculptor out of retirement with Gareth Bale project

  31-05-2017 14:17
  
  Provocative bookmaker Paddy Power has helped Portuguese artist Emanuel Santos get past his widely criticised Cristiano Ronaldo bust by hiring him to immortalise Wales and Real Madrid forward Gareth Bale.
  Bale, a teammate cum rival of Ronaldo, was the focus of the commission as the Champion’s League Final comes to his capital city of Cardiff, Wales on Saturday 3 June.
  Back in March, Santos was forced to defend a bust he created for the renaming of the airport at Maderia to Ae
  
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• Channel 4 launches content first with Snapchat

  31-05-2017 14:05 via campaignlive.co.uk
  
  Channel 4 wants to drive more younger viewers to its drama series Ackley Bridge by targeting exclusive content to them on Snapchat.
  
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• Airbnb urged to rethink ‘true Sioux style’ TeePee ad by Native Americans

  31-05-2017 13:03
  
  Home rental app Airbnb has invoked the anger of some Native American groups for plying a TeePee experience in California’s Joshua Tree National Park as ‘true Sioux style’.
  The Memorial Day weekend ad, that appeared on Facebook and Instagram following an outrage-driven deletion on both platforms offered a "250-square foot tipi, which accommodates up to 7 people" that features "the comforts of a cozy master bedroom" as an "unconventional getaway".
  One issue was that the Californi
  
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• Uefa marketing boss on taking inspiration from This Girl Can to change 'uncool' image of women's football

  31-05-2017 13:00
  
  Uefa has made a record investment into marketing women’s football, believing broadcasters and sponsors have reached a point where they are ready to get behind it and that, in time, there will be commercial gains to be enjoyed.
  European football's governing body admits that it’s perhaps been slow to act. Only this year did it make a commitment to double participation in women’s football as well as double the number of fans and deliver consistent success on the world stage b
  
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• Why Labour's social media influencer strategy is working (for Jeremy Corbyn, at least)

  31-05-2017 12:54
  
  The Labour Party has adopted an influencer-led approach to help it reach young voters spending time on social media networks whose votes are essential to any chance of a Jeremy Corbyn victory on 8 June. Benedict Pringle, founder of politicaladvertising.co.uk, argues that it’s a smart tactic and one that seems to be working.
  Labour has successfully mobilised a group of musicians – with large online followings – to encourage people to register to vote and promote Corbyn’s c
  
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• Johnston Press merges print and digital

  31-05-2017 12:48 via campaignlive.co.uk
  
  Johnston Press, the publisher of the i newspaper, is merging its print and digital functions as it aims to balance the two areas in each market.
  
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• Deezer broadcasts That Lot agency's comedy satire for new election podcast

  31-05-2017 12:43
  
  Deezer, a global music streaming company, has announced a new weekly comedy podcast, Strong & Stable, which has been produced by social creative agency That Lot.  
  The political satire, which is the latest Deezer Originals podcast to be added on Deezer’s platforms, will consist of four episodes rounding-up the good, bad and ugly moments of the election campaign’s rollercoaster ride in the lead up to 8 June, with Britain’s best comedians giving a radically alternative t
  
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• Almost two-thirds of Brits now shop at Aldi and Lidl

  31-05-2017 11:59
  
  Rising inflation could be pushing Brits towards Aldi and Lidl, with 62% of the population shopping in an Aldi or Lidl over the 12 weeks ending 21 May.
  According to Kantar Worldpanel, the German discounters grew at their fastest rate since January 2015, with combined sales rising 19.2% and the pair reaching a record market share of 12%. To put this into perspective, the big four’s collective sales grew by just 1.6% over the same period.
  Aldi and Lidl’s growth has coincided with rising
  
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• Campaign and GoDaddy launch Cannes Lions competition to #CampaignforEquality

  31-05-2017 11:39 via campaignlive.co.uk
  
  Campaign has partnered with GoDaddy, the world's largest cloud platform provider dedicated to small, independent ventures, to launch a competition offering five women in the creative technology space the opportunity to attend the Cannes Lions International Festival of Creativity.
  
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• Uefa aims to give women's football the Beyoncé factor in pan-European campaign

  31-05-2017 11:18 via campaignlive.co.uk
  
  Europe's governing football body is today kicking off its first pan-European campaign for women's football, #WePlayStrong, in a bid to make the beautiful game the number one sport for women across all 55 of its member nations - from Iceland to Kazakhstan.
  
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• Whyte & Mackay bridges the culture gap of British & Irish Lions stars with questions like who has the best national anthem

  31-05-2017 10:29
  
  Whisky brand Whyte & Mackay has played upon the competitive – but friendly –national rivalries exhibited by Scotland, England, Ireland and Wales in the run up to the British & Irish Lions’ tour of New Zealand.
  Stars from each nations' team – Stuart Hogg (Scotland), Conor Murray (Ireland), Elliot Daly (England) and Adam Jones (Wales) – give the definitive answers to questions like who is the hardest tackler, who has the best national anthem and
  
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• Turkey of the week: Sonobi "Beware of the Yank" by White Lightning & The Judge's Son

  31-05-2017 10:11 via campaignlive.co.uk
  Emily Tan is not amused by Sonobi's latest ad.
  
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• Ogilvy & Mather wins Halls Euro account

  31-05-2017 10:09 via campaignlive.co.uk
  
  Mondelez International has picked Ogilvy & Mather London for its Halls ad account across Europe.
  
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• Above & Beyond hires creative entrepreneurs

  31-05-2017 10:08 via campaignlive.co.uk
  
  Above & Beyond has poached a pair of entrepreneurial creatives from CHI & Partners and Sunshine to bolster the agency's creative department.
  
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• Pick of the week: NatWest "We already thought about that" by M&C Saatchi

  31-05-2017 10:07 via campaignlive.co.uk
  
  Omar Oakes is surprised by NatWest's film about a man who does not need to worry about getting home despite not having his bank card.
  
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• Tesco outperforms supermarket rivals for second month running

  31-05-2017 10:05
  
  Tesco, wounded big beast of the UK supermarket sector, is showing fresh signs of life after notching up a second month on the trot as the best performing of Britain’s big four grocery providers.
  Data compiled by Nielsen for the 12 weeks to 20 May 2017 showed that Tesco upped sales by 2.2%, well ahead of rivals Morrisons, Sainsburys and Asda, which recorded growth of 1.4, 1.2 and -0.1% respectively.
  As a result Tesco comfortably retained its position as supermarket top dog with a 27.2% shar
  
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• Comedian Kathy Griffin dropped as face of Squatty Potty over ‘disturbing’ Trump mock beheading

  31-05-2017 09:37
  
  Controversial US comedian Kathy Griffin has been dropped as the face of bathroom products business Squatty Potty after taking part in a photo shoot during which she held aloft the bloodied decapitated head of a fake president Trump.
  Acknowledging that she had gone ‘too far’ in the stunt, Griffin sought to head off criticism from all quarters by filming a personal video message to her Twitter followers. In it Griffin said: “I sincerely apologize. I’m just now seeing the re
  
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• Marketing leaders favour digital over more traditional skills

  31-05-2017 09:32 via campaignlive.co.uk
  
  As the debate over the changing craft of marketing becomes a preoccupation for the industry, an in-depth survey has revealed marketing leaders are favouring digital and analytics capabilities over more traditional skills.
  
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• Nokia owner picks Essence and Mindshare for global media

  31-05-2017 09:25 via campaignlive.co.uk
  
  HMD Global, the owner of Nokia, has hired Essence and Mindshare to its £80m global media account.
  
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• Labour Party meets Trevor Beattie

  31-05-2017 09:08 via campaignlive.co.uk
  
  The Labour Party is understood to have turned to long-time collaborator Trevor Beattie, chairman of BMB, as the election campaign reaches its final stages.
  
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• Shadi Halliwell to leave Harvey Nichols

  31-05-2017 09:03 via campaignlive.co.uk
  
  Harvey Nichols group marketing and creative director Shadi Halliwell is leaving after three years to "pursue a new opportunity".
  
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• Electrolux kicks off Euro creative pitch

  31-05-2017 08:57 via campaignlive.co.uk
  
  Electrolux, the household-appliances manufacturer, is reviewing its creative requirements across Europe as it aims to become more consumer-focused.
  
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• The Singapore Exchange and Infocomm Media Development Authority of Singapore inks MOI for accredited companies to access capital markets

  31-05-2017 08:23
  
  The Singapore Exchange (SGX), the stock exchange of Singapore and The Infocomm Media Development Authority of Singapore (IMDA) have inked a memorandum of intent to streamline access to capital markets for IMDA-accredited companies.
  This MOI will see lowered barriers for accredited technology and media companies to access capital markets, catalysing more high-tech initial public offerings and increase Singapore as an attractive venue for capital raising.
  The Accreditation@IMDA programme, which cu
  
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• Publicis Media unveils 'transformation' board

  31-05-2017 08:15 via campaignlive.co.uk
  
  The 'next generation' board will work with the agency's global executive on future opportunities.
  
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• How the UN is tackling ‘compassion fatigue and fear’ in its data laden tie-up with Google, Searching for Syria

  31-05-2017 08:00
  
  UNHCR, the UN's Refugee Agency, has strengthened its partnership with Google with the launch of Searching for Syria – a microsite dedicated to explaining the facts related to the ongoing conflict within and surrounding the Middle Eastern state.
  The responsive site features high-resolution imagery combined with UNHCR data, Google Search Trends and YouTube content to answer the five most widespread questions that people ask online regarding Syria. These are: what was Syria like before the wa
  
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• Tesco is best performing big supermarket in latest sales figures

  31-05-2017 07:49 via campaignlive.co.uk
  
  Tesco is in the healthiest position of the big four supermarkets with quarterly sales up 2.2% year-on-year.
  
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