Marketing news

• What Google Lens means for advertisers

  17-05-2017 23:47 via campaignlive.com
  
  The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.
  
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• Inside the IAB's drive to push criminals out of the programmatic supply chain

  17-05-2017 22:30
  
  The IAB this week has issued a series of guidelines to promote cohesion among different tiers of the media supply chain including: a means of eroding the black market for ad inventory; plus a format that better enables dynamic content delivery, as programmatic spending is tipped to near $33bn.
  The IAB Tech Lab has today (May 17) announced a new initiative to eliminate the black market for counterfeit and unauthorized ad impressions, a method of fraud that is often transacted in automated bu
  
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• Expectations of corporate social responsibility means Americans looking to businesses to drive change

  17-05-2017 21:46
  
  Due to today's political environment, more than two-thirds (67%) of Americans believe progress on social and environmental issues may go un-addressed by politicians with 63% hoping businesses will drive change.
  An estimated seven in ten Americans believe companies have an obligation to take actions to improve issues, and there is no doubt they are looking more closely at those businesses that feel the same way.  The 2017 Cone Communications survey looked at the responses of over 1
  
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• Expectations of corporate social responsibility increasing with 63% of Americans surveyed looking to businesses to drive social change

  17-05-2017 21:46
  
  Due to today's political environment, more than two-thirds (67%) of Americans believe progress on social and environmental issues may go unaddressed with 63% hoping businesses will drive change.
  An estimated seven in ten Americans believe companies have an obligation to take actions to improve issues, and there is no doublt they are looking more closely at those businesses that feel the same way.  The 2017 Cone Communications survey looked at the responses of over 1,000 men and wo
  
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• Delta thanks its employees in a 50-hour Facebook Live extravaganza

  17-05-2017 21:00
  
  Delta Air Lines is taking to Facebook Live to acknowledge each and every one of its 80,000 employees by name in a 50+-hour broadcast that began May 17 at 9 ET.
  Delta said this so-called Big Thank You will feature more than 430 celebrities, athletes and Delta executives from locations like Atlanta, Shanghai, Seoul, Mexico City, Sao Paolo, Paris, London, Hawaii, Cincinnati, New York, Los Angeles, Salt Lake City, Las Vegas, San Francisco, Dallas, Orlando, Boston, Detroit and Nashville.
  A micro
  
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• GE and its healthcare partners want to bring AI to patient care

  17-05-2017 20:51
  
  GE Healthcare and the corporate parent of two of Harvard University's teaching hospitals will spend the next ten years working on ways to bring artificial intelligence (AI) to every aspect of a hospital visit, the companies announced today.
  The Center for Clinical Data Science will include teams from both companies and will develop, test and deploy AI software at Massachusetts General Hospital (MGH) and Brigham and Women’s Hospital, the Boston Globe reported.
  GE, which moved its corpo
  
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• R/GA New York Appoints Tim Maleeny executive director, brand and marketing strategy

  17-05-2017 20:41
  
  R/GA has hired Tim Maleeny as executive director, brand and marketing strategy. In this new role, Maleeny will collaborate with the planning, strategy and creative teams across offices at the agency to bring innovative, actionable insights to client partnerships.
  He will be based at R/GA's global headquarters in New York City, reporting to Barry Wacksman, global chief strategy officer.
  Maleeny comes to R/GA from Heat, an independent creative agency&nb
  
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• ‘Don’t be afraid to screw up’: Beyond the Brief featuring Pej Sabet, Pitch, Inc.

  17-05-2017 19:41
  
  (Editor's note: Beyond the Brief is a collaborative project celebrating 100 years of the 4A's and their members. See the industry pros we're featuring here.)
  Creativity is important—the work, the innovation, the awards—but solving business solutions, and ensuring that they make clients money is the imperative for any advertising agency. Pitch, Inc’s CFO/COO Pej Sabet understands this more than most.
  The USC MBA grad literally means business. Under his guidance at Pitch, th
  
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• R/GA Ventures selects eight startups for its Marketing Tech Venture Studio

  17-05-2017 19:40
  
  R/GA Ventures, a venture studio program from digital agency R/GA, announced the eight companies in its Marketing Tech Venture Studio with advertising and marketing services company IPG and technology and social media company Snap Inc.
  They include:
  Adludio, a sensory advertising platform connecting users and brands with creative mobile experiences;
  Bot analytics platform Dashbot;
  Humblee, which helps businesses tell stories at scale using new technologies;
  Lytics, which helps companies personali
  
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• Deadline extended for The Drum’s inaugural 50 under 30 in US

  17-05-2017 19:31
  
  The nomination deadline for The Drum’s first-ever 50 under 30 in the US has been extended until June 19, meaning there’s still time to nominate young women across the country who excel in creative roles. 
  For the past three years, The Drum has been honoring women in the UK and around the world through its 50 under 30 series. The US version of this award focuses on the achievement of women in creatively-led roles.
  50 under 30 is open to creatives working in all corners
  
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• The Emoji Movie: first full trailer released

  17-05-2017 18:35
  
  The brightly coloured symbols – voiced by TJ Miller, Anna Faris, James Corden and many more – journey through a world of apps to enlightenment in Sony’s latest candy-coloured tech/toy film tie-upIt may be one of the most conceptually baffling films ever to be put into production, but The Emoji Movie is on its way to joining Battleship and The Lego Movie as the flimsiest excuse yet for a major motion picture. A teaser trailer has already been released, with a brief glimpse of a
  
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• Clio Sports honoree Mario Andretti talks about his personal brand on and off the racetrack

  17-05-2017 17:57
  
  Racing icon Mario Andretti received the Stuart Scott Lifetime Achievement Award at the Clio Sports Awards on Tuesday (May 16).
  The award celebrates a major figure in sports whose career-long contributions have made a lasting impact on the advertising industry – and Andretti certainly fits the bill.
  “[The award] is a little bit outside my wheelhouse, but it’s wonderful and I appreciate it,” Andretti told The Drum. “The creative people are here. I’ve w
  
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• The biggest lies that digital marketers tell themselves

  17-05-2017 17:45
  
  Editor's note: this is a transcript of a keynote speech that The Drum Promotion Fix columnist Samuel Scott delivered today at 3XE Digital in Dublin, Ireland. This post is a substitution for his next regular column, otherwise scheduled to be published this coming Monday, while Scott is now on vacation. His next column will appear on Monday, June 5.The Biggest Lies That Digital Marketers Tell Themselvesfrom Samuel Scott
  Thank you for the introduction. This is my first time in Ireland, so
  
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• Is omnichannel here already? The Drum launches webinar to find out

  17-05-2017 17:36
  
  The Drum, in association with Criteo and iProspect, will host a webinar on how the reality of omnichannel shopping is here now, and how brands can better understand consumer behaviour to engage with these shoppers.
  The webinar, The Omnichannel Opportunity, taking place on 8 June, will explore the potential of omnichannel shoppers and how brands can identify and develop meaningful relationships with customers.
  Creating a customer journey strategy has always been a challenge for brands but it
  
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• ‘Facebook needs to do more than be open and honest about metrics errors’

  17-05-2017 17:06
  
  Another month, another Facebook measurement error. Its latest, revealed in a blog post yesterday, is the fifth admission since September and the 10th error it has found in its metrics.
  This time, the “bug” was found to be misattributing clicks on video carousel ads. What this means in practice is that if a user clicked on a video to watch it, Facebook thought they were clicking on a link to the brand’s website and charged the advertiser accordingly.
  Facebook was quick in its bl
  
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• Anomaly hires three new creative directors from BBH and AKQA

  17-05-2017 16:43 via campaignlive.co.uk
  
  Anomaly hires Vix Jagger, Luke Tipping and Max Gebhardt as new creative directors.
  
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• Burger King accused of running meal deal promotion in concentration camp car park

  17-05-2017 16:12
  
  Fast food chain Burger King has been accused of disrespecting the dead by running a flyer campaign in the vicinity of Dachau concentration camp.
  From 1933 to 1945, more than 33,000 people were murdered at the concentration camp in Germany and today more than 800,000 people a year visit the memorial.
  German national newspaper Welt reports that a local Burger King has been accused of distributing flyers in Dachau’s car park, an incident that brought about an injunction against the compa
  
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• Culture minister Hancock: Brexit negotiations will factor in needs of creative industries

  17-05-2017 15:50 via campaignlive.co.uk
  
  Matt Hancock, the Conservative minister of state for digital and culture, has sought to assure members of the creative industries that the government understands their concerns as it approaches Brexit negotiations.
  
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• More than a third of Brits think robots will rule everything by 2030

  17-05-2017 15:47 via campaignlive.co.uk
  
  More than one in three (36%) out of 2,000 Brits surveyed are convinced robots will be running our lives by 2030.
  
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• Conservatives claim their model for the creative industries has been ‘imitated globally’

  17-05-2017 15:26
  
  The changes the Conservative Government has made to the UK’s creative industry have been so successful they have been imitated across the world, according to the minister of state for digital and culture Matt Hancock.
  Speaking at the first of four Creative Industries Federation events that will focus on the creative strategies of each of the four main parties (Conservatives, Labour, Liberal Democrats and the SNP), Hancock claimed that over the last eight years the Tories had made Britain &
  
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• Five ways AI is shaping the future of e-commerce

  17-05-2017 15:21
  
  AI is revolutionizing so many aspects of our lives. From the way we operate appliances in our homes to the way that children play with toys. AI is also starting to have a significant effect on the way e-commerce businesses attract and retain customers.
  In fact, a survey by Gartner predicts that by 2020, 85% of a client’s relationship with a business will be managed without interacting with any human. For a better understanding of how AI is shifting e-commerce, check out the five
  
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• Marketoonist on chatbots and the future of customer experience

  17-05-2017 15:16
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on chatbots and the future of customer experience appeared first on Marketing Week.
  
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• Rajar Q1 2017: No new dawn for national stations in 2017

  17-05-2017 14:53 via campaignlive.co.uk
  
  After a bleak end to 2016, the major national commercial radio stations have not seen much in the way of a new dawn in the first quarter of this year.
  
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• Behind the 'pseudo agency' informing Universal Music's marketing campaigns

  17-05-2017 14:49
  
  Jack Fryer runs a "pseudo agency" department in Universal Music UK tasked with understanding - and striking a chord with – audiences, a service he affords to brands and musicians. But, in the age of big data and internet noise, there are more sources than ever before informing his decisions.
  As director of audience research and planning at the studio, Fryer runs an agency-style team of nine people.
  He said: “We want to be more service orientated and we imagine the people we work with
  
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• Rajar Q1 2017: Commercial radio takes lead over BBC

  17-05-2017 14:48 via campaignlive.co.uk
  
  Commercial radio has overtaken the BBC in the latest Rajar listening figures, as the sector had a mini-growth spurt.
  
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• Group M deepens investment in content and rights management

  17-05-2017 14:46 via campaignlive.co.uk
  
  Group M has launched Motion Content Group, a new global content investment and rights management company in the UK and the US.
  
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• Ask Bullmore: Should I pull my brand's sponsorship of a dangerous sport?

  17-05-2017 14:34 via campaignlive.co.uk
  
  My brand's sponsorship is commercially successful but I'm concerned about the athletes and have had no reassurances from governing bodies.
  
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• Rajar Q1 2017: Capital reasserts London dominance

  17-05-2017 14:26 via campaignlive.co.uk
  
  Capital has expanded its listening figures by almost a third in the first quarter of 2017, to retake the top spot among the London stations.
  
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• Tatler chief Patricia Stevenson departs Condé Nast

  17-05-2017 14:12 via campaignlive.co.uk
  
  Tatler publishing director Patricia Stevenson is leaving Condé Nast after nearly 25 years.
  
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• OnBrand’17 announce speakers from Google, The New York Times and Lego

  17-05-2017 14:01
  
  Bynder and OnBrand magazine will host the third edition of their annual branding conference, with speakers from Google, HEMA and Lego Group. The event will take place at SugarCity Events in Amsterdam, the Netherlands on 12 October.
  This year’s conference will be centred around the theme “Beyond”, which promises to empower marketing and branding professionals willing to go beyond the boundaries of what’s expected and push their brand into new frontiers. The current line-up
  
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• iCrossing UK to move headquarters to Leicester Square

  17-05-2017 12:59
  
  Global marketing agency iCrossing will relocate its London headquarters to LSQ in Leicester Square. The move will take place in Summer 2018 as part its owner Hearst’s decision to bring all its London business under one roof for the first time.
  iCrossing and Hearst will move their Soho offices into the brand-new development at 30 Panton Street to be the main occupier. They will lease five floors, totalling 70,915 square ft to devise a future-facing, highly collaborative and c
  
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• When is it OK not to get client sign-off on a press release?

  17-05-2017 12:45
  
  To get client sign-off or not, that’s increasingly the big question for PR agencies.  
  In these days of media quicksilver, there’s often no time to argue the toss. But can breaching client approval protocols and confidentiality ever be the right thing?
  I must admit I’ve taken client approval – or lack of it – right to the line at times. I might have lifted a quote already used in a different media outlet and used it again in a slightly different context with a
  
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• Why big companies need to act with a startup mentality when it comes to product launches

  17-05-2017 12:30
  
  Top brands should remain agile and not be scared to admit when a formula is no longer working, according to marketers from Nokia, Lego and Fatface.
  The brands were speaking at a Launch 360 event in London last week (11 May), where Sara Holt, global marketing director at Lego, spoke about her experience of product launches both in her current role and while at the BBC and UKTV.
  “Kill the old formulae. Just because you had success before, doesn’t mean you will again,” Holt said.
  
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• Advertising Week snaps up Rubicon Project's top marketer as president

  17-05-2017 12:21
  
  <p><a href="http://www.thedrum.com/topics/advertising-week-adweek">Advertising Week</a> has hired Rubicon Project's chief marketing officer Mari Kim Novak as its new president, tasked with overseeing the New York City flagship edition of Advertising Week as the brand&rsquo;s global footprint expands,</p>
  <p>Prior to <a href="http://www.thedrum.com/topics/rubicon-project-0">Rubicon Project</a>, Novak spent spent nine years at Microsoft, serving as glo
  
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• Condé Nast France and Adyoulike partner to create native programmatic marketplace

  17-05-2017 12:19
  
  Condé Nast France and native ad platform Adyoulike have partnered to create a programmatic marketplace (PMP) dedicated to native advertising.
  The creation of the new PMP will mean advertisers and trading desks will have direct access to premium native inventory on Condé Nast sites, and will be able to plan and optimise their native campaigns in real-time using Adyoulike’s supply side platform (SSP).
  The partnership forms part of Condé Nast’s vision to bolster i
  
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• Lynx looks to challenge perceptions with Google Search-driven #isitokforguys campaign starring Anthony Joshua

  17-05-2017 11:55
  
  Unilever-owned brand Lynx has followed up its first push to make the brand more diverse and challenge ‘manly’ stereotypes with a search-driven campaign starring boxer Anthony Joshua.
  Last year, Lynx made a U-turn on its advertising, which had until then played heavily on the idea that its deodorant could help them get a girl. To move beyond the teenager demographic and “grow up”, it pushed the idea that individuality is attractive with a global advertising push urging men
  
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• Electoral Commission activates bespoke Snapchat filter to boost young voter registration

  17-05-2017 11:43
  
  The Electoral Commission has partnered with Snapchat to launch its own Geofilter as part of its campaign to get more young people voting on 8 June.
  The commission hopes the filter option will remind Snapchat’s 10 million daily UK users to sign up to vote in the final week before registration closes before the upcoming general election. The social campaign also aims to encourage engagement and conversation among young people regarding the political vote.
  The ‘Find you voice!’ gr
  
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• Ad of the Day: Oxfam takes cues from vintage movie credits to promise ‘The End’ of extreme poverty

  17-05-2017 11:13
  
  Oxfam has unveiled a social and poster campaign that aims to reposition extreme poverty as an issue that can have a definitive ending.
  Created by Y&R London, The End takes inspiration from the final shot of vintage Hollywood movies. This grainy, desaturated title card is overlaid onto photos of extreme poverty in the developing world, accompanied by the message: ‘Extreme poverty has been halved in just fifteen years. Together we can make it a story from the past’.
  The imagery wil
  
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• Lynx hints at return of ‘entertaining’ ads as it launches new men’s issues campaign

  17-05-2017 11:00
  
  Lynx says it has been “overwhelmed” by the positive reactions to its new, more serious, brand positioning, but adds its future communications will also look to entertain.
  It started a brand overhaul nearly three years ago, when it moved away from ‘babes in bikinis’ to focus on more pressing issues. Last year, for example, it honed in on raising awareness of male suicide in partnership with charity CALM.
  Rik Strubel, global vice president at Unilever’s Lynx brand, te
  
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• Coke marketer Pollard departs

  17-05-2017 10:47 via campaignlive.co.uk
  
  Ivan Pollard is leaving his post as senior vice-president of Coca-Cola North America as the brand continues to restructure its senior marketing team.
  
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• History of advertising: No 190: Florida's ad tax statute

  17-05-2017 10:26 via campaignlive.co.uk
  
  History has a warning for any politicians - either national or local - thinking of slapping a tax on advertising.
  
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• Vivendi and Havas deal is sign of things to come in adland

  17-05-2017 10:16 via campaignlive.co.uk
  
  Vivendi's acquisition of Havas could kick-start "progressive forms of creative collaboration" and boost the fortunes of the group, industry observers say.
  
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• How Indonesian operator Telkomsel ran its 14 month digital transformation journey

  17-05-2017 10:02
  
  Many businesses are at some stage, or deciding how to start, a process of internal digital transformation, and it’s not just the luddites.
  Even a digital business needs digital transformation, take General Electric for example. So too found Telkomsel, one of Indonesia’s biggest mobile telecoms firms.
  In Alistair Johnston, director of marketing at Telkomsel’s words: “The key driver was to transform Telkomsel into the leading digital company for digital and data services by
  
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• Campaign TV: Lynx tackles male insecurity in search campaign

  17-05-2017 10:02 via campaignlive.co.uk
  
  Lynx, Unilever's male grooming brand, has launched "Is it ok for guys", a search-driven campaign by 72andSunny Amsterdam that reveals how men are hiding behind their screens to ask questions they can't say out loud.
  
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• Pick of the week: M&S "Spend it well - food" by Grey London

  17-05-2017 09:44 via campaignlive.co.uk
  
  Gemma Charles is mesmerised by Marks & Spencer's new ad.
  
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• Turkey of the week: McDonald's "Dad" by Leo Burnett London

  17-05-2017 09:38 via campaignlive.co.uk
  
  Brittaney Kiefer is not lovin' the new McDonald's ad.
  
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• McDonald's pulls Filet-o-Fish dad ad which 'exploited' childhood bereavement

  17-05-2017 09:34
  
  McDonald’s has pulled a UK TV ad that was accused of using child bereavement to sell fish burgers after it courted complaints from grief support groups.
  The ad in question provoked around 100 complaints to the Advertising Standards Authority and sparked a backlash on both Facebook and Twitter. 
  The spot was created by the McDonald's UK creative agency Leo Burnett, and tells the story of a little boy who is shown asking his mum about his late father in a bid to suss 
  
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• Rubicon fights The Guardian with high court counter-claim

  17-05-2017 09:06 via campaignlive.co.uk
  
  Rubicon Project has hit back at The Guardian's claim that the US ad-tech company breached its contract by taking "secret commissions" from ad buyers and has launched a counter-claim against the publisher.
  
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• Peroni kicks off creative pitch in wake of takeover

  17-05-2017 09:03 via campaignlive.co.uk
  
  Peroni Nastro Azzurro is reviewing its creative requirements following a change in ownership from SABMiller to Asahi Group.
  
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