Marketing news

• PornHub says its visitors like engaging VR content too

  15-05-2017 22:45
  
  As virtual reality (VR) gains steam in markets like real estate, booze, cars, movies and sports, it is perhaps not surprising it is also infiltrating adult entertainment. And it is making quite a splash there, it seems.
  According to research from video site PornHub, VR has become one of its fastest growing categories. Since launching with 30 VR videos in the spring of 2016, PornHub said its collection has grown to include more than 2,600 videos that are viewed 500,000 times a day. 
  
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• Beringer Capital, owner of AdWeek, has acquired majority stake in consulting firm Icidigital

  15-05-2017 22:00
  
  Beringer Capital a private equity firm that  owns AdWeek and Blue Acorn, announced today (May 15) the acquisition of a majority stake in Icidigital, a provider of technical and creative business solutions. 
  Financial details of the transaction were not publicly disclosed, although it's understood that Icidigital's current leadership will retain a significant stake in the company and the team will continue to operate independently under Greg Boone, the current president a
  
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• Delta wants you to scan your face at the Minneapolis airport

  15-05-2017 21:35
  
  Delta Air Lines said it is introducing four self-service bag drop machines at Minneapolis-St. Paul International Airport this summer – including one that will test facial recognition technology.
  According to a release, the facial recognition component will match customers with their passport photos through identification verification. It was not immediately clear whether this technology will be used to link passengers’ faces with their bags, but Delta noted in the release t
  
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• Toyota helps make a flying car at the 2020 Olympics a reality

  15-05-2017 20:21
  
  Toyota is backing an organization working to develop a flying car in time to light the torch at the opening ceremony of the 2020 Summer Olympic and Paralympic Games in Tokyo.
  Cartivator, which is developing this flying car, said 15 Toyota Group companies – including Toyota Motor Corporation – have pledged 42.5m yen ($325,000) over the next three years to fuel development.
  As a result of this investment, Cartivator said it will accelerate technology development, includi
  
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• McKinney New York hires Joe Maglio as first-ever CEO

  15-05-2017 19:30
  
  North Carolina-based McKinney has hired Joe Maglio to run its four-year-old New York office.
  Maglio, who will serve as McKinney New York's first-ever chief executive, previously served as managing director of Havas New York. Previously, Kerry Fitzmaurice - who has left McKinney - led the office as managing director.
  McKinney, which is owned by Cheil Worldwide, opened its New York shop in 2013. Since opening its doors, it has worked on experiential marketing efforts for Samsung and Norw
  
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• Renault investigates what happens ‘Behind Car Doors’ of Instagram parents

  15-05-2017 19:08
  
  Renault has offered a candid view of how its latest Scénic model is equipped to handle the trials and tribulations of family life in ‘Behind Car Doors’, a campaign fronted by two leading Instagrammers who also happen to be parents.
  MSLGroup and Publicis London enlisted Instagrammers Mother Pukka and Father of Daughters (who have a combined 700K followers) for a year-long experiment in which family interactions are recorded on dash cams and mounted cameras.
  The campaign lo
  
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• How 20th Century Fox marketed Alien: Covenant with personalised and branded content

  15-05-2017 18:30
  
  If you’ve been online or watched a TV in the last few months, chances are you’ve seen an ad for the Ridley Scott-directed sci-fi movie Alien: Covenant.
  Twentieth Century Fox hopes to rebirth a potential moneymaking franchise leveraging the iconic visuals of the originals, Ridley's Alien and the James Cameron-directed sequel Aliens.
  Whereas critics have widely branded the movie as a formulaic entry that follows the beats of the originals, the marketing campaign con
  
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• Lord's Taverners rugby sevens campaign raises £10k for disability charity

  15-05-2017 18:13
  
  Lord’s Taverners rugby sevens tournament which was lanched by advertising agency JAA and held last Sunday (7 May), raised over £10k for the UK's leading disabled sports charity.
  Tim Berg, chief operating officer of the Lord’s Taverners youth charity, commented on the event's success: “I was delighted to see 14 teams (supported by Verve) running their hearts out for the Lord’s Taverners on 7 May.  A successful new event for us, the Rugby sevens, brought awa
  
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• Do you possess a winning agency culture? Here are 10 questions to ask yourself

  15-05-2017 17:47
  
  On Friday morning (12 May), KellingWood Associates was invited to present at Future Talks, a string addition of quarterly agency new business talks held by The Future Factory, to a room of agency faces, where we discussed how best to create an agency with a winning culture that everyone (and their dog) wants to work for.
  So you managed to recruit the hottest new business development manager in town and you’ve got a long list of new prospects, but somehow you’re not win
  
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• MSL Group appoints Anthony Poncier to lead social and digital in EMEA

  15-05-2017 17:38
  
  MSL Group has appointed Anthony Poncier as head of social and digital, EMEA based in their Parisian headquarters.
  Poncier joined MSL Group in 2012 as digital transformation director, EMEA and has been at the helm of MSL’s French social and digital team in Paris for the last three years.  In his new role, he will work primarily in partnership with social and digital leaders at MSL offices across the EMEA network to develop the regional practice offer to meet the evolving
  
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• PayPal waves goodbye to the old £5 note with selfie competition enticing entrants with £10 in a digital wallet

  15-05-2017 17:20
  
  Online payment company PayPal has continued its ‘New Money’ campaign by marking the discontinuation of the UK’s old five pound note with an interactive competition urging consumers to take selfies alongside the old five pound note.
  The activity comes after around 150 million notes lost legal tender status earlier this month as the Bank of England looked to modernise and replace the money in circulation.
  Shops can legally refuse to accept the notes although many will s
  
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• Direct Line trials new brand safety features for YouTube

  15-05-2017 17:20
  
  Direct Line Group (DLG) has become the first brand to introduce new brand safety features for YouTube that it hopes will stop ads appearing in unsafe environments and improve overall ad effectiveness on the site.
  Through a deal with its agency MediaCom, DLG will use OpenSlate’s technology with the aim of increasing controls and content safeguards around YouTube media buys. The analytics platform works by scoring ad-supported content on the video site based on brand safety and quality acros
  
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• PrideAM challenges brands to recreate ads for LGBT+ audiences

  15-05-2017 16:36
  
  PrideAM, an LGBT+ organisation for people working in the advertising and marketing industry, has launched a new initiative backed by Royal Mail, Mars and Aviva asking agencies to reimagine creative work to better reflect the community in advertising.
  A a survey conducted recently by UM London and Grindr found the majority of British gay and bisexual men think that the LGBT+ community is “invisible” in advertising.
  Further research shows that LGBT people
  
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• Data analytics startup Nugit appoints Frederico Brimbela from Oracle following senior hires from Google, Dentsu and Starcom

  15-05-2017 16:14
  
  Data analytics startup Nugit has appointed Frederico Brimbela, formerly of Oracle, to lead the growth of its business development and client success teams.
  Brimbela has over 12 years of business development experience in Europe and U.S with a specific focus on delivering value-based solutions to customers. His last role with Oracle as a senior SaaS leader covered the EMEA markets where he was top performer for consecutive years. Prior to Oracle, he worked in sales roles with Sales
  
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• Deloitte could move to acquire Engine Group as response to Accenture's Karmarama buyout

  15-05-2017 16:05
  
  Global consultancy firm Deloitte is understood to be interested in acquiring Engine Group, the owner of marketing service agencies such as WCRS, Partners Andrew Aldridge and Mischief. 
  Engine was acquired by Lake Capital in 2014 but the US private-equity firm began entertaining approaches to sell the business earlier this year after hiring investment bank Jefferies. 
  The Drum has learned from multiple sources that there is interest from the global consultancy in buying the company
  
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• Why the Bollorés' Vivendi-Havas merger has echoes of another media dealmaking dynasty

  15-05-2017 16:02
  
  Two media dynasties. One selling, one wants to buy. The reasons for them doing so are broadly similar (consolidation and the ability to compete in global markets – of which more later), but the outcomes may be different.
  First of all, last week's news that Vivendi, the media giant which owns Universal film studios and Universal Music, as well as TV stations like Canal+, is buying a 60% of marcomms group Havas (owner of Victors & Spoils, FullSix, Arena, Arnold, H4B, Work Club and m
  
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• Dotdash unveils TripSavvy to complete its lineup of vertical sites

  15-05-2017 15:45
  
  Dotdash (.dash), formerly known as About.com, today (May 15) launched what it says is the last of its vertical sites, a travel-focused site called TripSavvy.
  Neil Vogel, chief executive officer of Dotdash and TripSavvy, said in an earlier interview with The Drum that the site will be focused on family travel most of all, since that’s where most of their searches have come from in the travel silo. It will launch with 100 experts, ranging from city and regional guides to theme park and count
  
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• Warner Bros signs up as first advertiser for Snapchat's Sponsored World Lenses

  15-05-2017 15:39
  
  Snapchat has advanced beyond selfie filters and overlays – a feature that rivals are pouncing upon – to roll out Sponsored World Lenses that allow brands to augment the world with specially designed 3D cameras using the rear camera of devices.
  Traditionally, Snapchat’s offering has been served on the front-facing camera, focusing on how to alter the selfies of users. The brand rolled out World Lenses last month, and has now monetized the feature, allowing advertisers to get in
  
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• Agency talent is increasingly moving client-side

  15-05-2017 15:36
  
  Brands are increasingly look agency side for top marketing talent as challenges over media and the growing trend for in-housing creative leads companies to widen their search for talent.
  According to a report by executive search firm Grace Blue, almost 40% of senior-level marketing talent has a background agency side, up from nearer 25% a few years ago. The top sectors for recruiting marketers with an agency background including media owners and financial brands, while automotive, travel and ret
  
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• Helen Tupper: Failing to spring clean your CV will limit your career effectiveness

  15-05-2017 15:35
  
  If you’re not in the market for a new job, chances are you haven’t updated your CV or thought about your key talents for a while. Many people see career tools like CVs and LinkedIn profiles as assets that need investing in only sporadically, often triggered by a job search. However, this approach of ‘update and stagnate’ can limit your career effectiveness in a number of ways:
  You lack self-awareness and ability to share current skills, achievements and responsibilit
  
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• Heineken, Betfair, Michael Kors: The top 10 YouTube ads in April

  15-05-2017 14:53
  
  1. Heineken: Worlds Apart
  The beer brand’s politically-charged Worlds Apart ad, which features a transphobic man meeting a transwoman, is all about bringing together people who may have contrasting views. Marketing Week’s very own Mark Ritson described it as “absolute crap”, but with well over 12 million views it’s clear the campaign has generated plenty of discussion. Whether the Publicis London campaign generates an uplift in sales remains to be seen.
  2. Betfair:
  
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• How the augmented reality app that emulates Pokemon Go has players pilfering prizes from Now TV

  15-05-2017 13:43
  
  At The Drum, we’re often pitched news about ‘the next Pokemon Go’. What this usually means is that an app has adopted augmented reality (AR) in some way, however, Unilever-backed venture Snatch boasts a compelling gameplay mechanism and a wealth of brand partners, underlining that AR is not a one trick pony.
  The free-to-play, real world treasure hunt app tasks players with traversing their area to hunt packages that could contain prizes and offers from more than 100 brands
  
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• Immediate Future strengthens team with senior appointments

  15-05-2017 13:13
  
  Social media agency Immediate Future has made two new senior hires, appointing Fabian Brown to the position of account director, managing clients including Fujitsu, and Gary Lewis to the newly-created post of editor.
  Brown joins the IF team from the in-house marketing team of Sony Mobile, while Lewis, who will lead IF on creative and social copywriting, joins from Oliver Marketing at 3M. 
  Colin Jacobs, managing director at IF, said: “To get cut through, every brand needs to sharpen it
  
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• How Copa90 built an irrepressible brand on Snapchat - sometimes from bed, with a hangover

  15-05-2017 13:13
  
  Copa90 is a fresh, football-focused publisher that started life on YouTube in 2012 before cropping up on Snapchat via publisher partner Bleacher Report's Discovery channel. Since then it has won over an audience so young, digital and engaged, that traditional TV providers can only look on in envy.
  Such is the nature of the publisher's ascent into the media landscape that Tim Coleman, deputy editor of Copa90 and Tom Brandhorst, the brand’s creative st
  
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• The Moment hires Matt Cole as creative director

  15-05-2017 13:04
  
  Video, digital and immersive agency The Moment has hired Matt Cole, formerly of PHD agency Drum, as its new creative director.
  Cole joins The Moment after three years as creative director at Drum where he oversaw the RNLI 'Respect the Water' campaign which recently won gold for best brand documentary at the Brand Film Festival. He was also leading the creative team when Drum won agency of the year at The Drum Content Awards 2015.
  “I’m interested in creating work that’s inspirin
  
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• Hearst and Condé Nast withdraw from Comag

  15-05-2017 13:04 via campaignlive.co.uk
  
  Hearst and Condé Nast are pulling out from Comag, the joint-venture magazine distribution company, after it posted £4m in losses last year.
  
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• Wimbledon appoints Two Circles to help it better leverage audience data for deeper fan engagement

  15-05-2017 13:02
  
  The All England Lawn Tennis Club (AELTC) has appointed data-driven sports marketing agency Two Circles to help it better understand and communicate with its audiences across all brand touchpoints.
  The focus of the partnership will be to create a data management foundation which will give the AELTC a greater insight into Wimbledon audiences and ultimately help create more tailored communications that will increase engagement across all digital platforms.
  Two Circles will work alongside lead spons
  
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• Santander is trying to redefine online banking through social media

  15-05-2017 13:00
  
  The social media strategy at Santander UK isn’t concerned with fan growth or sharing a quirky promotional post. Instead, the focus is on understanding how people might bank or use chatbots on social networks that command more of their time online.
  Likes, retweets and followers might be the gauge of a successful social media campaign to some marketers but for Keith Moor they are unnecessary. To Santander UK’s chief marketing officer, success is more about what are the experiences peop
  
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• Snapchat now allows brands to sponsor its World Lens AR feature

  15-05-2017 12:55 via campaignlive.co.uk
  
  Snapchat's augmented reality push, World Lens, is now available for brand sponsorship in the UK among several European countries.
  
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• Red Brick Road hires non-exec directors Bobi Carley and David Watson

  15-05-2017 12:41 via campaignlive.co.uk
  
  Red Brick Road has appointed its first non-executive directors Bobi Carley and David Watson to help accelerate growth.
  
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• Why Twitter-like jitters over Snapchat's earnings are premature

  15-05-2017 12:39 via campaignlive.com
  
  Snap Inc. had a poor first quarter. It also has the audience, innovation, and elements of personability and privacy that other platforms can't copy.
  
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• Movers and shakers: Warner Music, Waitrose, Iris, Havas, Mother and more

  15-05-2017 12:34 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Movers and shakers: Warner Music, Iris, Havas, Mother and more

  15-05-2017 12:34 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Creative Work of the Week: Strongbow celebrates those who dare to dream in latest instalment of Nature Remix push

  15-05-2017 12:34
  
  Strongbow has won over The Drum reader’s this week with the latest instalment of its Nature Remix to win European Creative Work of the Week.
  Created by Cloudfactory, The Mill and Sonny London, the campaign celebrates the imaginations of those who still dream of a world where nature can be brought back into the city and features apple rivers, grass roads and giant cats made of apples.
  Directed by Sonny London’s Fredrik Bond, the creative team cast Mary Mattingly and Monsieur Plant to
  
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• Campaign TV: Unruly launches 2000-sq ft connected home

  15-05-2017 12:22 via campaignlive.co.uk
  
  Unruly and parent-company News Corp have launched the "consumer home of the future" in partnership with Amazon Launchpad, eBay and Tesco.
  
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• Twitter strengthens growing live streaming business with NFL deal delivering exclusive content

  15-05-2017 12:14
  
  Twitter has prolonged its partnership with the NFL after agreeing a new multi-year deal to deliver live football programme to fans around the world.
  Earlier this year Amazon announced that it had acquired the live streaming rights to Thursday Night Football, leaving Twitter unable to follow-up on its $10m ground-breaking deal.
  However, the social media platform has now formed a new deal with league officials which will see it stream official NFL video and other content to fans year-round, includ
  
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• Google tweaks brand safety rules for publishers, with focus on pages instead of websites

  15-05-2017 12:04
  
  Google has announced two updates to its Adsense network today which will allow it to address violations on a more granular level, and increase transparency for website publishers around policy enforcement. 
  Announcing the news in a blog post, the internet giant said it has updated the tech behind its publisher network Adsense in order to allow it to remove ads from individual pages if publishers fall foul of the rules. Previously, Google would remove ads from every page of a websi
  
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• Creative Works featuring Burberry, Design Bridge, Leo Burnett, Saatchi&Saatchi Stockholm and more

  15-05-2017 11:45
  
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
  We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 22 May.
  For project inf
  
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• Dentsu Aegis profit slows to 3.1%

  15-05-2017 09:52 via campaignlive.co.uk
  
  Quarterly profit growth at Dentsu Aegis Network, the owner of Carat and Mcgarrybowen, has slowed further to 3.1% as its EMEA business failed to match last year's double-digit performance.
  
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• Review recap: BT, TV Licensing

  15-05-2017 09:17 via campaignlive.co.uk
  
  Campaign's weekly round-up of accounts under review across advertising and media.
  
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• McDonald’s, John Lewis, Tesco: Everything that matters this morning

  15-05-2017 08:52
  
  McDonald’s apologises for insensitive ad
  McDonald’s has been forced to say sorry after its new TV ad was widely criticised for exploiting childhood bereavement.
  The ad, which first aired on 12 May, shows a young boy asking about his dead father and struggling to connect with him until it emerges the Filet-O-Fish is both their favourite item on the McDonald’s menu.
  Consumers took to Twitter to share their anger with one user saying she was “sickened and disgusted
  
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• M&S, Morrisons & Google: Everything that matters this morning

  15-05-2017 08:52
  
  M&S debuts food ad after marketing overhaul
  Marks & Spencer has revealed the first TV ad for its food business after relaunching its marketing under the ‘Spend it Well’ strapline. Created by its new agency Grey London, the ad showcases food including scallops, focaccia and glazed ribs and encourages viewers to “pick up their knife and fork and get ready to travel”.
  The first 40-second ad will be followed up by 20-second executions, as well as social media activity
  
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• HSBC, Uber, Facebook: Everything that matters this morning

  15-05-2017 08:52
  
  More than 80% of UK consumers are concerned about price rises
  British shoppers are bracing for an expensive future following the UK’s vote to leave the European Union, according to a new Mintel report.
  It found that more than 80% of UK shoppers fear price rises on goods and services after Brexit, with 59% specifically worried about the mounting cost of groceries.
  Nearly 50% of British consumers believe that Britain’s decision to leave the EU will have a negative impact on the cost of
  
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• Ford, Facebook, Channel 4: Everything that matters this morning

  15-05-2017 08:52
  
  ICO launches investigation into how voters are targeted through social media
  The information commissioner is launching an investigation looking into how UK political parties target voters on social media. Elizabeth Denham, the information commissioner, says the inquirty will look into the use of data analytics for political purposes, warning that sending messages to voters based on their individual data could break the law.
  “Given the big data revolution, it is understandable that politica
  
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• Facebook, Instagram, Coca-Cola: Everything that matters this morning

  15-05-2017 08:52
  
  Facebook admits its 10th measurement mistake since SeptemberFacebook has admitted its 10th measurement mistake since September, with mischarged clicks on video carousel ads by smartphone web users.
  It is the first mistake that directly affected advertisers’ wallets and Facebook has had to hand back refunds to affected advertisers.
  “We recently found and fixed a bug that misattributed some clicks on video carousel ads as link clicks. This bug occurred when people were on mobile web br
  
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• The big debate: Is coding a must-have skill for marketers?

  15-05-2017 08:00
  
  Highly creative, commercially savvy and digitally literate – just some of the attributes required of marketers in 2017. And it doesn’t stop there. Over the past few years there have been a growing number of calls for marketers to add ‘competent coder’ to their skill set.
  But is coding really intrinsic to a marketer’s job, and if not, should it be?
  As marketing becomes inherently more analytical in nature, rooted in rich data and insight, marketers nee
  
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• Skittles strikes the wrong cord with Mother's Day ad

  15-05-2017 07:54 via campaignlive.co.uk
  
  If you haven't seen the US commercial the brand had to pull after complaints, consider yourself lucky and think seriously before you go any further.
  
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• The Future of Marketing, being hacked and the global response & more from The Drum: Editor's Overview

  15-05-2017 07:45
  
   
  Hackers and the world we now live in - be warned! 
  The world was hit by 'an unprecedented' cyber attack on Friday that was as cowardly as it was cruel in attacking the computer systems of hospitals who are ill equipped to defend themselves after years of being underfunded. Every day people's lives will surely be affected by the act - and you can take it from someone who recently lost a parent, every second counts in a medical emergency. This act is sickening in that it has directly a
  
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• BuzzFeed nabs Twitter's head of product and media tools

  15-05-2017 07:41 via campaignlive.co.uk
  
  Jinen Kamdar, Twitter's head of product and media tools, has left after seven years to join BuzzFeed as its vice-president of product.
  
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• Asia’s advertising style is in the midst of change: MassiveMusic’s Hans Brouwer on opening in Japan

  15-05-2017 07:24
  
  Amsterdam headquartered music agency MassiveMusic has opened its first local bilingual local office in Asia, choosing to base itself in Tokyo.
  The world’s third biggest advertising market seems a logical step for a regional office but MassiveMusic CEO and founder Hans Brouwer told The Drum that the timing was all about being in the right place as Asian advertising reaches a tipping point.
  What’s the opportunity for the company in Asia generally?
  Asia, and more specifically Japan, is
  
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