Marketing news

• How marketers can protect their businesses in wake of the global ransomware attack that hit the NHS

  13-05-2017 12:36
  
  On Friday afternoon (12 May) a global ransomware attack hit almost 100 countries, affecting systems in hospitals, schools, governments and busineses.
  The issue has taken down systems in Russia, Germany, India and the US. In the UK, the NHS has been affected badly by the attack, with infected computers using malware to demand $300 payment in return for unlocking each machine. 
  Cyber-security firm Avast said it had seen 75,000 cases of the ransomware – known as WannaCry and variant
  
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• IBM's Watson is finding its voice at Wimbledon as AELTC looks to balance innovation with tradition

  13-05-2017 12:31
  
  Pursuing innovation while maintaining tradition can present a difficult balancing act for brands, but it's one which the All England Lawn Tennis Club (AELTC) is mastering with the help of IBM's AI technology thanks to new developments which are helping create a far more personalised experience for fans.
  The history and traditions surrounding Wimbledon make it one of the biggest sporting events in the world, however the All England Lawn Tennis Club is all too aware that this alone will not be eno
  
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• Ad of the Day: Hotels.com mascot Captain Obvious stars in La La Land-style musical

  13-05-2017 10:45
  
  Hotels.com has turned to the joyousness of box office favourite La La Land to promote its reward programme.
  The brand’s latest TV campaign ‘Leisure’ features its mascot Captain Obvious, as well as fellow guests who are showing dancing their way through a rendition of Singin’ in the Rain’s ‘Good Morning’ song.
  In a bit of a creative curveball a familiar HSBC mascot from days gone by pops up in background of the spot, perhaps hinting at what’s to com
  
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