Marketing news

• Johnson, WPP battle over access to sensitive documents as TBWA is pulled into drama

  11-05-2017 21:43 via campaignlive.com
  
  The holding company's lawyers seek to keep its internal investigation private while asking to see Johnson's emails about an alleged job offer.
  
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• Voice-assisted platform enables consumers to communicate with advertisers at home

  11-05-2017 20:44
  
  Brands can now put their money where their mouth is with the launch of a new audio format by VoiceLabs that allows consumers to add products to their Amazon shopping cart, request information and give feedback to an advertiser.
  As an example, if an Amazon Echo device is in the kitchen or living room, brands might deliver a message about a new cuisine right as a consumer is planning their shopping list, or announce a new show premiering that night on their TV.
  Currently, Sponsored Messages a
  
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• Voice-assisted platform debuts with the ability to let consumers communicate with brands at home

  11-05-2017 20:44
  
  Brands can now put their money where their mouth is with the launch of a new audio format by VoiceLabs that allows consumers to add products to their Amazon shopping cart, request information and give feedback to brands or advertisers.
  Seen as a pioneering way to deliver brand messages, VoiceLabs' Sponsored Messages has been in the testing phase for the past few months with millions of consumer tests, yielding positive consumer feedback and brand engagement lift.
   As an examp
  
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• Vivendi to take Groupe Bolloré's majority stake in Havas

  11-05-2017 18:33
  
  Vivendi has made a move to buy French advertising group Havas, submitting an offer to Groupe Bolloré to purchase the 60% stake it owns for €2.36bn. 
  ​In a statement, Havas said that if Vivendi's offer is accepted, “Vivendi would enter a new phase of development to accelerate its building of a leading world-class content, media and communications group and will ensure the newly created group a unique positioning in an environment in which content, distribution and com
  
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• Meet the new beauty brand making diversity part of its DNA

  11-05-2017 18:33
  
  When it comes to reaching 18- to 25-year-olds, brands should make diversity ‘part of their wallpaper’ – simply because consumers expect it, new bodycare brand ‘Being by Sanctuary Spa’ says.
  The brand has been launched today (11 May) by PZ Cussons Beauty, which also manufactures St.Tropez, Sanctuary Spa and Charles Worthington. ‘Being’ will launch with nine products in five fragrances, and includes products such as bubble bath, body scrub and hand cream.
  
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• Action on Sugar calls for tax on confectionery in election 'manifesto'

  11-05-2017 17:38 via campaignlive.co.uk
  
  Confectionery brands would be hit by a tax similar to the incoming soft drinks levy under stringent regulations called for by Action on Sugar.
  
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• Vivendi to buy Bollore's 60% stake in Havas in €2.3bn swoop

  11-05-2017 17:05 via campaignlive.co.uk
  
  Vivendi, the owner of Universal Music and Canal+, is to buy Havas in a long-expected merger that will create an advertising, media content and entertainment giant.
  
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• Booking.com’s CMO on his unconventional route to the top

  11-05-2017 16:25
  
  Booking.com’s Pepijn Rijvers might seem an odd choice for a CMO. He does not come from a traditional marketing background and had never held a marketing role before. He started his career as an entrepreneur in the financial services industry but in October 2008 moved to Booking.com, before taking on the CMO role two years ago. He has also headed up he supply and content team for Booking.com, something he says has allowed him to take a more entrepreneurial, varied approach to leading market
  
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• Selfridges' asks young creatives how they make a home during turbulent times

  11-05-2017 16:24 via campaignlive.co.uk
  
  Social video experts at Be On review "Home truths", the latest viral from Selfridges.
  
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• Moneysupermarket, Samsung and Airbnb: The top 10 TV advertisers in April

  11-05-2017 16:04
  Moneysupermarket has topped a list of the biggest TV advertisers by airtime in April, according to information compiled by data science company 4c.
  Moneysupermarket came in at number one with 2,438 minutes of TV airtime across both free and pay-to-view TV. That was up 67% compared to the previous month and 58% year on year and meant it rose up the rankings from fourth to first.
  In total, three brands – Moneysupermarket, Samsung and Oral-B – all aired in excess of 2,000 minutes of ads
  
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• International round-up: Gillette overhauls subscription service, Accenture buys Australian agencies

  11-05-2017 15:38
  
  Gillette overhauls subscription service to take on Dollar Shave Club
  Procter & Gamble’s Gillette shaving brand is making changes to its online subscription service in a bid to fend off new rivals stealing market share.
  The company, which competes with Dollar Shave Club, said on Tuesday it has changed the name of the service to ‘Gillette On Demand’ from ‘Gillette Shave Club’. It has also added features like the ability to order new cartridges by texting the word
  
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• Lens manufacturer Essilor eyes online success with new training site for UK optometrists

  11-05-2017 15:33
  
  High-end lens manufacturer Essilor has launched a new B2B website to support independent eye care professionals (ECPs) in the UK.
  The new website was developed in partnership with MMT Digital and features an improved UX, Salesforce integration and a new online academy to deliver the accredited annual training required by all UK optometrists. ECPs can now access and work through their own training programme, for which they are awarded Continuous Education and Training (CET) points.
  Essilor aim fo
  
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• Red Antler brands MissionU as a new alternative to high-cost higher education

  11-05-2017 15:09
  
  MissionU may just change the way the US approaches higher education, and agency Red Antler is helping put it on the map with smart branding.
  The brainchild of entrepreneur Adam Braun – who also started Pencils of Promise, which helps spread education around the globe – MissionU sees its responsibility as an alternative to the high costs of a typical college degree, one where the students pay their tuition only once they have a good-paying job.
  “MissionU is a one-year colle
  
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• Boots and Diageo on why brand purpose doesn’t have to be ‘lofty and do good’

  11-05-2017 15:07
  
  Working for a brand with purpose is easier and more fun because it creates a framework for every decision the business takes, according to Boots’ managing director, Elizabeth Fagan.
  Speaking at the latest Oystercatchers event last night (10 May) Fagan, who was appointed MD at Boots eight months ago following seven years as marketing director, explained that having a purpose helps an organisation create a “movement” from the inside out.
  “If you are an organisation that is
  
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• Paddy Power's head of engagement on the triumphs and pitfalls of betting in the political sphere

  11-05-2017 14:54
  
  Donald Trump's emergence as a figurehead of the anti-establishment has created big business for Paddy Power, according to its head of brand engagement, who discussed the risks and rewards on playing in the volatile and complex landscape of politics.
  The betting firm's head of brand engagement, Paul Mallon, discussed Paddy Power's foray into the world of politics betting and its pitfalls at The Drum's Future of Marketing event held in London today (11 May).
  Paddy Power has ramped up its marketing
  
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• Paddy Power's head of engagement on the risks and rewards of betting in the political sphere

  11-05-2017 14:54
  
  Donald Trump's emergence as a figurehead of the anti-establishment has created big business for Paddy Power, but with the rewards from punchy marketing campaigns around his rise to presidency have come greater risks as the brand pushes itself further into the volatile and complex political landscape.
  Paddy Power has ramped up its marketing around politics since Trump's emergence as a political player. The brand has applied its irreverent sense of humour to all things Trump, offering odds on
  
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• Iris redeploys APAC creative Grant Hunter to Europe ECD role

  11-05-2017 14:54 via campaignlive.co.uk
  
  Iris has brought former London creative director Grant Hunter back to the UK as executive creative director for Europe after a seven-year stint in Asia.
  
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• Netflix to bolster marketing dept as it announces 400 new jobs and two original series in Europe

  11-05-2017 14:53
  
  Netflix is recruiting a number of senior marketers at its EMEA HQ in Amsterdam, as it announces the opening of a 400-job, multilingual customer service hub in the Dutch city and the creation of two new European original series.
  The on-demand video platform is currently advertising for a director of partner marketing EMEA and brand partner marketing EMEA, as well as a number of senior roles in the DACH (Germany, Austria and Switzerland) region such as director of marketing and director of social
  
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• Corbyn's Labour manifesto: when is a leak not a leak?

  11-05-2017 14:34
  
  Jeremy Corbyn has always insisted that Labour policy be decided by consultation and debate. With the leaking of a draft of the party’s manifesto, Labour has launched its most ambitious act of policy crowdsourcing.
  As a pundit pointed out, leaking the manifesto is probably the surest way of getting the media to seriously read it. Media indifference isn’t just a problem for Corbyn’s Labour. In twenty-first century elections – fuelled by big data, algorithmically-matche
  
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• Digital Mavericks 2017: Call for entry

  11-05-2017 14:33 via campaignlive.co.uk
  
  Campaign's Digital Mavericks 2017 celebrates and supports the most innovative women who are leading the way in digital advertising and marketing technology.
  
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• Universal Music's planning boss says balancing data with human intuition is still the key to marketing success

  11-05-2017 13:45
  
  The music industry is the midst of a data revolution but it is the restrained and informed use of such information that will crown the winners in the space, suggested Universal Music's research and planning boss. 
  It's not a novel suggestion, but Jack Fryer believes it's an argument worth repeating. Speaking at The Drum's Future of Marketing event on 'The Power of Music in Marketing' Fryer said that for all the data at a marketer's disposal there are some things that just can't be predicted
  
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• The eSports ‘gold rush’: getting ahead of the game

  11-05-2017 13:14
  
  We hear a lot of talk about the future of eSports; how it is an exciting and growing market with a lot of potential for new revenue streams and out-of-the-box thinking. But do brands know how to engage with audiences, and what opportunities are out there to associate themselves with the industry?
  We don’t need to dwell on the definition of eSports, it is a subject that has been covered in some depth. And yet, despite being in existence for many years eSports is still in its infancy, and br
  
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• Campaign TV: fake news, diversity and Brexit among big topics at PPA Festival

  11-05-2017 13:13 via campaignlive.co.uk
  
  Key speakers, including Time Inc UK's chief executive Marcus Rich, discuss some of the biggest topics affecting the UK publishing industry.
  
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• Coke’s UK marketing boss says replacing global CMO with a chief growth officer is giving local ad teams greater autonomy

  11-05-2017 13:10
  
  Coca-Cola’s top UK marketer of six-months joined an organisation on the precipice of a marketing overhaul that saw the global chief marketing officer (CMO) job axed and folded into a commercial role. But Aedamar Howlett said the shake-up has not only led to greater autonomy but is also pushing her to get closer with the likes Amazon.
  It’s been little over a week since Coca-Cola’s marketing restructure came into effect. Seeking greater innovation across its portfolio, the drinks
  
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• Ad of the Day: M&S proves life’s too short for food that doesn’t take you somewhere extraordinary

  11-05-2017 12:38
  
  Marks and Spencer is looking to make every food moment an opportunity for the extraordinary with its latest Food campaign.
  An evolution the brand’s ‘Adventures in’ advertising, the campaign marks the first push for the retailer from Valenstein & Fatt (formerly Grey London) and celebrates the power of food to move you emotionally and showcases hero products from the new M&S Spirit of Summer range.
  “From our food to our foodhalls, we’re committed to creating a
  
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• Coca-Cola dismisses talk of a ‘managed decline’ as it launches summer campaign

  11-05-2017 12:30
  
  Coca-Cola is launching its annual summer campaign at a critical time for the brand. It has just axed Coke Life after sales plummeted, the sugar tax is coming into force next year and 70% of its global sales by volume is still sparkling drinks at a time when people are drinking less soda. It is clear the brand has a big job ahead if it wants to keep up with changing consumer trends.
  The new campaign is an evolution of its hugely-popular and successful 2014 ‘Share a Coke’ campaign, whi
  
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• Obama adviser, CNN International and YouTube stars to share their insights at Future of Marketing event today

  11-05-2017 11:50
  
  The vice president of CNN International, YouTuber Alfie Deyes and the former White House principal deputy press secretary and special assistant to President Obama are among those who will discuss what the marketing landscape of the future might look like.
  Today (11 May) at the America Square conference centre in London The Drum’s annual Future of Marketing event will bring together some of the biggest names in marketing for a series of talks, panel discussions and workshops looking ahead t
  
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• Coca-Cola marketing director: the Coke trademark has a bright future

  11-05-2017 11:47 via campaignlive.co.uk
  
  The early success of Coca-Cola Zero Sugar means the brand still has the ability to grow, marketing director Aedamar Howlett has said - but she acknowledged it would become a smaller proportion of the company's sales.
  
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• China Southern Airlines hands first UK profile brief to PR agency Rooster

  11-05-2017 11:31
  
  Asia’s largest airline, China Southern Airlines, has appointed PR agency Rooster PR as its first ever UK public relations agency, following successful digital and social media campaigns that saw seasonal bookings double.
  In its new, extended PR remit, Rooster will promote the airline’s four-star service and lower transfer times to destinations across China, Southeast Asia, Australia and New Zealand. They will also implement the carrier’s new, twice-daily service &ndas
  
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• Data, AI, and Gen-Z: Five takeaways from I-COM Global Summit 2017

  11-05-2017 11:00
  
  With GDPR and digital transformation on the horizon – marketers face significant challenges in using data to create value for their businesses. Global trade body I-COM hosted its annual global summit in Portugal last month to explore some of these issues. The conference consisted of discussions and presentations with high-profile industry experts from iHeartMedia, Webtrekk, and Sony, among others.
  Below are five key takeaways from the event.
  Don’t call yourself ‘data-driven&rsq
  
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• The Drum Independent Agency Census returns to explore the best companies in the UK marcomms sector

  11-05-2017 10:42
  
  The Independent marketing services agency sector is once set to be explored in the annual census conducted by The Drum each year. 
   
  In association with the Recommended Agency Register (RAR), The Drum Independent Agency Census provides the most comprehensive review of the UK’s most successful independently owned agencies, with the intention of highlighting the key players, trends and growth in this key group of agencies.
   
  Participants will be able to benchmark their busines
  
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• BT wields the axe to 4,000 posts in major restructuring

  11-05-2017 10:10
  
  BT is downsizing in a big way with the loss of 4,000 posts globally over the next two years, as it seeks to rationalise its administrative and management teams to put it on a more nimble footing.
  The clear out follows the departure of its head of television and sport and comes at a troubled time for the business still reeling from the impact of an accounting scandal at the Italian division of its Global Services operation, which left it out of pocket to the tune of £500m.
  That debacle has
  
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• Campaign TV: Sennheiser creates 3D immersive audio experience for Pink Floyd exhibition

  11-05-2017 09:51 via campaignlive.co.uk
  
  Sennheiser has created an immersive experience as part of the Pink Floyd Exhibition: Their Mortal Remains, which opens to the public at London's Victoria & Albert Museum on 13 May.
  
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• 'Buy me shit": Lazada's Mothers' Day ad has mom rapping about what she really wants

  11-05-2017 09:27
  
  Lazada Singapore and UltraSuperNew launched a new ad for Mothers' Day, taking a capitalist twist on the day about celebrating your mom.
  Local Singapore influencers Youtiao666, who were involved in an earlier telco marketing stunt, was also involved in this video.
  In the video, a mother was invited for what seemed to be a clichèd ad about what moms really want is their children's love and attention. This was turned on its head when the mother began to rap about wanting her son to buy her
  
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• Calls mount for Facebook to explain how it collects data on ‘insecure’ young people

  11-05-2017 09:24
  
  Facebook chief Mark Zuckerberg has come under pressure from a range of 25 non-governmental organizations, such as charities and privacy groups, to come clean on how it collects data on young people.
  In a signed missive, the group demands to know precisely how Facebook directs advertisers to target young people following the leak of a 23-page document to The Australian, written on behalf of an advertiser, boasting that it could identify users who feel ‘worthless’ and ‘insecure&r
  
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• BT to cut 4,000 jobs amid 19% pretax profit fall

  11-05-2017 08:31 via campaignlive.co.uk
  
  BT is cutting 4,000 jobs after reporting a pretax profit fall of 19% to £2.35bn.
  
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• Brands are wrong to force marketers to be ‘whole-brained’, says Direct Line’s marketing boss

  11-05-2017 08:30
  
  Marketing is continually challenged to be more data-driven and analytical while still being creative, but that doesn’t mean individuals need to take on the burden of both parts of the equation, says Mark Evans, marketing director at Direct Line Group.
  While he agrees marketing as a discipline must incorporate people with both left- and right-brained skills, to demand both of one person isn’t always realistic and could be damaging.
  “Having spent 20 years in marketing you do lots
  
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• The Marketing Forum to set sail for final time after 25 years

  11-05-2017 08:20
  
  The Marketing Forum, annually held on a cruise ship and cheekily nicknamed by several in the industry over the years as The Love Boat, is to set sail for the final time this year, with organizers Richmond Events choosing to relocate it to a hotel. 
  From 2018, the annual industry event connecting agencies and marketers will move to The Grove Hotel in Hertfordshire after a quarter of a century of sailing around the Channel Islands each Autumn over a three day period. 
  Last year, the
  
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• How Telefonica could become online video’s next big star

  11-05-2017 08:20
  
  It may be a big broadcaster in Spain and Latin America but elsewhere Telefonica is still primarily a mobile operator. That may be about to change as the business quietly moves to make money from how it thinks a significant portion of TV shows will be watched in the future - over live-streams. 
  It’s no secret that the explosion of live-streaming options has breathed new life into traditional live entertainment like sports and breaking news broadcasts. Not perturbed by the bandwidth con
  
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• Snapchat parent shares plunge after debut earnings

  11-05-2017 07:54 via campaignlive.co.uk
  
  Snapchat owner Snap's shares took a dive after the company reported a $2.21bn (£1.71bn) net loss in its first earnings report as a public company.
  
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• Euronews overhauls its broadcasting strategy in bid to become the unrivalled chronicler of Europe

  11-05-2017 07:30
  
  It has been a great week for Europe. A great European Union enthusiast, Emmanuel Macron, is president of France and there is revolutionary change at the continent’s biggest news channel.
  Euronews, which boasts that its 3.3 million daily television audience in Europe is “more than CNN and BBC World News combined”, this week proudly restated its “mission…to try to help to create this European identity”, as it outlined a new “multi-cultural and multi-lingu
  
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• Mobile is beyond slapping pictures on text, it's the new age of storytelling

  11-05-2017 07:12
  
  Traditional media companies haven’t all taken to new media opportunities like ducks to water, often just slapping on a picture gallery to text stories in an effort to draw readers in.
  While it might have worked on the desktop browsers, the mobile front is a whole different animal, according to Shaul Olmert, chief executive officer, Playbuzz.
  “If you think about it, this device [smartphone] is very interactive, you don’t walk around with the newspaper holding it like that [up to
  
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• Why Western brands need to abandon outdated ideas and embrace modern China

  11-05-2017 04:33
  
  Western brands risk alienating China’s young, modern consumers with campaigns that miss the mark culturally and play to Western clichés of the country, according to marketing experts.
  Fashion house Dolce & Gabbana recently became the latest international brand to offend China’s vocal netizens with a social media campaign, which was deemed “offensive” and “tone-deaf”.
  The ironically named D&G Loves China campaign aimed to promote the brand’
  
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• The NBA in India: from building a fanbase to major grassroots investment

  11-05-2017 04:30
  
  During the past decade the NBA has invested vigorously in India ( NBA India), with the aim of producing players who would go on to represent India in NBA. 
  Satnam Singh, drafted by Dallas Mavericks, is the sole representative of India at NBA currently. NBA India has taken a ground-up approach where their focus has been on the grassroot project under which they have organized more than 1,500 grassroots events in 30 cities around the country since 2008. The Drum recently spoke to NBA India ma
  
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• Facebook tops new Indonesia Performance Index by AppsFlyer

  11-05-2017 04:26
  
  AppsFlyer, a mobile attribution and measurement company, has launched its Indonesia Performance Index and finds Facebook ranking first across the board.
  The Index is spilt between two categories of gaming and non-gaming, further segmented into Android and iOS.
  The methodology calculates non-organic and organic retention rates over a 30-day period, dividing the active users in a day over total number of users who launched the app in the selected timeframe. Comparing the two rates, and using the o
  
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• Snap’s debut earnings miss expectations, stock price tumbles

  11-05-2017 01:27
  
  Snapchat parent company Snap Inc. released its first numbers as a publicly traded company, with revenue for the three months to March 31 at $149.6m, up 286% year-over-year, equating to a $2.2bn loss — but below analyst expectations, with its share price dropping by over 20% after the numbers were released. 
  Daily active users (DAU) numbered 166 million, an increase of 36% year-over-year, although analysts had expected its DAU count to be closer to the 188 million mark, with earli
  
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• Fusing storytelling and design at Design Week Portland

  11-05-2017 01:20
  
  Solving the world’s problems through design is generally the domain of the experts — and most often, adults. During Design Week Portland, however, AKQA Portland and the Oregon Museum of Science and Industry (OMSI) put Portland-area kids ages 10-to-14 and agency pros together, using teamwork, design, storytelling and emerging technologies to shape a better world.
  The program, “Solve”, was created as a de facto “top secret” fictional agency for kids. The anticip
  
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