Marketing news

• WPP chief Sorrell says Macron presidential win is 'good' for ad industry

  07-05-2017 23:35
  
  In reaction to France's decision to vote for centralist Emmanuel Macron over the National Front's Marine Le Pen, Sir Martin Sorrell, chief executive of the world's largest advertising agency network wPP was positive for the industry. 
   
  En Marche's Macon won 65.5% of the vote to be named as the next President of France, despite the leaking of emails my Macron by hackers in the days running up to the vote. 
   
  In the months ahead of the election, Le Pen was thought to be t
  
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• The YouTube boycott that wasn't

  07-05-2017 22:17 via campaignlive.com
  
  GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video after promising to boycott, says study.
  
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• Nike's #breaking2 a success despite failure, tech adoption rates in vote & the Future of Marketing: Editor's Overview

  07-05-2017 16:33
  
   
  Nike shows marketers how to make cultural connections
   
  Pepsi has shown marketers how easy it is to go wrong when targeting public empathy - it's probably easier to hit the wrong note than get it right which should be an alarm bell for any brand marketer. Only get involved in an idea if it truly resonates with what you say and do. You'd think that was obvious and the number of times I've read it and heard it said and yet still the error continues to be made. So well done Nike on stag
  
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• Kanye West turns his back on social media followers

  07-05-2017 13:54
  
  Kanye West has disappeared from Twitter and Instagram deserting his millions of followers across the social networks. 
  At present, the US rap star has given no reason for quitting the platforms, leading fans to turn to his wife, Kim Kardashian West, for answers as she carried the burden of promoting their children’s clothing line online. 
  In November, West cancelled remaining dates on his Saint Pablo tour following a nervous breakdown reportedly triggered by the anniversary of hi
  
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• French election authorities warn media - and public - not to publish #MacronLeaks documents

  07-05-2017 13:17
  
  Election authorities in France have waned the media - and public - against publishing documents obtained in a “massive and coordinated hacking attack” on presidential candidate Emmanuel Macron, threatening criminal prosecution for those who do. 
  After holding an emergency meeting to discuss the hack, the commission, the CNCCEP, asked the media to avoid publishing any information from the leaked documents claiming some appear to contain “false information”. 
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• Automation threatens 1.2 million Scottish jobs

  07-05-2017 12:40
  
  Nearly half of Scottish jobs are at “high risk” of automation in just over 10 years, the Institute for Public Policy Research (IPPR) Scotland has revealed. 
  The report revealed that by 2030 adults would be “more likely to be working longer, and will often have multiple jobs” as around 1.2 million jobs will be carried out by machines. 
  Calling for skills qualifications to be reviewed, IPPR Scotland said changes were needed in order for workers to get more trainin
  
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• International Airlines Group taps WPP to handle marketing for British Airways, IAG Cargo and Avios brands

  07-05-2017 12:10
  
  International Airlines Group has appointed WPP as its marketing agency working across its British Airways (BA), IAG Cargo and Avios brands. 
  Speaking to The Drum, a spokesperson for BA confirmed the appointment which sees Ogilvy & Mather London win back the BA business after losing it stages over the years. 
  The deal ends BA’s 12-year relationship with BBH London, which had added BA’s loyalty business to its account in March 2014, winning the business from OgilvyOne.&nb
  
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• Gadgette's Holly Brockwell joins Jimmy Wales' Wikitribune

  07-05-2017 11:45
  
  Wikitribune, Jimmy Wales' new platform that intends to fight the issue of fake news, has appointed Holly Brockwell, editor-in-chief of Gadgette, as it's first journalist. 
  Brockwell, who is based in London, has become the first recruit on the site which Wales aims to finance through crowdfunding.
  While announcing the site last month, Wales, founder of Wikipedia explained: "This will be the first time that professional journalists and citizen journalists will work side-by-side as equals writ
  
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• Sunday Times Rich List reveals Britain's richest 'kept calm and carried on making millions' in wake of Brexit vote

  07-05-2017 11:12
  
  Brothers Sri and Gopi Hinduja have topped this year’s Sunday Times Rich List which revealed Britain has more billionaires than ever before. 
  The wealthiest 1,000 people and families in the UK have a total combined worth of £658bn, up 14% from £575bn last year. 
  The brothers, aged 81 and 77, are among 134 billionaires on this year’s list with investments in oil and gas, automotive, IT, energy, media banking, property and healthcare to thank for their fortune.&nbs
  
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• Mind the map! London's tube in £100m global licensing push

  07-05-2017 09:00
  
  Transport for London bids to make millions from the classic logo, map and Routemaster buses after link-ups with Nike and Lego and deals in JapanNothing says London like the Routemaster bus, the tube roundel logo or Harry Beck’s schematic underground network map. Now the capital’s transport authority is seeking to generate cash to reinvest in its hard-pressed tube, train and bus services, using the design classics to sell branded products overseas.Transport for London has struck its f
  
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