Marketing news

• Churchill Downs bets on data to turn Kentucky Derby fans into year-round horse racing enthusiasts

  06-05-2017 16:00
  
  The 143rd running of the Kentucky Derby – the so-called “most exciting two minutes in sports” – takes place Saturday (May 6). It is the oldest continuously held major sporting event in North America, drawing more than 150,000 people each year – including lots of women in big hats – and serving up nearly 120,000 mint juleps with 1000 pounds of mint and 60,000 pounds of ice, along with one rousing rendition of My Old Kentucky Home.
  And, naturally, it’
  
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• US broadcasters are refusing to air this Donald Trump ad branding them ‘fake news’

  06-05-2017 14:23
  
  ABC, CBS, CNN and NBC have blocked an ad from Donald Trump’s administration which lists the president’s accomplishments so far and accuses the “fake news media” of failing to cover them.
  The First 100 Days ad shows news anchors Andrea Mitchell of NBC, Wolf Blitzer of CNN, Rachel Maddow of MSNBC, Scott Pelley of CBS and George Stephanopoulos of ABC with a ‘fake news’ graphic superimposed over their faces in capital letters.
  ABC said the advert amounted to a &ld
  
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• Manchester City linked with Under Armour kit deal

  06-05-2017 13:33
  
  Under Armour has its sights on becoming Manchester City’s next kit supplier, it has been reported.
  The Daily Mail’s Charles Sale writes that the Under Armour is in “pole position” to take over when the club’s current kit deal with fellow US sportswear firm Nike expires at the end of next season.
  No deal has been agreed yet, but Under Armour is said to want to add a leading English football club to its ranks because it is being replaced by Nike at Tottenham Hotspur.
  
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• Nike misses out on sub-two-hour marathon but #Breaking2 stunt hailed as marketing triumph

  06-05-2017 12:34
  
  For Nike, this was glorious failure. The sportswear giant’s attempts to propel one of its athletes to the “impossible” feat of a sub-two-hour marathon may have come up an agonising 26 seconds short, but its #Breaking2 “moonshot” is likely to be remembered for setting new standards in sports marketing regardless.
  Early this morning at the Monza Formula One racetrack in Italy, 32-year-old Kenyan Eliud Kipchoge became the fastest person in history to run a marathon whe
  
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• EasyJet to go ‘Live’ on Facebook for first time with latest immersive theatre experience

  06-05-2017 09:45
  
  Despite Facebook Live being open to advertisers for over a year, easyJet is testing it out for the first time with the latest iteration of its ‘Why Not’ campaign.
  This weekend, Londoners will be able to attend a 15-minute immersive theatre experience, which “draws on the magic of Côte d’Azur…to treat audiences to an interactive multi-sensory experience inspired by the sights and sounds of the South of France – the carnival spirit of Nice, the jazz sound
  
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